CHAPTER- 1

INTRODUCTION
INTRODUCTION

This organizational study was done in Geo Food Products, Muvattupuzha. The
objective of the study was to understand about an organization. And this will be a learning
experience for future. Organization Study is the systematic study and careful application
of knowledge about how people as individuals and as groups-act within Organization. An
Organizational Study encompasses the study of organizations from multiple viewpoints
method, and level of analysis.

The main objective of the study is to understand the working of various department
functions during a particular period and the concept of organization. It also enables us to
explore issues and problems in an organization, give suggestions to sort these issues that
would help the future managers to face the challenges ahead. It provides the students the
opportunity to know, observe, learn, collect and analyze the nature and mission. An
organizational study includes the structure and functioning of every organization. The
structure is very important for its proper functioning and growth. Organization as a
structure refers to the network of relationships among individuals and position in an
organization. Organization structure is the structured frame work within which the efforts
of different people are coordinated related to each others.

1.1 Importance of the study

The study mainly aims to get a general awareness of the functioning and management
of the Foster foods. This study helps to understand the structure, function and process of various
departments and their interdependence. This study may help to identify the strength, weakness,
opportunity, and threats of the organization and also useful to understand the organizational
behaviour.

2
 1.2 OBJECTIVES

To familiarize with the organization.

To familiarize with the different departments in the organization and their functions.
To understand the day to day functioning of the organization
To understand the structure of the organization

1.3 SCOPE OF THE STUDY

The organizational study at GEO FOOD PRODUCTS aims at to get an experience

of future performance. The study will be conducted to understand the structure, functioning
and process of various departments and their interdependence.

1.4 METHODOLOGY

PRIMARY DATA

The primary source is the first hand material that is collected from the
organization directly during the study process.
It includes,

Direct observation by the research in company

Direct interview of officers and workers by the researcher

SECONDARY DATA

Secondary data is the second hand data collected with using various other options
that available on the time. It will be prepare by others to get an idea about the company.

The secondary data was collected with

Company reports
Internet
Official reports
Annual reports
3
 1.5 LIMITATIONS OF THE STUDY

Difficulty to get the official records of the company

Workers have lot of task to be done with limited times that affect to get the
information

1.6 CHAPTERISATION

The organizational report was mainly divided into seven chapters. It

includes

Chapter 1: Introduction
Chapter 2: Industry profile
Chapter 3: Company profile
Chapter 4: Organizational Structure
Chapter 5: Departmental Analysis
Chapter 6: SWOT Analysis
Chapter 7: Findings, suggestions & conclusion

4
 CHAPTER- 2

INDUSTRY PROFILE

5
 INDUSTRY PROFILE

Food processing industry has a wide scope all over the world. The food processing
industry provides vital linkages and synergies between industry and agricultural. The food
processing industry sector in India is one of the largest in terms of production,
consumption, and export and growth prospectus. The government has accorded it a high
priority with a number of fiscal reliefs and incentives to encourage commercialization and
value addition to agricultural produce for minimizing pre/post harvest wastage, generating
employment and export growth. India’s food processing sector covers wide range of
products, fruit and vegetables, meat and poultry, milk and milk products, alcoholic
beverages, fisheries, plantation, grain processing and other consumer product groups like
confectionary, chocolates and cocoa products, soya based products, mineral water, high
protein foods and so on.

The Indian food processing industry is one of the largest in the world in terms of
production, consumption, export and growth prospects. Earlier food processing was largely
confined to the food preservation, packaging and transportation which mainly involved
salting, curdling, drying, pickling etc... However over the years with emerging new markets
and technologies the sector has widened its scope. It has started producing mainly new
items like ready - to - eat food, beverages, processed and frozen fruit and vegetable
products, marine and meat products etc... It also include establishment of post - harvest
infrastructure for processing of various food items like cold storage facilities, food parks,
packaging centers, value added centers, irradiation facilities and modernized abattoir.

India has a strong agricultural production base with diverse agro - climatic
conditions and arable land of 184 million hectares. It is one of the major food producers in
the world and has abundant availability of wide variety of crops, fruits, vegetables, flowers,
live - stock and seafood. India produces annually 90 million tones of milk (highest in the
world), 150 million tones of fruits and vegetables (second largest), 485 million livestock,
204 million tons of food grains (third largest), 6.3 million tons of fish (third largest), 489
million poultry and 45,200 million eggs. As a result, Indian food processing industry has
become an attractive destination for investors the world over.

6
 The size of the semi - processed and ready to eat packaged food industry is over
Rs.4000 core (US$ 1 billion) and is growing at over 20%. Agricultural and agro products
remain the most important sector of the Indian economy. They contribute nearly one third
of the GDP and account for 64% of the workforce.

The food processing sector is highly fragmented industry. It widely comprises of

the following sub - segments: fruits and vegetables, milk and milk products, beer and
alcoholic beverages, meat and poultry, marine products, grain processing, packaged or
convenience food and packaged drinks. A huge number of entrepreneurs in this industry
are small in terms of their production and operations and are largely concentrated in the
unorganized segment. This segment accounts for more than 70% of the output in terms of
volume and 50% in terms of value. Though the organized sector seems comparatively
small, it is growing at a much faster pace.

In short, India has the following advantages in the food processing sector:

India is one of the largest food producers in the world.

India has diverse agro - climatic conditions and has a large and diverse raw material
base suitable for food processing companies.
India has huge scientific and research talent pool.
A largely untapped domestic market of 1000 million consumers.
300 million upper and middle class consume processed food.
Well developed infrastructure and distribution network.
Rapid urbanization, increased literacy, changing lifestyle, increased number of
women in workforce, rising per capita income leading to rapid growth and new
opportunities in food and beverages sector.

7
2.1 WORLD SCENARIO

.Mango covers an area of 4540 thousand ha with a production of 31.72 million tons in the
world during the year of 2013. India occupies top position among mango growing countries
of the world and produces 47.88% of the total world mango production. China and
Thailand stood at second and third position among mango producing countries in the world
with 4,3500 and 2,6100 thousand tons respectively. The other major mango producing
countries in the world during 2013 were Thailand (2610 thousand tons), Pakistan (1890
thousand tones), Mexico (1833 thousand tones) and Indonesia (1830 thousand tones)
respectively. The details are given below in the table.

