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If the page is the Show Window,

And the page 1 is the main window,
And the
page 1 is the
main window,

then the Makeup or Layout is the Window Dressing.

First, let’s take a

short Quiz-

T h e P h i l i p p i n e S t

The Philippine Star

T h e P h i l i p p i n e S t a

Philippine Daily Inquirer

Manila Bulletin Libre

Manila Bulletin

Manila Bulletin Libre

Libre

Layout

&

Makeup

It has been often said that MAKEUP

is a happy marriage of

AESTHETICS & MECHANICS

It is the arrangement of illustrations and types on a page or a spread which is to be reproduced graphically.

A newspaper should be carefully and properly laid out 1. To give prominence to the
A newspaper should be carefully and
properly laid out
1. To give prominence to the news in proportion
to is importance.
2. To make the different contents easy to find
and to read.
3. To give the pages an attractive appearance.
4. To give the paper a personality of its own.
An effective makeup may be planned using two procedures:
An effective makeup may be planned using
two procedures:

1. Page makeup is a matter of personal taste. There are no absolute criteria for laying out the page or pages of a newspaper or a magazine; therefore, the layout artist may experiment freely on page makeup until he gets the pattern that is

acceptable to him.

2. There are many forms of front page

makeup, it’s good to know them, but this

does not mean that the staff can’t

devise its own.

Types of

Front Page Makeup

By Way of Headline and Text

Arrangement

The Scholastic Journalism by Earl English and Clarence Hach gives the following types of front

page makeup by way of headline and text

arrangement.

1. Perfect Balance Makeup (Balance or Symmetrical Makeup)

-A large headline placed, for example in the right-hand column front page, is balanced with a corresponding large one in the first

and second column.

-Other headlines are similarly arranged. A one-column cut at the

top of the column four.

This kind of makeup gives a static, monotonous appearance to the paper. It should not be made from issue to issue although The New York Times is noted for this.

v

v

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v

2. Brace or Focus Makeup

-Headlines are diagonally arranged from the upper left to the lower right hand corner or vice-versa just like a brace supporting a house.

-balance is obtained by various devices such as two- column heads, boxes, and cuts which are used to offset the weight concentrated in the upper right or upper left hand corner.

This kind of makeup is desirable to use when

one story is more important than any other

because the reader’s attention is directed to

the upper right-hand corner or occasionally to

the upper left.

3. Broken Column Makeup

-the page is broken into several units to give space to many stories.

-symmetry is obtained be carefully arranging the contents so as not to cancel each other by their nearness. Large heads and cuts are placed where they give the page a pleasing pattern.

This kind of makeup is developed primarily to be able to print as many short news stories on Page 1 as possible.

4. Occult Makeup

-type groups are arranged at varying distances

from the center like two boys on a see-saw.

-it is sometimes called occult or hidden balance because the type group with its headline may be balanced with a picture, an illustration or a bow, instead of another type group.

No attempt is made to achieve perfect balance. This is one of the most popular kinds of front page makeup since it permits great variety fro, issue to issue.

5. Streamline Makeup

-the format is similar to that of the contrast

and balance makeup. However, the nameplate is

usually floated, headlines are flushed up in cap

and lower-case (clc) type, and large body types are often used.

-instead of boxing stories in full, three quarter

boxes are restored to.

Often, bullets, asterisks, or jim dashes are employed to introduce lead stories. This kind

of makeup is more commonly used by high

school papers than by the national dailies.

6. Circus Makeup

- it is broken-column carried to the extreme. The page is broken up with no attempt at regularity, symmetry, or order.

-Many headlines of all size; boxes and cuts are scattered all over the page, each clamoring for attention, and screaming as barkers carnival circus do. There is no focus of interest.

This kind of makeup is not desirable for high school papers. The Peoples Journal, a metropolitan daily, has adopted this kind of makeup.

Makeup By Way of Text and Photo Combination

1. The X Format

1. The X Format

2. The Curve Format

2. The Curve Format

3. The L format

3. The L format

4. The J Format

4. The J Format

5. The Umbrella Format

5. The Umbrella Format

The work of putting out an attractive newspaper is jointly the efforts of the editors and his staff

around him.

The staff is composed of what we call in newspaper parlance as deskmen.

-they are the makeup maen and layout men.

-they decide on the general appearance of the newspaper.

Dummy sheet

-a piece of paper which has measurement in length and in depth and will determine more

or less the pages.

the main consideration in preparing the page is that it should be as attractive as possible.

more or less the pages. the main consideration in preparing the page is that it should
more or less the pages. the main consideration in preparing the page is that it should
Types of Layouting
Types of
Layouting

1.

