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examples like how Pablo Picasso reinvented the conventions of paintings we get to see,
creativity isn’t all about originality. To be really creative, the idea should be sensible, useful
and actionable. For example, if we look into Amazon, it recreated the process of selling goods
to its customers by building an eCommerce store. The idea should influence the process of
business gets done- by improving service, product or developing a new way to approach the
process. The three major components of creativity are expertise, creative thinking skills and
motivation. Expertise is the way which includes her basic talent for thinking scientifically with
all the technical abilities and knowledge the person have. Creative thinking refers to how
people approach problems and find solutions. This completely depends on the personality, the
way the person thinks and works. Motivation determines how much they are dedicated to their
work. When I was assigned the responsibility of leading the Suspension Department for the
prestigious Society of Automotive Engineers (SAE) BAJA which was the intercollegiate
build an innovative design and use creative manufacturing methods for a stand out in the
competition. We had a passionate and diversified team working on this. For this, as a team
leader, I divided the whole team of 30 members into 5 different sub-departments and asked
them to come up with different creative concepts which could be implemented to get the best
output. We read different design, cost and marketing reports of top automotive companies,
analysed how did they came up with innovative concepts and recreated the existing designs by
adjusting variables such as reducing the weight of the vehicle which eventually turned up to be
a creative design.
“How to kill creativity” by Teresa M.Amabile gave insights about how creativity is being
undermined unintentionally at different work environments. There are several major reasons
for doing that one of that is to maximize business imperatives such as coordination,
productivity and control. He went on explaining briefly about Business creativity which meant
creativity isn’t all about the expression of highly original ideas but should influence the way
business gets done by building up a process methodology. His argument is based on higher-
level managers who focus on superlatives which can crush creativity. In his perspective
creativity is an idea that must be appropriate- useful and actionable. His research shows that
approach a process in not just R& D, but also in aspects such as accounting. He believed
imaginative thinking, expertise and motivation are essential to creativity. Also, creativity skills
depend on people personality, how he/she thinks and works achieve creative success if
perceives through a difficult problem. Managerial practices that can affect creativity are
“The weird rules of creativity” by Sutton (2001) is an interesting case as it allows us to explore
the different realms of creative thinking. It does a great job in shifting our focus from a
conservative opinion about new ideas. These new ideas could not only take the form of
innovating a new product or service but also in the form of improving existing procedures or
policies to improve overall working efficiency or improve the existing product line. Fast-
changing environment makes it extremely difficult to analyze the outcomes which breathe
hostility towards creation. This article brings out interesting facts to light about creativity.
Emphasis is laid on hiring, management and risk tolerance by an organization to improve and
aid creativity. It also talks about how people who are generally not considered important or
vital for the team can prove to be an integral part of achieving success. Change is not welcomed
by all but this article provides insight on how certain techniques can incorporate change,
“Weird rules of creativity” enhance creativity by conflicts, hiring people that make you
uncomfortable or who you don’t like to help you may lead to internal conflicts which are a
major threat. Keep creative people away from biggest customers and critics and anyone whose
major concern is earning money. Should let creative people generate a lot of work, hence a lot
of failures and successes can be seen, but we need to give that space to experiment with new
things. Random selection is the best way to ensure that new ideas are not biased by knowledge
of past successes. They should not let teams get too cosy to encourage fight between
management such as (allocation of resources, freedom etc.) Challenge - allow people to get
into jobs that match their expertise to ignite intrinsic value. Freedom - allow people to decide
how to get a job done to ignite intrinsic value. Freedom for the process to tackle the problem
effectively change in goals with freedom is pointless. Resources - the time is the most essential
thing for creativity. It cannot be rushed, moreover, creativity is a slow process and managers
that provide strict deadlines stand in this way. Workgroup features. Diversity can lead to
interesting ideas. This has three main features - excitement towards their goal, willingness to
help teammates in a difficult situation and each member must recognise and respect the
knowledge and opinions of others. Supervisory encouragement - people are motivated for a
short period of time and need an external push to ignite and fuel intrinsic value. Culture of
evaluation can make a focus on rewards and punishments which may they think they might
an organization. ‘Motivation, expertise and imaginative skills’ are essential for creativity.
Imaginative skills are based on the personality of an individual with external forces having
little or no impact on it. On the other hand, even though expertise can be influenced by external
factors such as conventions, conferences, in-house training etc., they are often expensive and
and a supportive environment for employees to flourish. An organization that does not realize
the efforts put in by employees in a project despite it being a failure is a major hindrance for
commitment of its employees. As seen in the Chemical centrals case, managers proved to play
mentioned earlier, imaginative thinking is based on the personality of an individual and cannot
be influenced. What can be implemented is a fear free environment, one that rewards failure
and punished inability to act. With reference to my experience when I worked as a business
development trainee at a consulting company in Dubai, I was given some amount of autonomy
to improve performance and achieve results. I used past experiences from colleagues to be
creative and use it to my advantage. Brainstorming and deriving knowledge from other
company and return a commission in return. This not only created time value but also increased
our credibility in the market as the Referral was local and the company was relatively new in
the Nepal market. In conclusion, the management must play an important role in managing