business.gov.

au
Business Plan template
A good business plan can help you secure finance, define the direction of your business
and create strategies to achieve your goals. The business.gov.au Business Plan template
steps you through the process of creating a solid, well-structured plan tailored to your
business.

Copies of the latest version of this template and the guide can be downloaded from
www.business.gov.au/businessplan.

If you need further information, assistance or referral about a business issue, please
contact business.gov.au on 13 28 46.
Using this template
Before you complete this business plan template and start using it, consider the
following:

1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.

2. Determine who the plan is for. Does it have more than one purpose? Will it be
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, what are they
interested in? Although don’t assume they are just interested in the finance part of
your business. They will be looking for the whole package.

3. Do not attempt to fill in the template from start to finish. First decide which
sections are relevant for your business and set aside the sections that don’t apply.
You can always go back to the other sections later.

4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.

5. Download the Business Plan Guide. The business plan guide contains general
advice on business planning, a complete overview of the business plan template
and a glossary explaining the main terms used throughout this template.

6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Single Business Service, Business Enterprise
Centre, business adviser, or accountant) to look through your plan and provide you
with advice.

7. Actual vs. expected figures. Existing businesses can include actual figures in the
plan, but if your business is just starting out and you are using expected figures for
turnover and finances you will need to clearly show that these are expected figures
or estimates.

8. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is also your opportunity to sell yourself.
But don’t overdo it. You want prospective banks, investors, partners or wholesalers
to be able to quickly read your plan, find it realistic and be motivated by what they
read.

9. Review. Review. Review. Your business plan is there to make a good impression.
Errors will only detract from your professional image. So ask a number of impartial
people to proofread your final plan.

For advice and examples on how to complete this template, please download the
business.gov.au Business Plan guide from www.business.gov.au/businessplan.

Scan to watch our business planning video:

[INSERT YOUR BUSINESS LOGO]

[DHIVYA MUTHUSAMY SUBBARAYAN]

[Your Title]
[DVIZ STUDIOS]
[39 , NICOLE AVENUE, DANDENONG]
ABN: [ABN]
ACN: [ACN]

Queen’s Food Truck

Business Plan

Prepared: [22-OCT-2019]
Contents
Business Plan template ...................................................................................... 1

Using this template ............................................................................................ 2

Business Plan Summary ..................................................................................... 5

The Business ................................................................................................. 5
The Market ................................................................................................... 5
The Future .................................................................................................... 5
The Finances ................................................................................................. 5

The Business ...................................................................................................... 7

Business details ............................................................................................. 7
Registration details ........................................................................................ 7
Business premises ......................................................................................... 7
Organisation chart ......................................................................................... 8
Management & ownership ............................................................................... 8
Key personnel ............................................................................................... 9
Products/services .......................................................................................... 9
Innovation ...................................................................................................10
Insurance ....................................................................................................10
Risk management .........................................................................................10
Legal considerations......................................................................................11
Operations ...................................................................................................11
Sustainability plan ........................................................................................12

The Market .................................................................. Error! Bookmark not defined.

Market research ...........................................................................................12
Market targets..............................................................................................12
Environmental/industry analysis .....................................................................12
Your customers ............................................................................................13
S.W.O.T. analysis .........................................................................................14
Your competitors ..........................................................................................15
Advertising & sales .......................................................................................16

The Future ........................................................................................................ 17

Vision statement ..........................................................................................17
Mission statement .........................................................................................17
Goals/objectives ...........................................................................................17
Action plan ..................................................................................................17

The Finances .................................................................................................... 18

Key objectives & financial review ....................................................................18
Assumptions ................................................................................................18
Start-up costs for [YEAR]...............................................................................19
Balance sheet forecast ..................................................................................20
Profit and loss forecast ..................................................................................21
Expected cash flow .......................................................................................22
Break-even analysis ......................................................................................23

Supporting documentation ............................................................................... 24

Business Plan Summary
The Business
Business name: Queen Food Truck

Business structure: Sole Trader

ABN: A233446474567

Business location: Dandenong, Vic

Date established: 4-April-2020

Business owner(s): Sam

Relevant owner experience: Nil

Products/services: Street Food on food truck.

The Market
Target market:

[Who are you selling to? Why would they buy your products/services over others?]

Marketing strategy:

[How do you plan to enter the market? How do you intend to attract customers? How and
why will this work?]

