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Abstract— In today’s ever growing market it is very essential to B. Association Rule Mining
keep track of the customer’s interests and keep them updated The association rule mining (ARM) is very important task
about the trends and products in the market. In this project we within the area of data mining [2]. It is perhaps the most
aim to create a shopping portal and have a database that records
common form of local-pattern discovery in unsupervised
the item sets that are frequently bought together using
‘APRIORI ALGORITHM’ This information will be used to flash learning systems [7].
advertisements and offers on the products of their interests. Also Association rules are statements of the form {X1, X2, …, Xn}
to promote new products relating to their requirements and => Y meaning that if all of X1, X2,… Xn is found in the
mainly to suggest and prompt them about the products which are market basket, and then we have good chance of finding Y.
often bought along with the product already present in their The probability of finding Y for us to accept this rule is called
shopping cart. The frequently co-occurring group of items is the confidence of the rule. Normally rules that have a
determined by frequent pattern mining in the databases. Here confidence above a certain threshold only will be searched. In
the major contributing task is [2] expediting the frequent item many situations, association rules involves sets of items that
sets by proposing a technique that uses the minimal data
appear frequently [1]. The technique is likely to be very
available in the shopping cart for the prediction of what other
items the customer can choose to buy. practical in applications which use the similarity in customer
buying behaviour in order to make peer recommendations [7].
It is intended to identify strong rules discovered in databases
Keywords— Apriori Algorithm, Association rule mining, Data
mining using different measures of interestingness [3].