8
 MAJOR MANGO PRODUCTION COUNTRIES IN THE WORLD

RANK COUNTRY PRODUCTION IN

MILLIONS OF TONS

1 INDIA 15.19

2 CHINA 4.35

3 THAILAND 2.60

4 INDONESIA 2.13

5 PAKISTAN 1.89

6 MEXICO 1.83

7 BRAZIL 1.19

8 BANGLADESH .89

9 NIGERIA .85

10 PHILIPPINES .80

Table 2.1 Major mango production countries in the world

2.2 INDIAN SCENARIO

Mango is grown almost in all the states of India. Andhra Pradesh tops the list of
mango producing states. Other major producing states are Uttar Pradesh, Maharashtra,
Karnataka, Bihar and Gujarat. Rest of the states has quite less production. The details are
given bellow in the table.

9
 SHOWING THE AREA PRODUCTION OF MANGO IN INDIA

YEAR AREA (IN ‘000 HA) PRODUCTION (IN PRODUCTIVITY

’000 MT) (IN MT/HA)

2011-12 2309.0 12750.0 5.5

2012-13 2312.2 15026.7 6.5

2013-14 2378.1 15188.0 6.6

2014-15 2378.1 16196.4 6.8

2015-16 2500.0 18002.4 7.2

Table 2.2 showing the area production of mango in India

10
 SHOWING THE PRODUCTIVITY OF MANGO IN INDIA

18000

16000

14000

12000

10000 RE (IN ‘000 H )

8000
PRODUCTION (IN ’000
6000 MT)
PRODUCTIVITY (IN
4000 MT/HA)

2000

0
2010-11 2011-12 2012-13 2013-14

Graph 2.1 productivity of mango in India

11
2.3. MAJOR PRODUCING STATES OF MANGO FOR LAST THREE YERAS

The last year’s production of mango will be discussed below. The table shows the
area, production, productivity should be presenting in a table format.

State 2013-14 2014-15 2015-16

Area Production Product Area Production Productiv Area Production Producti

ivity ity vity

Andhra 391.1 3363.4 8.6 408.7 3514.8 8.6 489.66 4406.92 9.0
Pradesh

Uttar 267.2 3623.2 13.6 258.3 3840.8 14.9 274.03 4386.99 16.0
Pradesh

Karnataka 161.6 1778.8 11.0 172.4 1868.3 10.8 178.80 1795.10 10.0

Bihar 147.0 1334.9 9.1 147.5 1241.8 8.4 147.74 1363.80 9.2

Gujarat 130.1 911.3 7.0 136.2 966.0 7.1 141.26 1003.71 7.1

Orissa 190.1 642.0 3.4 197.2 715.2 3.6 197.46 753.79 3.8

West 89.5 620.2 6.9 90.9 661.5 7.3 92.50 735.00 7.9
Bengal

Tamil 148.0 823.7 5.6 151.9 889.6 5.9 152.43 714.08 4.7
nadu

Maharash 477.0 331.0 0.7 482.0 503.0 1.0 482.00 633.00 1.3
Tra

Jharkhan 38.9 427.9 11.0 50.3 515.6 10.3 51.33 517.92 10.1
D

Kerala 62.2 380.9 6.1 63.8 373.2 5.8 74.44 441.03 5.9

Others 194.0 951.1 4.9 218.9 1106.6 5.1 218.37 1251.03 5.7

Total 2296.8 15188.4 6.6 2378.1 16196.4 6.8 2500.0 18002.4 7.2

Table 2.3 major producing states of mango for last three years

12
2.4 FOOD PROCESSING INDUSTRY IN KERALA

Kerala has a warm humid tropical climate with annual rainfall of above 3000mm
distribution over a long duration and the topography ranges from 0 to 2000 meters above
sea level. The state has the right climate and enjoys good rainfall throughout the year
making conditions conductive for the growth of numerous horticultural crops throughout
the year.

Large areas are also under fruit cultivation with banana, pineapple and mangoes.
Kerala also has large tracts under tapioca cultivation. All these produce are already being
converted into value - added food products by hundreds of units in the unorganized and a
handful in the organized sector.

The state government has already initiated steps to set up eight agric - export zones
in an area of around 4000 hectares. About 16,000 farmers would be covered under the
scheme. The areas delineated are Palakkad, Thrissur, Ernakulam, Idukki, Kottayam,
Alappuzha, Pathanamthitta, Kollam and Thiruvananthapuram. The zones are proposed to
be set up at a total cost of Rs.29.07 crore and once operational, could export as much as
60000 tones of fruits and vegetables a year - primarily bananas, pineapple and vegetables.
The state government is also developing a cold chain protocol for post harvest handling of
produce.

Mango (Mangiferaindica Linn) is the most important fruit of India and is known as
“King of fruits”. The fruit is cultivated in the largest area i.e. 2500 thousand ha and the
production is around 15.19 million tons, contributing 47.88% of the total world production
of mango. The main mango producing states in India are Uttar Pradesh (24.36%), Andhra
Pradesh (24.44%), Karnataka (9.97%), Bihar (7.57%), Gujarat (5.57%) and so on. Total
export of mangoes from India is 59.22 thousand tons, valuing Rs. 162.92 cores during
2012-13. India exports mango to over 40 countries worldwide. The major importing
countries of India’s Mangoes during the period of 2012-13 were UAE (61.79%),
Bangladesh (11.41%), UK (8.92%), Saudi Arabia(3.79%), Kuwait (2.32%), and Bahrain
(2.19%) respectively

13
2.5 GOOD AGRICULTURAL PRACTICES (GAP)

• Adoption of improved cultivars.

• Adoption of high density planting in cultivars

• Regulating flowering and increasing intensity of flowering.

• Pruning malformed mango shoots at bearing stage

• Alternate bearing needs to be managed by reducing fruiting during a year by adoption

of pruning and thinning practices.

• Providing life saving irrigation at the critical stage of fruit growth etc.

• Integrated nutrient and water management.

• Management of spongy tissue through sod mulching.

• Integrated pest and disease management practices and timely control of pests and
diseases, especially mango hopper, mango mealy bug and sprays of Bavistin at fruit
development stage especially after rains

2.6 DISTRIBUTION OF PRODUCE FROM PRIMARY TO TERMINAL MARKET

• Mangoes grown in different parts of the country are transported to the big cities for
marketing.

• The fruits produced in Andhra Pradesh and Tamil Nadu find markets in Nagpur, Bombay,
Calcutta.

• The important wholesale mango markets in India are Calcutta, Delhi, Bombay, Madras,
Ahmedabad, Pune and Nagpur.

