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Example:
2. To ensure that customers are attracted and motivated to purchase the product or service
offered.
4. To apply a basic set of ethics that protect the society at large from any harm that can
result from the business marketing activities or usage of the product.
To describe clearly the product or service that is offered to the customer. It should be
noted that a good product or service must have the ability to fulfill the needs and wants
of the target customer.
ii. Brand :
A market area can be segmented by certain geographical factors, such as region, states,
cities, towns or districts.
The business has to compile as much information and data as possible of the customers in
the market area selected. Information can be based on personal details and attributes of the
population in that area, their lifestyle and any psychological factors that may influence
buying habits.
Select target market from several market segments identified. The target market selected
based on the higher sales potential and profits this group is expected to produce
compared with the other market segments.
Target market can be defined as the group of customers that has similar needs and
wants and that can be satisfied by the business through the supply of products and
services.
2. Based on observation
The potential purchase includes purchases of the competitor’s product within the same market.
The market size often quoted in unit of sales (quantity) or sales (which would be in RM) or both
for a specific period; daily, weekly, monthly or yearly.
RM RM
TOTAL 1,500,000
3.5 COMPETITORS
Competitors refer to other businesses that offer similar products, substitute or alternative
products or services to the same target market.
Competitor 1
Business Name
Competitor 2
Business Name
Competitor 3
Business Name
Analyse the strengths and weaknesses of the competitors in terms of size, experience, number
of years in business, financial capability and product lines.
Opportunities Threats
Market share refers to the portion of how much of the market that the business can capture or
control after taking into consideration the market size and the competitor’s position in the same
market.
Sales forecast is computed monthly for the first year and annually for the second and third year.
85000
Month 1
98000
Month 2
100000
Month 3
120000
Month 4
110000
Month 5
130000
Month 6
110000
Month 7
122000
Month 8
150000
Month 9
120000
Month 10
135000
Month 11
160000
Month 12
Total 100%
Design
A business using value-based pricing must research the price the customer is
willing to pay for the product. Attach: survey form
A business bases its price largely on the competitor’s prices. Prepare table to
compare business selling price with competitors selling price.
1. Direct to customer
1. Advertising
2. Sales promotion
3. Public relations
4. Publicity
Sales Assistance 1
Total 6
The remuneration schedule that list the salary and wage structure for each position.
Additionally, it should include the contribution that a company has to allocate to different
provident funds like Employees Provident Fund (EPF) based on the rate stipulated in the Third
Schedule of the EPF Act 1991 (www.kwsp.gov.my) and Social Security Organization (SOCSO)
contribution to be paid is based on the SOCSO Contribution Schedule (www.perkeso.gov.my).
TOTAL 1 XX XX XX XXX
(RM) (RM)
Total 1600
A list of office equipment is necessary for budget considerations and required for maintenance
expenses
(RM) (RM)
Total
MARKETING BUDGET
Fixed
Working Capital
Remuneration (refer table) - -
Travelling expenses - -
Office supplies - -
Stationaries
Other Expenditure
- -
Pre-Operations
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -
Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure - -
Total - - - -