EXECUTIVE SUMMARY

La Vista Dueñador, a Cebu-based real estate company that

offers low cost housing for the marginalized and the poor. La Vista
Dueñador’s housing will balance safety, cutting edge features, and
a positive atmosphere for the people. These will be provided with
unmatched levels of customer service and attention.

The business name was derived from the Spanish word “la”
means “the”, Vista that defines as a pleasing view, and “Dueñador”,
the combination of surnames from both family race (Dueñas &
Labrador). The idea of La Vista Dueñador was inspired from a novel
written by Jonah, “Island of Fire” I, Danica Resha Dueñas, the owner
of this real estate company– LA VISTA DUEÑADOR, a 25 year old
businesswoman and a graduate of Bachelor of Business
Administration from St. Theresa’s College, has a goal in mind for the
betterment of the common good. I am currently living at La Guardia
Lahug, Cebu City together with my family. La Vista has an essential
vision and mission not only for the lower classes, it also provide mid
cost housing for the middle and upper class with conceptual design
and modernized structure. Our company is dedicated to offer state-
of-the-art living conditions reflective of the rapid advancements in
technology and a growing need for quality housing. La Vista’s
primary objective is to maintain the highest level of customer
satisfaction that is achievable.

The housing owner’s safety, happiness, and comfort are also

one of our goals. Within the company we will strive to work as a
cohesive, harmonious unit focused on exemplifying our mission.
Housing units will predominantly be located in the most attractive
and accessible locations targeting families and professionals. I
personally live for the mission and vision of the company since I was
also one of the lower classes who dreamt for a home that is cozy,
affordable, and worth it enough to live in. La Vista Dueñador fosters
the ideals of the importance of the people needs along with healthy
and understanding relationships and a professional commitment to
a satisfaction.
OVERVIEW OF THE BUSINESS
BUSINESS PLAN PROPER
I. THE PROBLEM/NEED

PROBLEM: There were few or no inquiries. As a result, there

are only least sales.

SOLUTION: Build and maintain a strong network of

contacts. Also, be active on social media and establish
an online presence to expand the network that leads to
inquiries.

STATEMENT OF VISION, MISSION

AND VALUES
VISION
 One year from when my business started, I visualized
that the real estate company will improve its
housing.

MISSION

 To provide low-cost housing for the marginalized and

the poor.

VALUES

 Commitment to Excellence
 Integrity
 Inspire
MARKETING PLAN
PRODUCT: Apartment, Duplex house, Subdivision, Single Family
Detached House, Multi-family House

TARGET MARKET:

Age: 18 above Job: All

COMPETITORS:

A. Camella Homes
B. BP Homes
C. Light Side Homes

Do your competitors have large clientele, or they seem to be

busy?

A. Yes
B. Yes
C. No

When are your competitors most busy?

HOURS DAYS MONTHS

A. 24 hours Mondays-Sundays Every month

B. 12 hours Weekdays Every month
C. 12 hours Weekends Every month

Where do your competitors’ costumer live?

A. Two to five kilometers

B. Two to five kilometers
C. Two to five kilometers

COMPARISON CHART OF COMPETITORS

Compare Camella BP Homes Light Side
Homes Homes
Market Share % GOOD FAIR GOOD
Quality GOOD FAIR FAIR
Location GOOD FAIR POOR
Size of Facility MED SMALL MED
Prices AVERAGE AVERAGE HIGH
Reputation GOOD FAIR FAIR
PRICING:

How much will you charge?

Apartment
Duplex House
Single Family Detached House
Multi-family House
Subdivision

Why will you charge this price? Base from my costing.

How much do your competitors charge?

Apartment
Duplex House
Single Family Detached House
Multi-family House
Subdivision

Why do your competitors charge that price? Base from their

costing.

ADVERTISING

Telephone- For direct contact

Newspaper ADS- Most of the people read newspapers
daily
Radio and TV- It can catch a lot of attention since people
watch television within 24 hours

PUBLIC RELATIONS

What can you do to get the attention of the potential

costumers?

Magazines
TV Stations

Which of the following will you use to get your product or

service into the hands of the costumer? Why?

Special Prices- It draws attention

Double Offers- Makes people interested to inquire
 PRODUCTION AND TECHINICAL
PLAN
THE PRODUCTION PARADIGM

TRANSFORMATION
PROCESS

INPUTS DRAFTING

LABOR: DESIGNING

 Engineer CONSTRUCTING
 Owner
PRINTING
 Construction
Worker MEASURING
 Security Guard
 Architect
 Office Workers
 Supervisors
 Maintenance/
Janitors

MACHINE:

 Excavators
 Loaders
 Motor Graders
 Trenches
 Bull dozers OUTPUTS
 Backhoes
Apartment
RAW MATERIALS
Duplex house
 Lumber
Subdivision
 Cement
 Wood Single Family Detached
 Sand House
 Nails
 Screws Multi-family House
 Bricks
FINANCIAL PLAN
A. La Dueñador Real Estate Company, the initial capital is Php
5,000,000. Each of the members shall share Php 1,000,000.
B. Monthly Expenses

FIXED COST
Rental
Salaries: Engineers P50,000
Architects P100,000
Construction Workers P480.00
Security Guards P5,000
Maintenance/Janitors P1,000
(A) TOTAL FIXED
COST
P156,480
VARIABLE COST
(Month)
Raw Materials Lumber P300,000
Cement P500,000
Wood P650,000
Sand P200,000
Nails P100,000
Screws P200,000
Bricks P300,000
Telephone Bill P1,500
Electricity P2,000
Water P500
Transportation P800
Miscellaneous P500
(B) TOTAL VARIABLE P2,225,300
COST
(A+B) TOTAL P2,411,780
MONTHLY COST
 PROJECTED REVENUE
Projected Projected
Types Costing Volume Daily Volume Monthly Yearly
Revenue Revenue Projected
Daily Monthly
Revenue
Apartment

Duplex House

Subdivision

Single Family
Detached House

Multi-family House

PROJECTED MONTHLY REVENUE

Jan Feb Mar Apr May Jun

Revenue
Cost
Projected
Net Profit
July Aug Sep Oct Nov Dec Total

PROJECTED INCOME STATEMENT

FOR THE YEARS ENDED

2019 2020
REVENUE
Cost/Expenses
Projected Net
Income
 CASH FLOW 1st QUARTER OF

January February March

Cash Balancse-
Beginning
Cash Inflows
Net Income
Cash Outflow
Fixed Cost
Variable Cost
Cash Balance
Ending

SOCIAL IMPACT
1. La Vista Dueñador aspires to be the biggest real estate
company in the Queen City of the South. Its unique feature is a
cohesive and strong working ethic among its incorporators. The
real estate company wants to still continue the mission that was
been established from the time immemorial in the next years to
come, which is to make housing for the poor & marginalized.
2. La Vista Dueñador provides lots of services for the common
good and there was been a huge positive feedback from
them. Soon, the La Vista will build a playground for those
families who have children that make “fun” as a must-have
factor. La Vista also feels responsible for the happiness &
comfort of the home buyers.
ORGANIZATIONAL/ MANAGEMENT
PLAN

OWNER

SUPERVISOR
ENGINEERS, ARCHITECTS, OFFICE
WORKERS

CONSTRUCTION WORKERS

SECURITY GUARD
MAINTENANCE/JANITOR
S