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1. Examine the magazines and/or advertisements your group has brought to class/you find online.
What do you notice about the ads?
What ideas, beliefs, values do they represent?
What commonalities do they share?
3. Once you have your topic, review your ads. What do your ads suggest about this topic? Come up
with a thesis about your topic. For example, if we chose humor as our topic, we would have to
consider what is funny about ads. In the Super Bowl commercials, we noticed that much of the
humor comes from violence. Therefore, a thesis statement might be: American advertising often
suggests that physical violence is humorous.
4. Find 5-10 ads that support your thesis. If you cannot find at least five ads to support your thesis,
chances are, it’s not a good one, and you may want to switch your topic or revise it.
5. For each supporting ad, write a short paragraph explaining how it supports your thesis. Sample
paragraph:
6. You will present your findings to the class either as a PowerPoint presentation or a
Posterboard.
QUALITY EXCEPTIONAL GOOD ACCEPTABLE POOR
100-91 90-81 80-71 70 or below
Thesis interesting and insightful good, plausible thesis thesis statement adequate poorly articulated
thesis but limited in depth; may thesis
be difficult to prove lacks specificity
silly or in appropriate
Selection of intriguing and powerful good selection of ads; decent selection of ads; selection of ads seems
selection of some may be more some may do less to rushed, careless, or
Ads advertisements that prove thought-provoking than prove the thesis than without much thought;
thesis others others; some may be irrelevancies; or two few
irrelevant to thesis to prove thesis
Number of Ads* More than 5 ads 5 ads 4 ads Fewer than 4 ads
* Groups turning in fewer than four paragraphs cannot earn above a 70.
Grade: ____________
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