• Mangoes for these big markets are usually collected at the central places in all the mango
growing areas, e.g., in Uttar Pradesh, Luck now and Varanasi; in Gujarat, Gandevi, Gadat
and Amalsartalukas; and in Maharashtra, Ratnagiri and Vengurla.

14
 CHAPTER- 3

COMPANY PROFILE
 COMPANY PROFILE

3.1 GENERAL INFORMATION

Geo Food Products, Our parent company was established in Muvattupuzha in

1987as a specialized home delivery fruit juice business. The family started Mexica in
1989 with the vision of expanding through innovation, quality and service. Since then
Mexica has grown from a one employee business, producing several litters of fruit juice per
week. Our fruit juices and other healthful beverages offer superior taste and value to
consumers in convenience stores, restaurants, movie theatres, museums and schools -- just
about anywhere you find people with a thirst for good living.

Mexica is currently one of the largest privately owned fruit juice processor in
Kerala. Our success to date has been based on long term strategies and a commitment to
uncompromised quality. Our existence is based on care. A caring company with caring
workers, distributors, trade partners and suppliers will ultimately ensure a sustainable
return for all involved. Our growth has come from our unconditional commitment to our
customers. Our success and growth is based on expertise, a high level of service, attention
to detail and a willingness to share our knowledge with our customers

We are staffed by experts who enjoy the craft and love their work. At Mexica we
work closely with our customers to ensure that we provide the best products and service at
the best possible price. This in turn ensures that the end consumer gets an excellent deal
too - which helps to develop the market. So everyone benefits. To achieve this, we
undertake the most rigorous quality control procedures at every stage of production. Every
Month we have a Quality Assurance Programme, which has the total commitment of all
the directors, management and workers at Geo Food products.

3.2 COMPANY PROFILE

Geo Food Products, the parent company was established in Muvattupuzha

in 1987 as a specialized home delivery fruit juice business. Then the company started
Mexica in 1989 with the vision of expanding through innovation, quality and service. Since
then Mexica has grown from a one employee business, producing several liters of fruit

16
juice per week. Our fruit juices and other healthful beverages offer superior taste and value
to consumers in convenience stores, restaurants, movie theatres, museums and schools --
just about anywhere you find people with a thirst for good living.

COMPANY ADDRESS GEO FOOD PRODUCTS.

ADOOPARAMBU

MUVATTUPUZHA -686661

ERNAKULAM, KERALA

PHONE 0485-2833864, 3094863

0485-2831944

E-MAIL geofoodproducts@yahoo.com
WEBSITE geofoodprducts.com

3.2 BOARD OF DIRECTORS

Board of directors is a group of individuals that are elected as, or elected to act as,
representatives of the stockholders to establish corporate management related policies and
to make decisions on major company issues.

Adv. George Mundackal (Chairman)

Jithin George (Vice -- Chairman)

Sri.ram Das (Managing Director)

Sri. K M Parith

Sri Geo George (Finance Manager)

Sri Thomson. M (Production Manager)

Sri Narayanan. K (Marketing Manager)

Sri K. N. Vijayan Namboothri

Sri K. MathevanPillai

Sri Rajesh N K (Quality Assurance Manager)

17
 3.3 COMPANY VISION

The company aims at providing the quality products and services to their clients
and making trust with them. And they plan to build up a good brand name

3.4 COMPANY MISSION

''To be an integrated model for the production of Mango fruit products of

international quality and achieve best value addition for the benefit of farmers''.

3.5 OBJECTIVES OF THE COMPANY

The main objective of the company is to carry on the business of production, processing
and marketing of horticultural and agricultural production. The incidental objectives are:
To optimize the income of the farmers and ensuring higher yields for their produce
through processing value added products by using modem technology and through
direct access to the farmers.

To develop any land acquired or to be acquired by the company and build,

construct, develop, alter or improve any such land to carry on the business of the
company.
To carry on the business as cultivators, growers and harvesters of agriculture and
horticultural produce in connection with the main objects of the company.
To carry on Research and Development in agricultural and horticultural product
and provide to develop and sustain higher yielding of grains of such produce.
To appoint agents or managers and constitute branches or agencies of the company
and to conduct business through such agencies or branches within or outside India.
To purchase, take over or otherwise acquire any part of the business or property
suitable to the business of the company.
To remunerate any person or company for services rendered in or about the
formation of the company or the conduct of its business.
To enter in to contract, agreement or others for the more efficient conduct of
business of the company or any parts thereof.
To make bye laws for the regulations of the business of the company and for its
officers and staffs.

18
3.6 PRODUCT DETAILS

Geo Food packs and sells the tangling tastes of Pineapple, Mango .mexica is the brand
name. Their very first product mexica was not able to capture the market successfully.
Later their experiments with new products were very successful. The new products are:

MANGO JUICE

Parameters:

PH : 3.2 - 4.0Acidity2 - 3 %

Brix Acid Ratio : 20 - 30

Specks : Nil

Colour : Bright yellow when reconstituted

Flavour : Typical mango Flavour

Packing : 200ml, 300ml, 500ml

ORANGE COLA

Ingredients

Sweetened carbonated water

Ingredients: Carbonated water, sugar Contains: Sequestering & buffering agents,
Emulsifying & Stabilizing agents, Permitted class II preservative, Synthetic food
as corbic acid, Added flavors. Contains no fruit
Packing; 500m

19
LEMON COLA
Ingredients

Sweetened Carbonated Beverage

Ingredients: Carbonated water, sugar, citric acid, sodium citrate
& permitted class II preservatives
Contents: Added flavors Contains no fruit or pulp Packing; 500ml

MEXICA COLA

Ingredients

Sweetened Carbonated Beverage

Ingredients: Carbonated water, sugar & phosphoric acid contains permitted
natural. (Natural flavoring substances)
Contains no fruits

CLUB SODA

Ingredients

Micro filtered treated & U.V sterilized water, Filtered Carbon Dioxide Packing;
250ml; 500ml; 1500ml

20
 CHAPTER- 4

ORGANIZATION STRUCTURE

21
 ORGANISATIONAL STRUCTURE

MD

PRODUCTION MARKETING FINANCE QUALITY CONTROL

MANAGER MANAGER MANAGER MANAGER

PRODU MATERI
CTION MAINTE ALS QUALIT
NANCE SENIOR ADMINI Y
ENGINE OFFICE FIELD
ENGINE MANAG SUPERV STRATIV
ER ER ACCOU ASSITA ASSURA AGRI
ER NTANT ISOR E NCE
NT OFFICER
OFFICER OFFICER

