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A Research Presented to
The Faculty of Senior High School Department
GOLDEN GATE COLLEGES
Batangas City
October 2019
Golden Gate Colleges Senior High School 2
APPROVAL SHEET
This research entitled "TRENDS OF ONLINE SELLING IN
SELECTED ONLINE SELLERS IN BATANGAS CITY” prepared and
submitted by PATRICIA ANN D. BEÑEGAS, JASMIN A. PORCADELA,
HANAH MARIE V. TENORIO and JACQUELINE O. VISAYANA in partial
fulfilment of the requirements for the Applied Track Subject – Practical
Research 1: Qualitative has been examined and recommended for
acceptance and approval for oral examination.
PANEL OF EXAMINERS
RODELIA A LAT
Date: Principal
Golden Gate Colleges Senior High School 3
CHAPTER I
INTRODUCTION
diminish our time because anyone can buy any products at any time of the
day so that everyone may have a quality time with personal life.
the online selling field may seem infinite in scope, with millions of potential
important element in engaging in online selling. All of us, know that if you
post something online everyone will able to see it. That’s why many users
have a capability to sell and purchase products. And because of that some
services online.
“Sales is not about selling anymore, but about building trust and
educating”
Golden Gate Colleges Senior High School 4
product or services but also they should consider how they can get their
trust so that they will patronize their product again. In online selling, they
should meet or exceed the consumer expectations and this will contribute
to the development of trust between the customer and the sellers. The
sellers should act as an educated person. They should not fool their
online payment tools. For this reason, the presence of a live-chat support
supported step by step, and therefore more inclined to buy. Another factor
than the actual buying process. But the researchers believed that online
want to know why online sellers choose this business even though there
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the internet with nonsense purpose they can engage in online selling to
The aims of the study are to describe the online selling practices and
to know the reasons why the online sellers choose this firm of business.
This study explores the working methods and innovation of the sellers in
Research Questions
The present study dealt with the reasons of the online sellers on
choosing this firm of business and to describe their online selling practices.
business?
Conceptual Framework
An IPO chart identifies a programs inputs, its outputs, and the processing
steps required to transform the inputs into the outputs (Elizondo, 2019).
Model. The first box of the IPO framework is the input where in it consist
business. The process box contains how the researcher will conduct the
information with the help of audio visual to record all the conversations
Then the other box is the output box which is containing an activity
or programs that can help the sellers to fully understand what business
they are entering. Among of those activities and programs, the researchers
Golden Gate Colleges Senior High School 7
Reasons of the
participants in
engaging to
online selling.
Advantages
and
disadvantages
of online
selling as Seminar Plan
perceived by Interview about online
the online Audio Visual selling
sellers. Information
Problems
encountered
by the sellers
who are
engaging in
online selling
business.
Figure 1
Research Paradigm
Golden Gate Colleges Senior High School 5
this study as the basis if they want to build a business. And it will help them
online sellers.
as it will serve as their secondary data for their studied related to this
research.
To Online Sellers.
Golden Gate Colleges Senior High School 6
This study focus on the trends in online selling, it aims to know the
choose this business because even though they are at home, they can
earn profit to sustain their daily needs. Researchers use the method of
only in selected places in Batangas City. They use the method of interview
and audio visual information to convey their study. They selected their
participants with the use of snow ball sampling method because their
participants recommended another who has the potential for the study.
They delimit their research with male participants and other female
with the age of below 14 years old and 41 years old and above and to the
other places here in Batangas City because it will be very broad to convey
the study.
Golden Gate Colleges Senior High School 7
Definition of Terms
offerings that have value for customers, clients, partners, and society at
network (such an intranet), but most people use the term to refer to
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services online via internet or mobile app, auction site, online classified
graph (Business Dictionary, 2019). In this study, a trend is the product that
CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter will mainly discuss on the study that are done by
previous research of other author in the similar area if the present study. In
this part of the study citations of the authors of books, journals, articles,
Conceptual Literature
This part of the study of the review of related literature below, are all
Some social media addicts have turned into online sellers. They just
bought the items wholesale and take picture and post it in the social media
to sell with their contact numbers. It’s easy to be a seller, you just need to
can be done at home. In this kind of business you don’t need to issue an
official receipt and register your business name at DTI, as it doesn’t have
basis. Make sure that the online seller has various proof of shipment or
(Motoomull,2017).
