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Sandler Training® Announces New “Strategic Customer Care” Training Program

Sandler Training, the world’s leading provider of sales, management and leadership
training, is excited to announce the release of its new “Strategic Customer Care” t
raining program.
Baltimore, MD / Southbury, CT, November 22, 2010 -- Sandler Training, the world’s
leading provider of sales, management and leadership training, is excited to ann
ounce the release of its new “Strategic Customer Care” training program. By embeddin
g the Sandler Selling System methodology into customer care solutions, Sandler e
nables its clients to extend their training and apply it when and where it is mo
st valuable – at the front end.
Sandler Training’s “Strategic Customer Care” program is unlike any training available
in that it provides long-term, incremental reinforcement training and coaching t
o ensure a return on the training investment. More importantly, however, is the
fact that great customer service leads to lasting customer relationships.
Now, more than ever, businesses are facing greater competition in the services i
ndustry -- being measured daily on how efficiently and effectively they treat th
eir customers. Websites, blogposts, tweets and e-mails publicly announce how wel
l or how badly businesses service their clients! One bad review can result in a
serious downturn in business. Sandler Training poses the tough questions regardi
ng your customer service organization:
• Are you concerned that the good client relationships your frontline customer ser
vice people build don’t result in increased sales because (a) they fail to take it
to the next level and (b) they lack a systematic way to sell to customers?
• Does your frontline staff sometimes show a lack of urgency in solving customer i
ssues? Do they pass problems on to management rather than dealing with it themse
lves?
• Is burnout and turnover rate for your frontline people a concern?
• Do your customer service people provide “free consulting”-- giving out too much free
information?
• Do they lack the questioning and qualifying skills to get to the heart of the pr
ospect’s needs?
Sandler’s “Strategic Customer Care” program ties Sandler strategies to the analysis an
d development of each opportunity, ensuring that customer service people uncover
required information and obtain the necessary commitments to keep the process m
oving forward. It also provides strategic benchmarks by which customer service p
eople and their managers can gauge the progress of the opportunity. It’s all part
of Sandler’s system of continual reinforcement within a proven system and methodol
ogy.
Sandler Training is an international franchise and world leader in innovative sa
les and sales management training. For more than 40 years, Sandler has taught it
s distinctive, non-traditional selling system and highly effective sales trainin
g methodology. Entrepreneur Magazine ranked Sandler as the No. 1 training compan
y nine times since 1994 – the most recent being for 2010. Sandler has a network of
over 220 training centers in North America, South America, Europe, Asia and Aus
tralia and provides worldwide training in 12 languages.
The Southbury Sandler Training office is located at 574 Heritage Rd., Suite 200,
Southbury, CT and can be reached at 203-264-1197 or by logging onto www.PeakSal
esPerform.Sandler.com.
Contact:
Debra Volante
Sandler Training/Peak Sales Performance
574 Heritage Road, Suite 200
Southbury, CT 06794
203-264-1197
Debra.Volante@Sandler.com
http://www.peaksalesperform.sandler.com/

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