If the page is the

Show Window,

And the
page 1 is the
main window,

then the Makeup or Layout is the Window Dressing.

First, let’s take a
short Quiz-
The Philippine Star Philippine Daily Inquirer
 Libre
Manila Bulletin
Layout
&
Makeup
It has been often said that MAKEUP
is a happy marriage of

AESTHETICS & MECHANICS

It is the arrangement of illustrations and

types on a page or a spread which is to be
reproduced graphically.
 A newspaper should be carefully and
properly laid out
1. To give prominence to the news in proportion
to is importance.
2. To make the different contents easy to find
and to read.
3. To give the pages an attractive appearance.
4. To give the paper a personality of its own.
An effective makeup may be planned using
two procedures:

1. Page makeup is a matter of personal taste. There

are no absolute criteria for laying out the page or
pages of a newspaper or a magazine;
therefore, the layout artist may experiment freely
on page makeup until he gets the pattern that is
acceptable to him.
2. There are many forms of front page
makeup, it’s good to know them, but this
does not mean that the staff can’t
devise its own.
 Types of
Front Page Makeup
By Way of Headline and Text
Arrangement
 The Scholastic Journalism by Earl English and
Clarence Hach gives the following types of front
page makeup by way of headline and text
arrangement.
1. Perfect Balance Makeup

(Balance or Symmetrical Makeup)

-A large headline placed, for example in the right-hand column

front page, is balanced with a corresponding large one in the first
and second column.

-Other headlines are similarly arranged. A one-column cut at the

top of the column four.
This kind of makeup gives a
static, monotonous appearance to the paper.
It should not be made from issue to issue
although The New York Times is noted for this.
v
2. Brace or Focus Makeup

-Headlines are diagonally arranged from the upper left

to the lower right hand corner or vice-versa just like a
brace supporting a house.

-balance is obtained by various devices such as two-

column heads, boxes, and cuts which are used to
offset the weight concentrated in the upper right or
upper left hand corner.
This kind of makeup is desirable to use when
one story is more important than any other
because the reader’s attention is directed to
the upper right-hand corner or occasionally to
the upper left.
3. Broken Column Makeup
-the page is broken into several units to
give space to many stories.

-symmetry is obtained be carefully

arranging the contents so as not to
cancel each other by their nearness. Large
heads and cuts are placed where they
give the page a pleasing pattern.
This kind of makeup is developed primarily
to be able to print as many short news
stories on Page 1 as possible.
4. Occult Makeup

-type groups are arranged at varying distances

from the center like two boys on a see-saw.

-it is sometimes called occult or hidden balance

because the type group with its headline may be
balanced with a picture, an illustration or a
bow, instead of another type group.
No attempt is made to achieve perfect
balance. This is one of the most popular
kinds of front page makeup since it
permits great variety fro, issue to issue.
5. Streamline Makeup

-the format is similar to that of the contrast

and balance makeup. However, the nameplate is
usually floated, headlines are flushed up in cap
and lower-case (clc) type, and large body types
are often used.

-instead of boxing stories in full, three quarter

boxes are restored to.
Often, bullets, asterisks, or jim dashes are
employed to introduce lead stories. This kind
of makeup is more commonly used by high
school papers than by the national dailies.
6. Circus Makeup

- it is broken-column carried to the extreme. The

page is broken up with no attempt at
regularity, symmetry, or order.

-Many headlines of all size; boxes and cuts are

scattered all over the page, each clamoring for
attention, and screaming as barkers carnival
circus do. There is no focus of interest.
This kind of makeup is not desirable for high school
papers. The Peoples Journal, a metropolitan daily, has
adopted this kind of makeup.
Makeup By Way of Text
and Photo Combination
1. The X Format
2. The Curve
Format
3. The L format
4. The J Format
5. The Umbrella
Format
The work of putting out an attractive newspaper is
jointly the efforts of the editors and his staff
around him.

