Campus Planning

10 High Street, Suite 903, Boston, MA 02110

617-521-9404 (phone) 617-521-9409 (fax)
Contact: Will Rodman, Principal
Email: wrodman@nelsonnygaard.com

Overview
Nelson\Nygaard Consulting Associates is a 21 year old transportation planning
consulting firm with offices in Boston, New York, San Francisco, Portland, and
Seattle.  Nelson\Nygaard is nationally recognized for its creative, cost effective
work in planning campus transportation, public transit services, paratransit and
coordinated transportation; smart growth projects and transit-oriented develop-
ment; transportation demand management efforts; bicycle and pedestrian plans;
and smart parking; and carrying out the public participation strategies that go
hand in hand with such planning efforts.
This package summarizes our key qualifications in transportation planning for
colleges and universities. Our expertise in university planning, the accomplish-
ments of our staff in university projects, and relevant projects completed by
Nelson\Nygaard are described in detail below.

Client: Yale University

Project: Traffic-Transportation Study

Nelson\Nygaard Consulting Associates 


Nelson\Nygaard
University Experience
Yale University Traffic &
Transportation Study
University at Albany Transporta-
tion Linkage Study
US Route 1-College Park
Corridor Transportation Study
San Francisco State University
Master Plan
Angwin Ecovillage at
Pacific Union College
UC Davis Economic Analysis
for Alternative Transportation
Program and Parking
 Nelson\Nygaard Consulting Associates
Client: University of California Davis
Project: Economic Analysis for Alternative Transportation Program and Parking
Expertise in University Transportation Planning
Our experience in planning campus shuttles, implementing Transportation
Demand Management (TDM) programs, bicycle and pedestrian planning
and parking programs throughout the United States means that we can hit
the ground running in a range of campus transportation projects. Our plan-
ning addresses the needs of schools in a wide range of urban and rural settings,
and we are experienced in dealing with the challenges of integrating college
transit systems with local public transit systems. Some of the schools that have
already benefited from the expertise of our staff include Stanford University,
University of California – Berkeley, and the University of Colorado. Currently,
Nelson\Nygaard is conducting a review of the transportation programs available
at Yale University, which include an extensive shuttle system, TDM and park-
ing programs, and pedestrian and bicycling facilities. The project will result in
recommended strategies to efficiently reorganize available resources, evaluate and
address existing and future needs, and plan for the addition of a new campus
six miles to the west of the main campus location. The firm has also recently
completed a shuttle and transit plan for Washington State University and led the
development of Transportation Master Plans for UC Davis and Occidental Col-
lege. As such, the company has built substantial expertise in the area of campus
transportation.
Our approach to campus transportation planning is unique in that we marry
our experience across modes and strategies with extensive community outreach
and a willingness to look outside the conventional boxes of traffic engineering.
Equally important, we aim to develop plans that minimize the financial cost for
universities and create a positive educational environment. As former campus
planners and transportation managers, our staff has not only drawn up suc-
cessful plans for campuses across the country, we have also implemented and
managed them.
Experienced Staff
Nelson\Nygaard staff possess an extensive range of experience in university
campus planning. Two of our principals, Patrick Siegman and Jeffrey Tumlin, Nelson\Nygaard
as well as Gail Murray, an advisory staff member, have worked as university Areas of Expertise
transportation planning staff; among them, they have written successful parking
and transportation strategies for UC Berkeley, Stanford University, Pomona Campus Planning
College and UC San Diego. Jason Schrieber, Principal, previously worked at the
City of Cambridge where he worked extensively with Cambridge-based colleges Community Based Transportation
and universities including Harvard University and the Massachusetts Institute Coordination and Consolidation
of Technology. David Fields’ expertise in public outreach and TDM planning
was put to use in the recent Yale New Haven Hospital effort to reduce parking Program Implementation and
demand, and Joey Goldman’s management of Lafayette, IN’s CityBus Strategic Administration
Plan has involved working closely with local Purdue University to build rider-
Rail and Corridor Planning
ship among school affiliates. Bethany Whitaker, a multi-disciplinary planner,
tackled the challenges of linking two campuses at the University of Albany’s Rural and Intercity Transit
Harriman Campus that were divided by arterial roadway with multi-modal
connections. Other staff bring a wide range of hands-on experience in planning Shuttles
and designing transportation systems for universities. Taken together, Nelson\ Traffic Impact Studies for Smart
Nygaard is able to offer substantial expertise in addressing the issues, challenges Growth
and opportunities unique to providing mobility and access at institutions of
higher education. Transit Oriented Development

