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The Future is Now

Learning Strategy 2020

David Wentworth Matt Powell


Principal Learning Analyst Content Manager
Brandon Hall Group Docebo

Sponsored by: 1
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Human Capital Management Research and Advisory Firm

Founded in 1993

OUR VISION
Leading Independent HCM Research
Inspiring a Better Workplace Experience and Analyst Firm

OUR MISSION 10,000 Global Clients

Empower excellence in organizations


around the world through our research
Community of 300,000+
and tools each and
every day.
Publishing 2+ Pieces of Research Each Day

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Some Ways We Can Provide Help
MEMBERSHIP STRATEGIC
PACKAGE CONSULTING
Includes research library access, An array of benchmarking,
events, advisory support, a client strategy, technology selection,
success and integration.
plan and more.

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EXCELLENCE PROFESSIONAL
AWARDS DEVELOPMENT
Global recognition showcasing Virtual and on-site certification
leading programs and practices programs supplemented with
with a library of case studies.* research-driven assessments and
tools.

*Case study library only available to active Brandon Hall Group members and is based on subscription(s).
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Open Surveys

Learning Strategy
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L&D Benchmarking If you would like to join a panel of
survey takers, please contact us at
success@brandonhall.com
Learning Technology

Talent Management Technology

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How To Ask Questions

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It’s Time for Learning to Get Strategic

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Top Business Concerns
Improving revenue 37%

Improving innovation capability 37%

Cutting costs and reducing expenses 36%

Gaining market share 35%

Enhancing the client/customer/guest experience 33%

Building a great place to work 29%

Utilizing technology 28%

Delivering new products or services 27%

Meeting compliance requirements 23%

Improving quality 21%

Expanding into new markets 18%

Improving brand recognition 13%

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L&D’s Ability to Help Achieve Those Goals

Very effective 6%

Effective 15%

Somewhat effective 54%

Not at all effective 6%

We don’t have an L&D strategy 18%

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L&D Strategy Maturity Model

3% There is a formalized learning strategy linked directly to the


overall business strategy as well as a learning environment that
4 Innovative
Direct impact on takes advantage of multiple technologies to deliver not just
business outcomes learning, but performance.

Learning strategy is defined and decently aligned with business


32% goals. A variety of learning modalities and technologies are
3 Optimized deployed to meet business goals.
Organizational
Impact/ROI Curve Improved
knowledge/skills
55% Learning strategy is shaped by talent data across the
organization and tenuously linked to the business. We employ
2 Standardized
a miodest variety of learning modalities and technologies.

No Impact on the Learning strategy is loosely defined, but it is executed in a


Business 10% rather static, traditional environment and outcomes are hard
1 Developing to determine.

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Challenges

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Learning Challenges

Inability to measure learning's impact 74%

Lack of alignment between learning and outcomes 51%

Lack of learner engagement 49%

Lack of effective content 29%

Poor learner experience 23%

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Are We Ready to Develop Future Skills?

7%
19%

Unprepared
Somewhat prepared
Completely prepared
74%

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Measurement Challenges
Formal Experiential Informal
3%

10% 8%
16% 12%

16%

47%
53%
40% 32%
34%
29%

Effectiveness in Measuring
Not at all Somewhat Moderately Highly
BHG, 2019 Learning Measurement Survey
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Measurement Challenges

How well is your organization able


16%
to identify and track a series of
metrics including items such as 2%
participation, satisfaction, 12%
12%
knowledge transfer, behavior
change and business impact for
HiPOs
INFORMAL LEARNING? Others

Effective Very effective

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Getting Strategic

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High Impact Learning
The learning approach is either effective or highly effective at positively affecting the following
outcomes:

1 Time to productivity/effectiveness
2 Voluntary turnover/employee retention rates
3 Employee engagement

4 Individual performance

5 Manager/supervisor observations

6 Team effectiveness

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Strategy Elements
Low Impact High Impact

35%
It includes input/feedback from learners
75%

27%
It includes and aligns with learner objectives
50%

42%
It includes and aligns with business objectives
75%

23%
It is well-defined
64%

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Outcomes Measured
Regularly or Consistently

Individual performance 65%


50%
Employee engagement 62%
37%
Team effectiveness 39%
19%
Business process improvement 37%
23%
Rate of knowledge transfer 36%
24%
Profitability 36% HiPOs Others
21%
Voluntary turnover/retention 35%
18%
Revenue growth 35%
23%
Leadership promotion rates 34%
14%
Ability to respond to market 29%
25%
Revenue per employee 28%
15%

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Technology’s Role

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Questions?

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Thank you
for joining us today!

David Wentworth Matt Powell


Principal Learning Analyst Content Manager
Brandon Hall Group Docebo

If you have any additional questions, please email us at success@brandonhall.com. 41

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