PMMI Global Packaging Trends 2019 PELV

GLOBAL PACKAGING LANDSCAPE: GROWTH, TRENDS & INNOVATIONS
A custom report compiled by Euromonitor International for the Packaging Machinery Manufacturers Institute (PMMI) | July 2019
Australian Packaging & Processing Machinery Association (APPMA)

PO Box 18, Mooroolbark, VIC, Australia 3138
www.appma.com.au
Mark Dingley, Chairman, APPMA
PPMA Group of Associations

New Progress House, 34 Stafford Road, Wallington, Surrey, SM6 9AA,
United Kingdom
www.ppma.co.uk
David Harrison, COO
PMMI, The Association for Packaging and Processing Technologies

11911 Freedom Drive, Suite 600, Reston, Virginia 20190 USA
www.pmmi.org
Jorge Izquierdo, VP Market Development
Paula Feldman, Director Business Intelligence
UCIMA, Italian Packaging Machinery Manufacturers Association

Via Fossa Buracchione 84, 41126 Baggiovara, Modena Italy
www.ucima.it
Luca Baraldi, manager, Statistics and Economic Department, UCIMA
Symop, French Association for Manufacturing Technologies

45 rue Louis Blanc, 92400 Courbevoie
www.symop.com
Gilles Gaubert, Trade Groups & International Manager
INTRODUCTION 4-6
GLOBAL OVERVIEW 7-17
REGIONAL OVERVIEW 18-157
ASIA PACIFIC 18-31

AUSTRALASIA 32-45
CHINA 46-59
EASTERN EUROPE 60-73
LATIN AMERICA 74-87
MIDDLE EAST AND AFRICA 88-101
NORTH AMERICA 102-115
RUSSIA 116-129
SOUTH AFRICA 130-143
WESTERN EUROPE 144-157
KEY TAKEAWAYS 158-162
CONTACT 163
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW | KEY TAKEAWAYS | CONTACT
GLOBAL PACKAGING TRENDS: INTRODUCTION 5
Euromonitor International Network and Coverage
© Euromonitor International
GLOBAL PACKAGING TRENDS: INTRODUCTION 6
Presentation Background and Solution
Category Coverage Presentation Background and Euromonitor Solution

§ This presentation will explore key trends driving development and
Packaging
innovation in packaging, and will seek to identify hot spots for
§ Beauty and Personal Care packaging growth in all regions throughout the world.
§ Beverages
§ Dog and Cat Food § In building this report, Euromonitor leverages its internal Passport
§ Home Care database, which compiles data points and qualitative analysis in 80
§ Packaged Food countries, covering nearly 30 industries, including packaging.
§ Data used in this presentation includes only final consumer product

Regional Coverage
packaging. Excluded from this presentation is data regarding shipping
Asia Pacific packaging or other non-final consumer product packaging.
Australasia
China § All data presented in this presentation is retail unit volume in billions
of units, unless otherwise noted, and includes online purchases.
Eastern Europe
Latin America
Middle East & Africa
North America
Russia
South Africa
Western Europe
8
Key Trends
Smaller pack sizes, sustainability, and convenient to carry packs remain key
TOP TRENDS AFFECTING GLOBAL PACKAGING OTHER IMPORTANT REGIONAL TRENDS
Primary Secondary
Higher demand for
packaging suitable for on-
the-go consumption
Premiumization Branding tool
Portion control and ease

of portability drive smaller
pack sizes in food
packaging Emphasis on
Value-for-money
packs packaging labels
Sustainability and
recyclability emerge as
key themes of innovation
Re-fillable packs Rising disposable
incomes
9
Top Consumer Trends
Top consumer trends driving the packaging industry’s performance
The growing desire for convenience is seen across packaging industries as

consumers increasingly demand products that fit into their urban, hectic lifestyles.
Globally, consumers increasingly prefer pack types suitable for on-the-go
consumption, especially in categories such as packaged food and soft drinks.
As consumers become increasingly health conscious, they are opting for smaller
portions when looking for indulgence. They continue to value smaller pack sizes in
food packaging, especially for soft drinks and juices, due to concern over sugar
intake. In confectionery, smaller pack sizes supported on-the-go consumption
across regions.
Players have started introducing eco-friendly materials for green and sustainable
packaging across various categories. For instance, in China, Ecolean packaging, an
innovation in plastic pouches, is gaining popularity. It is lightweight, eco-friendly,
and has a convenient shape for portability. Similarly, recyclable PET is also gaining
momentum in North America on the back rising environmental concerns.
10
Total Packaging by Pack Type Overview
Convenience trend drives robust growth of flexible plastic and PET bottles
Busier consumer lifestyles across the globe have fueled the growth of convenience-orientated packaging such as flexible
plastic and PET bottles. They were the most sought after pack types across multiple categories (salty snacks, noodles,
confectionery) in 2018. These pack types, light in weight, are convenient to use even while on-the-go. Also, they have a
high degree of customizability and are cost effective from a manufacturing perspective.
Global Top 10 Pack Types, 2018 Global Volume Share of Top 10 Pack Types, 2018
Other
Flexible Plastic
Flexible
Aluminium/Plastic
PET Bottles
Metal Food Cans
Metal Beverage Cans
HDPE Bottles 14.3%
27.9% Glass Bottles
Brick Liquid Cartons 2.1%
2.2%
3.0% Thin Wall Plastic
Folding Cartons
4.5% 3,271 bn Containers
Thin Wall Plastic total units sold
Containers in 2018 Folding Cartons
5.7%
Glass Bottles
Brick Liquid Cartons
7.2% 16.5%
Metal Beverage Cans
8.2% HDPE Bottles
8.3%
PET Bottles
Metal Food Cans
Flexible Plastic
Flexible
0 200 400 600 800 1,000
Aluminium/Plastic
Total Volume, billion units
Other
2018 2023
11
Total Packaging by Category Overview
Bottled water, a daily essential, emerges as the leading category
Global Top Categories, 2018/23
Bottled water accounted for

the largest packaging
volume share globally in
120
2018 and is likely to lead
over 2018/23. PET bottles Bottled Water
Beer ranked second in terms of packaging in are the most preferred pack 300
100
2018 globally. Glass bottles remain the most type in this category, and the
popular pack type in the category due to heritage, development of recycled
Absolute Vol. Growth 2018/23, billion units
returnability, and premiumization, while metal PET bottles in developed

80 markets is expected to
cans are witnessing healthy growth on the back
of the rising trend of craft beer. further fuel the growth for
this pack type.
60
Beer
245 Drinking Milk Products
211
40
Carbonates
219 Sugar Confectionery
143
Yogurt and Sour Milk Products
20
175
Noodles
98
0
0% 1% 2% 3% 4% 5% 6% 7%
Sweet Biscuits
93
Juice
-20
102
Chocolate Confectionery
92
Forecast Volume CAGR 2018/23
Bubble Size: Market Size 2018, billion units

12
Top Pack Type - Category Combination
Plastic dominates in daily-use items; glass is king for alcoholic beverages
Top Categories by Total Volume, 2018 Top Categories by Absolute Volume Growth, Total Pack Type Absolute Volume
(bn units) 2018/23 (bn units) Growth, 2018/23 (bn units)
Sugar Confectionery 110.2 Sugar Confectionery 48.0

Flexible Plastic
+164.8
Salty Snacks 80.8 Salty Snacks 27.4
Noodles 77.8 Noodles 10.9

Sweet Biscuits 71.1 Drinking Milk Products 10.5 bn units
Yoghurt and Sour
Chocolate Confectionery 64.5 7.9
Milk Products
Bottled Water 260.8 Bottled Water 83.6

PET Bottles
+108.9
Carbonates 105.2 Carbonates 8.8
RTD Tea 41.8 RTD Tea 7.4
Juice 37.6
Yoghurt and Sour
Milk Products
2.0 bn units
Drinking Milk Products 10.3 Juice 1.7
Beer 131.9 Beer 3.5

Glass Bottles
+16.2
Carbonates 26.9 Bottled Water 2.6
Spirits 25.7 Spirits 2.1

Wine 21.4 Wine 2.0 bn units
Bottled Water 12.7 Carbonates 1.7
13
Packaging Volume by Region
The Asia Pacific and the Middle East & Africa emerge as next growth frontiers
China, 577
Asia Pacific, 828
Western Europe, 605
North America, 467
Australasia, 36
Eastern Europe, 115
South Africa, 28
Russia, 123
Middle East & Africa, 121
Latin America, 369
Absolute Forecast Volume Growth, 2018/23
Lowest to Highest
Pie Size: Market Size 2018, billion units
14
Total Packaging by Largest Pack Type at Regional Level
Bottled water grows across regions owing to consumer aversion to sugary drinks
Top Categories by Absolute Volume Growth in a Region, 2018/23
Asia Pacific Australasia Eastern Europe Russia

Bottled Water Bottled Water Bottled Water Bottled Water
+ 28.0 + 0.5 + 2.5 + 1.5

billion units billion units billion units billion units
Latin America North America China Middle East & Africa

Beer Bottled Water Yogurt and Sour Milk Bottled Water
Products
+ 7.3 + 14.3 + 23.4 + 6.6

billion units billion units billion units billion units
Western Europe South Africa

Bottled Water Carbonates
+ 10.9 + 1.8
billion units billion units
15
Total Packaging by Largest Category at Regional Level
Flexible plastic gains across regions due to its versatility, lightweight, and cost efficiency
Top Pack Types by Absolute Volume Growth, 2018/23
Asia Pacific Australasia Eastern Europe Russia
Latin America North America China Middle East & Africa
16
Regional Trends
Summary of Key Regional Trends
MIDDLE EAST SOUTH

ASIA PACIFIC AUSTRALASIA CHINA & AFRICA AFRICA
Premiumization The shift towards Health awareness Sustainability Challenging
and diversity in sustainable pack shapes packaging imprints seen in economic situations
pack sizes types trends developed markets impact the industry
§ Premiumization is § Rising demand from § Growing health § Advanced markets § Tough economic
occurring across consumers for consciousness has such as the United situations influenced
categories such as ecologically sound, led to an increased Arab Emirates and packaging trends as
confectionery and recyclable, and bio- interest in packaging Saudi Arabia are players sought to
beverages and will degradable pack materials and their witnessing a rise in keep costs down, and
likely continue in the types. impact on consumer the number of global consumers closely
forecast period. health and the brands offering monitored their
§ Consumers, who are environment. products in eco- budgets.
§ Introduction of becoming friendly packaging.
different packaging increasingly health § Consumers are § In light of these
formats to meet conscious, are opting increasingly paying § The region witnessed situations, plastic
diverse for small portions and attention to the the launch of bottled pouches in home
demographics’ needs value smaller pack nutrition panels on water in recyclable care gained
like small pack types sizes. food packs to PET bottles as an prominence as these
that are easy to open understand the attempt to drive the proved quite
for the aging nutritional value of sustainability affordable.
population. their products. initiatives.
17
Regional Trends
Summary of Key Regional Trends
EASTERN WESTERN NORTH LATIN

EUROPE EUROPE RUSSIA AMERICA AMERICA
Food packaging Convenience and Modern pack types Innovation revolves Flexible plastic
moves to smaller sustainability form thrive, traditional around portability remains the most
sized packs key themes ones lose share and recyclability popular pack type
§ The rise in impulse § Rapid urbanization, § More-modern § Maximum pack sizes § Flexible plastic's
consumption in busier lifestyles, and packaging types such imposed by air travel versatility supports
2018 saw a trend of smaller households as thin wall plastic protocols and rising its position as the
smaller and reduced drive the demand for containers and need for portable most used packaging
pack sizes in mini formats and folding cartons are pack types in daily life in the food industry
packaged food, single-serve pack replacing flexible contributed to the that offers the best
especially dairy and types. plastic packaging. rise of smaller pack growth opportunities
confectionery. sizes. until 2023.
§ Rising § Modern pack types
§ Stand-up pouches environmental also provided more § Introduction of § The smallest pack
gained popularity as concerns are opportunities to recyclable PET sizes, suitable for
categories such as prompting players to develop an appealing (rPET) on the back of impulse purchases
sauces, snacks, and develop new plant- pack design and other the sustainability and on-the-go
baby food used based plastic eye-catching trend was the consumption, will
resealable zip/press packaging. packaging elements. highlight in the drive flexible plastic’s
closures. region. strong growth.
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: ASIA PACIFIC | KEY TAKEAWAYS | CONTACT
19
Packaging industry strengthens on the back of changing demographics
Smaller pack sizes are on the rise owing to their portability
• Smaller pack sizes that offer the convenience of portability for quick on-the-go consumption
increased consumption of certain packaged food and beauty and personal care categories. Also,
shrinking households prefer smaller volume packs in an attempt to keep the freshness of the
contents intact, boosting further demand in the region.
Changing demographics influence packaging trends

• An aging population, rising number of single households, and millennials with fast-paced
lifestyles are influencing packaging trends in the region. For instance, aging consumers look for easy
to open, lighter, and small portions pack types while working consumers opt for products in easy to
consume on-the-go pack formats.
Premiumization in packaging gains momentum

• A strong premiumization trend is occurring in many areas of packaging and is likely to continue in
the forecast period. In categories such as confectionery, beauty and personal care, and alcoholic
drinks, manufacturers are resorting to eye-catching and innovative packaging to make their
products stand out in the shelf-space. For instance, in India, Clinique launched its ‘Smart Custom
SPF15 Moisturizer’ in a glass jar to give it a premium look in 2017.
Players emphasize health claims to appeal to health-conscious Asians

• Growing health-conscious consumer lifestyles have prompted manufacturers to utilize packaging
design and labels to convey nutritional information and health claims. As health-awareness among
consumers is anticipated to rise, it is critical for manufacturers to use packaging design and labels
strategically to appeal to health-conscious consumers and stand out on the shelves.
20
Packaging trends in the Asia Pacific revolve around new pack formats and premiumization
Volume Share of Top 10 Pack Types, 2018 - Asia Pacific
Flexible Plastic
Introduction of diverse pack formats form key trends
PET Bottles § Distinct demographic groups' needs resulted in the

introduction of different packaging formats in the Asia
11.2% Thin Wall Plastic Pacific.
1.6% Containers
3.8% Metal Beverage Cans § In markets such as Japan, India, and Indonesia, there is a
3.9% growing demand for convenient-to-carry pack types
828 bn
40.3% Glass Bottles
3.9% among time-pressed consumers, fostering the growth of
smaller-sized packaging. In Japan, an aging population
Flexible
4.6% total units sold
Aluminium/Plastic
that prefers easy to open, lighter, and smaller portioned
in 2018 packaging in redefining packaging trends.
5.2% Folding Cartons
6.0% Brick Liquid Cartons

Players use premiumization to stand out on the shelf
6.6%
12.8% Flexible Paper
§ Markets such as India, Singapore, and the Philippines saw
HDPE Bottles an increased focus on premium packaging across multiple
categories, including beauty and personal care and
Other beverages, over 2013/18.
§ In India, premium skincare brands such as Forest

Essentials and The Body Shop launched their products in
Total Packaging Market Size, 2013 662 bn units glass bottles to give a more sophisticated and premium look.
Alcoholic beverages did the same. For instance,
Total Packaging Market Size, 2023 1,066 bn units
champagne players in Singapore, such as Moët &
Forecast CAGR, 2018/23 5.2% Chandon, used colorful packaging designs to create a
perception of premium quality.
Absolute Forecast Growth, 2017/22 238 bn units
21
Rising health consciousness shapes packaging trends in the market
§ Health awareness and hygiene concerns encouraged Indians to shift to packaged dairy products such as milk, butter,
and cheese. Moreover, the working population relies heavily on packaged milk-based drinks, such as flavored milk and
yogurt and sour milk for on-the-go consumption to meet their daily nutrient requirements. This trend is fostering the
volume growth of packaging in the country.
§ Packaging in Thailand in beverages grew by a CAGR of 2.1% over 2013/18 owing to rising demand for smaller pack
sizes in beverages, especially soft drinks. Apparent portion downsizing and choices of healthier drinks in smaller
packaging remained popular trends in the country among rapidly growing numbers of time-constricted Thai consumers.
Volume Share Split by Categories, 2018 - Asia Pacific

100%
90%
80%
% Share of Total Packaging
70%
60% Dog and Cat Food Packaging

Home Care Packaging
50%
Packaging - Beauty and Personal Care
40% Beverages Packaging
Food Packaging
30%
20%
10%
0%
Hong Kong, India Indonesia Japan Malaysia Philippines Sing apore South Korea Taiwan Thailand Vietnam
China
22
Total Packaging by Sub-Category Overview
Flexible plastic packs dominate in salty snacks packaging
52 12%
Top 10 Categories by Absolute Volume Growth, 2018 - Asia Pacific
48
48
§ Salty snacks packaging is expected to witness a dynamic CAGR
44 9.9% of 9.4% in the Asia Pacific over 2018/23, owing to new product
development in the category aimed at meeting the requirement
40 9.4%
of evolving health-conscious consumers. Flexible plastic packs 9%
36 remained the most common packaging among mass brands

8.0% 8.1%
owing to its low cost. In contrast, more premium brands used
32 board tubs to better protect their product and convenience for
28 28 consumers.
% growth
28
bn units
6.1% 6.1% 6%
24
20 4.8%
20 4.5%
16 3.8%
11 3%
12 2.7%
8 7 7 6 6 5
0 0%
Sugar Bottled Water Drinking Milk Salty Snack s Yoghurt and Sour Noodl es RTD Tea Gum Cooking Coffee
Confectionery Products Milk Products Ingredients
Primary Axis Abs. Volume Growth (2018/23) FCAGR (2018/23) Secondary Axis
23
Pack Types by Sub-Category Overview
Flexible plastic leads the category as it’s well-suited for primary and secondary packaging
Sugar Confectionery
Top Pack Types in Sugar Confectionery, 2018 – Asia Pacific
Market Size, 2018 1.2 50,000

45,000
46,643 12%
mn tonnes 10%
1.5
40,000
35,000
Market Size, 2023 8%
30,000
% growth
mn tonnes
mn units
25,000 6%
Historic CAGR,
5.1%
20,000
4%
2013/18 15,000
10,000
2%
5.2%
5,000
Forecast CAGR, 530 152 95 63 171
0 0%
2018/23
ns
tic
tic
er
es
r
he
to
ap
as
as
Ot
uc
ar
l
l
P
0.3
/P
P
Po
le
g C
le
m
ib

tic
ib
iu
ex
di
ex
as
in
Absolute Growth,
l
Fl
Fl
Pl
Fo
um
l
A
le
2018/23
ib
mn tonnes
ex
Fl
§ The most common pack types for sugar

confectionery in 2018 was flexible plastic Flexible
Flexible Flexible Folding Plastic
due to the format’s efficacy at protecting Aluminium Other
Plastic Paper Cartons Pouches
/Plastic
products against the region’s hot and humid
climate. This pack type is expected to lead over Total Market Size,
70.8 2.5 2.2 0.4 0.4 2.6
2018 (bn units)
2018/23, as it is also commonly used as
secondary packaging for products that have
Total Market Size,
PET jars or folding cartons as their primary 2023 (bn units) 117.4 3.1 2.4 0.5 0.4 2.7
packaging.
24
Sleeker packaging designs thrive in the market, owing to their easy portability
Sugar Confectionery
Ricola Gum Fishermen Friend’s Mint

Volume Share of Sugar Confectionery Packaging, 2018 - Asia
Pacific
Other, 7%
Other, 10%
Gum, mints, and medicated confectionery are among the small impulse
products that consumers preferred to carry with them amidst their on-the-go
lifestyles. Prompted by this trend, manufacturers introduced these products 78.8 bn
total units sold in 2018
in sleeker designs with resealability features. For instance, Fisherman’s
Friend launched its product in Indonesia in 2018 with a zip/press closure for
easy resealability while preserving product freshness. Similarly, in Thailand, Flexible Plastic,
Ricola launched smaller pocket pack sizes in 2018 that are better suited to 90%
on-the-go lifestyles. Flexible Plastic,
93%
Inner circle: 2018 volume share

Outer circle: 2023 volume share
25
Rising demand for bottled water supports the dominance of PET bottles
Bottled Water
Top Pack Types in Bottled Water, 2018 – Asia Pacific
Market Size, 2018 35.8 30,000 12%
bn liters
23,862.6
55.6
25,000
8%
Market Size, 2023
20,000
bn liters
% growth
mn units
8.1%
15,000 4%
Historic CAGR,
2013/18
10,000
0%
Forecast CAGR,
2018/23 9.2% 5,000 3,700.2
316.3 111.0 17.7
19.8
0 -4%
PET Bottles Thin Wall Glass Bottles Metal Alum inium Other
Absolute Growth, Plastic Beverage /Plastic
2018/23 bn liters
Containers Cans Pouches
§ PET bottles, the traditional pack format for

bottled water, owned a prominent share PET
Thin Wall
Glass
Aluminiu Metal
(67.9%) in the category in 2018. Plastic m / Plastic Beverage Other
Bottles Bottles
§ The expected growth of 9.2% CAGR over Containers Pouches Cans
2018/23 is likely to be driven by the increased Total Market Size,
demand for bottled water at the expense of 2018 (bn units)
40.3 16.7 1.7 0.3 0.2 0.2
products with high levels of added sugar and
artificial ingredients. Total Market Size,
64.2 20.4 1.9 0.3 0.3 0.2
2023 (bn units)
26
Innovation revolves around premiumization and introduction of new pack types
Bottled Water
‘News Bottle’
Himalayan Sparkling Water
Volume Share of Bottled Water Packaging, 2018 - Asia Pacific
Other, 27%
News outlets like Mainichi Newspapers,

Himalayan Sparkling, the Other, 32%
introduced an innovative ‘news bottle’
59.3 bn
mineral water brand, introduced a
aimed at the Japanese bottled water
unique packaging innovation in
market in 2017. With declining sales of
2018 in India for its limited- total units sold in 2018
print newspapers in Japan, to get
edition ‘sound cap’ bottles. These
millennials to rediscover the value of print
are designed to play the sound of
newspapers, the newspaper brand
wind from the upper reaches of PET Bottles, 68%
decided to wrap one of Japan’s most
the Himalayas when you twist
popular mineral waters with the day’s
open the cap of the bottle and PET Bottles, 73%
news each day for an entire month.
provides consumers with an
overall elevated brand experience. Inner circle: 2018 volume share
27
Growing demand for drinking milk products likely to boost the share for flexible plastic
Drinking Milk Products
Top Pack Types in Drinking Milk Products, 2018 – Asia Pacific
Market Size, 2018 26.5 16,000 16%
mn tonnes 13,599
Market Size, 2023 39.1 12,000

12,020
12%
mn tonnes
% growth
mn units
5.0%
8,000 8%
Historic CAGR,
2013/18
4,000 4%
Forecast CAGR,
2018/23 8.0% 921
400 346 610
12.5
0 0%
Flexible Brick Liquid Glass Bottles HDPE Bottles Metal Other
Absolute Growth, Plastic Cartons Beverage
2018/23 mn tonnes
Cans
§ Flexible plastic, the traditional packaging

format for drinking milk products, is likely Brick Metal
Flexible Glass HDPE
to lead in the region over 2018/23 due to Liquid Beverage Other
Plastic Bottles Bottles
Cartons Cans
the expected dynamic growth of 8.0% of the
category over 2018/23, on the back of new Total Market Size,
2018 (bn units)
28.5 19.3 1.1 1.4 0.7 7.9
product development in line with local
tastes of consumers.
Total Market Size,
2023 (bn units) 42.1 31.4 2.0 1.8 1.1 8.5
28
Brands utilize packaging function to make their products stand out on the shelf
PCC Dairy from Philippines
Volume Share of Drinking Milk Products Packaging, 2018 - Asia

Drift glass product Pacific
Other, 52%
Flexible Plastic,
Other, 52% 48%
Drift glass packaging for drinking milk products is becoming
popular in the Asia Pacific, enhancing the growth of overall
glass bottles format. The plastic format is also gaining ground
in the region. Major manufacturers are developing new 58.9 bn
products that save on the overall cost.
Flexible Plastic,
48%

29
Country Overview by Pack Type and Category
Flexible plastic and PET bottles dominate packaging in leading Asian markets
Top Pack Types by Packaging Leading Categories by Packaging CAGR %
Volume, 2018 Volume, 2018 (2018/23)
Sugar Confectionery, Salty Snacks,
Flexible Plastic Drinking Milk Products
9.5
PET Bottles Bottled Water, Carbonates, Juice 14.0

Drinking Milk Products, Juice, Yogurt and Sour
Brick Liquid Cartons Milk Products
15.6
India § Premiumization trend in packaging was the key highlight of 2018 in India. High demand for premium look
and feel of products across multiple categories prompted brands to upgrade their quality of packaging.
RTD Tea, Yogurt and Sour Milk Products,

Pet Bottles Bottled Water
3.6
Metal Bottles RTD Tea, RTD Coffee, Wine 4.3

Wet Cat Food, Processed Seafood, Yogurt
Aluminum / Plastic Pouches and Sour Milk Products
4.5
Japan § The growth in the share of smaller packaging in Japan in 2018 can be attributed to its changing
demographics. Shrinking household sizes and rising aging population fueled a shift towards smaller pack
sizes. This trend is likely to continue over 2018/23.
PET Bottle Bottled Water, RTD Tea , RTD Coffee 5.8
Flexible Plastic Table Sauces, Salty Snacks, Noodles 2.1
Thin Wall Plastic Containers Bottled Water, RTD Tea, Juice 3.8
Indonesia § Plastic pouches have been increasing in popularity in food packaging in Indonesia. Plastic pouches are
expected to replace conventional packaging in time as they are more convenient and easier to use.
30
Competitive Landscape
Private labels and artisanal brands lead in packaged food in the Asia Pacific
Change in Change in Change in
Brand Brand Brand
Brand Name Share, Brand Name Share, Brand Name Share,
Share, 2018 Share, 2018 Share, 2018
2013/18 2013/18 2013/18
Generics 7.8% -2.0% Unilever Group 8.7% 0.6% Suntory Holdings Ltd 7.6% 0.8%
Beauty and Personal Care

Private Label 6.1% -0.8% Shiseido Co Ltd 6.3% 0.0% Asahi Group Holdings Ltd 7.6% -0.9%
Artisanal 3.5% 0.1% Kao Corp 5.8% -1.3% Coca-Cola Co, The 6.1% -0.5%
Packaged Food
Nestlé SA 1.9% 0.0% Procter & Gamble Co, The 5.2% -0.8% Kirin Holdings Co Ltd 5.5% -0.8%
Beverages
Meiji Holdings Co Ltd 1.7% -0.2% L'Oréal Groupe 4.0% -0.1% Diageo Plc 4.6% 3.2%
Yamazaki Baking Co Ltd 1.5% -0.2% AmorePacific Corp 3.7% -0.4% Thai Beverage PCL 3.4% 1.3%
Lotte Group 1.4% -0.3% LG Household & Health Care Ltd 3.3% 0.1% Pernod Ricard Groupe 3.1% 0.4%
1.1% 0.4%
Gujarat Co-operative Milk Marketing Federation Ltd Kosé Corp 2.9% 0.1% Anheuser-Busch InBev NV 2.9% 2.3%
1.0%
JA Group (Japan Agricultural Cooperatives) -0.5% Colgate-Palmolive Co 2.2% 0.0% San Miguel Corp 1.9% 0.5%
Nissin Foods Holdings Co Ltd 1.0% -0.1% Estée Lauder Cos Inc 1.9% 0.0% Sapporo Holdings Ltd 1.9% -0.2%
Change in Change in
Brand Brand
Brand Name Share, Brand Name Share,
Share, 2018 Share, 2018
2013/18 2013/18
The competitive landscape in the
Unilever Group 15.6% 2.1% Mars Inc 18.3% 3.7%
Asia Pacific is characterized by
Procter & Gamble Co, The 14.4% 1.7% Unicharm Corp 5.5% -0.1%
global players leading within their
Dog and Cat Food
Kao Corp 12.9% -0.3% Colgate-Palmolive Co 5.4% -0.8%

respective industries in 2018, except
Home Care
Lion Corp 6.0% -1.2% Nestlé SA 5.1% -0.6%

for packaged food. Within packaged
SC Johnson & Son Inc 5.0% -0.2% Charoen Pokphand Group 2.5% 0.9%
food, despite losing share, generic
RSPL Ltd 3.0% 3.0% Private Label 1.6% -0.2%
brands and private labels led in the
Reckitt Benckiser Group Plc (RB) 2.9% -0.3% Nisshin Seifun Group Inc 1.5% -0.3%
market in 2018.
Wings Corp 2.7% 0.7% Marukan Co Ltd 1.2% -0.2%
Kobayashi Pharmaceutical Co Ltd 2.3% -0.5% Inaba Pet Food Co Ltd 1.2% 0.5%
Earth Chemical Co Ltd 2.1% -0.5% Yamahisa Pet Co Ltd 1.2% -0.4%
Regional Summary
31
Asia Pacific
Boost in demand for smaller pack-sizes drives the growth of packaging in the region
Total Packaging, (2018) H CAGR % (2013/18) F CAGR % (2018/23)

bn units
828 4.6 5.2
+ 161.6
India accounted for the largest packaging volume in 2018 in Asia. A key theme in the
country’s packaging landscape was the introduction of different packaging sizes to meet
the needs of different-sized households and premiumization. Indian manufacturers
India
started focusing on innovative packaging to help drive interest in their products. Another
key trend was the growing demand for economic and convenient refill packs, prominent Absolute Volume Growth,
(2018/23) bn units
in categories such as dishwashing, home insecticides, and air care.
+ 118.6
Flexible plastic led among all the pack types in the region in 2018 thanks to its
Flexible
domination in growing categories such as salty snacks, sugar confectionery, sweet

Plastic
biscuits, noodles, and detergents. Flexible plastic is expected to continue its popularity
over 2018/23 as it is lighter than other packaging formats, uses less energy to transport,
and protects the contents from moisture and heat. Absolute Volume Growth,
(2018/23) bn units
+ 47.7
Demand for smaller pack sizes in sugar confectionery rose in 2018 in the Asia Pacific as
Confectionery
consumers preferred to carry these products with them amidst their fast-paced lifestyles.
Plastic pouches posted healthy volume sales growth in sugar confectionery in 2018. The
Sugar
fact that pouches used in confectionery packaging typically had zip/press closures made
them convenient for on-the-go consumption and snacking at work. Moreover, this format Absolute Volume Growth,
allowed people to consume small amounts at a time while keeping the remaining contents (2018/23) bn units
fresh.
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: AUSTRALASIA | KEY TAKEAWAYS | CONTACT
33
A pronounced shift in demand towards small and environment-friendly packaging
Glass packaging to grow on the back of premiumization trend
• The use of glass is rising in categories in which quality is an important driver of demand, including
confectionery, baby food, spreads and sauces, dressings, and alcoholic drinks.
• Glass packaging lends an air of premium quality to products and offers consumers a look at the
products contained within, thus, assisting them in their purchasing decisions.
Rising environmental concerns influence product packaging

• Consumers increasingly demand environmentally-friendly products and ecologically sound packing,
meaning packaging that is recyclable, biodegradable or comprises compostable packaging material.
• Refill packs such as plastic pouches, glass bottles, and collapsible thin PET bottles will become more
popular, possibly at the expense of HDPE bottles, as the latter is more harmful to the environment.
Growing health concerns drive smaller pack sizes

• Australian consumers, who are increasingly health-conscious and opt for smaller portions when
indulging, value smaller pack sizes, especially for soft drinks and juices as they are concerned with
their sugar intake.
• Larger pack sizes in beauty and personal care continued to benefit from their value proposition, with
consumers becoming more likely to compare sizes based on price per milliliter.
Wine packaged in metal beverage cans enters the mainstream

• The main appeal of wine in aluminum cans is the convenience that the pack type offers, especially
when consuming wine outside of the home on picnics or at outdoor events and festivals.
• Metal beverage cans also offer advantages such as the effective chilling of white and rosé wine and
remove the need to bring a corkscrew to uncork the bottle.
34
Affordability and environmental concerns are the main influences on packaging
Volume Share of Top 10 Pack Types, 2018 - Australasia
Flexible Plastic
Sustainability emerges as a driving force in packaging
Glass Bottles § Growing concerns over the impact of packaging waste on the
environment led to consumers moving towards products
15.1% Metal Beverage Cans packaged in recyclable, reusable, and reduced waste
20.3%
materials.
2.4% PET Bottles
§ In December 2017, the New South Wales government rolled
3.3%
out the Return and Earn scheme under which most empty
36 bn
Folding Cartons
4.3% 150 ml to 3-liter beverage containers were eligible for a
Thin Wall Plastic refund of AUD0.10 at approved collection points, including
4.8% total units sold 15.9% Containers
in 2018
PET, HDPE, glass, aluminum, steel, and liquid paperboard.
Metal Food Cans
7.1%
HDPE Bottles
7.5% 10.7% Flexible plastic and glass bottles dominate
8.6% Brick Liquid Cartons
§ Flexible plastic accounted for the highest share of
Plastic Pouches packaging in Australasia, posting a CAGR growth of 1.9% over
2013/18. Key drivers behind the rising demand for flexible
Other plastic are products with a relatively low level of protection
against breakage or spillage, and where there is a need for
affordability.
Total Packaging Market Size, 2013 33 bn units § Alcoholic and soft drinks mainly attribute to glass bottle’s
large share. Glass bottles and jars also retained their
Total Packaging Market Size, 2023 41 bn units
privileged position in sauces, dressing and condiments.
Forecast CAGR, 2018/23 2.3% Moreover, the Return and Earn scheme further benefitted
the demand for glass packaging in the region.
Absolute Forecast Growth, 2018/23 4 bn units
35
Rigid plastic packaging to grow on the back of rising demand for sun care and cosmetics
§ Food packaging remained the leading packaging category in Australasia, representing over 50% of the market in 2018.
Convenience is key to packaging in baby food, dairy, ready meals, and sauces, dressings and condiments. This led to
increased use of thin wall plastic containers and plastic pouches in the region.
§ Beauty and personal care packaging is projected to grow at a CAGR of 2.75% over 2018/23, in line with growth in the
beauty and personal care industry. Australia’s increasing population. which is not expected to wane, drives this growth.
Moreover, sun care, skin care, and color cosmetics are expected to register robust growth and will translate into growth in
rigid plastic packaging in the form of HDPE bottles, PET jars, squeezable plastic tubes, and specialty cosmetic containers.
Volume Share Split by Categories, 2018 - Australasia

100%
90%
80%
70%

Home Care Packaging
50%

Food Packaging
30%
20%
10%
0%
Australia New Zealand
36
The rise in health consciousness drives bottled water consumption amongst consumers
600 Top 10 Categories by Absolute Volume Growth, 2018/23 - Australasia 8%
520 7.3%
§ Bottled water total packaging is likely to post the 7%
500 highest CAGR of 7.3% over 2018/23 in the region. This
453 growth can be attributed to consumer preference for
6%
flavored bottled water in search of flavorsome
399 399
400 381 beverages, even as sugar-laden carbonates are avoided.
5.1% 5%
4.8%
% growth
bn units
4.2%
300 4%
3.4% 3.4% 3.5% 3.4%

205 199 3.0% 3%
200
132 131 127 2%

1.6%
100
1%
0 0%
Drinking Milk Bottled Water Salty Snack s Beer Yoghurt and Sour Chocolate Juice Cheese Ice Cream Wine
Products Milk Products Confectionery
37
Low price and single-serve sizes help PET bottles reign
Top Pack Types in Drinking Milk Products, 2018 – Australasia
Market Size, 2018 2.6 200

172
14%
mn tonnes 180
12%
3.0
160
10%
Market Size, 2023 140
124
118
mn tonnes 120
103 8%
% growth
mn units
100
1.8%
6%
Historic CAGR, 80
2013/18 60 4%
40
2%
Forecast CAGR,
2018/23 3.1% 20
0
6
0%
PET Bottles Brick Liquid Gable Top HDPE Bottles Other Plastic Other
-3
0.4
-20 -2%
Cartons Liquid Bottles
Absolute Growth, Cartons
2018/23 mn tonnes
§ Brick liquid cartons remained the dominant

packaging type for drinking milk products as it Brick Gable Top Other
HDPE
PET Bottles Liquid Liquid Plastic Other
is lightweight and easy to transport, and is Cartons Cartons
Bottles
Bottles
cheaper to produce than some other formats.
§ However, several manufacturers used PET Total Market Size,
0.2 0.6 0.4 0.9 0.0 0.0
2018 (bn units)
bottles to differentiate their products. PET
bottles are increasingly attractive as they are
Total Market Size,
collected and recycled at a much higher rate 2023 (bn units) 0.4 0.8 0.5 1.0 0.0 0.0
than alternate pack types.
38
Millennials’ awareness about health and environment drives milk in glass bottles
Volume Share of Drinking Milk Products Packaging, 2018 -

Australasia
PET Bottles, 14%
PET Bottles, 10%
In January 2018, The Complete

Dairy launched its High Protein Milk
in order to appeal to health- 2.3 bn
conscious millennials. The product total units sold in 2018
was packaged in PET bottles and

was available in 1L pack size.
Other, 90%
Whereas, brands like Schulz were
launched in glass bottles to project Other, 86%
a premium and ‘good for you’
image.
39
Low price and single-serve sizes help PET bottles reign
Bottled Water
Top Pack Types in Bottled Water, 2018 – Australasia

415
12%
bn liters 400
300 8%
bn liters
% growth
mn units
250
Historic CAGR,
2013/18 7.3% 200
150 4%
7.0%
100
Forecast CAGR,
2018/23 50 25
7 3 2 1
0.4
0 0%
PET Bottles Glass Bottles HDPE Bottles Metal Other Plastic Other
Absolute Growth, Beverage Bottles
2018/23 bn liters
Cans
§ PET bottles remained the dominant packaging

type for bottled water as it is lightweight and Metal Other
Glass HDPE
PET Bottles Beverage Plastic Other
easy to transport, easily recyclable, and cheaper Bottles Bottles
Cans Bottles
to produce than some other formats.
§ However, several manufacturers used glass Total Market Size,
0.9 0.1 0.0 0.0 0.0 0.0
2017 (bn units)
bottles to differentiate their products. For
example, Aqua Botanical Australian water uses
Total Market Size,
glass bottles to impress its premium 2022 (bn units) 1.4 0.1 0.0 0.0 0.0 0.0
positioning upon the consumer.
40
Well-being and premiumization enable water in glass bottles to prosper
Bottled Water
Volume Share of Bottled Water Packaging, 2018 - Australasia
Other, 11%
Other, 13%
In January 2019, Coca-Cola Amatil
launched Mount Franklin, a new
range of pure Australian spring
water for kids. The product was
1.1 bn
launched in 250 ml PET bottles
with a pop-top cap for convenience
on-the-go while brands like True PET Bottles, 87%
Water and AquaBotanical were
launched in glass bottles to project PET Bottles, 89%
a premium and ‘good for you’

image. Inner circle: 2018 volume share
41
Manufacturers choose folding cartons for a higher brand profile
Salty Snacks
Top Pack Types in Salty Snacks, 2018 – Australasia
Market Size, 2018 0.1 300 276 25%
mn tonnes 250 20%
0.2 200
% growth
mn units
150
mn tonnes 111
10%
100
Historic CAGR,
2013/18 5.3% 50
0
7 2 1 1
5%
0%
4.7%
r
c
c
ic
s
s
on
e
i
er
i
t
Forecast CAGR,
st
st
th
as
in
t
la
la
O
ar
l
ta
/P
P
/P
C
n
le
2018/23
m
er
ng
Co
ib
iu
ap
i
e
ex
ld
in
P
t
Fl
si
Fo
m
le
0.04
po
lu
ib
A
m
ex
Co
le
Absolute Growth,
Fl
ib
ex
Fl
2018/23 mn tonnes
Flexible Flexible
§ The packaging landscape of salty snacks is Flexible Folding Composite
Paper/ Aluminum/ Other
dominated by flexible plastic due to its cost- Plastic Cartons Containers
Plastic Plastic
effectiveness and versatility.
Total Market Size,
§ However, a thinner version of a product 1.3 0.1 0.1 0.0 0.0 0.0
2017 (bn units)
packaged in a smaller but higher impact
pack type, such as folding carton or a plastic Total Market Size,
pouch, is likely to be an effective way to 2022 (bn units) 1.6 0.2 0.1 0.0 0.0 0.0
premiumize a brand and support its growth.
42
Compostable packaging solutions gain popularity in Australia
Salty Snacks
Volume Share of Salty Snacks Packaging, 2018 - Australasia
Other, 15%
Other,
10%
PA Packaging is an Australia-based
company that provides a home-
compostable packaging solution. The
company also offers a stand-up pouch 1.4 bn
variant. They claim the packaging comes total units sold in 2018
with an inner metalized coating, making

these pouches suitable for packing coffee,
Flexible Plastic,
snacks, and products that require a 90%
longer shelf life. Flexible Plastic,
85%

43
Australia defines the packaging trends of the region
Volume, 2018 Volume, 2018 (2018/23)
Bottled Water, Drinking Milk Products,
PET Bottles Juice
4.3%
Salty Snacks, Chocolate Confectionery,
Flexible Plastic Packaged Bread
2.1%
Glass Bottles Beer, Wine, Cider/Perry 1.9%

Australia § Flexible plastic dominated confectionery and snacks packaging, making it easy for consumers to share the
products and carry them around. The shareability in plastic pouches and the ability to stand upright when
placed on a table will drive its growth. The latter minimizes the need to transfer the product to a plate or
bowl, making it convenient to consume.
Flexible Plastic Salty Snacks, Snack Bars, Sweet Biscuits 3.0%
Metal Beverage Cans Beer, Carbonates, Bottled Water 4.1%

Yogurt and Sour Milk Products, Ice Cream,
Thin Wall Plastic Containers 2.6%
New Other Dairy
§ Metal beverage cans is forecasted to have a positive outlook in New Zealand. As consumers continued to
Zealand acquire greater knowledge about the production of craft beer, their acceptance of aluminum cans continued
to grow. Additionally, 10-packs of metal beverage cans for flavored/mixed lager are expected to increase as
consumers look to moderate their drinking.
44
Major players invested in acquisitions and large portfolios in efforts to stay ahead
Brand Brand Brand
2013/18 2013/18 2013/18
Private Label 18.9% 1.9% L'Oréal Groupe 11.2% -0.4% Anheuser-Busch InBev NV 15.4% 12.2%

Artisanal 7.3% 0.3% Unilever Group 6.8% -1.5% Kirin Holdings Co Ltd 11.7% 0.0%
Mondelez International Inc 3.6% -0.7% Procter & Gamble Co, The 6.1% -4.5% Coca-Cola Co, The 5.1% -1.1%
Packaged Food
Wilmar International Ltd 3.2% 3.2% Colgate-Palmolive Co 5.4% -0.5% Diageo Plc 4.2% -0.8%
Beverages
Fonterra Cooperative Group Ltd 3.1% -0.2% Estée Lauder Cos Inc 5.0% 0.9% Suntory Holdings Ltd 4.0% 2.9%
Kirin Holdings Co Ltd 3.0% -1.2% Coty Inc 3.8% 1.4% Asahi Group Holdings Ltd 4.0% 0.3%
Campbell Soup Co 2.6% -0.4% Johnson & Johnson Inc 3.4% -0.4% Pernod Ricard Groupe 3.4% 0.0%
Mars Inc 2.6% -0.3% Revlon Inc 3.0% 1.1% Treasury Wine Estates Ltd 2.7% 0.6%
Lactalis, Groupe 2.5% 0.2% Natura&Co 2.9% 2.9% Accolade Wines Ltd 2.6% 0.4%
Unilever Group 2.3% -0.2% Beiersdorf AG 2.7% -0.1% Heineken NV 2.6% 0.1%
Change in Change in
Brand Brand
2013/18 2013/18
While private labels continued to
Reckitt Benckiser Group Plc (RB) 27.7% 0.5% Mars Inc 34.0% 2.7%
capture sales from branded products in
Unilever Group 10.1% -1.1% Nestlé SA 16.0% 1.3%
packaged food, large beverage players
Dog and Cat Food
Henkel AG & Co KGaA 8.7% 8.7% Private Label 8.2% -1.7%

sought to acquire craft breweries
Home Care
SC Johnson & Son Inc 8.6% 0.0% Real Pet Food Co, The 4.0% 4.0%
driven by the declining consumption of
Colgate-Palmolive Co 7.9% -9.0% Colgate-Palmolive Co 2.8% 0.4%
mainstream beer. Within beauty and
Private Label 7.8% 0.3% Ebos Group Ltd 2.4% 0.9%
personal care, international brands
PZ Cussons Plc 6.0% -0.3% Kraft Heinz Co 1.8% 1.8%
dominated the industry primarily due to
Nature's Organics Pty Ltd 3.7% 0.2% Boehringer Ingelheim GmbH 1.6% 1.6%
their large portfolios that enable them to
Pental Products Pty Ltd 3.4% -0.2% Bayer AG 1.6% 0.2% operate across several beauty and
Procter & Gamble Co, The 2.4% 0.2% New Hope Group Co Ltd 1.3% 1.3% personal care categories.
Regional Summary
45
Australasia
Returnables and small formats key to packaging in Australasia

bn units
36 1.7 2.3
+ 3.7
Australia
Australia, being the biggest market in the region, played a crucial role in influencing the
packaging trends. The country accounted for 85% of the total packaging sales in the region
in 2018. Moreover, Australia represents 84% of the total population in Australasia, large
enough to alter and shape the packaging landscape of the region. Absolute Volume Growth,
(2018/23) bn units
+ 0.9
Flexible plastic was the leading primary packaging type in Australasia, with unit volumes
overwhelmingly found in food, especially staples and snacks that do not require a cold chain
Flexible
Plastic
network. Beyond food, flexible plastic was used in tea, mainly as wrapping material around
tea bags. In home care, powder, and other detergents were common end applications. Small-
sized and single-serve products saw growth as consumers implemented portion-control in Absolute Volume Growth,
their diets. (2018/23) bn units
+ 0.4
Beer packaging is expected to grow robustly in line with the category growth in Australasia.
Glass was the most popular packaging type within beer. Heritage, returnability, and
Beer
premiumization will be key drivers of glass’s growth in beer in the coming years. However,
metal cans in beer are also picking up. Due to the growing popularity of craft beer and
premium beer, 330 ml pack sizes metal beverage cans record strong growth. Absolute Volume Growth,
(2018/23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: CHINA | KEY TAKEAWAYS | CONTACT
47
Busy lifestyles and healthy living trend drive demand for more convenient packaging
Health and wellness trend shapes the food packaging market in China
• Rising health consciousness among consumers continues to translate into substantial sales gain in the
packaged food industry. Consumers now have an increased interest in the material used for packaging
and its impact on their health and the environment. Further, consumers are scrutinizing labeling on
the pack to understand the nutritional information.
Convenience trend drives robust growth of PET bottles and flexible plastic
• The quickened life pace in China is driving robust growth of convenience-orientated packaging such
as PET bottles, flexible plastic, and collapsible metal tubes. Consumers are easily able to use PET
bottles and flexible plastics as they are lightweight with a wide opening. This is particularly evident in
beauty and personal care.
Environmentally-friendly dairy packaging is gaining popularity

• Players have started introducing eco-friendly materials for green and sustainable packaging in dairy.
Ecolean packaging, an innovation in plastic pouches, is gaining popularity in China. It is lightweight,
eco-friendly, and conveniently shaped for portability. Fresh milk and chilled drinking yogurt products
have adopted this packaging.
Emerging front-of-pack labels provide nutrition information for packaged food

• An increasing number of Chinese consumers pay attention to the nutrition panels on the back or side
of food packaging to learn about the nutritional value of the products. To make the nutrition
components stand out, manufacturers increasingly reveal the most prominent element on the front
pack of products, particularly for dairy products. For example, Dou Ben Dou, the newly launched soy
milk from Dali, revealed the protein content of 4 g/100 ml in gold and large font size on the front of
the pack of its pure soy milk product.
48
Convenience and cost considerations drive the overall packaging market in China
Volume Share of Top 10 Pack Types, 2018 - China
Flexible Plastic
China sees technological innovation in packaging
PET Bottles § Rising health awareness among consumers has influenced

companies to innovate packaging types. Health concerns
10.0% about traditional plastic-based packaging have led to
Glass Bottles
2.2% material innovations like paper-based trays in ready meals.
2.6% 26.4%
3.5%
§ Companies are using new technologies such as QR codes
577 bn
4.3% Metal Beverage Cans embedded on bottles that link to popular mobile games.
4.7% Consumers scan the codes to get a chance to win equipment
Shaped Liquid Cartons
total units sold and derivative products for the game.
6.9% in 2018 Thin Wall Plastic
Containers
8.4%
Need for convenience drives PET bottles growth
9.8% HDPE Bottles
§ Consumers who buy refills packaged in plastic pouches
Board Tubs have a price advantage, which results in flexible plastic
pouches having the highest share in China with a forecasted
Other CAGR of 1.5% over 2018/23. Plastic pouches were
introduced in the home care industry as refill packages for
products like liquid soap as they use less raw material than
the HDPE bottle.
§ PET bottles have seen robust growth in China as they are
convenient for on-the-go use. PET bottles are lightweight
Forecast CAGR, 2018/23 2.2% with a wide opening, making product consumption easier.
Moreover, PET bottles are gaining popularity as they can be
Absolute Forecast Growth, 2018/23 68 bn units easily recyclable at a lower cost.
49
Healthy living trend drives the demand for nutritional information on food pack labels
§ Food packaging accounts for more than 50% of the total packaging market in China, which witnessed a CAGR of 1.6% over
2013/18. Consumers prefer food packaging pack types that highlight nutrition panels as they are more aware and want to
scrutinize the ingredients of the food they are purchasing.
§ The convenient packaging trend that allows consumers to drink on-the-go is influencing beverages packing in China. They
want packaging that lets them consume while commuting, at work, or at the gym. Moreover, companies are aiming to
deliver a more interesting consumer experience via their packaging. For example, Nongfu Spring launched a bottled water
featuring a smartphone AR code that lets consumers take pictures with popular music stars.
Volume Share Split by Categories, 2018 - China

100%
90%
80%
70%

Home Care Packaging
50%

Food Packaging
30%
20%
10%
0%
China
50
Being considered safer than tap water stimulates bottled water sales
Top 10 Categories by Total Packaging, 2018 - China

25 9%
23
22
7.9%
7.4% 7.4%
20
§ Bottled water total packaging is likely to post a CAGR of 6.0% over 2018/23 in
the region. Bottled water is considered safer than tap water, contributing to its
6.0% 6%
growth. Reduction in unit price coupled with increased disposable income in
15 the region is expected to underpin the category’s growth over the forecast
period.
% growth
bn units
4.4%
10 3.6%
3.2%
3%
2.8%
5
5 1.8% 1.8%
4
3
2 2 2 2 1
0 0%
Yoghurt and Sour Bottled Water Noodl es Packaged Pastries Sweet Biscuits Meat Substitutes Sugar Packaged Bread Other Savoury Table Sauces
Milk Products Confectionery Snacks
51
Shaped liquid cartons the most preferred pack types for yogurt and sour milk products
Yogurt and Sour Milk
Top Pack Types in Yogurt and Sour Milk Products, 2018 – China
Market Size, 2018 9.5 12,000

10,141
40%
mn tonnes 10,000 8,936

35%
Market Size, 2023 13.9 8,000
5,593
30%
25%
mn tonnes 6,000
% growth
mn units
20%
14.5%
4,000
Historic CAGR, 15%
2013/18 2,000
340 10%
105
0
7.9%
5%
Forecast CAGR, Shaped Other Plastic Flexible PET Jars Board Tubs Other
-2,000 Liquid Bottles Plastic
2018/23 Cartons -1,754
0%
4.4
-4,000 -5%
Absolute Growth,
2018/23 mn tonnes
Shaped Other
§ Shaped liquid cartons are expected to remain Flexible
Liquid Plastic PET Jars Board Tubs Other
the dominant pack types in yogurt and sour Plastic
Cartons Bottles
milk in China over 2018/23. The novel pack
Total Market Size,
design options available in this pack type help 2018 (bn units)
18.6 10.0 2.9 0.1 0.0 22.9
players differentiate their products from the
competition on the shelf. Total Market Size,
2023 (bn units) 28.7 18.9 8.5 0.5 0.1 21.1
52
Players use innovative pack types to improve the sales of yogurt and sour milk
Yogurt and Sour Milk
Image 2
Volume Share of Yogurt and Sour Milk Products Packaging, 2018
- China
In partnership with Sidel, Yili was the first to bottle Shaped Liquid
Cartons, 37%
Ambrosial Greek Yogurt in PET for ambient distribution –
a product previously offered in cartons. Sidel and Yili
collaborated to fully qualify the PET barrier properties and
make sure which type of PET bottles would allow Yili’s
Shaped Liquid
yogurts to retain their taste and vitamin content. This is
particularly important as light, oxygen, and temperature 54.5 bn Cartons, 34%
easily affect this product's quality. All these considerations total units sold in 2018
led to the full barrier opaque packaging design on the PET
bottle. The product aims to appeal to busy and young
Chinese consumers. Other, 66%
Other, 63%

53
PET bottles dominate bottled water packaging owing to convenience and affordability
Bottled Water
Top Pack Types in Bottled Water, 2018 – China
Market Size, 2018 41.0 25,000

22,423
25%
bn liters
Market Size, 2023 54.8 20,000 20%
bn liters 15,000 15%
% growth
mn units
Historic CAGR,
2013/18 8.9% 10,000 10%
Forecast CAGR,
2018/23 6.0% 5,000
22 20 4 0
5%
13.9
0 0%
PET Bottles HDPE Bottles Metal Beverag e Glass Bottles Other
Absolute Growth, Cans
2018/23 bn liters
§ PET bottles dominate the bottled water

category owing to its lightweight, which makes Metal
PET Bottles HDPE Bottles Beverage Glass Bottles Other
it well-suited for on-the-go consumption. Cans
§ Consumer price-consciousness supports
demand for PET bottles as this pack type is Total Market Size,
66.5 0.3 0.2 0.0 -
2017 (bn units)
more affordable than common alternatives.
Total Market Size,
2022 (bn units) 89.0 0.3 0.2 0.0
54
Consumers in the bottled water category prefer flexible and lightweight pack types
Bottled Water
Volume Share of Bottled Water Packaging, 2018 - China
Other, 1%
Other, 1%
Platypus’ new and flexible water bottle

is gaining popularity in the Chinese
market. These lightweight water
bottles are highly flexible in design. The
SoftBottle easily flattens and rolls up 67.1 bn
compactly, saving space and narrows at
the middle, making it easy to hold.
These brands also have bottles that PET Bottles, 99%
have a dual-locking cap and a ‘designed
hand’ in the form of a clip, which can be PET Bottles, 99%
easily hooked on to a belt or climbing
harness.
55
Flexible plastic continues to lead in the noodles category owing to its cost-effectiveness
Noodles
Top 5 Pack Types in Noodles, 2018 – China
Market Size, 2018 7.0 4,500

3,916
30%
mn tonnes 4,000
8.5
25%
3,500
Market Size, 2023
3,000 20%
mn tonnes
% growth
mn units
2,500
1.1%
15%
Historic CAGR, 2,000
2013/18
1,500 10%
1,077
4.1%
1,000
Forecast CAGR, 5%
2018/23 500 327
69
1.6
0 0%
Flexible Plastic Board Tubs Folding Cartons Flexible Paper
Absolute Growth,
2018/23 mn tonnes
§ Flexible plastic continues to be the most

dominant packaging format in the noodles Flexible Plastic Board Tubs Folding Cartons Flexible Paper
category, mainly due to its availability in
variant sizes and cheaper cost.
§ Board tubes continue to do well due to its Total Market Size, 2018 (bn
units)
27.1 8.4 0.2 1.1
usage in instant noodles while folding
cartons has shown the highest growth due Total Market Size, 2023 (bn
to manufacturers moving to an eco-friendly units) 31.0 9.5 0.5 1.2
format.
56
Manufacturers prefer folding cartons due to their lightweight and portability
Noodles
Volume Share of Noodles Packaging, 2018 - China
Other, 26%
Flexible plastic continues to dominate noodles packaging owing to

Other, 26%
its sealing capability, portability, and lightweight. Recently, Master
Kong, the world’s largest noodles producer, launched a new
variant of its stewed beef noodles. The noodles and beef are
packaged separately, ensuring the product retains its freshness 36.7 bn
longer. total units sold in 2018
Flexible Plastic,
74%
Flexible Plastic,
74%

57
Brands shifting towards shaped liquid cartons to stand out among rival products

Volume, 2018 Volume, 2018 (2018/23)
Bottled Water, Carbonates, Table
PET Bottles Sauces 3.5%
Yogurt and Sour Milk Products, Noodles,
Flexible Plastic Packaged Pastries 1.5%
Yogurt and Sour Milk Products, Drinking
Shaped Liquid Cartons Milk Products, Juice 6.8%
China § Other plastic bottles are forecasted to witness the highest CAGR of 19.7% over 2018/23, as it helps the
manufacturer in projecting a premium image for its brands. For instance, Mengniu’s YoyiC LC37 used this
format to achieve differentiation from a large number of rivals packaged in PET bottles and HDPE bottles.
Similarly, shaped liquid cartons are gaining momentum through new and unique product shapes such as
cone-shaped cartons.
58
High fragmentation witnessed across most industries
Brand Brand Brand
2013/18 2013/18 2013/18
Artisanal 8.5% 2.2% Procter & Gamble Co, The 9.9% -3.5% Kweichow Moutai Co Ltd 5.4% 3.7%

6.1%
Inner Mongolia Yili Industrial Group Co Ltd 1.1% L'Oréal Groupe 9.2% 0.0% China Resources Holdings Co Ltd 4.2% 4.0%
China Mengniu Dairy Co Ltd 5.7% 0.9% Shiseido Co Ltd 3.4% 0.3% Anheuser-Busch InBev NV 3.9% 1.0%
Packaged Food
Nestlé SA 3.0% 0.0% Estée Lauder Cos Inc 3.2% 1.5% Tsingtao Brewery Co Ltd 3.3% -0.5%
Beverages
Wilmar International Ltd 3.0% -0.2% Unilever Group 2.8% -1.3% Sujiu Group 2.5% 0.1%
Ting Hsin International Group 2.1% -1.3% AmorePacific Corp 2.5% 1.3% Coca-Cola Co, The 2.3% -0.2%
COFCO* 1.4% 0.0% Shanghai Chicmax Cosmetics Co Ltd 2.5% 2.5% Luzhou Lao Jiao Co Ltd 2.1% 0.1%
Want Want Holdings Ltd 1.3% -0.6% Colgate-Palmolive Co 2.5% -0.4% 2.0%
Sichuan Yibin Wuliangye Distillery Co Ltd -1.3%
WH Group 1.3% 1.3% 2.4%

Shanghai Pehchaolin Daily Chemical Co Ltd 1.4% Anhui Gujing Group Co Ltd 1.7% 0.5%
Bright Food (Group) Co Ltd 1.2% -0.2% Jala (Group) Co Ltd 2.3% 0.8% 1.7%
Sichuan Jian Nan Chun (Group) Co Ltd 0.3%
China National Cereals, Oils & Foodstuffs Imp & Exp Corp (COFCO)*
Change in Change in
Brand Brand
2013/18 2013/18
17.4%
Guangzhou Liby Enterprise Group Co Ltd 1.5% Mars Inc 10.3% 2.0%
Nice Group 14.4% 0.8% Shanghai Bridge Petcare Co Ltd 4.3% 1.8% The competitive landscape in China was
highly fragmented across various
Dog and Cat Food
Unilever Group 7.7% -0.2% Rongxi Pet Food Co Ltd 1.4% 1.1%
industries in 2018. However, home care
Home Care
Procter & Gamble Co, The 6.7% 0.0% Huaxing Pet Food Co Ltd 1.3% 1.0%
SC Johnson & Son Inc 6.0% 1.4% Nestlé SA 1.3% -1.4% was the only industry that witnessed
Guangzhou Blue Moon Co Ltd 5.0% -1.0% Sunsun Group 1.1% 0.1% concentration. The top 5 players
Whealthfields Group Inc 3.7% 1.2% Xuzhou Suchong Pet Product Co Ltd 1.0% 1.0% accounted for 51.9% of the total market
Hutchison Whampoa Ltd 2.6% -0.1% Shanghai Enova Pet Products Co Ltd 1.0% 1.0% share in 2018 with steady growth over
Amway Corp 1.9% 0.0% Boehringer Ingelheim GmbH 0.8% 0.8%
2013/18.
1.4%
Zhongshan Lanju Daily Use Products Co Ltd -0.2% Yantai China Pet Foods Co Ltd 0.7% 0.4%
Regional Summary
59
China
In beer premium look and greater portability through metal packaging remains popular

bn units
577 1.6 2.2
+ 11.7
Flexible plastic are mostly popular in small confectionery. It is typically aluminum plastic
Flexible Plastic
pouches with zip/press closures that can be resealed to keep products fresh and clean after
initial opening. Such packaging also often has a hole that allows it to be hung easily in stores for
display. This type of packaging is so popular that sugar confectionery players, small, large, Absolute Volume Growth,
domestic or foreign, use it commonly in new products. (2018/23) bn units
Metal cans and bottles are expected to remain the dominant pack types in beer in China over
2018/23. The metallic luster and exclusive design of metal packaging give the products a more
premium look but conceal the color of the liquor itself, which may undermine purchasing among + 0.7
Beer
health-conscious consumers. Beer manufacturers have also chosen to use more metal packaging for
its lighter weight and better quality in terms of airtight seals, which satisfy the demands of fast- Absolute Volume Growth,
(2018/23) bn units
growing internet retailing in China with lower transportation costs and greater portability.
1
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: EASTERN EUROPE | KEY TAKEAWAYS | CONTACT
61
Lifestyle shifts driving demand for small, sustainable packaging
Sustainability awareness drives consumer packaging type preferences
• Consumers across Eastern Europe expect packaging to be sustainable. The packaging is made entirely
of a reusable resource (glass, metal) or appears sustainable (functional flexible plastic bag inside a
carton).
Where packaging is sustainable, it will remain so
• Products like beer and wine, traditionally packed in glass bottles, are forecasted to remain packed this
way. Consumers may need to be convinced to adopt products sold in plastic or metal bottles as glass is
already seen as sustainable.
The pursuit of healthy lifestyles is a major influence on packaging size

• Many consumers in Eastern Europe want to live a healthier lifestyle. Some of them use smaller pack
sizes as a way of limiting their intake and imposing portion control. Smaller pack sizes help
consumers moderate their indulgences, and also create more packaging opportunities in higher
quantity.
The largest categories for packaging are food and beverages
• Across Eastern Europe, the largest categories across packaging types are food and beverages. Home
care, dog and cat food, and beauty and personal care are all slivered segments with some relatively
small variation by country.
62
Sustainability and sizing are top trends in pack type distribution
Volume Share of Top 10 Pack Types, 2018 - Eastern Europe
Flexible Plastic Ease of use and portability help flexible plastic grow
PET Bottles
§ Convenience and sustainability led by resource-efficient,
versatile plastic drive packaging trends.
13.7% Glass Bottles
§ Glass packaging in glass serves consumers’ desire to avoid
2.2%
26.2%
Thin Wall Plastic
contributing to global plastic pollution in Eastern Europe.
2.3% Containers
§ Bag-in-box packaging, which mixes the benefits of plastic
115bn
2.9%
Metal Beverage Cans
2.9% with more appealing external packaging, is expected to grow
Folding Cartons
as it appeals to eco-conscious consumers.
in 2018
6.1% Flexible
16.1% Aluminium/Paper
8.9%
Brick Liquid Cartons PET bottles offer convenience and customizability
14.4% Flexible
§ Consumer preferences for convenience and portion control
Aluminium/Plastic during snacking and limiting sugar intake are driving
Metal Food Cans smaller pack sizes.
Other
§ Pack size reduction may be driving increased demand for
packaging quantities with packaging unit volume sales
growth outperforming food volume growth in confectionery,
Total Packaging Market Size, 2013 113bn units dairy, savory snacks, and baked goods.
Total Packaging Market Size, 2023 130bn units § Health is a key influencer of product and packaging
Forecast CAGR, 2018-23 2.4% development, with Eastern Europeans seeking to combine
ethical and sustainable packaging with sizes to moderate
Absolute Forecast Growth, 2018-23 15bn units consumption and maximize convenience.
63
Food and beverage dominate; growth expected in dog and cat food
§ As pet ownership continues to grow, strong repeat purchases of food drive consistency relative to non-food products. The
market is split fairly evenly between dog and cat food in terms of absolute growth by category across Eastern Europe.
§ In beauty and personal care, rigid plastic is the most used pack type. Flexible packaging and paper-based containers
(folding cartons, squeezable plastic tubes, HDPE bottles) are next. The least used are metal tins and bottles.
§ Home care packaging stands out in Ukraine, with developments focusing on making products conspicuous on shelves and
improving the customer experience through smaller sizes and more thoughtful designs such as bottles with attachments to
prevent lost caps, tablets, and capsule formats.
Volume Share Split by Categories, 2018 - Eastern Europe
100%
90%
80%
70%
Dog and Cat Food Packaging
60%
Home Care Packaging
50%
30% Food Packaging
20%
10%
0%
Bulg aria Czech Republic Hung ary Poland Romania Slovakia Ukraine
64
Total Packaging by Subcategory Overview
Bottled water continues to grow owing to low tap water quality
Top 10 Categories by Total Packaging, 2018 - Eastern Europe
3,000 6%
Bottled water has enjoyed high consumer

2,500 2,453 demand with its share reaching 45% of total
soft drinks volume. Rising income levels and
4.6%
strong consumer dissatisfaction with tap
water quality is driving strong growth of
2,000
bottled water.
3.6%
% growth
mn units
3.2%
1,500 3%
2.6% 2.6%
1,114
2.2% 2.2%
1,000
754 1.7%
1.4% 596 1.4%
548
487 480 480 446 445
500
0 0%
Bottled Water Beer Carbonates Other Dairy Juice Chocolate Processed Meat Yoghurt and Sour Sweet Biscuits Ice Cream
Confectionery Milk Products
65
Pack Types by Subcategory Overview
Traditional plastic still reigns, but metal and glass are gaining popularity
Bottled Water
Top Pack Types in Bottled Water, 2018 – Eastern Europe
Market Size, 2018 8.6 2,500

2,191
14%
bn liters
12%
Market Size, 2023 10.3 2,000

10%
bn liters 1,500
% growth
8%
mn units
Historic CAGR,
2013-18 3.6% 1,000
6%
4%
Forecast CAGR,
2018-23 3.9% 500
261
0 0
2%
2.2
0 0%
PET Bottles Glass Bottles Other Plastic Metal Beverag e
Absolute Growth, Bottles Cans
2018-23 bn liters
§ Bottled water remains the largest category and

has higher projected growth than other Other Plastic Metal Beverage
PET Bottles Glass Bottles
beverage categories. Bottles Cans
§ PET bottles still dominate bottled water, but
ethical living concerns are promoting growth in Total Market Size, 2018 (bn
8.4 1.2 0.0 0.0
units)
glass and metal over plastics.
Total Market Size, 2023 (bn
units) 10.6 1.5 0.0 0.0
66
Volume share expected to remain steady
Bottled Water
Volume Share of Bottled Water Packaging, 2018 - Eastern

Europe
Other, 12%
In 2018, Poland represented 43% Other, 13%

of retail/off-trade unit volume,
with 1001-2000 ml being the
most popular pack size but small
and handy 330-500 ml bottles 9.7 bn
likely to show better demand in
future.
Image 3 Bulk water is slowly claiming PET Bottles, 87%
higher market share due to the
convenience of use and delivery. PET Bottles, 88%
New opportunities for bottled

water exist with children as an
emerging consumer group. Outer circle: 2023 volume share
67
Glass bottles hold the commanding lead among pack types
Beer
Top Pack Types in Beer, 2018 – Eastern Europe
Market Size, 2018 8.7 1,000

868
40%
bn liters 900
35%
700
30%
bn liters 600
25%
% growth
mn units
-1.0%
500 20%
Historic CAGR,
2013-18 400
15%
300
10%
Forecast CAGR,
2018-23 1.3% 200
100
123 112
8 2
5%
0.6
0 0%
Glass Bottles Metal Beverag e PET Bottles Kegs Other Plastic
Absolute Growth, Cans Bottles
2018-23 bn liters
§ Glass bottles are by far the largest pack type. Metal

Other Plastic
Despite some loss in market size during the Glass Bottles PET Bottles Beverage Kegs
Bottles
review period (2013-2018), glass bottles are Cans
expected to grow slightly over the forecast Total Market Size,
period (2018-2023) as glass resonates with 2018 (bn units) 10.1 4.6 1.3 0.0 0.0
the overall trend to promote sustainability
over the use of plastic. Total Market Size,
2023 (bn units) 11.0 4.7 1.4 0.0 0.0
68
Brand fragmentation defines the beer subcategory
Beer
Volume Share of Beer Packaging, 2018 - Eastern Europe
Other, 36%
Other, 37%
Brand share is very fragmented in
Eastern Europe.
Name brands claim 81% of the market.
Baltika (Carlsberg A/S) is the largest 16.1 bn
specified brand with 5.7% of total total units sold in 2018
volume in 2018, and Carlsberg A/S has

the largest market share by company. Glass Bottles,
63%
Glass bottles represent the influence of Glass Bottles,
premiumization with its heaviness and 64%
traditional feel imparting a more
luxurious quality to the contents.
69
Pack type trends in carbonates holding steady in carbonates
Carbonates
Top Pack Types in Carbonates, 2018 – Eastern Europe
Market Size, 2018 6.0 600 14%
bn liters 488 12%
6.2
500

400
bn liters
% growth
8%
mn units
0.0%
Historic CAGR, 300
227 6%
2013-18
200
4%
Forecast CAGR,
2018-23 0.5% 100
34
5
2%
0.2
0 0%
Metal Beverag e PET Bottles Glass Bottles Metal Bottles Metal Food
Absolute Growth, Cans Cans
2018-23 bn liters
§ PET bottles, metal beverage cans, and glass Metal

Metal Food
PET Bottles Beverage Glass Bottles Metal Bottles
bottles are expected to remain the main Cans
Cans
pack types during the forecast period.
§ The 0% CAGR growth over 2013-18 is due to Total Market Size,
2018 (bn units) 4.4 1.2 0.9 0.0 0.0
consumers becoming more health-
conscious, driving consumption of drinks
with less sugar. Some growth, though, is Total Market Size,
2023 (bn units) 4.6 1.7 1.0 0.0 0.0
expected through 2023 despite this trend.
70
PET bottles leading, but sustainability and health preferences influence choices
Carbonates
Volume Share of Carbonates Packaging, 2018 - Eastern Europe
Metal Beverage
Cans, 23%
Metal Beverage
Cans, 18%
Usage of PET Bottles has decreased since
2018 and will continue to be steady
through 2023.
In response to the rising awareness of
6.5 bn
the sustainability issues of PET bottles,
manufacturers are using other pack types
for carbonates. The variety of packaging Other, 82%
materials may also help brands
distinguish sugary drinks on the market Other, 77%
from products that consumers will
perceive as a healthier substitute.
71
Bottled water links packaging across the region
Top Pack Types by Packaging Leading Categories by Packaging CAGR % (2018-
Volume, 2018 Volume, 2018 23)
Flexible Plastic Salty Snacks, Ice Cream, Processed Meat 2.3
PET Bottles Bottled Water, Drinking Milk Products, Juice 3.4
Other Dairy, Cheese, Yogurt and Sour Milk
Thin Wall Plastic Containers Products
3.0
Poland § Poland, a large flexible plastic market, will see notable growth in 2018-2023. As with Ukraine and Romania,
the use of glass bottles will continue for beer, wine, and spirits, with some crossover with water.
Chocolate Confectionery, Sweet Biscuits,

Flexible Plastic Sugar Confectionery
2.4
PET Bottles Bottled Water, Drinking Milk Products, Beer 2.7
Glass Bottles Beer, Wine, Bottled Water 3.4
Ukraine § Like in Poland, flexible plastic is the main packaging choice in Ukraine, especially in confectionery. PET
bottles are expected to continue to lead over glass bottles through 2023, owing to its convenience.
Bottled Water, Juice, Yogurt and Sour

PET Bottles Milk Products
4.8
Processed Meat, Sweet Biscuits, Packaged
Flexible Plastic Bread
2.2
Glass Bottles Beer, Bottled Water, Juice 3.6

Romania § The Romanian market is expected to see growth in PET bottles for bottled water, carbonates, and juice.
Despite this trend, the usage of glass bottles for bottled water is rising and remains the primary choice for
beer and wine.
72
International brands lead each industry in Eastern Europe
Brand Brand Brand
2013/18 2013/18 2013/18
Private Label 14.7% 1.4% L'Oréal Groupe 10.6% 0.7% Asahi Group Holdings Ltd 10.3% 10.3%

Artisanal 12.3% -1.2% Coty Inc 6.8% 2.2% Heineken NV 7.7% -0.2%
Mondelez International Inc 2.9% -0.1% Procter & Gamble Co, The 6.7% -3.8% Private Label 4.4% -0.1%
Packaged Food
Nestlé SA 2.6% -0.5% Avon Products Inc 6.3% -0.7% Carlsberg A/S 4.4% 0.5%
Beverages
Danone, Groupe 1.9% -0.4% Beiersdorf AG 5.8% -0.1% Coca-Cola Co, The 4.4% 0.3%
Unilever Group 1.6% -1.1% Private Label 5.8% 0.7% Russian Standard Corp 2.8% 1.0%
Mars Inc 1.5% 0.0% Henkel AG & Co KGaA 5.0% -0.3% Stock Spirits Group 2.6% -0.6%
Lactalis, Groupe 1.5% 0.6% Unilever Group 5.0% -0.3% Molson Coors Brewing Co 2.3% -0.2%
Ferrero & related parties 1.4% 0.4% Colgate-Palmolive Co 3.7% -0.2% Pernod Ricard Groupe 2.1% 0.2%
SM Mlekpol 1.1% 0.0% Oriflame Cosmetics SA 2.5% -0.9% Jacobs Douwe Egberts 2.0% 2.0%
Change in Change in
Brand Name
Brand
Share, Brand Name
Brand
Share, The competitive landscape in
2013/18 2013/18 Eastern Europe is characterized by
Procter & Gamble Co, The 22.0% -0.8% Mars Inc 24.6% 0.1% global players leading within their
Henkel AG & Co KGaA 20.6% 1.1% Private Label 19.9% 1.2% respective industries in 2018, except
for packaged food. Within packaged
Dog and Cat Food
Unilever Group 8.7% 0.7% Nestlé SA 15.5% -0.4%
food, private labels led the market

Home Care
Private Label 8.5% 1.9% Cinven Group 2.1% 2.1%
Reckitt Benckiser Group Plc (RB) 7.4% -0.7% Enzym ZAO 2.0% 1.5% owing to well-established logistics in
SC Johnson & Son Inc 6.1% -0.5% Vafo Holding as 1.7% 1.7% most regions. However, upcoming
Colgate-Palmolive Co 1.5% -0.3% Colgate-Palmolive Co 1.6% 0.0% changes in legislation requiring
Grupa Inco SA 1.5% 0.1% Trixie Heimtierbedarf GmbH & Co KG1.3% -0.1% packaged food to be in line with EU
Ficosota Syntez OOD 1.3% 0.1% Spectrum Brands Holdings Inc 0.9% 0.6% standards are expected to benefit
Amway Corp 1.1% -0.3% Vitakraft Pet Care GmbH & Co KG 0.8% 0.8% global players.
Regional Summary
73
Eastern Europe
Convenience and classic packaging define Eastern European preferences
Total Packaging (2018) H CAGR % (2013-18) F CAGR % (2018-23)

bn units
115 0.4 2.4
Poland is expected to have the largest absolute volume growth, with bottled water, juice, and
+ 5.6
Poland
energy drinks forecast to grow. Eastern European millennials have an appetite for premium
beverages and Poland remains a strong performer in the beer, wine, and spirits market.
Absolute Volume Growth,
(2018-23) bn units
+ 3.0
Flexible
Flexible plastic is popular for a variety of categories as it can hold products with a variety of
Plastic
shapes and performs well for products that do not require a high degree of protection and
where packaging cost is a consideration.
(2018-23) bn units
Eastern Europe is a popular beer market and is expected to see some absolute volume
growth in 2018-2023. Packaging will remain mainly in glass bottles, although a highly
+ 1.1
Beer
fragmented market may mean that brands with a small share can create differentiation through
varied packaging types. Absolute Volume Growth,
(2018-23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: LATIN AMERICA | KEY TAKEAWAYS | CONTACT
75
Plastics fare best - flexibles and PET to lead growth
Packaging used as a tool to communicate the brand’s values
• Brands are using packaging designs and labels to highlight their values and better connect with
consumers.
• In 2017, Cia Brasileira de Bebidas launched metal beverage cans in different skin tones, emphasizing
that people are the same inside despite being different on the outside. They also launched a metal can
featuring the colors of the gay pride parade to emphasize its support for the movement.
Search for convenience and value drives packaging polarization

• Two distinct trends are evident in terms of size in the Latin American market. One is a shift towards
smaller pack sizes (less than 100-501 ml), largely driven by a desire for convenience,
experimentation, shrinking household sizes, and accelerating consumer lifestyles.
• The other trend is a sharp rise in demand for very large pack sizes, driven in part by a search for
value.
Single-use plastic growth in soft drinks threatens returnable beverage bottles

• For the last decade, non-alcoholic drinks in LATAM have primarily been sold in a returnable packaging
format. The primary driver is mostly economics as most consumers prefer to pay for the product, not
the packaging material.
• However, consumer sentiments are shifting towards a preference for convenience, and multipacks are
increasingly a sought after pack type, particularly in children’s sizes. As a result, multipacks of thin
wall plastic containers and liquid cartons in small sizes are expected to do well in the future.
Metal boosts in energy drinks and beer
• While metal beverage cans already have a strong presence in the carbonates market, the growing
popularity of energy drinks in Latin America has further boosted its demand in the 101-300 ml band.
• Sales of multipack metal beer cans are exhibiting strong growth in Brazil and Mexico. In Brazil, 12-
packs and 18-packs dominate the multipack beer market, while the 6-pack is dominant in Mexico.
76
Glass loses ground to plastics in Latin America
New packaging technologies to reinforce brands’
Volume Share of Top 10 Pack Types, 2018 - Latin America
health attributes
Flexible Plastic § New packaging technologies are emerging and
consolidating to reinforce brands' health attributes as with
PET Bottles
modified atmosphere packaging (MAP) as consumers value
13.1% Glass Bottles the least processed products and seek greater transparency
from brands regarding ingredients
2.4% 27.1%
Metal Beverage Cans
3.0%
§ Atelie do Sabor seals ready-to-eat salads, wraps, and
sandwiches using this technology. It is positioned as a
369 bn
Containers premium solution with convenience and health claims
4.9% Brick Liquid Cartons similar to the gluten-free bread launched by the Jasmine
total units sold
5.4% in 2018
brand, which also uses MAP technology.
Folding Cartons
5.6% 16.1%
HDPE Bottles
7.9%
PET and flexible plastic lead due to its versatility
9.9% Flexible
Aluminium/Plastic § PET reinforced its leadership in beverage packaging in the
Metal Food Cans Latin American markets. PET’s versatility is attractive to
both manufacturers and consumers. Manufacturers prefer
Other PET bottles because of their lightness, high shatter-
resistance, recyclability, and inexpensiveness, as it helps
reduce production costs. Consumers choose PET bottles
because they are resealable and easily portable.
§ Flexible plastic remains the most versatile packaging
format with its usage encompassing salty snacks to laundry
Forecast CAGR, 2018/23 2.4% detergents. Besides being easier to use, such packaging
allows consumers to optimize consumption, as it enables
Absolute Forecast Growth, 2018/23 47 bn units users to utilize almost 100% of the content.
77
Multipacks to offer complementary/full experience products in home care
§ Packaged food packaging is contingent upon the relative convenience of consumption. Many consumers are increasingly
on-the-go and continue to show a preference for more conveniently prepared foods, even at higher unit prices. In most
categories, this usually involved a preference for plastic packaging over metal cans.
§ As consumers look for attractive unit prices, multipacks have emerged to become a key strategy in home care. Players are
offering their products in multipacks, including complementary products such as liquid detergents and multi-purpose
cleaners, or those positioned as “full experience” products, meaning the original product packaging with a trigger closure
and another refill option in stand-up pouches.
Volume Share Split by Categories, 2018 - Latin America

100%
90%
80%
70%

Home Care Packaging
50%

Food Packaging
30%
20%
10%
0%
Argentina Brazil Chile Colombia Mexico Peru Venezuela
78
Consumer need for energy on-the-go drives sales for sports and energy drinks packaging
8 6%
Top 10 Categories by Absolute Volume Growth, 2018/23 - Latin America
7
7 § Cooking ingredients packaging is expected to post the fastest

volume growth in the future. Most cooking ingredients come 5.1% 5%
6
in plastic pouches, particularly pasta sauces in stand-up
6
pouches. Albeit small, cooking ingredients packaged in glass
4.3%
jars has a premium image among consumers. 4%
5
3.7% 3.7%
% growth
bn units
3.2% 3.1%
4 3%
3 2.7%
2.5%
3
3
2%
2
1.8%
2
2
1.3%
1
1 1 1 1%
1
0 0%
Beer Bottled Water Carbonates Yoghurt and Sour Juice Salty Snack s Drinking Milk Cheese Cooking Chocolate
Milk Products Products Ingredients Confectionery
79
Growth of metal beverage cans due to the rise in demand for single-serve pack sizes
Beer
Top Pack Types in Beer, 2018 – Latin America
Market Size, 2018 17.4 6,000

5,301
14%
bn liters 12%
20.2
5,000

4,000
bn liters
% growth
8%
mn units
1.3%
3,000
Historic CAGR,
6%
2013/18 2,050
2,000
4%
Forecast CAGR,
2018/23 3.1% 1,000
4 0
2%
2.8
0 0%
Metal Beverag e Glass Bottles PET Bottles Kegs
Absolute Growth, Cans
2018/23 bn liters
§ LATAM’s beer industry is highly concentrated

around returnable family-sized glass bottles. Metal
Glass Bottles PET Bottles Kegs
Moreover, eco-friendly glass weights are Beverage Cans
expected to gain ground in the future. Total Market Size, 2018
21.8 21.5 0.0 0.0
§ Metal beverage cans also caught pace as it (bn units)
enabled brewers to stand out on the shelves of Total Market Size, 2023
27.1 23.5 0.0 0.0
retailing outlets. At the same time, it also (bn units)
answered the need for single-serve pack sizes.
80
Beer in metal kegs and large PET continues to benefit from the craft beer boom
Beer
Volume Share of Beer Packaging, 2018 - Latin America
Other, 46%
Metal Beverage
Following the premiumization trend Cans, 50%
and the boom in craft beer, domestic
mid-priced and economy lager
suffered a consumption decrease. As
a result, beer from domestic
43.3 bn
producers sold in metal kegs through
multi-brand beer bars registered
explosive growth. Heineken sold Other, 50%
metal kegs of 20, 30, and 50 liters. Metal Beverage
Kunstmann craft beer launched Cans, 54%
disposable 30l PET barrels named
"bag in ball" in PET cubes with an
aluminum bag in the inside to hold Inner circle: 2018 volume share
the beer.
81
The health and wellness trend bodes well for bottled water packaging
Bottled Water
Top Pack Types in Bottled Water, 2018 – Latin America
Market Size, 2018 19.9 6,000

5,221
10%
bn liters 9%
24.0
5,000
8%
4,000
bn liters 6%
% growth
mn units
4.2%
3,000 5%
Historic CAGR,
2013/18 4%
2,000
3%
Forecast CAGR,
2018/23 3.8% 1,000
346
155 76 40 26
2%
1%
4.1
0 0%
PET Bottles Glass Bottles Thin Wall Other Plastic Plastic Other
Absolute Growth, Plastic Bottles Pouches
2018/23 bn liters
Containers
§ PET’s biggest end-user is bottled water, which

continues to see growth primarily due to the Glass
Thin Wall Other
Plastic
strong uptake of bottled water in LATAM as a PET Bottles Plastic Plastic Other
Bottles Pouches
Container Bottles
result of health awareness. Packs sized up to
500 ml were the most attractive options. Total Market Size,
2018 (bn units) 20.6 1.0 1.9 0.5 0.8 0.0
§ Thin wall plastic containers also saw growth
as the cup-style format lends itself well to Total Market Size,
impulse purchasing through traditional stores 2023 (bn units) 25.8 1.4 2.0 0.6 0.8 0.1
and street markets.
82
Shrinking household sizes and urbanization drive the growth of multipacks
Bottled Water
Volume Share of Bottled Water Packaging, 2018 - Latin America
Other, 16%
The offer of liquid carton multi-packs Other, 17%

was increasingly observed at
supermarkets and hypermarkets,
driven by urbanization and smaller
households. This was especially visible
24.8 bn
in flavored water that targeted children
as a replacement for juice drinks. For
instance, Vivo Agua (Empresas Carozzi) PET Bottles, 83%
in Chile and Boxed Water is Better in
PET Bottles, 84%
Mexico were seen offering multi-packs
of water.

83
The sugar tax and affordability drive growth in PET bottles
Carbonates
Top Pack Types in Carbonates, 2018 – Latin America
Market Size, 2018 34.3 1,800

1,646
4%
bn liters 1,600
3%
Market Size, 2023 35.6 1,400
1,200
3%
bn liters
% growth
943 2%
mn units
1,000
-2.7%
808
Historic CAGR, 800 2%
2013/18
600
1%
0.8%
400
Forecast CAGR,
1%
2018/23 200
1.4
0 0%
PET Bottles Metal Beverag e Cans Glass Bottles
Absolute Growth,
2018/23 bn liters
§ PET bottles was the preferred packaging PET Bottles

Metal Beverage
Glass Bottles
type in carbonates as most of these bottles Cans
were returnable, and consumers chose to Total Market Size, 2018
limit their sugar intake. (bn units) 23.9 5.4 7.7
§ Besides PET, metal beverage cans of 237 ml
Total Market Size, 2023
or 355 ml were most commonly available in (bn units) 25.6 6.4 8.5
the region. These cans mostly targeted
premium consumers.
84
Players invest in family-sized returnables to compete with local economy brands
Carbonates
Volume Share of Carbonates Packaging, 2018 - Latin America
Other, 37%
Other, 35%
Multinationals are implementing an
aggressive price strategy with strong
investment in coolers and family
returnable bottles to compete with 37.0 bn
regional economy brands in the interior total units sold in 2018
of the country, where price is paramount.

For instance, Coca-Cola and Sprite
PET Bottles, 65%
launched 1-,1.25, and 1.5- liter glass
bottles. Similarly, