MPR

Reliability Statistics

Cronbach's N of Items
Alpha

,955 12

Item-Total Statistics

Scale Mean if Scale Variance Corrected Item- Cronbach's

Item Deleted if Item Deleted Total Correlation Alpha if Item
Deleted

X1.1.1 34,50 106,603 ,782 ,951

X1.1.2 34,87 108,120 ,782 ,951
X1.1.3 34,43 107,978 ,792 ,951
X1.2.1 34,27 105,030 ,856 ,949
X1.2.2 34,13 109,223 ,736 ,952
X1.2.3 33,97 107,689 ,827 ,950
X1.3.1 34,60 105,697 ,774 ,951
X1.3.2 34,30 108,010 ,802 ,951
X1.3.3 34,40 105,352 ,829 ,950
X1.4.1 33,60 110,938 ,623 ,956
X1.4.2 34,30 103,183 ,762 ,952
X1.4.3 34,77 104,668 ,831 ,950

BA

Reliability Statistics

Cronbach's N of Items
Alpha

,909 6

Item-Total Statistics

Scale Mean if Scale Variance Corrected Item- Cronbach's

Item Deleted if Item Deleted Total Correlation Alpha if Item
Deleted

X2.1.1 15,70 25,666 ,606 ,912

X2.1.2 16,43 22,875 ,790 ,886
X2.2.1 16,30 24,838 ,789 ,888
X2.2.2 16,57 22,806 ,814 ,883
X2.3.1 16,40 25,628 ,671 ,903
X2.3.2 16,43 23,220 ,827 ,881

BI

Reliability Statistics

Cronbach's N of Items
Alpha

,897 4

Item-Total Statistics

Scale Mean if Scale Variance Corrected Item- Cronbach's

Item Deleted if Item Deleted Total Correlation Alpha if Item
Deleted

X3.1.1 10,47 8,740 ,853 ,836

X3.1.2 10,37 9,482 ,895 ,822
X3.2.1 10,30 11,183 ,661 ,905
X3.2.2 10,67 10,230 ,697 ,894

MB
Reliability Statistics

Cronbach's N of Items
Alpha

,915 6

Item-Total Statistics

Scale Mean if Scale Variance Corrected Item- Cronbach's

Item Deleted if Item Deleted Total Correlation Alpha if Item
Deleted

Y1.1 14,57 28,875 ,671 ,912

Y1.2 14,67 27,816 ,673 ,912
Y2.1 15,23 25,151 ,848 ,887
Y2.2 14,90 25,334 ,831 ,890
Y3.1 14,90 27,334 ,785 ,897
Y3.2 15,07 27,306 ,764 ,900

UJI VALIDITAS SPSS

MARKETING PUBLIC RELATION
Corrected
Indikator Item-Total r tabel Keterangan
Correlation
X1.1.1 0,782 0.361 VALID
X1.1.2 0,782 0.361 VALID
X1.1.3 0,792 0.361 VALID
X1.2.1 0,856 0.361 VALID
X1.2.2 0,736 0.361 VALID
X1.2.3 0,827 0.361 VALID
X1.3.1 0,774 0.361 VALID
X1.3.2 0,802 0.361 VALID
X1.3.3 0,829 0.361 VALID
X1.4.1 0,623 0.361 VALID
X1.4.2 0,762 0.361 VALID
X1.4.3 0,831 0.361 VALID

BRAND AWARENESS
Corrected
Indikator Item-Total r tabel Keterangan
Correlation
X2.1.1 0,606 0.361 VALID
X2.1.2 0,790 0.361 VALID
X2.2.1 0,789 0.361 VALID
X2.2.2 0,814 0.361 VALID
X2.3.1 0,671 0.361 VALID
X2.3.2 0,827 0.361 VALID
BRAND IMAGE
Corrected
Indikator Item-Total r tabel Keterangan
Correlation
X3.1.1 0,853 0.361 VALID
X3.1.2 0,895 0.361 VALID
X3.2.1 0,661 0.361 VALID
X3.2.2 0,697 0.361 VALID

MINAT BELI
Corrected
Indikator Item-Total r tabel Keterangan
Correlation
Y1.1 0,671 0.361 VALID
Y1.2 0,673 0.361 VALID
Y2.1 0,848 0.361 VALID
Y2.2 0,831 0.361 VALID
Y3.1 0,785 0.361 VALID
Y3.2 0,764 0.361 VALID

UJI RELIABILITAS
Cronbach's N of
Variabel Keterangan
Alpha Items
Minat beli 0,915 6 Reliabel
Marketing Public
Relation 0,955 12 Reliabel
Brand Awarness 0,909 6 Reliabel
Brand Image 0,897 4 Reliabel