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Roll No .
BaA-lOt d
B. B. A. (S~gON~..~~MESTER)
END SEIYtr:STE~EXANi~NATIQN, 2018
MAGRO, ~CONOMICS
Tim, ! Three Hours
Maximum Marks: 100
Note :(i) This question paper contains two ~.
Sections. ;
(ii) Both Sections are compulsory.
Sectio~-A
l.:Fill in the blanks: (1 x5=5 Marks)
(a) The situation where inflation and
unemployment are both high is termed as
2. Attempt anyjive parts : (3x5=15 Marks) t 4. Attempt any two parts of choice from (a), (b)
Briefly explain the following: and (c). (IOx2=20 Marks)
(a) Production Possibility Curve. (a) What is Inflation and how does it occur?
(b) Nominal vs. Real GDP. Is it a necessary evil ?
(c) Disposable income. (b) What are the measures· for counteracting
(d) Difference between growth and inflation in an economy?
development.
(c) Explain the quantity theory of money and
(e) HDI and its components.
bring out the relationship between quantity
(f) Relationship between Interest rates and
of money, price-level and value of money,
Investment.
with the help of a diagram.
(g) Expansionary policy.
Section-B I 5. Attempt any two parts of choice from (a), (b)
,
and (c). (lOx2=20 Marks)
3. Attempt any two parts of choice from (a), (b)
and (c). (lOx2=20 Marks) (a) Explain the concepts of Aggregate demand
(a) Discuss the important principles of Macro and Aggregate supply, along with suitable
Economics. diagrams.
"
(b) Differentiate between growth and (b) How is Keynesian concept/model of AD
development. What do the two concepts and AS and growth, a departure from
encompass?
Classical? Explain with diagram.
(c) Explain the trade-off between inflation and
(c) HQw do you consider the viability of
unemployment with Phillips c~e
Keynes approach to induce growth in the
diagram. Also highlight the situations
when this inverse relation may not hold modem times ? Discuss the advantages
true. and risks associated with it.
F. No. : a-58 F.No. : a-58 P. T. o.
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(i) BBA-20t
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BBA-201 250
F. No. : a-58
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Roll No .
BBA--.202
I;!. B. A. (S~CeND SEME~TER)
I
END SJ;MEST§R EXAMINATION, 2018
.; I
PR!Ne!'f)~g~OF MARKl=TING
, i·' I
Ti~~ : T~~e.eHours
Max~"lum M~rl<~: 100
Note: (i) This question paper contains two
"-
Sections.
(ii) Both Sections are compulsory.
Section-A
1.- Fill in the blanks/True-False: (1x5=5 Marks)
(a) Marketing cannot be considered as a
distinguishing and unique function of
business. (True/False)
(b) Marketing environment factors consist of
external forces that directly and indirectly
influence an organization's acquisition of
inputs and generation of outputs.
(True/False)
(c) Services are inseparable from the service
provider. (True/False)
F. No. : a-58 P. T. O.
II
(2) BBA-202 (3) BBA-202
(d) In segmentation, buyers are 4. Attempt any two parts of choice from (a), (b)
divided into different groups on the basis and (c). (lOx2=20 Marks)
of social class, lifestyle and personality (a) Why and how are market segmented? Is it
characteristics. always necessary to segment market?
(e) are public documents offering (b) How is product positioning established ?
certain rights, privileges, titles or offices. Differentiate it with brand positioning.
2. Attempt any five parts: (3x5=15 Marks) (c) "Market targetting can be used for all
Defme the following: types of markets including developing and
(a) Relationship marketing emerging markets." Justify this statement.
(b) Marketing myopia 5. Attempt any two parts of choice from (a), (b)
(c) BeG matrix and (c). (lOx2=2P Marks)
(d) Non-price competition (a) What is meant by ,a product ? Discuss
(e) Geographical pricing product life cycle along with the strategies
(f) Publicity used in each stage.
. (g) Marketing of services (b). Explain the difference between brand and
Section-B trademark. What are the advantages of
branding to a manufacturer?
3. Attempt any two parts of choice from (a), (b)
(c) What are the alternative pricing strategies
and (c). (lOx2=20 Marks)
available to the marketer who wants to
(a) Discuss the importance of marketing to a
introduce a new product in a highly
firm and to a society.
competitive market?
(b) What is marketing environment ? Explain
the factors that can affect the functioning 6. Attempt any two parts of choice from (a), (b)
of a marketing organisation. and (c). _ (lOx2=20 Marks)
(c) "Marketing is the creation and delivery of (a) Define the concept of promotion mix.
standard of living." Do you agree with this What are its elements ? What are the
statement? determinants of promotion mix?
