VIVIEN RUI ZHU

CONTACT EDUCATION

vivienrzhu11@gmail.com B.S. MARKETING & INFORMATION SYSTEMS

DUAL DEGREE
(301) 281-3126
University of Maryland College Park
7000 Wake Forest Dr, College Park, MD 20740
Grad. May 2020 | Banneker-Key Scholar | GPA: 3.53
www.linkedin.com/in/vivien-zhu
WHU – Otto Beisheim School of Management
@vivslens Smith Exchange Study Abroad | Jan–May 2019

SKILLS EXPERIENCE

Microsoft Office Suite Events & Marketing Intern | August 2019–Present

Smith School of Business Office of Career Services | College Park, MD
Adobe Illustrator
Adobe InDesign • Design dynamic graphics for wide variety of Smith School career events to
bolster student attendance and involvement in OCS-sponsored activities
Adobe Photoshop
• Manage the #SmithHired student feature campaign by arranging
Canva photoshoots & interviews with hired seniors and scheduling subsequent
Buffer content for weekly social media rollout

Hootsuite Marketing & Business Development Intern | May 2019–Present

Hubspot CRM FMP Consulting | Arlington, VA
Action Network CRM • Create engaging, employee-sourced social media campaigns across
WordFly popular industry platforms for both outward-facing and internal purposes
• Researched industry-specific website designs, interfaces, and content
Wordpress
organization to optimize the new website through complete revamp
Google Analytics for • Developed successful creative teambuilding and business development
Beginners Certified events through the summer season to promote employee engagement
HTML
Social Media Director | March 2019–Present
Excel VBA
Mckayla Wilkes 2020 Campaign | College Park/Remote
SQL
• Manage and routinely update a robust social media content calendar in
Tableau conjunction with successful digital fundraising plan, yielding approx.
Lucidchart $80,000 in grassroots donations over 3 quarters
IBM SPSS • Utilize comms briefs to create unique branded graphics and other visual
media content for distributed literature and merchandise
Conversational Mandarin • Build and update attractive campaign website on a frequent basis to
Photography increase user retention and donation conversions on a national level
Marketing Associate Intern | June–August 2018
Club Capital LLC | Bethesda, MD
• Utilized marketing analytics in Hubspot CRM to develop attractive landing pages and social media content
• Managed company’s digital presence across a large diversity of platforms to generate reliable leads
• Assisted in event planning and workflow automation to create a strong convention booth presence

Co-founder & Former Co-President | August 2016–Present

University of Maryland Model Congress | College Park, MD
• Copywrite online & print flyers advertising twice-yearly conferences, quadrupling conference attendance
within two years from 13 to over 140 registered student attendees
• Managed organization's informative club website & budding presence on various social media platforms
• Trained new members in conference logistics management and year-round organizational duties

Editorial Communications Intern | June–August 2017

John F. Kennedy Center for the Performing Arts | Washington, D.C.
• Researched and wrote engaging marketing copy for radio, print, and Web audiences
• Produced the 2017-2018 Washington National Opera Featured Artists blog series
• Built promotional marketing e-mails in WordFly using various copy and multimedia assets

RELEVANT PROJECTS

Smith Abroad Blog Series

• Authored 6 in-depth blog pieces during the course of studying abroad at the WHU School of Management
in Vallendar, Germany to provide insight into Smith School exchange opportunities for Smith peers

Education Abroad Ambassador

• Collected multimedia content throughout five months of studying and travel to boost UMD EA awareness
across campus and increase overall student participation in study abroad programs
• Conducted a day-long intern takeover through Instagram posts and stories with high engagement to
promote WHU exchange program

J. Crew Brand Revitalization Campaign Case | BMGT451 Consumer Behavior

• Synthesized marketing research on fashion retailers to generate new marketing strategies (locational,
pricing, and promotional modifications) to improve the J. Crew brand image and bolster sales
• Presented research findings and creative strategy in front of classmates, yielding positive responses

University of Maryland Model Congress SQL Database | BMGT402 Database Systems

• Designed a conference database for UMDMC in order to maintain and update conference information
• Fleshed out design using an Entity Relationship Diagram and executed construction through SQL code