Practical experience has also been channeled into creating a wealth of research Transportation Master Plans
on campus issues. Currently, Gail Murray, Jason Schrieber and Tara Krueger are
Urban/Suburban Transit Plans
conducting a synthesis report for the Transportation Research Board’s Transpor-
tation Cooperative Research Program on Transit Systems in College and Uni- Human Service Transportation
versity Communities (SA-19). And, Patrick Siegman, Jeffrey Tumlin and Adam Coordination
Millard-Ball’s nationally-recognized campus planning work was the basis for a
recent article, “Solving Campus Parking Shortages: New Solutions for an Old
Problem,” which was published in the journal Planning for Higher Education.

Joey Goldman, Principal

Nelson\Nygaard Consulting Associates 

 Relevant University Planning Projects
Some standout campus transportation, transit and TDM projects completed by
Nelson\Nygaard staff include:
• Yale University – Transportation and Traffic Study – Nelson\Nygaard
is conducting a review of transportation programs available to staff and
students, including an extensive shuttle system, parking programs, and
pedestrian and bicycling facilities, as well as planning for the extension of
services to a new campus to be built six miles to the west.
• University of California-Berkeley – Downtown/Southside TDM Plan
– Nelson\Nygaard developed multimodal strategies to handle increased
development on the campus and in adjacent downtown and Southside
areas without increased traffic congestion.
• Occidental College – Master Plan – For this 2005-2015 Master Plan,
Nelson\Nygaard removed scattered parking lots from the heart of the
historic campus and created diagnostic parking and transportation maps
and diagrams. Our final recommendations upheld campus goals for
historic preservation and environmental sustainability, and met diverse
campus needs. The Society for College and University Planning and the
American Institute of Architects awarded the Occidental Master Plan the
2007 Merit Award for Excellence in Planning for an Established Campus;
the plan is currently undergoing an approval process with the City of Los
Angeles for implementation.
• Fuller Seminary – Transportation Plan – Working with a team of
architects and designers, Nelson\Nygaard assisted the Pasadena-based
institution determine an optimal mix of parking structures and TDM that
would allow the seminary to add 650 new housing units for faculty and
staff at very high densities of 50 to more than 100 units per acre. A survey
of students demonstrated that the additional housing would result in no
increase in local traffic; based on the results of the survey, the new on-
campus apartments were then approved and built.
• Pomona College – Master Plan – Nelson\Nygaard staff led the transpor-
tation and parking planning effort in this master plan, which sought to
prioritize pedestrians through traffic calming measures like refuge islands,
raised crosswalks, medians, and road closures.
• University of California-San Diego – Parking & Transportation Man-
agement Study – Preparing for another 10,000 students at its landlocked
campus, UC San Diego calculated a need to build 15 parking structures
over the next 20 years. Nelson\Nygaard carefully quantified the full costs
of adding new parking versus investing in alternative transportation, and
determined that the university could handle projected growth with four
to six parking structures and could also eliminate approximately 5,000
trips through transportation demand management efforts. The project is
currently being implemented.

 Nelson\Nygaard Consulting Associates

 • University of California-Davis – Economic Analysis for Alternative
Transportation Program and Parking – Nelson\Nygaard undertook a
study to examine the potential for UC Davis to expand its Alternative
Transportation Programs as a means of reducing the number of people
driving cars to campus, in turn reducing the need for construction of new
parking. This analysis provided a strategy for managing multimodal trans-
portation resources at a campus facing increased enrollments amidst land
and revenue constraints. To do this, Nelson\Nygaard developed a dynamic
planning tool that quantifies the costs of new parking investments as
compared to investments in other modes, relating those costs back to dif-
ferent user fees, including parking prices, which in turn use price elasticity
curves to show how changing prices impact demand for different modes.
The project’s recommendations are now being implemented.

