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PROJECT REPORT
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Submitted By:
xxxxxxxx
MBA 2nd SEMESTER
SECTION B
xxxxxx
(2009 – 11)
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ACKNOWLEDGEMENT
I avail this opportunity to express my deep sense of gratitude and sincere thanks to
esteemed Ms. xxxxxxx (Professor, Human Resource management) for her precious
guidance, constant inspiration, intelligent critics and sustained encouragement, which
helped me to carry out this dissertation. The first and foremost factor, which motivated me
to do the project, is sincere direction and magnanimity of my Project Guide Ms. xxxxxx.
A work of this nature would not have been possible without the perpetual encouragement
received from her. I am extremely grateful for her kind gesture, which I will remember
throughout my whole carrier.
Above all I owe a debt of gratitude to my parents for their encouragement. At last but not
least, I am thankful to all the persons who have directly or indirectly co-operated me for
this work.
Xxxxxxx
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Table of Content
• Recruitment………………………………………. 05
• Selection………………………………………........10
4. Introduction to UNILEVER………………………......... 22
6. Conclusion………………………………………………… 30
7. Bibliography…………………………………………........ 31
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Introduction to Recruitment and Selection
Finding and keeping the right people is one of the biggest and most important business
challenges this decade. But it’s a challenge organizations really need to get to grips with.
An organization’s real advantages over its competitors lie not so much in its products,
So, to achieve goals, an organization needs to pinpoint what people, skills and abilities it
needs now and in the future. It wants the right person for the right job every time it
recruits. On the human resources front, productivity can be improved by ensuring that the
organization attracts the best talent at the lowest possible cost. This objective translates
into the adoption of the best recruitment and selection methods and instituting measures to
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RECRUITMENT
Recruitment is defined as, “a process to discover the sources of manpower to meet the
requirement of the staffing schedule and to employ effective measures for attracting that
Objectives of Recruitment
• To attract people with multi-dimensional skills and experiences that suits the present
• To search for talent globally and not just within the company.
• To anticipate and find people for positions that does not exist yet.
Sub-System of Recruitment
• Finding out and developing the sources where the required number and kind of
• Stimulating as many candidates as possible and asking them to apply for jobs
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Factors Affecting Recruitment
The first activity of recruitment i.e. searching for prospective employees is affected by
internal candidates.
free to find out or develop the source of desirable candidates and alternatively it
has to diver its energies for developing the sources within the limits of those
Sources of Recruitment
Organizations consider the candidates from this source for higher level jobs due to:
1. Availability of most suitable candidates for jobs relatively or equally to the external
source.
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b) Present Temporary or Casual Employees.
Organizations find this source to fill the vacancies relatively at the lower level in
. The organization takes the candidates for employment from the retrenched employees
due to obligation, trade union pressure and the like .Sometimes the organizations prefers
Some organizations have a view to develop the commitment and loyalty of not
only the employee but also his family members and to the dependent of deceased, disabled
a) Job Posting: When a human resource requisition form is received, a memo should be
written to appropriate supervisor stating that a job vacancy exist. A copy of the memo
should be posted on all notice boards by the supervisors so as to ensure that the
some firms are the preferred means of recruitment, as they can select employees after
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c) Promotions and Transfers:
position into a higher salary grade and a transfer is a move to any other job in
a) Campus Recruitment:
4. Casual Applicants: Depending upon the image of the organization, its prompt
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candidates apply casually for jobs through mail or hand over the applications in Personnel
Department.
5. Similar Organizations:
products or engaged in similar business. The management can get most suitable candidates
6. Trade Unions:
employment put a word to the trade union leaders’ with a view to getting suitable
employment. In view of this fact and in order to satisfy the trade union leaders, managers,
7. Employment Advertisement:
large number of companies to enable the employee to reach out to a large target audience.
8. Online Recruitment:
Recruitment websites and software make possible for managers to access information that
is crucial to managing their staff. Such websites have facilities where prospective
candidate can upload their CVs and apply for jobs suited to them. Such sites also make it
possible for recruiters and companies to post their staffing requirements and view profiles
of interested candidates.
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SELECTION
After identifying the sources of human resources, searching for prospective employees
and stimulating them to apply for jobs in an organization, the next action to be taken by
the management is to perform the function of selecting the right employees at the right
time. The selection procedure is the system of functions and devices adopted in a given
company to ascertain whether the candidates’ specifications are matched with the job
specifications and requirements. The selection procedure cannot be effective until and
unless,
2. Employee specifications (physical, mental, social, etc) have been clearly formulated.
The ability of an organization to attain its goals effectively and to develop in a dynamic
situation where the right person is not selected, the remaining functions of personnel
selected he/she is a valuable asset to the organization and if faulty selection is made, the
employee will become a liability to the organization. The process of personnel selection
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Methods Used In Selection Process
(a) Interviews:
(b)Personality Test:
experts.