people lives. Students and presents rely on the internet to acquire and sell
textbooks at affordable prices, virtual stores allow people to shop from the
marketplace provide a new and more convenient venue for the exchange
Online buying, the rate of diffusion and adoption of the online buying
online buying. The online buying decision process models based on all the
need to go to the mall anymore just to buy the items they wanted. The
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and Amazon allow anyone to set up a simple online shop and sell products
to increase your online sales include upselling and cross selling. Upselling
involves offering products that directly relate to the products the customer
has just selected to purchase. Products with very low cost so the customer
doesn’t really have to think about it, and they usually compliment the
purchase they have just made making it an easy buying decision. By doing
this you encourage the average basket value to go up. You can also
whilst on your site and therefore increase your conversion rate from visitor
commerce site involves specialized technical skills, but may of these and
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because a real person is not able to provide a free sample or greet your
customer walking through your online door. Many sites have addressed
representative — video chats add yet another visual touch with an extra
Security and fraud the growth of online retail market has attracted
business could be fatally damaged if you don’t invest in the latest security
sellers try very hard to be trustworthy. But to most online shoppers in the
country all online retail entities are seen as a whole. So if one seller on a
the eyes of online buyers. Upon closer inspection you will notice
niche and the platform that’s right for you. What do you find at every turn?
Loads of other sellers are already competing on those marketplaces for the
specific niches that you took an interest in. It can be very discouraging.
However disappointing, this is all the more reason to keep at it. You don’t
want to build another hot dog stand next to the one that’s been there for a
few years – and don’t forget that other, bigger one that’s right around the
corner. You want to offer something that shoppers won’t find in that
neighborhood, something that they want and need right now. Put up a
soda stand and anyone who wasn’t thirsty before is going to be after the
towards this virtual world. There are no limits as to what and where they
can reach, the variety of products they can easily offer, the detail and
customers they can reach. This means, for small and medium size
establishing a business online, you first need to find the right solution.
There’s a big range, varying from a relatively simple option to one which
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integrates with your whole business, your accountancy package and your
inventory system.
Research Literature
Selling online in indeed one of the great ways to make profits online.
In fact, it is also a great way to widen your target market and grow tour
Another idea is that picture to help your items. You need to find the best
lighting source possible, while natural light wonderful, direct sunlight can
It shows that businesses are advised to use the Internet for research
advertisements for the products and services they offer as more and more
people are using the Internet to research goods they plan to buy before
that the e commerce website has deflated the dissimilarity of the world.
path that a firm follows to create and deliver value to its customer and
compared to other medium available. Your product and service will reach a
large number of potential buyers only in you choose the right marketing
book hotels, rooms, rent cars as well as book online airline tickets, which is
mentioned that, online reservation system are the future self- creating
availability (Harris,2012)
Synthesis
with the present study that the researcher conducted. The studies of
all about recommendations and valuable tips that may help a one online
business will be stable and organized. The inflation of online selling affects
a lot in our society. The statements above are focused in the reality that
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they already vassal by the internet. So that, people grab the opportunity to
have this kind of business and earn an income. It is also discussed the
Like those competitors that are stray all over the world. Talking
about how the marketer can market the products properly at the same time
days online selling is trend that’s why other people try to manage online
On how this technology makes money for instant. It also introduces the
barrier. This is all the valuable tips on how the business will be stronger.
need something in the first place. In short being practical is what being
researchers because it has the tips, guide and the strategies that may help
income. That may serve as a basis for those newbies or beginners that
want to build a better experience in this online business. Were in this will
very helpful for those busy and tired up persons. This business is also not
research to the following generations who may read this study and to those
future researchers that may conduct another study that related to online
business, they may gain information and it can influence them to put up
CHAPTER III
RESEARCH METHODS AND PROCEDURE
Research Design
rather that interactive tool for data collection and analysis. The research
experience, and processes that are not easily quantifiable. This study
context of the study, the relational aspect between the researchers and
Research Participants
referred throughout this text as well as during the entire interview process.
laying down the outline of the questions during the interview. After
into teams.
Jen. 19 years old. Lived in Barangay Cuta, Batangas City and study
(BECED)
Education (BEED)
Caregiving.
Fhem. 36 years old, mother of two from Sitio Silangan Buklod Unlad
in Business Administration.
Mechanical Engineering.
