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Metrics provide evidently defined path where strategy seem too vague to have an impact.
Because they can coordinate activities and actions, metrics are crucial. But as the Wells Fargo
case shows, unless the in-built alterations of metrics are seen, they can be dangerous—and
the distortions can be amplified precisely because the inconsistent metrics coordinate
performances. It turns out that the tendency to replace strategy with metric
called surrogation—is quite universal. And it can destroy company value.
Performance Measurement | Don’t Let Metrics Undermine Your Business
- Harvard Business Review’19.
Reference:
https://hbr.org/2019/09/dont-let-metrics-undermine-your-business
Performance Measurement | Don’t Let Metrics Undermine Your Business
- Harvard Business Review’19.