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A. Women
B. Two age segments:
1. Gxers (age 35-49)
a. Shopping Habits:
i. 42% shop for beauty monthly, 25% shop weekly, 7% shop daily
ii. Heavy use of home shopping channels
iii. 90% post comments and reviews on Amazon.com
iv. 90% have purchased beauty products from their favorite brand in
the past 12 months
v. 50% like to try new products regularly
vi. 25% always try to purchase products with natural ingredients if
available
vii. 40% spend the most they can afford to take care of their skin
b. Influencers:
i. 39% spend more than six hours online, daily (non-work related)
ii. Websites being browsed: Allure.com (68%); Glamour.com (48%);
Cosmopolitan.com (41%)
iii. One-third of Gen Xers spend more than 50% of their online time on
social sits such as Facebook, Twitter, Snapchat and Instagram
iv. 73% look to magazines for information about beauty products