Scienaptic, which was listed as top 10 analytic startups to watch out for has

received strategic investment from senior industry leader and former Nasscom
Chairman, Pramod Bhasin. Pramod is widely recognized for his pioneering work in
shaping the BPM industry and as the founder of Genpact. Scienaptic founder and CEO,
Pankaj Kulshreshtha, has worked with Pramod in creating and scaling a 6000+ people
analytics business in the past.

"Scienaptic was created to evolve new platform to deliver customer intelligence and
impact from big data and machine learning. Given the need for fresh thinking, I
knew that a regular VC would not do. We are absolutely delighted that Pramod chose
to invest in us. He is helping us build Scienaptic vision and capabilities with his
rich perspective on future of work, technology and business.", said Pankaj.

The investments will enable Scienaptic to continue developing its unique big data
platform, Ether. The platform can infuse intelligence in the way organizations
decipher customer behavior patterns, design intelligent interventions and create
real value in delivering a superior customer experience.

Pankaj adds that, "many organizations today have created data lakes that now have
omnichannel cross functional data. Also, significant progress has been made in
creating mobile and internet enabled customer interactions. What is often missing
is intelligence - we all have personal anecdotes of having been offered totally
wrong product or our transactions having been declined while we were travelling. We
believe this is because there is significant friction among people, processes and
technology that makes it difficult to combine information across functions and
develop predictive customer insights. Our platform is designed to fix this
intelligence gap."

About Scienaptic:

Scienaptic is a platform based, new age big data and analytics company. Its vision
is to eliminate the friction that exists between people, processes and technology
which makes it difficult to combine information across functions and develop
predictive customer insights. Its platform Ether has unique capabilities to infuse
intelligence in the way organizations decipher customer behavior patterns, design
intelligent interventions and create real value in delivering a superior customer
experience.