They are designed to have high content validity through a close relationship with the job.
observed under similar situations. These tests require the examinee to perform tasks that
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PROCESS OF RECRUITMENT AND SELECTION
1. Job Description:
Job descriptions are lists of the general tasks, or functions, and responsibilities of a
position. Typically, they also include to whom the position reports, specifications such as
the qualifications needed by the person in the job, salary range for the position, etc.
2. Employee Specification:
This describes the attributes needed by a person best suited to perform the duties of the job
needed to enable an individual perform a task to the required standard and to achieve the
desired objectives.
3. Attracting Candidates:
Recruitment is about attracting candidates who are qualified and capable of carrying out
the job, in the context of the employing organization. This is when the potential candidates
are told about the vacancy and encouraged to express their interest in the job.
4. Making Decisions:
The presentation as well as the content of the application influences the recruiter when
making short listing decisions. If good quality information is given to the candidates
before the start of appointment, chances of the appointment being successful are
increased. Hence this helps the recruiter in making judgments about the applicants.
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5. Initial Screening:
If the recruiting effort has been successful, recruiters will be confronted with a number of
potentials applicants. Based on the job description and job specification, some of the
respondents can be eliminated by sharing the job description information with the
individual.
Once the initial screening has been completed, applicants are asked to complete the
organization’s application form. In general terms, the application form gives a synopsis of
what applicants have been doing, their skills and their accomplishments.
7. Employment Tests:
paper-and-pencil responses or exercise. Three major types of tests used in the selection
process are ability, personality and performance tests. Ability tests measures mainly
mental, mechanical and clerical abilities or sensory capacities, personality tests are means
8. Comprehensive Interview:
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comprehensive interview is designed to probe into areas that cannot be addressed by the
These areas consist of assessing one’s motivation, ability to work under pressure and
9. Background Investigation:
This steps includes contacting former employers into confirm the candidates work record
and to obtain their appraisal of the performance in the previous job. It also includes
personal references.
The applicants may have to take a physical examination which is intended to screen out
those individuals who are unable to comply physically with the requirements of the job
Those who perform in the entire above steps are considered or eligible for employment.
The actual hiring decision is made by the Manager in the department that has the position
open.
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FMCG Sector
Products which have a quick turnover, and relatively low cost are known as Fast Moving
Consumer Goods (FMCG). FMCG products are those that get replaced within a year.
products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and
products, and plastic goods. FMCG may also include pharmaceuticals, consumer
electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems
and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators, TVs,
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in
India. According to the AC Nielsen India study, the industry grew 5.3% in value between
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Indian FMCG Sector
The Indian FMCG sector is the fourth largest in the economy and has a market size of
between the organised and unorganised segments are the characteristics of this sector.
FMCG in India has a strong and competitive MNC presence across the entire value chain.
It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from
US $ billion 11.6 in 2003. The middle class and the rural segments of the Indian
population are the most promising market for FMCG, and give brand makers the
opportunity to convert them to branded products. Most of the product categories like jams,
toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as
The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid
The big firms are growing bigger and small-time companies are catching up as well.
According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by
MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and
27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums
Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and
Parle (9). These are figures the soft drink and cigarette companies have always shied away
from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in
FMCG. Between them, they account for 35 of the top 100 brand
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THE TOP 10 COMPANIES IN FMCG SECTOR
S.NO. Companies
1.
Nestlé India
4.
GCMMF (AMUL)
5.
Dabur India
6.
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The companies, listed above are the leaders in their respective sectors. The personal care
category has the largest number of brands, i.e., 21, inclusive of Lux, Lifebuoy, Fair and
Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21, aggregating Rs. 3,799
crore or 54% of the personal care category. Cigarettes account for 17% of the top 100
FMCG sales, and just below the personal care category. ITC alone accounts for 60%
volume market share and 70% by value of all filter cigarettes in India. The foods category
in FMCG is gaining popularity with a swing of launches by HLL, ITC, Godrej, and others.