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Research Instrument
the reasons why online seller engagement in online selling. The instrument
used in this study was semi-structured that consists of ten items with the
allows the researchers to identify information that will bring out relevant
gathering.
The researcher will be starting the interview once the interview guide
contacting and meeting each of the participants for the interview. The
objectives of this research. The interview had gathered data about their
experiences in selling online. The researcher then used recorder for the
gathering of information.
primarily done in qualitative research and occur when researchers ask one
2012).
conducted, which include informed consent form. The focus of the pre-
briefing session before the interview is to review the purpose of the study,
the right to ask questions and the right to express comments that are not to
hours.
the member check review (Harvey, 2015) and a chance to voice any other
member check meeting, once her interview data were transcribed and
reviewed.
Data Collection
interview guide that use to help a direct conversation toward the topics and
answering. The researcher will only interview the participants in their free
time to avoid interruption. The participants were given enough time for
answering. The primary data was obtained through the answers of the
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participants and the other data was obtained with the use of online
during the interview. Taking notes and writing down your observations is
important, it is likely you are going to miss out on some important details.
interview and take a fresh look at the interview data, there are the
Ethical Considerations
part is missing.
the discipline concerned with what is morally good and bad, right and
wrong. The term is also applied to any system or theory of moral values or
principles.
adhere to promote the aims of the research imparting knowledge, truth and
prevention of error.
participants.
withdrawal even in the middle of the study is allowed and participants are
CHAPTER IV
RESULTS AND DICUSSION
of the research findings. The findings relate the research questions that
guided the study. Data were analyzed to identity, describe and explore the
City.
platforms, you can have your site running in a month or two with little cost.
2015).
this study, 7 of them answered that they engaged in online selling because
they want an extra income. Whereas one of them asserted that online
selling is fulfilling that’s why she engaged in online selling. While the other
one stated that, because of her daughter who is a special child and she
want to support her. The other one which is Belle’s Boutique said that
online selling is a trend in social media that’s why she engaged in online
selling.
high quality and learn how to market your site, you can begin making some
serious cash. There are plenty of full-time eBay entrepreneurs out there
(Tylor, 2019)
of online selling since last month, whereas one of them said that she
started since 5 years ago and also one of them since 4 years ago. While
the other one asserted that she is started 3 years ago. At the same time,
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one of them started 2 years ago and the other one started joining the
some reason. Most of the online sellers got the idea of selling online
online selling from their friends, while 3 of them said that they get the idea
of selling online in the social media. And the other one answered that no
Selling products and services online can help your business become
over the Internet using a web browser. Online selling will work best if you
involvement in the sales process, fixed prices for all types of potential
they found out that online selling is helpful and one of them said that online
selling is difficult while the other one stated that online selling is easy to
manage and profitable. Whereas one of them answered that she found it
interesting. The other one which is Eloisa who said that online business
flexibility because they can buy your products at any time of the day.
Online selling can also broaden your customer base, as you can sell to
online selling.
costs. Selling over the internet is not very different from selling on the
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counter. It is more or less the same thing. Selling through internet has lots
cheap, especially if you expect large and growing sales volumes. See
don’t invest in the latest security systems to protect your website and
Jen Extra income, you will never ask you parents for money.
While the disadvantage is, in this business you need a
capital but sometimes the other customers order product
but they didn’t take it so it may lead to my business loss.
Clara You will earn and you will learn how to socialize to
anyone because of online selling. But also there are so
many disadvantages, one of those is when your
customers give you a negative feedback.
Fashionista You can able to earn in your own convenience especially
when you are a mother like me and I haven’t encountered
disadvantages yet, maybe as a seller you should be
cautious to people you transact with so you can save
yourself from scammer, bogus buyers etc.
Bella The advantage of online selling is that you can have a job
without forgetting your obligation as a mother but not all
those mothers who are engaging in online selling can
consider as a perfect mother. For those who are thinking
on how they are going to earn money, like me when you
are engaging in online selling you tend to stay at home
and in online selling you are able to monitor your children.
For me the most important things to keep my eyes to my
daughter because she is a special child, down syndrome
Golden Gate Colleges Senior High School 33
and also she is still young so she needs a guide and you
should not defend it to others. But the disadvantage of
online selling, it seems like you are also tired because of
lack of sleep. Yes, not totally 100% of your attention is on
your child and also less wanderings. For me its tiring, all
my habits have changed. My online items are shoes,
bags, slippers etc. so it seems like you have a stall in your
own house.