Quadrant Makeup

- divides the page into four parts. Each quarter has its own eye-spotting story.

1. Quadrant Makeup - divides the page into four parts. Each quarter has its own eye-spotting

2. Horizontal Makeup

-the appearance of the page is horizontal

rectangles. The effect on the eyes is made by

using multi-column heads; the eyesight

travels horizontally.

is horizontal rectangles. The effect on the eyes is made by using multi-column heads; the eyesight

3. Circus Makeup

- which is really like a circus. All harmony is thrown to the winds. No symmetry, and there

are sensational pictures or boxed human

interest stories.

4. Brace Makeup the brace is characterized by angular

shelf-like arrangement of content. The

deskman usually projects the effect by making a four-column head, that is what

you call a red-out or a drop-head of, two

columns or three-columns.

Make up of Inside Pages

1. For News Pages-

Inside news pages should be laid as facing

page units rather than as single pages.

The principles of contrast and balance used for front page makeup should also be applied in planning the makeup of facing pages.

2. For Editorial Pages

These pages should have a

distinctive, dignified, and formal

appearance. The masthead or editorial box which should be relatively small, may be anchored in any corner as done in

streamlined newspapers.

Traditionally, the editorials appear in the first two columns. They are of larger types. Heads or titles of editorials, just like the headline of news stories should be of the masculine appearance, not the italic or the script type.

3. For Feature and Literary Pages

These pages must have a literary and

feminine appearance. The columns are

often wider. Roman and italics types are

used for text.

4. For Sports Page

These pages have a bolder but more

lively appearances than other pages. Their makeup should suggest their content, action, speed, and color. Large

bold heads, even streamers are used.

Principles to Follow to Achieve Effective Makeup Scholastic Journalism English & Hack
Principles to Follow
to Achieve
Effective Makeup
Scholastic Journalism
English & Hack

1. Unity

the content of every page and of every double page spread should blend into a harmonious unit. No one part of the page should overshadow another.

the headlines should complement each other and the picture should not

distract the eyes too much.

2. Balance

balance should be whether it be perfect or

occult. This can be done by having like or unlike units balance each other. A cut may be balance with another cut, or with a group of headlines, or with a boxed story. A two-

column head may balance a box and a single

column head.

3. Emphasis

in order to achieve emphasis, news should

be displayed according to importance. The

news value of every story must be determined as to what page it should find print, its position on the page, and

the style and size of its headline.

News stories should be graded according to

value or importance to the public and should be given the corresponding size and style of

headline they deserve.

the conventional way of positioning the news stories after they have been graded is

to place them in the order of their importance:

first, on the right half position of the page above the fold; second, on the left half portion

of the page below the fold; and fourth, on the

left half portion of the page below the fold following a big letter “S” shape.

4. Movement

there is no movement in perfect balance. With

occult balance, the eye is directed from one part

of the page to anotherfrom the most important

to the least important.

5. Proportion

the picture must sized properly to keep up with

other shapes on the page, Square cuts are

undesirable. The length of the stories should be

considered. A long story may ruin the proportion of the page.

Although it is best to avoid jump stories, a

jump story is better than a poorly proportioned

page.

6. Contrast

Each story and cut should have an individuality of its own. This can be achieved if units blends

together as one. Every head and cut on a page

should contrast with adjoining materials. Contrasting adjacent headlines will help emphasize between heads are sometimes good makeup devices.

Do’s & Don’ts

in

Page Makeup

1. Avoid tombstoning -placing two or more headlines on approximately the same level in adjacent
1.
Avoid tombstoning
-placing two or more headlines on
approximately the same level in
adjacent columns especially if they
are of the same point and types.
2. Avoid bad breaks
-breaking stories to the top of the
columns. The top of every column
should have a headline or cut.

3. Avoid separating related stories and pictures.

4. Avoid gray area. Breaking these up with the use of subheads; indented boldfaace paragraphs; and use of

short articles with short headlines.

5. Keep long columns of 6 points types

and tabular material to a minimum

especially on the front page.

6. Avoid using a banner headline unless the story deserves it. Screaming headlines should not
6. Avoid using a banner headline unless
the story deserves it. Screaming
headlines should not also be used. A
screaming headline is one that is too
big for a short or unimportant story.
7. Don’t make the page top-
heavy, i.e., making the top half of the
page heavy with cuts and big
headlines. A spread head beneath the
fold will help prevent this.
8. Avoid many headlines of the same size on a page. 9. Avoid placing small
8. Avoid many headlines of the same
size on a page.
9. Avoid placing small heads on rather
long stories.
10. The average number of stories on
page 1 of a tabloid is from seven to
nine stories.

-END-

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