F. No.: a-58
F. No. : a-58 P. T. o.
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(4) BBA-202
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BBA-202 250
F. No.: a-58 ,.
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Roll No .
BBA-203
B. B. A. (SECOND SEMESTER)
END SEMESTER EXAMINATION, 2018
BUSINESS MATHEMATICS
Time: Three Hours
Maximum Marks: 100
Note: (i) This question paper contains two
Sections. '"-
(ii) Both Sections are compulsory.
Section-A
1. Fill in the blankslTrue-False: (1 x5=5 Marks)
(a) 40.5% of 400 is .
F, No.: 0-42 P. T. o.
II
(2) BBA-203 (3) BBA-203
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2. Attempt any five parts: (3x5=15 Marks) (b) Write the definition of a matrix. Also find
(a) By selling a table for ~ 810, a trade man ,.
the product of two matrices A =
[1 2]
5 4
would loss 10%. At what price must be
[2 -3]
sell it to gain 15% ?
(c) From among the 40 teachers in a school, 4. Attempt any two parts of choice from (a), (b)
one Principal and one Vice-Principal are and (c). (IOx2=20 Marks)
to be appointed. In how many ways can (a) A question paper has two parts, part A and
this be done ? part B, each containing 15 questions. If the
students have to choose 6 from part A and
(d) Differentiate the function x2 + 3x + 6 10 form part B, in how many ways can he
with respect to x. choose the questions?
(b) If the list price of an item is ~ 1,500. A
(e) Find the value of ncn_4.
seller gives three successive discounts of
70%, 15% and 5% respectively. Find the
(f) If 4P2 = k4C2, then find the value of k.
net price of the item ..
(g) From a class of 30 students, 6 are chosen (c) Find the derivative of the following
for a completion. In how many ways can function : eX cos x + e3x log x with
this be done? respect to x .
F. No. :a-42
II
Roll No .
BBA-204
B. a, A. (SECOND ~f:lIYlESTf.;ij)
END SEMESTER ,EXAIVIIN4TION, ~,018
FINANCIAL MA~AGEMENT
Time : Three 119ur~
Maximum "
Marks:
,:t- :;.:
100 >
Section-A
1. Fill in the blanks/True-False: (1 x5=5 Marks)
(a) Traditional approach restricted the scope
of financial management to arrangement
of funds. (TruelFalse)
(b) Dividend policy of an organisation is one
of the important determinant of capital
structure. (TruelF alse)
(c) A management would be considered too
cautious if both operating leverage and
financial leverage are kept .
(d) A company's payout ratio is 15%,
dividend policy is .
F No. :a./6
P. T.O.
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(3 ) BBA-204
(2) BB:\-204
Consumption of ~ ~ ~ ~ ~ ~
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(4) 1313:\-204 BBA-20~
(5)
You are requested to advise the
(b) The following information has been
management ac:; to which project they should
extracted from the records of a company:
take up. Give the reasons for your advice. )
(c) The Capital structure of Rohit Ltd. is as Product Cost Sheet ~!Unit
under: Raw Materials 45
~ Direct Labour 20
3000, 12% Debentures of
~ 100 each 3,00,000
Overheads -105
40
Total
2000, 10% Preference shares 15
Profit
of ~ 100 each 2,00,000 120
Selling Price
4000, Equity Shares of ~ 100 (i) Raw materials are in stock on an
each 4,00,000
aXerageof two months.
Retained Earnings 1,00,000 (ii) The materials are in process on an
The earning per share of the company in the average for 4 weeks. The degree of
past many years have been ~ 15. The shares completion is 50%.
of the company are sold in the market at (iii) Finished goods tock on an average is
book value. The company tax rate is 50%. for one month.
The shareholders' tax liability may be (iv) Time lag in payment of wages and
assumed as 25%. Find out the Weighted
overheads is 1~weeks.
Average Cost of Capital.
(v) Time lag is receipt of proceeds from
4. Attempt any two parts of choice from (a), (b)
debtors is 2 months.
and (c). (10x2=20 Marks)
(vi) Credit allowed by suppliers in one
(a) In what ways the wealth maximization
objective is superior to the profit month.
maximization objective? Explain. (vii) 20% of the output is sold against cash.
F. So .. a-J6 P. T. O.
F. No. : 0-46
(6) 'BB..\-204
( 7 ) BBA-204
(viii) The company expects to keep a cash
balance of~ 1,00,000. (ii) Comment on the relative risk position
(ix) Take 52 weeks per annum. of them.
(x) The company is poised for a 5. Attempt any two parts of choice from (a), (b)
manufacture of 144000 units in the and (c). (lOx2=2011arks)
year. (a) What do you mean by capital structure?