The Future
Vision statement:

Our vision is to be amongst the top 5 leading food truck companies in Melbourne before
our 5thyear anniversary.

Goals/objectives:

[What are your short & long term goals? What activities will you undertake to meet
them?]

The Finances
[Briefly outline how much profit you intend on making in a particular timeframe. How
much money will you need up-front? Where will you obtain these funds? What portion
will you be seeking from other sources? How much of your own money are you
contributing towards the business?]
The Business
Business details
Products/services: Food & Catering Business

Registration details
Business name:

Trading name(s):

Date registered: [Date business name registered.]

Location(s) registered: [State(s) you are registered in.]

Business structure: Sole Trader

ABN: A123456789

ACN: A123456789

GST: NA

Domain names: NA

Licences & permits: Council Permits,Class 2 Food Premises Approval & other Event
Permits.

Business premises
Business location: Weekend Markets, Private Properties ann Major Sports Events and
Music Concerts.

Buy/lease: Purchasing a Food Trailer funded by business loan.

Organisation chart
Figure 1: Organisation Chart.

Management & ownership

Names of owners: Sam

Details of management & ownership: As the owner, will be assisting the operation of
the food truck. Area of work would be mainly finalizing the monthly pre-planned event
schedules , Supply/Procuremnet & Logistic aspect of business, Taking care of the
financial aspect of business etc.

Experience: No prior experience in running a business. experience in Project

management and Procurement/Supply Chain.
Key personnel
Current staff
Job Title Name Expected staff Skills or strengths
turnover

Chef & Safety Melina 18 months Head Chef with innovative ideas.
Supervisor She is also a qualified food safety
supervisor.

Food Handler Andy Casuals Food Handlers and budding

aspirants

Food Handler Julia Casuals Food Handlers and budding

aspirants

Recruitment options

Advertising in the local paper, online advertising, and/or training current staff
members.Mostly will hire local students who do their major in food industry and provide
opportunity to learn for their future bsuneiss ventures.

Training programs

NA

Skill retention strategies

Maintain Skill Matrix for each employee so that all the staffs are equally trained and
prepared to run food trcuks individually in future.

Products/services
Product/Service Description Price

Falafel Veg/Vegan $9

Twisters Potato Fried Twister $7

Meat Balls Fried Meat Balls $10

Dosa Indian Dosas $8

Market position: Budget Based Menus which might be a unique selling point when
compare to other competitors.

Unique selling position: Indian Flavouring will enhance the unique selling position
when compare to competitors.

Anticipated demand: Target atleast 500+ individual for first six months.

Pricing strategy: Budgeted price not only to penerate the market but to provide cost
effect food items to customers.
By having reduced overhead, and with low profit margin for the first six months from
start of business,we wii be able attract loyal customers and build our customer base.

Value to customer: Tasty and Cost effective.

Growth potential: South East Melbourne has good potential for customer since it a
good mixture of Asian and Aussie Popoldation.

Innovation
Research & development (R&D)/innovation activities

NA

Intellectual property strategy

NA

Insurance
Workers compensation: Worker Compensation will be provided.

Public liability insurance: Public liability insurance will be provided.

Professional indemnity: NA

Product liability: NA

Business assets: Motor Vehicle Insuracnce.

Business revenue: Yes

Risk management
[List the potential risks (in order of likelihood) that could impact your business.]
Risk Likelihood Impact Strategy

Competition from other Unlikely Low Unique food menu will

Food trailers mitage this risk.

Food Safety Issue Highley Unlikely Low Establish Food safety

procedure to maintain high
food quality and maintain
the standard with the help
of food safety supervisor.

Starting 1 year – No Likey Mid Any business go through

Business this phase. Proper financial
mitagtion will be done to
make sure business will be
sustained for those initial
time frame.
Legal considerations
The Food Act 1984 Operations

Production process

High quality preparation of fried foods. It involves simple frying and selling.

Suppliers

All the raw material for the business will be bought from local traders from Dandenong
Market.

Plant & equipment

Equipment Purchase date Purchase Running

price cost

Food Trailer & Equipemnts 20/03/2020 $ 40000 $2000/mo

month

Car 20/03/2020 $ 8000 $300/mont

h

Inventory

Inventory item Unit price Quantity in Total cost

stock

Flour $1 5 kgs $5

Minced Meat $ 10 0 kgs $0

Potato $1 5 kgs $5

Oil $1 50 litres $ 50

Technology (Software): NA

Trading hours: Friday 3pm to 9pm, Saturday 3 m to 10 pm,Sunday 3 pm to 9pm.

Communication channels: Facebook,Gumtree,Word of Mouth.

Payment types accepted: Cash and EFTPOS.

Credit policy: NA

Warranties & refunds: NA

Quality control: Ensure standard quality supply are bought from supplier.

Memberships & affiliations: Streatrader

Sustainability plan
Environmental/resource impacts

NA

Community impact & engagement

NA

Risks/constraints

NA

Strategies

NA

Action plan

NA

Market research
Will plan for a online based Markey survey. But nature if business doent need one.Generally
market for Mobike food need has seen growth trend in Victoria Let it be healthy, of good
quality, cheap and most importantly freaking delicious. The main advantage of a food truck
is convenience, cost effective and mouth watering food.

Market targets
Wide variety of customers are available in Melbourne Market . Basically,we don’t want
our target marketrstricted to certain growth, To keep it simple, all those who carve for
good food are our customers. In view of that, below are our target customers.

 South Eastern Suburbs Indian Community

 Children
 Factory Staffs from Dandneong South Industrial Area
 Tourists visiting South Eastern Hotspots
 Everyone who resides in our local suburb
Environmental/industry analysis
https://www.theage.com.au/national/victoria/indians-in-melbourne-a-bright-new-future-
20190906-p52oqa.html

https://www.smh.com.au/business/small-business/why-the-food-truck-boom-could-be-
over-20180426-p4zbql.html

https://www.broadsheet.com.au/melbourne/food-and-drink/five-permanent-food-truck-
parks-launch-melbourne

Your customers

Customers from weekend markets,trade fairs and sport events. Also planning to target
private parties as well.no age restriction specifically.

Customer management

Getting feedback from customer . Letting customer know which are the location the food
trailer will be stationed through social media updates and so on.
 [Business Name] Business Plan [YEAR]

S.W.O.T. analysis

Strengths Weaknesses

 Taste of food.  Don’t have high goals to achieve during first 1 or 2 years.
 Can diversify the menu to meet specific target audience.  Choosing a location might be our weakness.
 Good & Reliable Staffs
 State of the art food trucks and utensils to meet any
demand.
 Experienced Chef who can understand pulse of the
customer

Opportunities Threats

Always have opportunity to expand business with more food  Cash Flow Problem for first 6-12 months
trucks. Set up event catering business model if needed.  competing with already existing food truck companies
 unfavorable government policies and of course economic
downturn.

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 [Business Name] Business Plan [YEAR]

Your competitors
Good mix

Competitor details

[List at least 5 competitors in the table below.]

Competitor Established Size Market Value to Strengths Weaknesses
date share (%) customers

Big Fat Indians 16-01-2016 9 staffs 2% Quality

Chiily India 26-01-204 5 staffs 3% Quantity

Mexican Buddys 28-01-2017 5 staffs 3% Quality

Arabian Nights 16-04-2015 5 staffs 3% Service

Page 15
 [Business Name] Business Plan [YEAR]

Advertising & sales

Advertising & promotional strategy

Planned promotion /advertising type Expected business improvement Cost ($) Target date

Paid Facebook Pomotions Cost effective advertising channel. $ 50 Apr/2020

Paid Gumtree Promotions Cost effective advertising channel. $ 50 Apr/2020

Participating Charity Events Cost effective advertising channel. $ 50 Jul/2020

Sponsoring in Community Events Cost effective advertising channel. $ 50 Nov/2020

Will adopt the following sales and marketing approach to sell our foods
Introduce our food truck brand by sending introductory letters to residents, park managers and other stakeholders in South Eastern
suburb a

 Participate in roadshows in South Eastern Melbourne

 Promote our food trailer in local community newspapers.
 Sociala media based promotition of our food truck brands
 Engage in direct marketing and sales
 Encourage the use of word of mouth marketing

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 [Business Name] Business Plan [YEAR]

The Future
Vision statement
Our vision is to be amongst the top 5 leading food truck companies in Melbourne before our 5 thyear anniversary.

Mission statement
Our mission is to build a food truck business in Melbourne that will meet the needs of all our customers and potential customers in the
Melbourne and Reginal Victoria.

