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INTRODUCTION
Social Commercial
objective objective
ENVIRONMENT
INTERNAL CORPORATE EXTERNAL
ENVIRONMENT HOUSE
DECISION
(4)Technological Environment:-
It is necessary for corporate houses to lend their expertise, resources and
time to reach out to people, to help them over come to their present
difficulties to visualize innovative services and products for neglected
sections of society.
(5)International Environment:-
There is growing consciousness among most of the corporate houses in
international market as expected by the government to undertake some
social activity along with their core commercial activities to increase
opportunities to improve the scope and space of the business that would
ultimately provide increasing competitive strength to them.
b) Differentiation Strategy:-
Corporate houses have started differentiating their strategies by
integrating commercial activity with social activity in order to better serve
their customers.
Suggestions:-
Corporate Houses should focus on niche target customer to provide
social responsibility with value added products and services.
Conclusion:-
It would be universally acknowledged that long term success in corporate
houses depends not only on the quality of their products and services or
even on the financial results, but also on the extent of the improvement
the society is able to achieve by providing social responsibility.