You are required to prepare a statement Explain the NI (Net Income) and NOI (Net
showing the working capital requirements Operating Income) theories of capital
of the company (on cash cost basis). structure in brief.
(c) The following figures relate to two (b) From the following forecasts of income
compames: and expenditure, prepare a cash budget for
the half year ended on 30th June, 2005 :
P Ltd. Q Ltd.
Manu- Admini-
SaleS- Purchases Selling
(~in lakhs) Wages facturing stration
Months (Credit) (Credit) Exps.
Sales (f) Exps. Exps.
500 1,000 (f) (~) (~)
(~) (f)
Variable Costs 200 -
300 2004 Nov. 25,000 10,000 2,500 1,100 1,000 600
Contribution 300 Dec. 30,000 15,000 2,800 1,200 975 650
700
Fixed Costs 2005 Jan. 20,000 10,000 2,000 1,250 1,060 550
150 400
Feb. 25,000 15,000 2,200 1,150 1,040 650
150 300 March 30,000 17,500 2,400 1,300 1,105 750
Interests
50 100 April 35,000 20,000 2,600 1,350 1,120 800
Profit Before Tax 100
May 40.000 22,500 2,800 1,450 1,180 825
200
June 45,000 25,000 3,000 1,500 1,185 875
You are required to :
(i) A sales commission of 5% on sales and
(i) Calculate operating, financial and duetwo months after sales, is payable
combined leverages for the two in addition to the above selling
companies. expenses.
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F. No.: a-46 P. T. 0,
(9 ) BBA-20-l
(8) BBA-20~
Calculate for each component:
(ii) Capital Expenditure-Plant purchased,
(i) Re-order Level
1st January for ~ 10,000, its payment
(ii) Maximum Level
being immediately due; Building
(iii) Minimum Level
purchased in January for ~ 80,000,
payable in two half-yearly installments, (iv) Average Inventory
the first in February. 6. Attempt any two parts of choice from (a), (b)
(iii) A dividend of ~ 5,000 (net) is payable and (c). (10x2=20 Marks)
in April. (a) What is Finance Function? Explain in
(iv) Period of credit allowed by creditors brief the different approaches (concepts) to
ana to customers is 2 months. finance functions.
(v) Lag in payment of Wages-l 18th month. (b) (i) From the following information
(vi) Lag in payment of other expenses- supplied to you, ascertain whether the
1 month.
firm's dividend payout ratio is
(vii)Cash Balance on January 1, 2005 was
optimal according to Walter. The firm
expected to be ~ 37,500.
was started a year ago with an equity
(c) Two components X and Yare used as
follows: capital of ~ 20 lakh :
Normal usage 300 units per week Earnings of the firm ~ 2,00,000
Maximum usage 450 units per week Dividend paid ~ 1,50,000
Minimum usage 150 units per week Price-earnings ratio 12.5
Reorder quantity X-2000 units and Equity share capital 20000 shares
Y-4000 units of~ 100 each
Re-order period X-4 to 6 weeks and
Y-2 to 4 weeks
F No : a-46
P. T.O.
F So . a-~6
( 10 ) BBA-204 BBA-204
(11)
The firm is expected to maintain its
current rate of earnings on investment.
< 10.00.000 for an expansion programme. It
has the following alternatives for fmancing :
(ii) What should be the price-earning ratio
(i) Issue of9% Debentures at par.,
at which the dividend payout ratio will
(ii) Issue of 10% Preference Shares at par.
have no effect on the value of the
share? and
(iii) Issue of Equity Shares at a premium of
(iii) Will your decision be changed if the
PIE ratio is 8, instead of 12.5 ? < 25 per share.
Which alternative is the best for the
(c) Amrit Vanaspati Co. Ltd. had the
following capital structure on 31 st March, company? Tax rate is 50%.
2004 :
- ~
8% Debentures 12,00,000
""
9% Bank Loan (Long-term) 2,00,000
10% Preference Shares of
~ 10 each 14,00,000
19000 Equity shares of ~ 10O
each 19,00,000
Reserves and Surplus 13,00,000
II 60,00,000
The present earnings before interest and tax
(EBIT) are ~ 9,00,000. It is hoped that the
company will be able to maintain the same
rate of return. The company needs 250
BBA-204
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Roll No .
BBA-205
B. B. A. (SECOND SEMESTER)
) END SEMESTER EXAMINATION, 2018
ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY
Time: Three Hours
Maxin)um Marks: 100
Note: (i) This question paper contains two
Sections. ~
"
)
(2) BBA-205 (3) BBA-205
(e) The selection, compensation and 4. Attempt any two parts of choice from (a), (b)
evaluation of a well qualified and ethical and (c). (lOx2=20 Marks)
CEO is the single most important of (a) Explain the meaning of corporate
the Board. governance and describe the basic features
of good corporate governance.
