1.

Explain how a company’s mission needs to be oriented and written in order to be

successful.

A mission statement is a statement of the company’s purpose. A mission statement is useful

for putting the spotlight on what business a company is presently in and the customer needs it
is presently endeavoring to serve. A mission statement deals with the present and answers the
question “What is our business and what are we trying to accomplish on behalf of our
customers?” A mission statement is a logical vantage point from which to look down the
road.

2. Describe how a company’s mission statement and objectives affect the way management
plans its business portfolio.

The business portfolio is the collection of businesses and products that make up the
company. A company mission and objective is the purpose and the target of the company.
So business portfolio is according it to analysics and design out the company business
portfolio.

3. Form a small group and conduct a SWOT analysis for NEUC. Based on your analysis,
suggest a strategy from the product/market expansion grid and an appropriate marketing mix
to implement that strategy.

Strengths  Sponsored by public.

 Good faculty training.
 Location, nearby MRT station.
Weaknesses  Underfunded
 Understaffed
 Lack of capital
 Limited marketing budgets for internet publishing.
Opportunities  Continuing education credits, for example, Japan.
 Affordable textbooks movement
 Become part of mandated system of university and
legislation to provide free textbooks
 An unfunded mandate

Threats  Role of scholars among consumers is decreasing while among

scholars it’s increasing.
 Competition: Another university has loyal customers as well as
the other universities are having a better reputation.
A strategy from the market expansion grid that can use in NEUC is the
market development strategy. The market development is used when the product is an
existing product but the market is new. NEUC can create a new distribution channels
to offer NEUC in new ways, and to new customers so that they can enhance their brand.
NEUC can use it to spread its brand message and collect data from the new customers.
Then, identify its core motivations and repeated actions.

An appropriate marketing mix is identify tactical marketing mix using the '7 Ps
of marketing'. Marketing strategy is more likely to be success if NEUC chooses the
right combination of marketing across product, price, promotion, place, people, process
and physical evidence. NEUC can use promotion to boost its brand recognition. For
example, advertisements such as television advertisements, radio commercials, print
media, and internet advertisements can be made in order to raise the profile of NEUC.