ASSISTA
ASSISTA QUALIT
NT
NT Y
MARKE
SALES ASSURA
TING SWEEPE
PRODU UTILITY EXECUTI NCE
MANAG RS &
CTION & ELECTRI VE ACCOU ASSISTA
ER NTANTS WORKE
SUPERV MAINTE CAL NT
RS
ISOR NANCE FOREM
TECHNI AN
CIAN

JUNIOR
SALES JUNIOR
OFFICER SALES
S OFFICER
S

Graph chart 4.1 organizational structure

22
4.1 VARIOUS EXECUTIVES OF THE COMPANY

Sri Ram Das (Managing Director):

They provide training and guidance to employees while delegating

responsibilities to those employees. Managing directors are sometimes in charge of
hiring and creating work schedules. If work goals are not met, the director is
sometimes in charge of firing employees as well. Managing directors hold meetings
and give presentations in these meetings. They must also make sure there is
financial security in the company.

Sri Geo George (Finance Manager):

A financial manager is a person who takes care of all the important financial
functions of an organization. The person in charge should maintain a far sightedness
in order to ensure that the funds are utilized in the most efficient manner. His actions
directly affect the Profitability, growth and goodwill of the firm.

Sri Thomson. M (Production Manager):

Forecasting the requirements of the production in order to achieve the

production target. Making most efficient utilization of the available sources for
production

Sri Narayanan. K (Marketing Manager):

Instilling a marketing led ethos through out the business
Researching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)

23
 Sri Rajesh N K (Quality Assurance Manager):

 Determining, negotiating and agreeing on in-house quality

procedures, standards and specifications
 Assessing customer requirements and ensuring that these are met

 Setting customer service standards

 Specifying quality requirements of raw materials with suppliers

24
 CHAPTER-5

DEPARTMENTAL ANALYSIS

25
 DEPARTMENTAL ANALYISIS

Geo Food Products have different departments. There are production, quality,
finance and marketing departments. Theses departments have different duties and
responsibilities are there. Duties and responsibilities are different from one department to
another. The main objective of the organization study is to understand the functions of
various departments of the organization.

there are four departments in Mexica are;

1) Production Department

2) Quality Control Department

3) Finance and Administration Department

4) Marketing Department

5.1 PRODUCTION DEPARTMENT

Production department is the largest and complex department in MEXICA. The

activities in this department are controlled by a production manager. The department
consists of engineers, supervisors, technical assistance, operators and other workers. Each
of the workers is working for different product. Ingredients are different from product to
product. Workers are concentrating on the assigned product.

The production department is expected to carry out production in required quantity

at minimum cost. The production department is to convert raw materials into finished
products. Functions of this department begin from bringing raw materials into the factory
and finished only when the good are properly packed and kept for dispatch.

26
 PRODUCTION DEPARTMENT CHART

PRODTION
MANAGER

PRODUCTION MAINTANANCE
ENGINEER ENGINEER

UTILITY &
PRODUCTION
SUPERVISOR MAINTANANCE ELECTRICAL
TECHNICIAN FOREMAN

OPERATORS WORKERS

Chart 5.1 production department chart

5.2 PULP PRODUCTION

Mangoes of required category are brought to the plant on bulk amount from
different states, quality assured and stored in sheds. The mangoes are buried inside hat to
speed up ripening. After mangoes have achieved enough ripening they are categorized into
three classes. The first group consists of very high quality mangoes, which are stored in
yellow code crate. The second class consists of mangoes which have some defects and is
stored in black code crate. The third class consists of substandard mangoes that should be
discarded and is stored in red code crate. The raw mangoes are stored as a new group for
ripe.

The mangoes in the first and second group are brought to the processing plant when
they undergo a series of operations. In the first stage the mangoes are sorted manually in

27
to these three groups. The three operations performed after this manual sorting are
extraction concentration and filing.

First they are washed in chlorine water and then they are fed to the conveyer belt
in fixed ratios. The conveyer system is so arranged that during its path mangoes are
thoroughly cleaned. These mangoes are checked manually during its course for quality
once again and hence the mangoes pass through screening once again. These mangoes falls
into a pool of circulated fresh water, where water is forced with high pressure through
number of jests. Here the mangoes are again thoroughly cleaned so that the chlorine debris
and other impurities will be completely removed. From there mangoes are fed to the
conveyer in a fixed ratio so as to prevent over feeding and thus chocking. These cleaned
mangoes are passed to the destoner apparatus through an elevator.

The mangoes pass through the elevator by water pressure. Before reaching the
destined apparatus the mangoes are cleaned again by a number of brushes. It helps to
remove some solid waste particles that are attached outside the mangoes. These mangoes
are fed to the destine apparatus for extraction of juice. The destined is a device that consists
of a series of rotor blades, which are arranged vertically. It is rotating at very high speed,
which can press the fruits to extract completely the juice from it. At this portion the
unwanted materials during juice production like mango seed and mange skin are received
and expelled outwards during a separate conveyer system.

The juice is fed in to a pre-heater which is a long cylinder with its axis aligned
slightly inclined to the vertical towards the discharge end. The pre-heater is set at a
temperature of 650C whose discharge is filtered through a series of filters, arrangement
called mango super creamer and is collected in small collecting tank. The super creamer is
helpful in removing the fiber particles of the mango. The thick filtrate obtained is pumped
into the storage tank and is collected in a collecting tank.

From this tank the fruit extract is fed into the plate heat exchanger where it is heated
and then cooled to about 500C using hot and chilled water respectively. Then the fruit
extract is fed in to the centrifuge, which is rotated at fixed speed and time depending upon
the material to be produced. For example: for MEXICA the speed is 10000rpm and the

28
time is 4min. centrifugation is done to thoroughly remove the fibers and the large particles
which may be present in the extract. Here 85% of the fiber is removed. From the centrifuge
the extract is fed to the deaerator where the air is removed from extract by using vacuum.
The extract from the deaerator is collected in a storage tank.

