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Retail marketing
Selling,
Product Life and retail
selling Services, nature,
Cycle, levels management,
processes, service product &
of a product, strategic retail
types of pricing, service
product mix, marketing, retail
the sales positioning, CRM
product marketing mix,
organizatio and services, CBB
portfolio CRM and retail
Introduction to marketing; n, Sales and services
decisions, marketing, CBB &
concepts, marketing forecasting marketing,
BCG matrix, retail marketing ,
environment; , sales promoting &
and its Retail location,
segmentation, targeting & strategies, services , MIS,
applications, retail store
positioning, marketing mix sales force service processes,
Product operations, retail
(4Ps, 7Ps, etc.), Marketing incentive service distribution,
planning, organizations &
Research, PLC, New plans, employees (people)
new product structure, SCM ,
product development sales and services
development Retail pricing and
process, pricing, pricing promotion, marketing, Customer
process, promotional
methods, promotion and its relationship
Innovation pricing, retail
basics, promotion methods objectives, management
and branding
& strategies, Demand sales (CRM), internet
Creativity, strategies, store &
forecasting. monitoring, marketing, Social
product non-store brands,
sales Media Optimisation
testing, merchandising and
reporting, (SMO), Social Media
product warehousing,
motivating Marketing (SMM)
placement & global retailing,
the sales and Search Engine
commercializ modern trade and
force, Optimization (SEO).
ation. new trends in
Advertising
retailing.
, PR.
CONSUMER BUYING
ADVANCED
PRODUCT BEHAVIOUR &
BRAND MARKETING
MANAGEME INTEGRATED
MANAGEMENT TECHNIQUE
NT MARKETING
S
COMMUNICATIONS