internet, and not by traditional methods such as
Review Question: What is media?
Note:
• There are different ways to classify media.
• Modern media comes in many different
formats!
Guide Questions
1. What is print media?
2. What print media are shown here?
3. What is the difference between a newspaper
and a magazine in terms of content?
Guide Questions
1. What print media is shown here?
2. How is a magazine different from a newspaper?
3. What are the other forms of print media aside
from newspapers and magazines?
Guide Questions
1. What is broadcast media?
2. What type of media is shown in these pictures?
3. What is the difference between AM stations
and FM stations in terms of content?
4. Do you listen to a particular radio program or
station? Why do you follow this program or
station?
Guide Questions
1. What are shown in this picture?
2. What television shows or programs do you
watch? Why?
3. Do you listen to a particular television program
or station? Why do you follow this program or
station?
4. What are the notable development in
Philippines television in terms of shows and
technology?
5. Guide Questions
6. 1. What symbolisms are used in the cartoon?
7. 2. What is the message of the cartoons?
8. 3. Do you agree with the message? Why or why
not?
What is a film?
What kind of films do you watch? Where do you watch
movies?
What is the difference between indie films and
mainstream films?
What was the issue in the last MMFF?
Which of these games are you playing?
What are the different game platforms?
Which game platforms do you considered as the best?
Why?
Another Definition
• products and services that provide information
or entertainment using computers or the
television and newspapers
(http://dictionary.cambridge.org/dictionary/eng
lish/new-media)
What important information can we derive from these
data?
Guide Questions
1. What symbolisms are used in this cartoon?
2. What is the message of this cartoon?
3. Do you agree with the message? Why or why
not?
Guide Questions
1. What symbolisms are used in this cartoon?
2. What is the message of this cartoon?
3. Do you agree with the message? Why or why
not?
Guide Questions
1. What symbolisms are used in this cartoon?
2. What is the message of this cartoon?
3. Do you agree with the message? Why or why
not?
Questions
1. What is the message in this picture?
2. Where do you get your e-books?
Answer:
1. Books to e-books
2. Wattpad, kindle, etc.
Question
Where can you watch these news programs?
Answers:
• TV (Free TV, Digital Box, or Cable TV)
• www.gmanetwork.com
• YouTube (Channels: 24 Oras News and GMA
News and Public Affairs )
Guide Questions
1. What is the commonality between these
movies?
2. These movies were released in cinemas, where
can you find it if you want to watch it today?
Answers:
1. Film adaptation of a book.
2. Possible answers:
• These movies are shown on free TV or cable TV.
(But you have no control over when or what
channel.)
• Find a DVD copy and watch it using DVD player
connected on TV.
• You can download from the internet a digital
copy of these movies and watch it in your
 computer, laptop, mobile phone, or TV with
USB capability.
• You stream movies online(watch it online)
Guide Questions
1. Did you hear about the viral “upuan girl”? What
is the story all about?
2. Why do you think the woman posted this on
Facebook?
3. How did the netizen reacted on this post? Why?
4. How did the man on the picture reacted to this
post about him?
5. Is it justifiable in the part of the girl to post this
picture?
6. Is it justifiable for the netizens to bash the
woman who posted this picture?
7. How was the two persons depicted in social
media?
1. What is mass media?
2. What are examples of mass media?
3. What is media effects?
4. Are you affected by media? In what ways do
you think you are affected by media?
• For example, we change our clothes and our
plans because we watch the forecast on the
Weather Channel, look up information about a
band and sample their music after we see them
perform on a television show, or stop eating
melons after we hear about a salmonella
outbreak.
• Other effects are more difficult to study and
more difficult for people to accept because they
are long term and/or more personal. For
example, media may influence our personal
sense of style, views on sex, perceptions of
other races, or values just as our own free will,
parents, or friends do.
What is the message of the picture (in your mind, in
reality)?
Do you agree? Why or why not?
Third-party Effect- If this were true, though, would
advertisers and public relations professionals spend
billions of dollars a year carefully crafting messages
aimed at influencing viewers?
Reciprocal Effect- It’s similar to the way that we change
behavior when we know certain people are around and
may be watching us.
Why is the “upuan girl” an example of boomerang
effect?
Cultivation Theory-also states that viewers identify with
certain values and identities that are presented as
mainstream on television even though they do not
actually share those values or identities in their real
lives.
Movie Classification
“G” stands General Audience
“PG” stands for Parental Guidance
“SPG” stands for Strict Parental Guidance/ Striktong
Patnubay at Gabay
“R” stands for Restricted
“X” stands for Not for Public Exhibition
Agenda-setting Theory- the process whereby the mass
media determine what we think and worry about.
Walter Lippmann, a journalist first observed this
function, in the 1920’s. Lippmann then pointed out that
the media dominates over the creation of pictures in
our head, he believed that the public reacts not to
actual events but to the pictures in our head.
Therefore the agenda setting process is used to
remodel all the events occurring in our environment,
into a simpler model before we deal with it.
Researchers Maxwell McCombs and Donald Shaw have
then followed this concept.
What is the message of this cartoon?
What symbolisms are used in this picture?
Do you agree with the message? Why or why not?
The Propaganda model of media control was introduced
by Edward. S. Herman and Noam Chomsky in their book
‘Manufacturing Consent – The Political Economy of the
Mass Media’. This theory states how propaganda works
in a mass media. The model tries to understand how the
population is manipulated, and how the social,
economic, political attitudes are fashioned in the minds
of people through propaganda. Herman and Chomsky
mostly concentrated on American population and
media for their research but this theory is universally
applicable.
What is the message of this cartoon?
What symbolisms are used in this pictues?
Do you agree with the message? Why or why not?
How do you think people will see you when they see
your social media accounts, your pictures or videos ,
post, or comments on the internet?