• The staff is composed of what we call in

newspaper parlance as deskmen.
-they are the makeup maen and layout men.
-they decide on the general appearance of the
newspaper.
• Dummy sheet
-a piece of paper which has measurement in
length and in depth and will determine more
or less the pages.
the main consideration in preparing the page
is that it should be as attractive as possible.
 Types of
Layouting
1. Quadrant Makeup
- divides the page into four parts. Each
quarter has its own eye-spotting story.
2. Horizontal Makeup
-the appearance of the page is horizontal
rectangles. The effect on the eyes is made by
using multi-column heads; the eyesight
travels horizontally.
3. Circus Makeup
- which is really like a circus. All harmony is
thrown to the winds. No symmetry, and there
are sensational pictures or boxed human
interest stories.
4. Brace Makeup
the brace is characterized by angular
shelf-like arrangement of content. The
deskman usually projects the effect by
making a four-column head, that is what
you call a red-out or a drop-head of, two
columns or three-columns.
 Make up of
Inside Pages
1. For News Pages-

Inside news pages should be laid as facing

page units rather than as single pages.

The principles of contrast and balance used

for front page makeup should also be applied in
planning the makeup of facing pages.
2. For Editorial Pages

These pages should have a

distinctive, dignified, and formal
appearance. The masthead or editorial
box which should be relatively small, may
be anchored in any corner as done in
streamlined newspapers.
 Traditionally, the editorials appear in
the first two columns. They are of larger
types. Heads or titles of editorials, just
like the headline of news stories should be
of the masculine appearance, not the
italic or the script type.
3. For Feature and Literary Pages

These pages must have a literary and

feminine appearance. The columns are
often wider. Roman and italics types are
used for text.
4. For Sports Page

These pages have a bolder but more

lively appearances than other pages.
Their makeup should suggest their
content, action, speed, and color. Large
bold heads, even streamers are used.
Principles to Follow
to Achieve
Effective Makeup
Scholastic Journalism
English & Hack
1. Unity
the content of every page and of every
double page spread should blend into a
harmonious unit. No one part of the
page should overshadow another.

the headlines should complement each

other and the picture should not
distract the eyes too much.
2. Balance

balance should be whether it be perfect or

occult. This can be done by having like or
unlike units balance each other. A cut may be
balance with another cut, or with a group of
headlines, or with a boxed story. A two-
column head may balance a box and a single
column head.
3. Emphasis

in order to achieve emphasis, news should

be displayed according to importance. The
news value of every story must be
determined as to what page it should
find print, its position on the page, and
the style and size of its headline.
 News stories should be graded according to
value or importance to the public and should be
given the corresponding size and style of
headline they deserve.

the conventional way of positioning the

news stories after they have been graded is
to place them in the order of their importance:
first, on the right half position of the page
above the fold; second, on the left half portion
of the page below the fold; and fourth, on the
left half portion of the page below the fold
following a big letter “S” shape.
4. Movement
there is no movement in perfect balance. With
occult balance, the eye is directed from one part
of the page to another—from the most important
to the least important.
5. Proportion
the picture must sized properly to keep up with
other shapes on the page, Square cuts are
undesirable. The length of the stories should be
considered. A long story may ruin the proportion
of the page.
 Although it is best to avoid jump stories, a
jump story is better than a poorly proportioned
page.
6. Contrast
Each story and cut should have an individuality
of its own. This can be achieved if units blends
together as one. Every head and cut on a page
should contrast with adjoining materials.
Contrasting adjacent headlines will help
emphasize between heads are sometimes good
makeup devices.
Do’s & Don’ts
in
Page Makeup
1. Avoid tombstoning
-placing two or more headlines on
approximately the same level in
adjacent columns especially if they
are of the same point and types.
2. Avoid bad breaks
-breaking stories to the top of the
columns. The top of every column
should have a headline or cut.
3. Avoid separating related stories and
pictures.

4. Avoid gray area. Breaking these up

with the use of subheads; indented
boldfaace paragraphs; and use of
short articles with short headlines.
5. Keep long columns of 6 points types
and tabular material to a minimum
especially on the front page.
6. Avoid using a banner headline unless
the story deserves it. Screaming
headlines should not also be used. A
screaming headline is one that is too
big for a short or unimportant story.
7. Don’t make the page top-
heavy, i.e., making the top half of the
page heavy with cuts and big
headlines. A spread head beneath the
fold will help prevent this.
8. Avoid many headlines of the same
size on a page.

9. Avoid placing small heads on rather

long stories.
10. The average number of stories on
page 1 of a tabloid is from seven to
nine stories.
 -END-
Thank you for Listening!