Then the extract is passed to the lubber for removing the water in the extract by
vaporizing the water content. The heat is produced with the help of boilers. Then the extract
is stored in another three tanks arranged in series. Each batch of this tank is checked for
brix, acidity etc in lab and if found fit is further processed. The quality assured extract from
each tank is sterilized thoroughly using aseptic sterilizer. The extract passes through
different stages of sterilization in the apparatus. Sterilized product is filled in aseptic bags,
which is made up to special materials like polythene and Aluminum foil, thoroughly
sterilized and completely evacuated. The aseptic sterilizer helps to fill the aseptic bags
under aseptic conditions. These aseptic bags were stored in drums and are kept at 200Cand
where the humidity is controlled.

5.3 PRODUCTION OF JUICE FROM PULP

The pulp produced is stored aseptically in aseptic bags maintained in aseptic drums.
The entire unit consists of a juice formulation tank of reconstruction tank, syrup tank and a
water storage tank. The reconstitution tank is the most crucial component where through
mixing of pulp, sugar syrup and water in the required amount achieved.

5.4 SYRUP TANK

This is the cylindrical compartment where the sugar syrup is produced. This
involves mixing of 1000kg of sugar, 4201 sterile water at a temperature of 85-900C. This
sugar syrup is directed to a filter through steel pipes. The filter used here is paper filter in
order to remove any suspended debris or impurities. This clear filtrate is then stored in the
syrup storage tank.

29
5.5 STORAGE TANK

Water is taken from nearby barbell and subjected to water treatment. Sterilized
water after conducting lab test such as coli from test and BOD test is the water storage tank.

5.6 RECONSTITUTION TANK / JUICE FORMULATION TANK

Pulp stored in aseptic bas is transferred in required amounts into the reconstitution
tank with the help of a reciprocating pump. Sugar syrup from the sugar storage tank and
sterile water from the water storage tank is pumped into the reconstitution tank through
steel pipes. The reconstitution tank I coupled to a graduated meter, which shows the
amount of pulp, water and sugar syrup added. The total volume of pulp, water and sugar
syrup is 1200 kg for a single batch. The volume of each component in reconstitution tank
varies according to the product.

5.7 PROPORTION OF PULP AND SUGAR SYRUP

Product Pulp (Kg) Sugar Syrup (Kg)

Mexica 150 280

Splash 300 250

Table5.1 proportion of pulp and sugar syrup

In each cases the volume is made up to 1200Kg using sterile water. In addition to
this citric acid, ascorbic acid and flavours are also added in minor quantities Citric acid is
added to maintain the acidity of the product.

30
5.8 FILLING OF FRUIT JUICE

Filling of the Mexica Fruit Juice is done by Hydraulic machine which is situated in
the juice filling section. The filling process includes pouring Mexica into a 200ml glass
bottle after boiling of the container at 100 degree Fahrenheit temperature. After that
Hydraulic machine is doing filling, ceiling, labelling of the product. Lastly 24 bottles are
arranging in each boxes for the purpose of marketing.

5.9 ELECTRICAL SECTION

The electrical supply is given at 400KV considering the company as a high tension
consumer. The company has planted its own transformer system inside the premises. The
company has two diesel generators of 500V and 250V capacity. The 500V generator can
facilitate complete working of the plant in case of power failure and it consumes fuel at the
rate of 50 its/hour. The fuel is stored first in a high capacity storage tank and is brought to
small scale tanks as per usage. There is also a 250V generator which is run at the time of
the working of the LUBER, as the machine demands uninterrupted power supply. The
company will to solve this problem by buying a generator in future.

31
POWER CONSUMPTION

1. ELECTRICITY:

2013-14 2014-15 2015-

2016

A Purchased (KW) 717090 550920 579960

Rent paid (Rs) 3125528 2497002 2653064

Unit rate 4.35 4.53 4.62

B Production

1. By diesel generator 836224 66152

80024
(KW)

Diesel consumed (Liter) 32921 28002 32187

Unit/Liter diesel (KW) 2.54 2.36 2.49

Unit rate 14.19 13.96 14.36

2. By Steam engine - - -

Table 5.2 electricity

32
 2. FURNACE OIL:

2012-13 2013-14 2014-15

Amount (Liter) 185438 153489 141500

Total expense (Rs) 4837262 3824846 2447950

Average rate per Liter 26.08 24.93 17.30

Table 5.3 furnace oil

5.9 RESPONSIBILITY OF KEY PERSONNEL

The production department is headed by the Mr. Sri. Thomson. M, he is the

production manager of MEXICA. Mr. Sri. Narayanan.K is an experienced manager; he
works in Dual. As production manager. Now he controls all the functions and activities of
production department. The production manager responsible for the operations like
purchasing raw materials, production and packing process etc

5.10 QUALITY ASSURANCE DEPARTMENT

The quality department stands for the purpose of checking the produced goods. It
ensures that the quality must be maintained. In the time of quality checking we can make
sure that whether the production attain or not the fixed quality.

33
QUALITY ASSURANCE DEPARTMENT CHART

Quality Assurance &

Procurement Manager

Quality Assurance Officer Field Agri. Officer

Quality Assurance
Assistant

Chart 5.2 quality assurance department chart

34
5.11 QUALITY POLICY

We will continually improve the effectiveness of quality management and food

safety management system of GEO FOOD for achieving we are committed to:

1. Follow applicable statutory and regulatory requirements.

2. Implement and maintain international standards like ISO 9001 - 2000 and HACCP.

3. Achieve customer satisfaction continually.

4. Provide adequate resources.

5. Strengthen the backward linkage to ensure supply or raw materials.

6. Increase the sale of FMCG products.

7. Increase the capacity utilization of the plant.

5.12 FUNCTIONS OF THE DEPARTMENT

Under the Manager, There are Quality assurance officer with five assistants, Field
agricultural officer and one assistant. The field agricultural officer, who is an expert in
agricultural sector, ensures the quality of the seeds and fertility of the soil and gives proper
directions for cultivation. The quality assurance assistant gives proper assistance to quality
assurance officer for maintaining quality of the final product. Modern crop management,
the use of high, quality planting material, scientific farming methods and post harvest
techniques are encouraged and supported by the Company to ensure fruits that give the
best of taste and quality. The company takes every care from the selection of raw material
to the final product.

35
 By means of our online analysis system managed by well qualified professionals,
all quality parameters during production are constantly monitored to ensure that the final
product is produced with desired quality. Covering every stage of production, from farmers
to factory and then to consumers, the company is bold enough to be with any of world's
best-processed food producers. Stringent adherence to quality measures is to make sure
that the product the consumers get is the best.