This category has 18 major brands, aggregating Rs. 4,637 crore. Nestle and Amul slug it
out in the powders segment. The food category has also seen innovations like softies in ice
creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both GCMMF and
Godrej Pillsbury. This category seems to have faster development than the stagnating
personal care category. Amul, India's largest foods company, has a good presence in the
food category with its ice-creams, curd, milk, butter, cheese, and so on. Britannia also
ranks in the top 100 FMCG brands, dominates the biscuits category and has launched a
In the household care category (like mosquito repellents), Godrej and Reckitt are two
players. Goodknight from Godrej, is worth above Rs 217 crore, followed by Reckitt's
Mortein at Rs 149 crore. In the shampoo category, HLL's Clinic and Sunsilk make it to the
top 100, although P&G's Head and Shoulders and Pantene are also trying hard to be
Dabur is among the top five FMCG companies in India and is a herbal specialist. With a
turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has brands like
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Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is enjoying a
formidable presence in the Indian sub-continent, Southeast Asia, Far East, Middle East,
South Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint
company, with a turnover of Rs.22.6 billion (around USD 513 million). Forbes Global
magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the World
Cadbury India is the market leader in the chocolate confectionery market with a 70%
market share and is ranked number two in the total food drinks market. Its popular brands
include Cadbury's Dairy Milk, 5 Star, Eclairs, and Gems. The Rs.15.6 billion (USD 380
Million) Marico is a leading Indian group in consumer products and services in the Global
Outlook
There is a huge growth potential for all the FMCG companies as the per capita
consumption of almost all products in the country is amongst the lowest in the world.
Again the demand or prospect could be increased further if these companies can change
the consumer's mindset and offer new generation products. Earlier, Indian consumers were
using non-branded apparel, but today, clothes of different brands are available and the
same consumers are willing to pay more for branded quality clothes. It's the quality,
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Corporate Social Responsibility
FMCG companies have now started taking Corporate Social Responsibility seriously. For
instance, to encounter domestic violence, Ponds has tied up with the United Nations
Development Fund(UNDF) for Women. Surf Excel is funding the education of children.
Most brands link themselves with the social causes, thereby linking consumers with the
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INTRODUCTION TO UNILEVER
Unilever was formed through the 1930 merger of Dutch margarine company Margarine
Unie and British soap maker Lever Brothers. The combination of the two companies made
good sense--they both used the same raw materials, had similar distribution channels and
had operations in 40 countries, but soon expanded its reach. The 1950s saw the company
These days, Unilever has diversified its product offerings far beyond margarine and soap.
The company controls a supermarket's worth of brands: Hellmann's mayonnaise, Flora and
Becel spreads and yogurt drinks, Breyers ice creamBoursin cheese, Dove soap, shampoo,
body wash, deodorant and more, Pond's face products, Wish-Bone salad dressings, Knorr
soup mixes, seasonings and sauces, Bertolli sauces, olive oil and frozen prepared meals,
Ragu sauces, Q-tips, Lipton teas, soups and seasonings (Lipton's Yellow Label is one of
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Recruitment and selection policy of uniliver
• No minimum GPA
• Interviews among “approved” forms submitted or modified within the last 6 months
Interns
Outstanding, proactive students can gain an insight into how we work and contribute to
Internships provide a chance to learn about the challenges in your chosen career area
while getting a taste of what it's like to be part of our team. You'll also benefit from
Unilever Turkey Project Internship Program is designed for undergraduates who have
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Graduates
It's how many of our directors started out and if you're a final year student or have
graduated within the last two years, you're eligible to apply.
Unilever Turkey’s recruitment consists mostly of fresh graduates and people who have at
most 2 years of full time work experience. However we sometimes look for people who
have experience more than 2 years but not yet reached a mid-career manager level.
Mid-career managers
Unilever Turkey’s recruitment consists mostly of fresh graduates and people who have at
most 2 years of full time work experience. However we sometimes look for people who
have experience more than 5 years for some specific mid-career manager roles.
In line with this strategy, Unilever prefers/has preferred promotion within its own
employees who were developed and prepared into higher levels, however, there has been a
plenty of mid-career recruitment in the past 5 years.
We recruit Mid-career managers into senior positions and have career management
processes that ensure your need for challenge, stimulation and both career and personal
development are met.
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Introduction to Procter & Gamble India
Procter & Gamble Co. (P&G) is an American company based in Cincinnati, Ohio that
manufactures a wide range of consumer goods. In India Proctor & Gamble has two
subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G
Hygiene and Health Care Limited is one of India's fastest growing Fast Moving Consumer
Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio
famous brands like Vicks & Whisper. P&G Home Products Limited deals in Fabric Care
segment and Hair Care segment. It has in its kitty global brands such as Ariel and Tide in
the Fabric Care segment, and Head & Shoulders, Pantene, and Rejoice in the Hair Care
segment.
Procter & Gamble's relationship with India started in 1951 when Vicks Product Inc. India,
a branch of Vicks Product Inc. USA entered Indian market. In 1964, a public limited
company, Richardson Hindustan Limited (RHL) was formed which obtained an Industrial
VICKS range of products such as Vicks VapoRub, Vicks Cough Drops and Vicks Inhaler.
