OTT MADE SIMPLE

www.apalya.com
 www.apalya.com

ABOUT US 30+ 15bn+

Customers Minutes
For over 13 years, Apalya has been powering video delivery over
multiple networks and now leading the way in OTT deployments.

Leadership 13+ 4 bn +
Countries
Streams

Apalya

130 mn+
100PB +
Subscribers a year

Vamshi Shiva Venu

Founder, CEO Co-Founder, CTO COO
LinkedIn LinkedIn LinkedIn Some of our Customers

Raju Jyotsna
VP Operations EVP Engagement
LinkedIn LinkedIn
 Modular OTT Platform www.apalya.com

 A platform that is always exactly the

right size, your size!
CMS/ Content
Analytics &
Sourcing
Insights
 Modular – use what you need, add
when you are ready
Multi Device/
Multi OS
 Highly scalable – for natural growth
Content Ingestion and for periodic events, promotions
Publishing/ & Transcoding
Deliver Content
 Offers native and/or 3rd party plug-
Monetization in options for billing, analytics,
And Billing
Integration Customer DRM, client development, CDN’s
Support
Acquisition and
Engagement
 Offers allied services like content
Platform management, customer
Customization/
Security engagement, diagnostics
 OTT
www.apalya.com
Platform Architecture

OTT Platform Architecture Content Delivery Network

CF IDC AMS Akamai EdgeCast

Media Suite Streaming/Download Payments

CC/DC/ Wallet Operator App Store &

Video Packaging MPEG-Dash Roku
CMS User Management Content Management & Packaging NB (Paytm) Billing Play Store

HLS
Insights
Provisioning & Device Rights Content Store Recommendation HTTP
Management Management Engine
Business
Analytics MIS
Intelligence
Multiscreen Distribution Suite Security Suite Client Suite
Monetization Social
Digital Rights
Tokanized Smartphones Tablets
Language Localization Search Engine Management-
Widevine, Playready,
Expirable (Android/iOS) (Android/iOS) Billing Management Ad Integration

FairPlay Streaming URLs VAST 3.0 Compliance

Campaign
• Apple TV Devices Management Ad Integration
Social Hub Content Recommendation Stream Encryption Geo Restrictions • Android TV • Fire TV User Wallet
• Roku TV Pre/Mid/Post Roll
• Smart TV Management
- Samsung
- LG User Billing Report Skip Ad/Targeted Ad
Notification Hub Subscriber Management Akamai Integration Access Control - Sony HTML 5 Subscription
Custom Ad Run
Management

Apalya Managed Services Apalya Owned Services

 MYReco – Apalya Recommendation Product www.apalya.com

 Myreco is our content recommendation

engine, built to deliver the most relevant &
engaging content to users
Meta Data AB Testing
Enrichment
 Multiple recommendation approaches – from
content based to user property based to the more
sophisticated user consumption based model
Individual Content Based
Personalization MyReco Personalization  Lets you change approaches and weightages to
match each stage in your service evolution

 2x watch times over manual curation.

Content Based  3x improvement in content discovery

Recommendation Mass
Personalization

Allied Services
Diagnostics
- Customized reporting
formats and frequency
- KPI dashboards and
segmental reports
- Investigative deep dives,
going beyond KPIs
- Segmental analysis,
trend analysis, end-to-
end process analysis
www.apalya.com
Range of Services
As your business partner, we
also offer a range of services
Strategy
that help you run & sustain a
Execution
commercially meaningful
- Strategic planning
assistance - Execution Planning
business
- Segment Sizing - Creative Support (only
- Payoffs/Rol analysis and digital)
validation
- Execution and
- Prioritization and
orchestration (multi-mode
strategic approach
delivery)
recommendations
- Tracking and
Measurement
Standard service
 www.apalya.com

TRY OUR LATEST APPS HERE…

https://play.google.com/store/apps/details?id=com.suntv.su
nnxt&hl=en_IN

https://play.google.com/store/apps/details?id=com.vodafon
e.vodafoneplay&hl=en_IN

CONTACT US HERE…
For more details & Demo reach out to:
Lavishkumar.j@apalya.com
venu@apalya.myplex.tv