The following analysis is conducted by Quality department:

1) Color, flavor and taste.
2) Pulp percentage
3) Acidity analysis
4) Water analysis
5) PH checking

5.13 QUALITY POLICIES

1) Maintain the international standard of ISO 9001 and HACC
2) Satisfy the customer continuously.
3) Strengthen the agricultural community welfare.

5.14 RESPONSIBILITY OF KEY PERSONNEL

The Quality Assurance and procurement is headed by the Mr. Rajesh N K, he is the
Quality Assurance and procurement manager of MEXICA. He is the responsible person in
this department. Products are strictly inspected to meet international norms. The company
follows HACCP (Hazard Analysis and Critical Control Points)based quality system. So he
is responsible to ensure the quality at the time of collecting raw materials to finished goods.

The company maintains quality control measures at every stages of production from
selection of best fruits to the aseptic packing, there are no compromises. It guarantees the
quality of the final product.

36
5.15 MARKETING DEPARTMENT

The product of Mexica is exported to different countries around the world, after
meeting the most stringent international quality standards. But its major market is the India
itself. The company distributes the products to various shopkeepers for selling. The
company also focuses on direct marketing. It has its own shop in various cities inside the
country.

MARKETING DEPARTMENT CHART

MARKETING
MANAGER

ASST. SALES ASST. SALES

MANAGER EXECUTIVE

SALES JUNIOR SALES

OFFICERS OFFICERS

Chart 5.3 Marketing department chart

37
5.16 COMPETITORS

Dabur Foods with its brand Real

Coco Cola with its brand Maza

Mango Fruity

Cola giant PepsiCo with its brand Slice

5.17 PRICING STRATEGIES

The pricing policy adopted by MEXICA is competition oriented pricing policy. In

this pricing policy the price is set after a careful study of the competitor’s price structure.
Though it has competition from some local fruit drinks companies such as Dual, Mango
which have markets in Kerala only, it is difficult to carry business with highly priced
products.

5.18 PROMOTIONAL ACTIVITIES

In the initial stage the company adopts a lot of promotional activities to ensure its
potential market. The company use advertisements for its development. The various forms
of ads done by MEXICA include print media and audio visual advertisements. Now the
company is in the developing stage.

5.19 MARKET RESEARCH

The company conducts market research at regular intervals. The research is

conducted to know the portable market condition, to access competitive strength, to
estimate potential buying power, to know the portable volume of future sales, and to know
the customer acceptance. The company conducts research at various elements like sales,
products and advertising.

38
 The sources of market research by company include internal and external sources.
The internal source is the companies on internal records where as the external sources
include the government reports and reports from professional bodies like confederation of
Indian industries, chamber of commerce.

5.20 RESPONSIBILITY OF KEY PERSONNEL

The marketing department is headed by Narayanan K , he is marketing manager of

MEXICA. He is responsible for all the marketing processes of MEXICA.

5.21 FINANCE AND ADMINISTRATION DEPARTMENT

Finance is the lifeblood of business organization. It is the master key, which

provides access to all resources employed in manufacturing and merchandising activity.
Financial management is the management activity, which is concerned with planning and
controlling of film’s financial resources. Financial management is the job of finance
department.

MEXICA has a good finance department with skilled accountants and staffs. In the
initial stages the company is running with a loss. But now the company is running
profitability.

39
 FINANCE DEPARTMENT CHART

FINANCE &
ADMINISTRATION

SENIOR OFFICE ADMINISTRATIVE

SUPERVISOR
ACCOUNTANT ASSISTANT OFFICER

SWEEPERS &
ACCOUNTANTS
WORKERS

Chart 5.4 finance department chart

FINANCIAL ANALYSIS

The firm prepares its final accounts at yearly intervals and the accounts are allowed
to check by the auditors in the every financial year. They prepare the budget for each year
and conduct a budget meeting on every month to evaluate the variations from the prepared
budget. And also prepare additional budgets for the additional expenses incurred between
the financial years. They are following slandered costing system. They analyze and
evaluate it for the future operation.

40
 To evaluate the future performance they are using the ratio analysis. Mostly using
ratios are output / turnover ratio, Net profit ratio, Debt- equity ratio etc. which help them
to evaluate the current year performance with the last years and also helps to compare the
performance with the competitors.

The company have raw material inventory and finished goods inventory. The
sundry debtors are allowed a credit period of forty five days soon their cheques are
received. For starting an agency firms collects certain money as agency advice and the
delivery of the products on the same amount of cheques.

41
 TRADING AND PROFIT & LOSS ACCOUNT AS ON 31/03/2016

PARICULARS Dr. PARTICULARS Cr. MAOUNT

AMOUNT
OP.STOCK 1705922.14 SALES 16399174.52
PURCHASE 14154362.64 CLOSING STOCK 1654027.23
WAGES 310242.50
FACTORY EXP 68669.70
CARRIAGE IN 179959.70
POWER & FUEL 105826
GP B/D 1528219.75
18053201.75 18053201.75
SALARY 162000 GP B/D 1528219.75
INTEREST & BANK 507375.77 ESI COLLECTION 5746
CHARGES
PRINTING & STATIONARY 10639 PF COLLECTION 47850
POSTAGE AND TEL. 13737 INCOME FOR SCRAP 9600
CHARGES SALE
REPAIRS 26306
TRAVELLING EXP. 32423
SUPPLY OF GOODS 25852
INSURANCE CHARGES 54049
MISSCELLANEOUS EXP. 22212.48
VEHICLE REPAIRS 24649
OFFICE EXP 20470
AUDIT FEE 20000
ESI REMITTENCE 23014
RATES AND TAXES 41270
PF RENITTENCE 102246
ADV. EXP 33348
DEPRECITION 200133.70
NP C/D 271659.86
1591415.77 1591415.77

Table 5.4 Trading and profit and loss account

42
 BALANCE SHEET AS ON 31/03/2016

LIABLILITES AMOUNT ASSET AMOUNT

CAPITAL 2226578.87 FIXED ASSETS 1621704.00
SECURED LOANS 6267196.33 DEPOPSIT AND 27654
ADVANCES
ADVANCE FROM 979 1654027.23
CUSTOMERS CURRENT
ASSETS
SUNDRY 2005307.90 SUNDRY 327394.80
CREDITOR DEBTORS
EXP. PAYABLE 101763 CASH AND 237561.32
BANK
10601825.10 10601825.10

Table 5.5balance sheet as on 31/03/2016

5.22 ACCOUNT POLICIES

The financial statements are prepared on going concern basis, accrual basis and on
the basis of applicable accounting standards.
All fixed assets are stated at cost and adjusted by revaluation in case of certain
land, building, plant and machinery and electrical installation by deducting
accumulated depreciation.