Nelson\Nygaard Consulting Associates 

 Nelson\Nygaard
Staff Qualifications
Jeffrey Tumlin, Partner, came to Nelson\Nygaard after serving as Program Man-
ager of Stanford University’s award-winning Office of Transportation Programs,
where he oversaw the campus shuttle, bicycle, and pedestrian systems. There, he
developed and managed a comprehensive set of parking, carpooling, bicycling
and transit programs to accommodate 2 million square feet of campus growth
– a 25% increase in the campus built area – while holding automobile commute
figures to 1989 levels. As a result of his efforts, commuter transit ridership more
than tripled, while costs per passenger ride were brought to an all-time low.
Since joining Nelson\Nygaard, Jeff has developed campus transportation plans
for the University of Colorado - Boulder, UC San Diego, and San Francisco
State University. He also led an unusual joint effort between the City of Berkeley
and UC Berkeley to develop strategies for managing growth and traffic on
campus and in the city’s downtown, and a comprehensive plan for Isla Vista, a
residential enclave of the UC Santa Barbara campus. For San Francisco State,
he helped lead negotiations between the city and university to mitigate impacts
of the campus’ planned growth. The result was a commitment by the campus to
produce no additional peak traffic and to help fund a major rail extension, while
the city committed to bike and transit investments and a transit pass program. 

Jason Schrieber, Principal, has led TOD and multimodal planning projects
for Nelson\Nygaard since late 2006. With 14 years of private and public sector
experience, Jason provides multimodal planning and design skills and a unique
understanding of municipal needs, private development priorities, and universi-
ty-based transportation services. Jason is currently working with the rural Pacific
Union College in Angwin, California to develop a new free shuttle service using
electric-hybrid vehicles, a shared bicycle program, and a transit center associated
with a campus redevelopment and adjacent “eco village.” He is also preparing a
TCRP synthesis on trends in college and university transit services around the
country for the Transportation Research Board. Jason previously worked for
the City of Cambridge, where he worked extensively with Cambridge-based
colleges and universities. For example, he worked with Harvard University staff
to develop new transit shelters, bicycle parking, and pedestrian enhancements
on- and off-campus as part of their campus-wide TDM program. At the Mas-
sachusetts Institute of Technology, Jason improved walking and biking connec-
tions to MBTA transit services along a half-mile corridor. For both Cambridge
College and Lesley University, Jason helped develop their first campus TDM
programs, including new parking pricing policies, shuttle services, and alterna-
tive mode marketing programs.

Patrick Siegman, Partner, has led the development of innovative transportation

plans for numerous universities, cities, downtowns and transit-oriented develop-
ments. His work includes transportation plans and studies for Pomona College,
Fuller Seminary, California Polytechnic University, San Luis Obispo, and
California State University – San Marcos (currently underway). He also recently

 Nelson\Nygaard Consulting Associates

served as lead transportation planner on the Occidental College Master Plan
team, with the resulting plan receiving the 2007 Merit Award for Excellence in
Planning for an Established Campus from the Society for College and Univer-
sity Planning and the American Institute of Architects. Patrick understands the
needs and issues facing university planners, having worked as a transportation
planner for Stanford University from 1994 to 1998. His work is characterized
by careful cost/benefit analysis, as well as recognition that transportation plans
must support wider community goals rather than simply exist as an end in
itself. In addition to his work as a practitioner, he has also taught the American
Institute of Certified Planners’ short courses on parking management.

Gail Murray, advisory staff member, has 10 years of experience in transporta-

tion planning at the University of California at Berkeley. During her time at
UCB, Ms. Murray created the Berkeley TRiP Commute Store, the first such
project at a university in the nation. As part of this program, she developed and
implemented a comprehensive commute alternatives plan, including incentives
for carpooling and vanpooling, student discounts on the local transit system, the
sale of all Bay Area transit tickets, a guaranteed ride home program, ridematch-
ing, and bicycle planning. Funding for the Commute Store came from a unique
partnership among the university, the host city of Berkeley, and two transit
systems serving the campus. Ms. Murray also served as the Acting Director of
Transportation at UCB, which included oversight of the campus shuttles and
parking system. She participated in the design of a university-wide housing and
transportation survey, which formed the basis for UCB’s coordinated transporta-
tion program. As part of that program, Ms. Murray was responsible for estab-
lishing satellite parking lots and developing a shuttle bus route to serve the lots.
She also recommended parking rates to support the overall transportation goals
of the university. For example, she introduced an Occasional Need Coupon
Book for campus parking by individuals who committed to a commute alterna-
tive instead of driving on most work days. Currently, Gail is project manager of
a TCRP Synthesis Report on Transit Systems in College and University Com-
munities. Her focus for the current Yale Traffic and Transportation Study project
will be on potential TDM measures that will feed into the task to develop a plan
of action for the best possible means of getting to, around, and away from the
campus.