Goals/objectives

Action plan
Please note: This table does not include sustainability milestones as they are listed in the sustainability section above.
Milestone Date of expected Person responsible
completion

[What are the business milestones that you need to complete starting from [When do you expect [Who is responsible for
today?] to complete them?] delivering this milestone?]

[What are the business milestones that you need to complete starting from [When do you expect [Who is responsible for
today?] to complete them?] delivering this milestone?]

[What are the business milestones that you need to complete starting from [When do you expect [Who is responsible for
today?] to complete them?] delivering this milestone?]

[What are the business milestones that you need to complete starting from [When do you expect [Who is responsible for
today?] to complete them?] delivering this milestone?]

Page 17
 [Business Name] Business Plan [YEAR]

The Finances
Key objectives & financial review
Financial objectives

[List your key financial objectives. These can be in the form of sales or profit targets. You could also list your main financial management
goals such as cost reduction targets.]

Finance required

[How much money up-front do you need? Where will you obtain the funds? What portion will you be seeking from loans, investors,
business partners, friends or relatives, venture capital or government funding? How much of your own money are you contributing
towards the business?]

Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below:

Page 18
 [Business Name] Business Plan [YEAR]

Start-up costs for [YEAR]

[Double-click the table below to enter your details or attach your own start up costing sheet at the back of this business plan.]

START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)

Registrations Business purchase price
Business name $200 Franchise fees
Licences Start-up capital
Permits Plant & equipment
Domain names Vehicles $40,000
Trade marks/designs/patents Computer equipment
Vehicle registration $250 Computer software
More… $150 Phones
Membership fees Fax machine
Accountant fees More…
Solicitor fees Security system
Rental lease cost (Rent advance/deposit) Office equipment
Utility connections & bonds (Electricity, gas, water) Furniture
Phone connection Shop fitout
Internet connection More…
Computer software
Training
Wages
Stock/raw materials
Insurance
Building & contents
Vehicle $1,500
Public liability $1,000
Professional indemnity
Product liability
Workers compensation $500
Business assets
Business revenue
Printing
Stationery & office supplies
Marketing & advertising $200
More…
Total start-up costs $3,800 Total equipment/capital costs $40,000

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 [Business Name] Business Plan [YEAR]

Balance sheet forecast

[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]

BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]

Current assets
Cash
Petty cash
Inventory
Pre-paid expenses
Fixed assets
Leasehold
Property & land
Renovations/improvements
Furniture & fitout
Vehicles
Equipment/tools
Computer equipment
More…
Total assets $0 $0 $0
Current/short-term liabilities
Credit cards payable
Accounts payable
Interest payable
Accrued wages
Income tax
More…
Long-term liabilities
Loans
More…
Total liabilities $0 $0 $0

NET ASSETS $0 $0 $0

Page 20
 [Business Name] Business Plan [YEAR]

Profit and loss forecast

[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]

Page 21
 [Business Name] Business Plan [YEAR]

Expected cash flow

[Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan]

EXPECTED CASHFLOW
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
[YEAR]
OPENING BALANCE $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Cash incoming
Sales
Asset sales
Debtor receipts
Other income
Total incoming $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash outgoing
Purchases (Stock etc)
Accountant fees
Solicitor fees
Advertising & marketing
Bank fees & charges
Interest paid
Credit card fees

Utilities (electricity, gas, water)

Telephone
Lease/loan payments
Rent & rates
Motor vehicle expenses
Repairs & maintenance
Stationery & printing
Membership & affiliation fees
Licensing
Insurance
Superannuation
Income tax
Wages (including PAYG)
More…
Total outgoing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Monthly cash balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

CLOSING BALANCE $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Page 22
 [Business Name] Business Plan [YEAR]

Break-even analysis
[Double-click the table below to enter your details or attach your own table. Refer to the Business Plan guide from
www.business.gov.au/businessplan for the calculations.]

BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold
Average cost of each product/service to make/deliver
Fixed costs for the month/year

Percentage of price that is profit #DIV/0!

Total sales needed to break-even #DIV/0!
Number of units sold needed to break-even #DIV/0!

Page 23
 [Business Name] Business Plan [YEAR]

Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached
documents include:

 [List all of your attachments here. These may include resumes, inventory list,
survey/questionnaire and/or financial documents.].

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