Long term instalments are stated at cost less provision.

Technicians revalue values of fixed assets

Valuation of investment is done at cost

Provision of current tax is made on the basis of estimated taxable income for the
current accounting year in accordance with the income Tax Act 1961.

Progress of spare packing materials revalued at cost including incidental cost.

Depreciation is done as per the Companies Act 1956

43
5.23 RESPONSIBILITY OF KEY PERSONNEL

The finance department is headed by the Mr. Geo George. He is the finance
manager of MEXICA. Mr. Geo. is the responsible person of all the activities of finance
department like finding of working capital, ensure profitability etc

5.24 FUNCTIONS OF FINANCE DEPARTMENT

1. Preparation of final accounts and bank advice statements.

2. Budget preparation.

3. Preparation of monthly journal, ledger and trail balance.

4. Payroll systems preparation.

5. Calculation of attendance bonus.

6. Auditing.

7. Preparation of cost sheet.

5.25 CHALLENGES OF FINANCE DEPARTMENT

1. Up-gradation of plants & machinery is not possible

2. High quality equipment cannot be purchased.
3. Lack of flexibility in production
4. Low availability of credit due to non -payment of loans and security to keep for loan

44
 5.25 PRODUCTION DEPARTMENT

OPERATORS
PRODUCTION PRODUCTION
ENGINEER SUPERVISOR
WORKERS
PRODTION
MD UTILITY &
MANAGER
MAINTANANCE
TECHNICIAN
MAINTANANCE
ENGINEER
ELECTRICAL
FOREMAN

Chart 5.5 production department

45
 5.26 QUALITY ASSURANCE DEPARTMENT

Quality Assurance Quality Assurance

Officer Assistant
QUALITY
MD ASSURANCE
MANAGER
Field Agri. Officer

5.6 quality assurance department

46
 5.27 MARKETING DEPARTMENT

SALES OFFICERS
QUALITY
ASST. SALES
MD ASSURANCE
EXECUTIVE
MANAGER
JUNIOR SALES
OFFICERS

5.7 marketing department

47
 .28 FINANCE DEPARTMENT

SENIOR
ACCOUNTANTS
ACCOUNTANT

SUPERVISOR
FINANCE
MD
MANAGER
OFFICE ASSISTANT

ADMINISTRATIVE SWEEPERS &

OFFICER WORKERS

5.8 finance department

48
 5.29 SRATEGIES

5.30 PRICING STRATEGIES

The pricing policy adopted by MEXICA is competition oriented pricing policy. In

this pricing policy the price is set after a careful study of the competitor’s price structure.
Though it has competition from some local fruit drinks companies such as Dual, Mango
which have markets in Kerala only, it is difficult to carry business with highly priced
products.

5.31 ACCOUNT STRATEGIES

The financial statements are prepared on going concern basis, accrual basis and on
the basis of applicable accounting standards.
All fixed assets are stated at cost and adjusted by revaluation in case of certain land,
building, plant and machinery and electrical installation by deducting accumulated
depreciation.

Long term installments are stated at cost less provision.

Technicians revalue values of fixed assets

Valuation of investment is done at cost

Provision of current tax is made on the basis of estimated taxable income for the
current accounting year in accordance with the income Tax Act 1961.

Progress of spare packing materials revalued at cost including incidental cost.

Depreciation is done as per the Companies Act 1956

49
5.32 DETAILS OF COMPETITORS

Dabur Foods with its brand Real

Coco Cola with its brand Maaza

Mango Fruity

Cola giant PepsiCo with its brand Slice

5.33 DABUR FOODS

Dabur Foods Limited (DFL) a business division of Dabur India Limited (DIL)
operates on the natural’s platform with a product portfolio consisting mainly of packaged
fruit juices, cooking pastes, sauces and items for institutional food purchases. The business'
sales grew by 51.2 per cent from Rs.85.8 crore in 2003-04 to Rs.129.7 crore in 2004-05.
Overall, the Company recorded a positive PAT of Rs.5.25 crores as compared to Rs.1.5
crores in 2003-04.The primary growth drivers in this business are its two fruit juice brands
- "Real" and "Real Activ". Both the brands combined under the Real equity today
contribute to over Rs. 100 crores of turnover. During the year, the Company repositioned
its offerings to put in place a well-segmented product strategy. The Company now has three
distinct brands across the packaged fruit juice category - Real, Activ and Coolers. Activ's
new identity, which has now become distinct from the Real brand, has been brought out in
a new contemporary and trendy package. The Activ range now has five flavours including
the two new additions - Mixed Fruit Cucumber Spinach Juice and Mixed Fruit Beetroot
Carrot Juice.

5.34 COCO COLA

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending

machines in every country except Cuba and North Korea. It is produced by The Coca-Cola
Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered
trademark of The Coca-Cola Company in the United States since March 27, 1944).
Originally intended as a patent medicine when it was invented in the late 19th century

50
by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler,
whose marketing tactics led Coke to its dominance of the world soft-drink market
throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold territorially exclusive contracts with the
company, produce finished product in cans and bottles from the concentrate in combination
with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-
Cola to retail stores and vending machines. The Coca-Cola Company also sells concentrate
for soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke
brand name. The most common of these is Diet Coke, with others including Caffeine-Free
Coca-Cola, Diet Coke Caffeine-Free, Coca-Col Cherry, Coca-Cola Zero, Coca-Cola
Vanilla, and special versions with lemon, lime or coffee.

5.35 MANGO FRUITY

Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink

in India. It is the flagship product of and the most successful drink offered by Parle Agro
India Pvt. Ltd. Frooti was launched in 1985 in Tetra Pak packages. It is also now available
in PET bottles and rectangular shaped packs. Frooti is exported to the United States,
Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia,
Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi,
Zambia, Nigeria, Tanzania, Japan, Ireland, etc. Frooti is currently endorsed by Shah Rukh
Khan, in India.

5.36 SLICE

Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in

1984. Varieties of Slice have included lemon-lime (replaced Teem in the United States;
discontinued in 2000 with introduction of Sierra Mist), apple, fruit punch, grape, passion

51
 fruit, peach glaze, Mandarin orange, pineapple, strawberry, Cherry Cola (discontinued
in 1988 following the introduction of Wild Cherry Pepsi), "Red", Cherry-Lime, and Dr
Slice. Until 1994, the drink contained 10% fruit juice.

The original design of the can was a solid color related to the flavor of the drink. These
were replaced in 1994 with black cans that featured colorful bursts (once again, related to
the flavor of the drink), along with slicker graphics. In 1997, the cans became blue with
color-coordinated swirls. The original orange flavor was reformulated around this time
with the new slogan, "its orange, only twisted." Orange Slice has since been changed back
to its original flavor.

In the summer of 2000, lemon-lime Slice was replaced in most markets by Sierra Mist,
which became a national brand in 2003. The rest of the Slice line was replaced in most
markets by Tropicana Twister Soda in the summer of 2005, although the Dr. Slice variety
can still be found in some fountains.

In early 2006, Pepsi resurrected the Slice name for a new line of diet soda called Slice
ONE. Marketed exclusively at Wal-Mart stores, Slice ONE was available in orange, grape
and berry flavors, all sweetened with Splenda.

As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was
available solely from Wal-Mart Stores. In India, Slice is a mango flavored soft drink under
the PepsiCo brand and can be bought in any general grocery store and other eatries,
catering shops, promoted by Bollywood actress, Katrina Kaif.

52
 CHAPTER- 6

SWOT ANALYSIS
 SWOT ANALYSIS

6.1 STRENGTH

GEO FOOD PRODUCT is one of the top 10 companies of master fruit juice in
Kerala market
The company owns 20% market share in the branded soft drink in Kerala
Production is fully mechanized and only a few workers and it is well managed
During the recruitment the company selected only the experienced candidate.
By this way the performance of the employee will be more effective.
Better brand image.
ISO 22000 certification.
Preservative free products.

6.2 WEAKNESS

The company deals only in agro products & there fore the production will be
seasonal.
No effective media publication & advertising
Sometimes pineapple vendors sell the pineapple outside when its price
increases. It affects the availability of raw material and cause more expenses.
The company has no effective HR department.

6.3 OPPORTUNITIES

Our society is becoming more health conscious .GEO FOOD's product is

natural & so it has vast opportunities.
As the company is situated in the pineapple city of Kerala, it has sufficient raw
material.
Side effect of carbonated drinks.
As it is an agro-based industry, it has vast opportunities for diversified products
like jam, vine etc.

54
6.4 THREATS

Mexica. Is working on fruit pulp export and is looking for deals with
pineapple farmers in Kerala. It also imports pineapple from Thailand &
Philippines.
Competitors like Fruity, Maza, Maa, Slice and their advertisements.
Customer choices due to heavy promotion of competitors.
Carbonated drinks are a threat.

6.5 ANALYSIS

We have analysed that the key role of SWOT is to help develop a full awareness of all
factors that may affect strategic planning and decision making. And we also found that the
company has a good quality control lab, the company has a high demand for the products
than the supply. Unfortunately the company is not able to meet the demand of the market
and the company is facing to which they are not able to make improvements. The company
has a greater opportunity for expansion and the company can establish more branches in
other areas

55
 CHAPTER- 7

FINDINGS, CONCLUSION AND SUGGESTIONS

56
 FINDINGS, CONCLUSION, AND SUGGESTION

7.1 FINDINGS

It is a processing industrial unit of the farmers, by the farmers and for the farmers.
GEO FOOD motivates pineapple cultivation.
GEO FOOD provides lot of job opportunities for the lower class people thereby
make their life more secure.
The main policy and feature of GEO FOOD is its quality.
The management has no participation of workers in decision making.
The company is semi mechanized
At present the waste of Mango & Pineapple are sold to companies like Milma.

7.2 CONCLUSION

The organization study which is a part of our academic was done in Adooparambu Geo
Food Product Company Ltd., Muvattupuzha. It helped under to practical knowledge of real
time organization. GEO FOOD PRODUCT is a food processing company. The company
collects fruits from the local farmers and markets the processed food product.

This organization study report is the result of my work and credible information
researcher have gathered during my period of association with the organization. hope that
the reality shock which expect has stimulated me to gather information to face the actual
real time situations in the industry in the future which acts as an impetus for future career
prospectus. The study has also helped in getting an insight on the functions of the
departments in an organization practically.

The details obtained from the company for organization study are very useful for a
professional career and decision making. And the study was a great experience to know all
about the working of an organization.

57
7.3 SUGGESTIONS

1. Effective media publication & advertisement is needed for increasing the sales
turnover and increasing the market share.
2. The management must have the participation of workers in decision making
which will help the better performance of the company.
3. Start customer suggestion scheme by this the Company can understand the
customer's taste and preferences.
4. The technology should be updated periodically or mechanisation
5. Company can give much importance to R&D and Marketing Research, which
are vital inputs for the growth of the company.

7.4 LEARNING EXPERIENCE

As an MBA student this organization study was a good experience to researcher. It

helped me to understand more about the Geo Food Product Pvt.Ltd. researcher also helped
me to study the different functional areas of Geo Food Product. This study helps me to
understand how the company identifies the right preference of the consumers and how they
make products according to their preference.

The organization study was conducted for one month time from 1st may to 31st
may2017. During my study I visited the plant: it was a great experience to me. At that time I
noticed the functioning of the machineries. Most of the data are collected through
personnel interview with each of the department head.

58
This type of organizational study increase practical knowledge of the students besides the
theoretical knowledge to a large extent. The MBA students are well aware about the
functioning of the companies and corporate world by providing these types of studies.

The organizational study aims at to get an experience of future performance. The

study will be conducted to understand the structure , functioning and process of various
departments and their interdependence.

The experience getting by an organizational study as follows,

Familiarize with an organization.

Understand the structure of the organization
Familiarize with the different departments of an organization and their functions.
Understand the day to day functioning of organization

59
 BIBILOGRAPHY

BOOKS

CR kothari(2009), research methodology, new age international publisher, new

Delhi( second edition)
Deepak Kumar Bhattacharyya, (2009), excel books, New Delhi (second edition)

JOURNALS AND MARGIN

Company Journals and Magazines (2010-15)

Annual Audit Report (2010-15)

WEBLIOGRPHY

http://en.wikipedia.org/wiki/mango
nhb.gov.in/area-pro/Indian%20Horticulture%202013.pdf
http://www.geofoodproducts.com/index.html

60