Other important notes for

MMS 503 _ Design & Page

Make - up
1.
Newspaper Terms
 Ear: Short item or graphic image appearing in upper corners, usually on a cover page.
 Holder: An article concise enough to appear in its entirety on Page One or a section
cover page.
 Splitter: A short self-contained article on Page One with a longer version appearing
inside the newspaper, often in another section.
 Teaser: A short item, a headline, or photo with caption referring to or promoting a news
article or feature on inside pages.
 Jump: What an article does when it continues, unfinished, from one page to another.
 Rail: A list or group of teasers, displayed down the left side of Page One under a heading
"Inside."
 Sky box: A promotional blurb or teaser above the Page One masthead.
 Mainbar: The main story in a group of related articles.
 Sidebar: A separate but related story, usually shorter, with information complementing
the mainbar.
 Bleed: A photo or graphic image that runs to the margin of a page or onto a facing page.
 Lead (pronounced "leed"): The first sentence and/or paragraph of an article. Or the
main story on a page.
 Readout: A second, more explanatory head, beneath the main headline.
 Pull quote: A quotation lifted from an article and displayed in larger type for emphasis
or graphic effect.
 Hammerhead: A headline placed vertically alongside an article, rather than above it.
 Centerpiece: A photo and story that go together in a prominent display on Page One or a
cover page, often a focal point of the Sunday paper.
 Fold: The mid-page horizontal crease, used to define story and photo location. Placement
"above the fold" enhances impact, especially on Page One.
 Off-lead: A Page One story above the fold but not as prominently displayed as the lead
story, or the one with the biggest headline.

Other imp notes for MMS 503 _ 5th Semester _ ManojKumar | 1

  Masthead: A two-meaning term: (1) a listing of executives, staff, operating and
circulation data, or (2) the nameplate title at the top of Page One.
 Graf: Short for paragraph, not to be confused with graph, a chart showing comparisons.
 Nut graf: A paragraph in a story that sums up the background and importance of a story.
Sometimes called a So-what? graf.
 Double truck: A large ad spread across two facing pages.
 Dummy: A scaled-down form for planning a page layout.

2. https://www.pricingsolutions.com/pricing-
blog/modular-advertising-improve-newspaper-
profitability/

3.
https://www.slideshare.net/DeborahHomillano/lay
out-or-makeup-journalism

4.
http://guity-novin.blogspot.com/2012/04/modern-
newspaper-magazine-layouts.html

Other imp notes for MMS 503 _ 5th Semester _ ManojKumar | 2

5.
https://www.smashingmagazine.com/2008/02/award-winning-newspaper-designs/

6.

Other imp notes for MMS 503 _ 5th Semester _ ManojKumar | 3