2. Attempt any five parts : (3xS=lS Marks)
(b) What is CEO duality ? Discuss the
(a) Define ethics. relationship between CEO duality and
(b) Meaning of corporate citizenship. corporate governance.
(c) Define whistle-blowing. (c) What are the major principles of corporate
governance? Describe.
(d) Define corporate responsiveness.
(e) What is corporate governance committee? 5. Attempt any two parts of choice from (a), (b)
and (c). (lOx2=20 Marks)
(f) Define insider trading.
(a) What are the duties and responsibilities of
(g) Define corporate governance. auditors? Explain.
Section-B (b) Describe the various types of corporate
3. Attempt any two parts of choice from (a), (b) disclosure. State its merits and limitations.
and (c). (lOx2=20 Marks) (c) Justify whether or not whistle-blowing
should take place. Give your suggestions
(a) Define business ethics and discuss the
for providing protection to whistle-
main objectives of business ethics.
blowers in India.
(b) What is meant by code of ethics? How is
6. Atte.mpt any two parts of choice from (a), (b)
it useful for a business organisation ?
and (c). (lOx2=20 Marks)
Exemplify.
(a) What do you mean by Corporate Social
(c) Explain the 'Theory of virtue ethics' given
t Responsibility ? Discuss its evolution in
by Aristotle. its historical perspective .
F. No.: 0--1-1
• F. So. : 00-1-1 P. T.O.
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(4 ) BBA-205
)
(b) Discuss the various forms and dimensions
of Corporate Social Responsibility
(CSR).
*-
BBA-205 250
F. No.: a-44 ,.
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Roll No .--. .
BBA-206
B. B. A. (SECOND SEMESTER)
END SEMESTER EXAMINATION, 2018
BUSINESS COMMUNICATION
Time: Three Hours
Maximum Marks: 100
""
Note: (i) This question paper contains two
Sections.
(ii) Both Sections are compulsory.
Section-A
1. .Fill in the blanks/True-False: (1 x5=5 Marks) .
(a) Abbreviations may be used while writing a
precis. (TruelFalse)
(b) The synonym and antonym of 'Edify' are
___ and _respectively.
(c) Open ended questions explore the breadth
and depth of potential information.
(TruelF alse )
(d) Three basic stages of interviews are __ .
(e) The length of a precis is of the
original length.
/A
F. No. : a-58 P. T.O.
(2) BBA-206 (3) BBA,-206
)
2. Attempt anyfive parts : (3x5=15 Marks) back. This meeting was called to plan out
(a). Paraphrase the following: the strategy to increase the sales, keeping
There is plenty of water on the earth. In in view the improved marketing policies
fact, there is enough water in this planet of Oppo. Prepare minutes of this meeting.
:.foreveryone to have a huge lake. The (b) Write a cover letter to apply for the post of
trouble is that, the water is not always Business Associate at Vantage
found in the place where it is needed. In Organization, The r~Hujred funcJio~aJ
, 'addition, much of the water is polluted or areas are Marketing, Advertising, MR, PR
'.=salty. Because of these problems, there are and Media Planning with an experience of
.. many peoplewithout sufficient water. 0-1 year, Consider yourself to be
(b) Punctuate the following: 'Himanshu Kothari' : a fresh BBA
. (i) In . the words of Murphys Law graduate.
Ariything that can go wrong will go (c) -Explain in detail the fundamental ways of
wrong presenting a speech. '
(ii) Some" people "work best in the
mornings .others do better in the 4. Attempt any two parts of choice from (a), (b)
evenmgs and (c). (lOx2=20 Marks)
(c) Write 7 C's of Business Communication. (a) Write an e-Mail to your colleague (Mis.
(d) List the types of Gestures. Vaidehi Nagpal) sharing with her the
reason for your absence from the office for
(e) Define Grapevine Communication.
the three days and requesting her look
(1) Draw the model of communication.
after' your portfolio during the days on
(g) List three barriers to communication.
which you plan to be on leave. Assume
Section-B yourself to be Mis. Sanghmitra Gopal.
3. Attempt any two parts of choice from (a), (b) (b) "Different job profiles have different
and (c). (lOx2=20 Marks) writing formats of resume." Justify the
(a) You (Mr. Granth Joshi); Regional statement describing the types of resume.
Manager Vivo, convened a meeting of all (c) Explain the different types of interviews in
the sales heads of your region two days detail.
/I