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, a unique pan India rally
presented by Mahindra 2 Wheelers andwww.indiabikers.com will be flagged off from the four corners of
India ± Manali in the North, Goa in the West, Gangtok in the East and Kanyakumari in the South from
November 22 - 25 2010. Participants were selected on the basis of an online µDream Jobs¶ contest
announced a few months ago on www.indiabikers.com.

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Prior to the flag off, the bikers attended a Boot Camp in Pune from 15th to
18th November where they were briefed on safe riding practices and attended sessions on motorcycle
maintenance and team building.

Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group and Mr. AnoopMathur,
President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.,
today interacted with the bikers and wished them a safe and enjoyable journey.
‰Traditionally, biking has always been associated with speed, dangerous stunts and machismo. However,
it is also about fun, camaraderie and shared experiences, while staying safe. Through the  

 


, we hope to reinforce the message of safe riding to bikers across India which is
also evident in our TV commercials currently on air. The 20 bikers have been chosen on the basis of their
riding skills, passion and commitment and I am sure they will have some interesting experiences to share
as they ride the
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The 20 bikers will be divided into four teams consisting of five members each and will cover a total
distance of approx 24,000 km. Their journey will culminate on December 22 at Nagpur, their final
destination at the centre of India. En route, the riders will blog, take pictures and share their experiences
of the trip and people they interact with, on www.indiabikers.com. Each team will have a dedicated
support crew which will provide necessary assistance. 

The 20 bikers have been selected from over 20,000 applications that were received by Indiabikers.com
for the µBest Job in India¶ which will allow them to pursue their passion over the six week odyssey. All their
fuel, lodging, boarding, insurance costs, etc., have been taken care of by Mahindra. In addition, they will
receive a stipend and requisite safety riding gear. As an added bonus, they will also get to ride
their
home at the end of the event.

Indiabikers.com is the collective effort of a group of bike lovers who wished to create a platform for
motorcycle enthusiasts across the country to share their experience of owning and riding motorcycles.
The founders aim to develop an online and offline community for bikers who can log on for advice and
information related to two wheelers in general and motorcycles in particular as well as create a movement
of bikers. The site will soon incorporate blogs, maps, fora and a host of information and tools which will
allow users to create their own groups, share their experiences and comment on others¶ posts. 

åollow the progress of the Great Indian Ride from November 22, 2010 on www.indiabikers.com.






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The  
 recently made its debut, marking Mahindra 2 Wheelers¶ entry into the motorcycle
segment. The
 offers a host of features unheard of in its segment and is ideal for the avant-garde
young executive or businessman who desires a rugged and reliable yet stylish bike. It incorporates world
class R&D and design elements from M2W¶s Italy based design house, Engines Engineering and is best
suited for Indian biking conditions.


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Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs,
SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called
Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services,
now known as Mahindra Satyam.
Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only
Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in
India,- 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit
organization holding the largest database of primary corporate climate change information in the world.