David Fields, Principal, has more than 10 years of transportation planning

experience as both a consultant and public sector employee. David’s recent expe-
rience covers transit feasibility, TDM, parking strategies, transit route restructur-
ing, and transit financing. In 2006, David completed work in New Haven to
introduce TDM strategies around the Yale New Haven Hospital and reduce the
need for parking in light of the hospital’s planned expansion. In 2008, David
assisted Yale University to reconfigure the university’s shuttle routes and offer
alternative mode incentives to encourage campus affiliates to leave their cars at
home. David also specializes in public outreach and participation, having led
charrettes and workshops on topics ranging from TOD at Mockingbird Station
in Dallas to transportation planning in Abu Dhabi, United Arab Emirates. Be-
fore joining the private sector, David created park-and-ride and shuttle plans for

Nelson\Nygaard Consulting Associates 

 stations at MTA Metro-North Railroad. David is the Chairman of the American
Planning Association New York Metro Chapter’s Transportation Committee.

Joey Goldman, Principal, has more than 15 years of experience directly related
to planning for public transit and transportation programs. Joey is a specialist
in strategic planning, transit service planning and transportation marketing
for universities, cities and rural areas. He has completed work on dozens of
transit studies and implementation efforts, including comprehensive operations
analyses, short range transit plans, the development and evaluation of citizen
participation programs, coordination plans, marketing and public information
programs, and many others. On transit and shuttle projects, Joey has worked in
dozens of university communities and understands campus priorities to improve
pedestrian and bicycle access, reduce auto-pedestrian conflicts and encourage
transit use by students, faculty and staff. Joey is currently managing the Strategic
Plan for CityBus in Lafayette-West Lafayette, Indiana. The focus of the plan
is to expand the role of the transit agency in the community, working closely
with Purdue University to build student, faculty and staff ridership. As part of
the process, Joey led a peer review of other university city transit systems, ran
focus groups with Purdue students and held meetings with University officials
to identify ways to integrate transit services on campus more effectively. In
Berkeley, California, Joey was a project planner for the Downtown Berkeley
Transportation Plan, a collaborative plan led by the University of California and
the City of Berkeley. He recently completed Berkeley’s Transportation Demand
Management outreach/marketing program. Joey also managed parking stud-
ies for two University of California San Francisco Medical campuses. In Fort
Collins, Colorado, Joey managed the Strategic Transit Plan, working with transit
agency staff and consulting with Colorado State University (CSU) to develop a
new network of improved citywide transit services and express services, shifting
the primary transit center from downtown Fort Collins to the CSU campus. He
also managed a similar transit plan in Las Cruces, New Mexico, working with
New Mexico State University.

Bethany Whitaker, Principal, is a multi-disciplinary planner with more than

15 years of public transportation planning experience. Her work has a particular
emphasis on transit operations, market research, and financial tools to evalu-
ate market feasibility and investment decisions for transportation programs.
Bethany’s project experience includes creating a BRT operations plan for the
Capital District Transportation Authority in Albany and analyzing operations
for the Manchester Transit Authority in southern New Hampshire. Bethany was
the project manager for the recently completed University at Albany - Harriman
Campus Linkage Study, an effort to connect two university campuses and two
office parks via roadway and transit. The project also included supporting multi-
modal growth, especially for pedestrians and bicyclists, and linking the campuses
with surrounding neighborhoods. Bethany’s experience also includes several
years working for Seattle-King County Metro where, as a market development
planner, she helped evaluate the University of Washington U-Pass program and
designed and implemented employer-based transportation programs.

 Nelson\Nygaard Consulting Associates

Geoff Slater, Principal, has contributed transit planning, operations and
demand analysis expertise to projects in North America and overseas in the
private and public sectors since 1980. He is nationally recognized as an effective
and innovative service planner and brings experience in the transit field from
across the U.S. and abroad. While at KKO & Associates, Geoff developed many
progressive operational strategies to improve the efficiency of transit service near
New Haven, CT, in order to increase ridership and shift more trips away from
the automobile. Key strategies included new downtown and secondary hubs, a
simplified route structure, Rapid Bus corridors, and expanded joint fare arrange-
ments. Before moving to the private sector in 1997, Geoff served as Director of
Planning for the Massachusetts Bay Transportation Authority, the fifth largest
transit agency in the United States. Prior to the MBTA, Geoff served as the
Manager of Transit Service Planning for Boston’s Central Transportation Plan-
ning Staff. He also worked for the Metropolitan Transportation Commission in
Oakland, California, and the California Department of Transportation.

Stephanie Denis, Associate Project Manager, has recently completed several

transit projects, including route coordination and consolidation along Route 1
in College Park, Maryland. She assisted in the literature review and transit short
and long range planning for the Harriman-University at Albany Linkage Study
and is currently working on the Yale Traffic and Transportation Study, doing
fieldwork and analysis of the shuttle system. Many of her projects include non-
motorized planning and creation of a balanced transportation network.

Tara Krueger, Associate, supports the firm’s expertise in the areas of transit
service, multi-modal planning, and accessible and specialized services. Tara
contributes skills in both qualitative and quantitative analysis methods as well
as data collection and management, research and public involvement skills.
Currently, for TCRP Synthesis SA-19: Transit Systems in College and University
Communities, she is surveying transit providers that serve higher education
communities, which involves data collection from colleges and universities
across the country. The project involves analysis of all aspects of transit on
campuses, including operations, TDM measures, creative partnerships, and new
implementations of technology, financial practices and environmental innova-
tions for nearly one hundred higher education institutions across the country.
Previously, Tara worked on the Yale Traffic-Transportation Study to which she
performed fieldwork for and analysis of existing conditions for the University’s
shuttle system and bicycle and pedestrian infrastructure. Some of her other
recent work includes administration of an extensive transit ridership database for
the Pittsburgh Transportation Development Study and analysis a portion of the
system’s almost 200 bus routes.

Nelson\Nygaard Consulting Associates 

 Campus References
New Haven, CT, Yale University Traffic-Transportation Study 2008–Present
Yale University
55 Whitney Ave, Suite 445
P.O. Box 208202
New Haven, CT 06520-8202
Contact: Holly Parker, Director of Sustainable Transportation Systems,
(203) 432-9245, holly.parker@yale.edu

Yale University has grown over the years and now plans further growth through
new facilities on its central campus and a brand new campus in West Haven/Or-
ange. The institution seeks to minimize vehicle trips and accommodate growth
primarily without expanding the existing parking supply. Yale already provides
an extensive shuttle system offered free to its students and employees that in-
cludes six circulating routes connecting various points on its central and medical
campuses as well as to the nearby VA Hospital and train stations. It is also served
by CTTransit bus routes and Amtrak, Shoreline East, and Metro-North rail
services, which serve as key connections for commuters.
Nelson\Nygaard is supporting Yale to reconfigure the university’s shuttle routes
and offer options attractive enough to convince drivers to leave their cars at
home. Improvements to the shuttle system will be paired with enhancements to
bicycling and walking facilities and balanced with parking and Transportation
Demand Management strategies to address needs within the complete transpor-
tation system.
Total Fee: $99,000; Fee to NN: $94,000
Key Personnel: David Fields, Dave Sharfarz, Jason Schrieber,
Stephanie Denis, Tara Krueger

Occidental College Master Plan 11/2004–5/2006

Occidental College
1600 Campus Road
Los Angeles, CA 90041
Contact: Harold Hewitt, CFO / Vice President, 323-259-2500

Nelson\Nygaard led the transportation planning for the 2005-2015 Master Plan
for Occidental College. The Plan removes scattered parking lots from the heart
of the historic campus, creating a more harmonious and livable campus environ-
ment. Nelson\Nygaard’s work included developing a comprehensive parking
and transportation plan, recommending strategies that achieve multiple campus
goals for historic preservation, environmental sustainability, and meeting diverse
campus transportation needs. This work included developing diagnostic park-
ing and transportation maps and diagrams for the campus, and working with

10 Nelson\Nygaard Consulting Associates

campus and community stakeholders to win agreement on workable transporta-
tion demand management (TDM), traffic and parking solutions.
Total Fee: $30,000
Key Personnel: Patrick Siegman

San Francisco State University Master Plan 10/2005–current

San Francisco State University
1600 Holloway Ave
San Francisco, CA 94132
Contact: Richard Macias, Project Coordinator, 415-338-6017,
maciasr@sfsu.edu

San Francisco State University is a steadily growing institution with a landlocked

campus in San Francisco’s southwest corner. In order to address the next twenty
years of campus growth, San Francisco State hired Wallace Roberts & Todd to
lead a master planning effort, with Nelson\Nygaard leading the parking and
transportation analysis. As part of the plan, Nelson\Nygaard recommended the
most cost-effective mix of investments in new parking, shuttle improvements,
regional transit improvements, bicycle connections and demand management
programs to meet campus access needs while improving the quality of the
campus environment. The analysis found that the university could best achieve
its goals by partnering with neighboring landowners for parking and transit
improvements, rather than funding new programs and structures on its own.
Total Fee: $500,000; Fee to NN: $99,920
Key Personnel: Jeffrey Tumlin

Ithaca, NY, Collegetown Urban Plan & Design Guidelines 2007–2008

City of Ithaca, Department of Planning & Development
108 East Green Street
Ithaca, NY 14850
Contact: Leslie Chatterton, (607) 274-6555

Nelson\Nygaard led the transportation planning component of the Collegetown

Urban Plan as a subconsultant to Goody Clancy. Building off of a community
vision statement, the Urban Plan was designed to resolve existing impediments
in the built form, streetscape, zoning code, and parking management for this
gateway neighborhood to Cornell University. Solving parking issues were a high
priority in this process. High land values coupled with inflexible minimum
parking requirements had created paved yards, excessive curb cuts, sterile park-
ing decks, gaping driveway portals, and low ceiling heights to accommodate
off-street parking per code. Meanwhile, traditional on-street management
practices had resulted in a variety of regulations and pricing strategies that were
unresponsive to actual parking demand profiles.

Nelson\Nygaard Consulting Associates 11

 Nelson\Nygaard recommended the development of a “Strategic Transportation
System” that treated parking in the district as a valuable shared resource to be
controlled by smart parking management practices, on- and off-street. Central
to unlocking development potential was a system of in-lieu payments and
remote parking that enables higher-quality pedestrian-oriented development
while providing resources for streetscape improvements. Coupled with new
parking revenues, the System could afford needed sidewalk repairs, trash collec-
tion, bicycle parking and transit amenities.
Total fee: $120,000; Fee to NN: $30,000
Key Personnel: Jason Schrieber

TCRP Synthesis SA-19: Transit Systems

in College and University Communities 9/2007–current
Transportation Research Board
Studies and Special Programs (Div. B)
500 Fifth Street NW, K-326
Washington, DC 20001-2721
Contact: Donna Vlasak, Senior Program Officer, Synthesis Studies,
202-334-2974

This Synthesis research study is a “state of the practice” report on the most
recent issues relating to transit and transportation services that affect university
campuses. Using the results of an original survey of almost one hundred transit
systems that serve university and college communities – including both school
providers and public transit providers – the Synthesis reports the responses of
providers to questions in four major topic areas:
• Operations (trends in ridership and service patterns, staffing, and work-
force characteristics, including use of student drivers);
• Policies and planning (financing services and fare structures, parking poli-
cies and parking pricing, bicycling accommodations and transportation
demand management programs, community integration and community
relations);
• Technology and “green” innovations (vehicle technologies and roadway
technologies, alternative fuel sources, customer information systems).
The study also features ten case studies of best practices at individual schools and
in new technology.
Total Fee: $30,000
Key Personnel: Gail Murray, Jason Schrieber, Tara Krueger

12 Nelson\Nygaard Consulting Associates

Washington State University–
Pullman Campus Shuttle Study 3/2002–12/2002
City of Pullman
325 SE Paradise St.
Pullman, WA 99163
Contact: Rod Thornton, Transit Manager, 509-334-4555

This Nelson\Nygaard study developed recommendations for a new shuttle

system to serve the campus of Washington State University, a large campus in
the small city of Pullman. Tasks included analyzing parking policies, developing
survey techniques, conducting a staff-level charrette workshop, and recommend-
ing a shuttle program along with complementary parking policy changes.
Total Fee: $40,000; Fee to NN: $40,000
Key Personnel: Tom Brennan

UCSD Parking and Transportation Management Study 1/2000–12/2002

University of California, San Diego
9500 Gilman Drive, Torrey Pines Center South, Suite 340
La Jolla, CA 92093-0965
Contacts: John Desch, 970-491-0004, desch@colostate.edu;
Greg Snee, Former Director, Transportation & Parking, University of
California, San Diego, (858) 534-7437, gsnee@ucsd.edu

Preparing for another 10,000 students at its landlocked campus, UC San Diego
calculated a need to build 15 parking structures over the next 20 years, partly
to accommodate growth, but mainly to address the loss of surface parking lots
to new campus buildings – a very expensive prospect. To address this dilemma,
Nelson\Nygaard carefully quantified the full costs of adding new parking and
compare those costs to investments in alternative transportation.
For this process, Nelson\Nygaard modeled price elasticity of demand for parking
and the resulting mode shift simply from projected fee increases. Next, we
calculated the cost per new trip shifted away from driving as a result of specific
recommended improvements to the surrounding bicycle, pedestrian and transit
network. Finally, we were able to provide supply-and-demand charts that
showed precisely the level of investment in parking, transit subsidy and capital
investments that would provide the most cost-effective access to the campus
each year over 20 years. The resulting plan determined that it was appropri-
ate to build between four and six parking structures, and that 4,800 to 5,100
auto trips could be eliminated through strategic investment in Transportation
Demand Management. Ultimately, it was less costly for UCSD to provide a mix
of parking along with improvements to transit, bicycle, pedestrian and carpool-
ing programs and infrastructure.
Total fee: $50,000
Key Personnel: Jeff Tumlin

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 Pomona College Strategic Master Plan 2001–2002
Moule & Polyzoides
180 E. California Blvd
Pasadena, CA 91105-3230
Contact: Stefanos Polyzoides, Project Manager, 626-844-2400

Nelson\Nygaard staff led the transportation and parking planning effort for the
Strategic Master Plan for Pomona College on a team led by Moule & Polyzoi-
des. An appropriate balance between vehicles and pedestrians was sought, with
favor taken to pedestrians, by recommending the installation of several traffic
calming measures such as pedestrian refuge islands, raised crosswalks, medians
and closures. The parking recommendations included making use of existing
surplus parking spaces before constructing new parking, reducing parking
demand by increasing incentives for alternative transportation and using shared
parking for major events.
Total fee: Not Disclosed; Fee to NN: $21,727
Key Personnel: Patrick Siegman

Fuller Seminary Transportation Plan 10/2002–3/2003

Fuller Theological Seminary
12 Morning Sun
Irvine, CA 92612
Contact: Adriano Bosshard, with Adiboss Construction Management,
949-509-0707

Nelson\Nygaard worked closely with a team of architects and urban designers

to develop a Residential Master Plan for Fuller Seminary, located in the heart of
Pasadena. The plan provided approximately 650 new housing units for faculty
and students, gathered about a central green and a series of courtyards. To fit the
new housing into this compact site, with densities ranging from 50 to over 100
units per acre (net), the plan included both parking and an extensive menu of
transportation demand management measures. The plan allowed the Seminary
to choose an optimal mix of investment in parking structures and demand
management measures, such as a car sharing operation, parking charges, transit
passes and other programs. To carry out the traffic analysis for the plan, Nelson\
Nygaard used a telephone survey to demonstrate that the impact of the student
housing would be far lower than predicted by generic Institute for Transporta-
tion Engineers’ rates.
Total Fee: $32,531
Key Personnel: Patrick Siegman, Adam Millard-Ball

14 Nelson\Nygaard Consulting Associates

Peralta College Shuttle Study 3/2001–6/2001
Peralta College
333 East Eighth Street
Oakland, CA 94606
Contact: Clint Hilliard, Vice Chancellor, 510-466-7218,
chilliard@peralta.cc.ca.us

Nelson\Nygaard developed a shuttle system connecting four Peralta Community

College District campuses for their summer 2001 session. The shuttle was neces-
sitated by the closure of their largest campus due to seismic retrofit activities.
Nelson\Nygaard designed the shuttle service, developed an RFP for vendors,
and assisted the District in their negotiations with a service provider within a
very short timeframe.
Total Fee: $35,000
Key Personnel: Bonnie Nelson

Nelson\Nygaard Consulting Associates 15