The Jos Louis

Mohamed Amaghzaz
Barbara Amo Gyan
Gaurav Gattani
Sweta Suman
Deepti Chopra
Nizam Usman
 Augmented product
(Adaptation)

Comes with a
personalised App,
frequent updates, 30
day money back
BRANDING guarantee,

Pleasure,
fun,
cheerful,
fashionable
Core product
(standardization)

High tech shoes, 3d

design, diverse
display,
 DISTRIBUTION
STRATEGY-DIRECT
DISTRIBUTION

Nike Inc. uses Direct Distribution to promote

new products to target markets .This is to
establish stronger relations with target
customers and motivate them to purchase the
company’s products.
PRICE TAG
$ 999
PROMOTIONS
APPENDIX
 S W O T
STRENGTH WEAKNESS OPPORTUNITIES THREATS

❖ Expansion to emerging
markets
❖ Brand recognition ❖ Face industrial
❖ Overseas manufacturing ❖ Increased demand in product
❖ High product quality competition
dependency innovation
❖ Effective marketing ❖ Economic situation
❖ High product price ❖ Growing segment of woman
❖ Capacity of innovation (recession)
compared to competitors athletes
❖ Strong distribution chain ❖ Fluctuation in the
❖ Currency exposure ❖ Increase in the number of
❖ Strong research and currency
❖ Medium retail presence sports events like Olympic,
Development FIFA etc.
❖ Strong customer ❖ Women fitness market is
satisfaction growing.
UPPER SOCIAL CLASS
AGE BETWEEN (25-38)

US MARKET

TECH ORIENTED PEOPLE

AND FASHIONABLE