Fhem Extra income and your transaction are through phone.
Hassle-free to my customers, they didn’t need to go to
mall, just browse to social media. While the disadvantage
is when you encounter bogus buyers and joy reserver.
Those customers who make a reservation then when you
need to meet up they didn’t show up. And also for
returned items. It is hassle to return it to my supplier then
waiting in my replacement. And also you have to take a
risk. Not all your transaction is going smooth and anytime
you my loss
Belle’s The advantages of online selling is that the market is
Boutique really vast, that is the best part about online selling, that
you have a large market the transaction is fast as well as
income generation unlike personal transaction. While the
disadvantage of online selling is, in online selling
sometimes you do not know the person you are
transacting with. Meeting up with people you do not
personally know is risky, and after all it is very risky when
you do not know your customer and also we do have
does bogus buyers and bogus sellers, that’s the risk and
disadvantage of online selling.
Tonette The advantage of this is having extra income and also it is
less tiring because while resting you can sell products
through online and you will be able to earn money. While
the disadvantage is when someone order an item then
they will not take it. You already make a reservation and
you will not be able to cancel it, so you will be the one
who will shoulder all the expenses even though you
cannot use it.
Ella The advantage of it is that I improved my communication
skills and at the young age I am a business minded. But
there are some people who are joy reserver/bogus buyers
that can cause your loss sometimes.
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they improved their communication skills and the other one stated that you
selling is the bogus buyers and a joy reserver while 2 of them said that
when their customers order the items but they did not take it, while Clara
stated that when her customer give her a negative feedback. And for Bella,
she said that the disadvantages of online selling are she when she
experiences lack of sleep and for Azieh when she got block in social media
and lastly, Fashonista stated that she hasn’t encountered any problems in
selling online.
commerce website will allow you to sell at higher margins. This will make
the profits you make on your products even higher. The shopping cart and
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payment options on these websites also mean you are gaining a 100%
payment from the customer straight away. This will improve your cash
Selling items online is a sure gamble for the safety of the sellers and
the buyers because it’s also possible to have a scammer the one who sells
online and the victims are the buyers. But since I'm referring to the buyers
who are bogus and scammers, sellers online want to make sure that you
are 100% sure once you reserved the item (Antonio, 2012).
$342.96 billion. By 2019 they are projected to surpass $600 billion. In the
US alone, e-commerce retail will generate $100 billion by 2019. With these
This does not mean all e-commerce companies are making money
hard. You have to take great care over everything, from website
Out of 10 participants, Ella and Eloisa stated that the problems that
they encountered is when their customers did not pay for their order, while
Golden Gate Colleges Senior High School 37
Fhem and Bella asserted that when their customers are bogus buyers and
2 of them said that when their customers did not take their order. Whereas
2 of them stated that the problem that they encountered is when there is
no stock of an items. While for Clara, the problem that she encountered is
when customers schedule for our meet up but they will not show up. And
and risk overstocking. If you have the right analytics in place, you can
probably predict how an item will sell, but that’s if you are running a cloud
demand surges can happen, and you’ll go out of stock. While making a
sale is tempting, the reality is you might get caught selling out of stock
inventory and customers will get disappointed if they are not informed that
resolve this.
but the table below is the problems that they consider the hardest and how
though there are people like that. Face the reality that
they will not get the item then you also need to pay it.
Ella The hardest problem that I encountered is when my
customer is not easy to settle their payments then the
items is on them that’s why sometimes it may lead to my
bankruptcy.
Azieh When there is an order and then there is no stock. I offer
them another items.
Eloisa
The biggest problem that I have encountered is when
they already have the item that they purchase, but they
did not settle their payments on time that’s why online
business did not succeed. I don’t have any choice if
they’re not an easy payer. It a bad thing if I headed them
into the barangay. I’ll just put them all to God.
To avoid those kind of incidence, there is a policy to
follow the “payment first before the item”.
when their customers are not easy to settle their payments is the hardest
problem that they encountered, while 2 of them said that when their
costumer did not show up in a meeting place and the other 2 asserted that
when the customers order the product but they did not take it. The other
one said that when she encountered a joy reserver and for Azieh, the
Collecting cash manually is riddled with potential problems like theft, added
expenses, restricted cash flow and work delays. Courier services generally
services sellers also pay for the collection and remittance of the cash
collected. Add reverse logistics to the mix and you are definitely in for
trouble. On the other hand, removing COD from your payment options can
rub consumers the wrong way, since they bare the risk of being duped
(Browntape, 2016) .
The table below represents the advices that the future online selling
can consider before starting this firm of business. It can give them ideas on
how the future online sellers will manage their business and to avoid any
Belle’s Yes, there are mommy’s out there who is like me, who
Boutique has the interest in selling “just keep on going”. It is really
helpful in terms of extra income to those people who is
not capable of working again and also I was surprised
because before I want it to stop cause I feel more
difficulty because I also have something to do but now,
all you need is to focus on your business for it to become
more successful and also all you need is perseverance,
sacrifice, handwork and patience because sometimes
there are customers who is annoying and it is difficult to
find an item and there’s a lot of questions, there’s a lot of
inquirer and you really need to focus and you should be
determined and also eager to make your business
successful.
Tonette Be patience. They need to understand their consumer,
what I mean is to those possible customers they need to
understand them. The number one advice is to be
patience.
Ella My advice is, just keep trusting yourself and be kind to
your customers and also knows how to be humble. Don’t
put yourself down even though they did not pay their
items. You may sell it to other customer.
Azieh For aspiring online seller just keep on selling and don’t
mind anyone who judge and bash you. As long as it
helps you it’s okay.
Eloisa My advice is just keep on trusting yourself and be kind to
your buyers, learn to be humble to them. Don’t let
yourself down even though some people did not pay. It
is good to earn money and help others.
this study, 3 of them asserted that, they advised to those online sellers that
they need an extra patience to their customers also 3 of them stated that
just continue their business while 2 of them said that online sellers need to
trust themselves. While the other one said that online seller need to know
their craft and the other one states that they need to be cautious.
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Many of us don't have much patience for anything online that's even
and run, no questions asked. If you have an online store, you can't afford
to lose customers this way. Your site should have a clean design, be
glitch-free and have an intuitive flow. You also can't afford to lose
aseminar plan. First (1) open a blank document, second (2) set up the
page by setting up its page layout and its orientation, third (3) set layout
grid, fourth (4) add texts that needed and lastly (5) save the completed
brochure.
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[Kindly see the prepared seminar plan entitled “Seminar Plan about
Online Selling”]
The seminar aims to teach the attendees how to earn via the
Internet.
It teaches more knowledge and information about selling online
To give them awareness on what business they entering in.
Who Should Participate
online sellers
Key Topics
1. Introduction
a. Success Stories – Online Business
2. Basic Consideration
a. The Online Selling Concepts
b. Advantages of Online Selling
c. Disadvantages of Online Selling
d. Recognizing Scammer
e. Importance of online selling
Time
8 am – 11 am
Venue
Covered Court at El Sitio Subdivision, Barangay Dumantay,
Batangas City
Seminar Fee
Php 100.00 per person (inclusive of snacks, and certificate of
attendance)
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CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATION
Summary
business?
in Batangas City. The study focused on the reason why online seller
appropriate.
Being said that the interview was used as data gathering instrument,
there were 10 online sellers from different barangay who are constituted as
the participants of the study. No statistical tools used in the study due to
Findings
business.
in online selling because they want an extra income. While some of online
sellers joined to this kind of business because they found out that online
selling is fulfilling whereas, one of the them asserted that her reason is
Golden Gate Colleges Senior High School 46
because of her daughter who is especial child and the other one states
that online selling is a trend in social media so that’s why she also
of them said that extra income is the most common advantage of online
bogus buyers and joy reserver is one of the disadvantages of online selling
as well as those customers who ordered the items but they did not take it.
gives them a negative feedback and when they experience a lack of sleep
online business.
problem of online sellers is when the customers order a product but they
did not purchase it or there is no stock. Also bogus buyers are one of the
problems that sellers may encountered as well as when the customers did
not pay for their order or they did not show up when they have a meet up
schedule.
of online sellers.
plan for the participants helped them to fully understand what business
they are entering and it gave more knowledge and information to those
online sellers.
Conclusions
sellers encountered is when their customer ordered the product but they
sellers to become aware to the business they entering in and also it will
help them to add some knowledge and information about selling online.
Recommendations
those problems that may encounter and to know how they will resolve this.
them more knowledge and to help them to fully understand what business