7/20/2019

KEWIRAUSAHAAN
Dian Dianti Avoressi, S.T., M.Arch

What is flyer? Flyer vs Brochure

• Selembar media promosi yang biasanya dilipat
dua atau tiga (bi- atau tri-fold) atau dalam

?
bentuk booklet

Kiri Kanan

Keduanya?

Flyer vs Brochure Flyer writing tips

• Selembar media promosi yang biasanya tidak • Clear focal point
▫ Every design needs a focal point, which is simply
dilipat (single-page unfolded leaflet) the part of the layout which draws viewers to the
design. It could be an image, graphic, heading or
• Kesalahan umum yang terjadi dalam pembuatan promotion
flyer adalah terlalu fokus pada
gambar padahal tulisan yang ada
juga mempengaruhi minat orang
yang melihat flyer tersebut

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Flyer writing tips Flyer writing tips

• Relevant imagery • Appropriate fonts
▫ Most flyers benefit from some imagery, whether it ▫ Typography is essential
is graphics, shapes, icons or photographs. A in flyer layout. It is very
rare that a design can
relevant visual component adds to the purpose or
communicate its message
theme giving the viewer an immediate idea as to with just imagery.
what the flyer is about. However in the same way
that choosing images
require consideration of
the flyer’s purpose,
context, audience etc,
picking fonts takes the
same amount of care.

Flyer writing tips Flyer writing tips

Red
• Consider colour • Contrasting connotations:
• Passion, love and in some
▫ Nothing attracts attention quite like a splash of cultures, luck
colour. The colour is important which is • Anger, the devil and danger
appropriate not just for websites, but anything
Green
• Synonymous with nature, the
environment and the outdoors
• Creativity
• The ideal colour for a “call to
action” button, icon etc

design related. Orange Black

Blue
• One of the most common colours
used on a website
• The world’s favourite colour
• Trust, peace and loyalty
• Relaxation, belief and confidence
• Security and order
Yellow
• Contrasting connotations:
• Warnings (black writing on a
yellow background)
• The colour of happiness,
playfulness and friendliness as it
stimulates the brain’s excitement
centre
• Being fun, competitive, efficient • Sense of luxury and value (the
and confident darker the tone (of any colour),
• Loud and warm resulting in a the more luxurious is its
feeling of togetherness perception)
• However orange should be used • Elegant and sophisticated
sparingly because it can be quite • Powerful and intimidating
overwhelming. If used too much, • Timeless and classical
it can be seen to be cheap • High value and exclusive
• Seems to be forgotten in the world of websites, but the most popular website
in the world (Google) is basically all white

Flyer writing tips – Colour Flyer writing tips – Colour

• Monochromatic • Analogous
▫ Monochromatic colour ▫ Analogous colour schemes are
schemes are the simplest to created from related colours
which do not markedly stand
create. All that’s needed is
out from one another but
to select a base colour from which match extremely well.
which all other shades will ▫ They are normally next to each
emanate. Generally, other on the colour wheel.
monochromatic schemes There is one colour (normally
create a succinct, relaxing the lightest colour or the
effect which is very easy on darkest colour) which is
the eyes (particularly if a dominant. The others are used
blue or green is chosen) to enrich the scheme.

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Flyer writing tips – Colour Flyer writing tips

• Complementary • The balancing act
▫ One thing that is almost definitely
▫ Complementary colours, used going to discourage people from
carefully, can be very effective. looking at a flyer is a crowded,
They are completely busy layout.
▫ Too much information on one
contrasting shades and are page means that there is too much
often on opposite sides of the time spent with people trying to
colour wheel. When using a work out the flyer is about so
people are more likely to just walk
complementary scheme, it is past.
important to choose a ▫ On the other hand, a well-
dominant colour and then use balanced, well-spaced layout
makes the whole flyer easy to see
the complementary colour for at a glance, and pertinent
accents. information easy to find.

Flyer writing tips Tugas

• Make the Purpose Clear • Buat sebuah flyer terkait usaha Anda

• Include A Call To Action • Flyer dibuat pada kertas ukuran A5

▫ You want your audience to do something? Simply • Perhatikan komponen-komponen flyer yang
invite them to do it.
▫ CTAs aren’t just for selling things, they could say sudah dijelaskan sebelumnya
things like “Visit today” “Get your free tickets
now” or “Visit our website at”.
▫ Address the audience direction, make it friendly
and conversational and it may result in surprising
stats.

Jadwal Kuliah 28 Juli dan 4 Agustus Jadwal

Waktu Mata Kuliah Ruang Tanggal Kegiatan

07.00 – 08.30 Mekanika Rekayasa TL18 F 3 206 13/14 Juli 2019 Materi tentang proposal usaha

08.30 – 10.00 Mekanika Rekayasa TL18 F 1 204 20/21 Juli 2019 Laporan progress proposal usaha

10.00 – 11.30 Mekanika Rekayasa TL18 F 2 204 28 Juli 2019 Pengumpulan proposal usaha

11.30 – 13.00 Etika Profesi ARS 15D1 202 4 Agustus 2019 Presentasi proposal usaha lengkap

13.00 – 14.30 Kewirausahaan ARS 15D1 202 UAS

14.30 – 16.00 Kewirausahaan ARS 15C1 202 • Mengerjakan soal UAS terkait proposal usaha
• Mengumpulkan proposal usaha final (yang sudah
16.00 – 17.30 Etika Profesi ARS 15C1 202
direvisi dari proposal usaha sebelumnya)