In May 1967, RHL introduced Clearsil, then America's number one pimple cream in
Indian market. In 1979, RHL launches Vicks Action 500 and in 1984 it set up an
Ayurvedic Research Laboratory to address the common ailments of the people such as
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In October 1985, RHL became an affiliate of The Procter & Gamble Company, USA and
its name was changed to Procter & Gamble India. In 1989, Procter & Gamble India
launched Whisper - the breakthrough technology sanitary napkin. In 1991, P&G India
launched Ariel detergent. In 1992, The Procter & Gamble Company, US increased its
stake in Procter & Gamble India to 51% and then to 65%. In 1993, Procter & Gamble
India divested the Detergents business to Procter & Gamble Home Products and started
marketing Old Spice Brand of products. In 1999 Procter & Gamble India Limited changed
the name of the Company to Procter & Gamble Hygiene and Health Care Limited.
P&G Home Products Limited was incorporated as 100% subsidiary of The Procter &
Gamble Company, USA in 1993 and it launched launches Ariel Super Soaker. In the same
year Procter & Gamble India divested the Detergents business to Procter & Gamble Home
Products. In 1995, Procter & Gamble Home Products entered the Haircare Category with
the launch of Pantene Pro-V shampoo. In 1997 Procter & Gamble Home Products
launches Head & Shoulders shampoo. In 2000, Procter & Gamble Home Products
introduced Tide Detergent Powder - the largest selling detergent in the world. In 2003,
Procter & Gamble Home Products Limited launched Pampers - world's number one
selling diaper brand. Today, Proctor & Gamble is the second largest FMCG company in
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Recruitment and selection procedure of Procter & Gamble
P&G’s Recruitment Process is 7 steps, and starts with you applying online to one of
To start the online application process use the Find Jobs and Apply bar at the top of the
You can view all jobs or you can narrow in on the type job and location you prefer by
Select from the Job Category list to find the function or career path in which you are
interested
Select from the Job Location list to identify where you have eligibility to work
Then, review the resulting jobs list and find your preferred job. Click the actual Job title
Carefully read the description of the job or internship or course/seminar that is posted so
you can choose THE job that best fits your aspirations and interests.
P&G is legally obliged to obtain your authorization to collect and process your personal
data. We therefore ask you to review our Personal Data Privacy Statement. If you decide
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you are not ready to submit your application to P&G after viewing our job listings, simply
exit the page before logging in. No record will be kept on your acceptance of the Personal
To best secure and manage your personal record, it is important you set up and maintain
one User Name and One Email Address unique only to you. Your email address allows us
to communicate with you throughout the recruitment process. You will also be asked for
your personal and educational data, your resume/CV and any attachments you feel
important to share. Please have your resume/CV available electronically so it is easy for
you to copy & paste into the online application form. Depending on the job, you may also
be asked to answer questions relevant to the posting. Upon submission of your application,
After completing the online application you may be asked to complete an online
assessment with multiple choice questions. Your replies to our online assessment tell us
about your skills and interests and begin to create a better picture of who you are and how
Based on the information you provide both in your online application and via the online
assessment, we can make an informed decision on whether your skills meet the
requirements of the job you chose, and whether P&G is the best environment to utilize
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your talents and achieve your goals. If your skills and interests are a good fit at this stage
of our recruitment process, we will invite you to take our Problem Solving Test.
The Reasoning Test is the next step along the way for those going forward. You will be
invited to complete the test at a specified location. We would like to offer you a Practice
Test that will help you get used to the kind of problems on the test and the speed at which
The Interviews are an opportunity for us to learn more about you and for you to learn
more about us. We'll ask you questions that will give us an insight into your capabilities
and personality. The questions are focused around seeing if you have the characteristics
we feel are important to succeed at P&G. If you are invited to an interview, prepare by
thinking about your experiences. During your interview process, you will be invited to a
P&G site so you can find out more about who we are, what we do and how we do it.
You'll meet with a panel of P&G people who will conduct the interviews, answer your
specific questions about the work, and introduce you to the environment inside P&G. You
will also be introduced to the responsibilities you should expect in your P&G job. After
the interviews, we'll determine whether or not to offer you a job at P&G.
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CONCLUSION
achieve its targets rightly. We all know recruitment and selection of employees plays a
very important role in the growth of any organization as they can be an asset to the
organization should have a good HR department so that right type of employees are
As good as is the recruitment and selection process the selection of employees becomes
easier and best out of the total applicants gets selected. This is a very lengthy process
which includes lots of hard work done by the HR people. They are the one who gather
information regarding how much staff is required in which branch and decides the criteria
on the basis of which people are being selected, who will become strength of the
organization.
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BIBLIOGRAPHY
Books:
Management
Websites:
1. www.google.com
2. www.wikipedia.com
3. www.uniliver.com
4 www.nestle.in
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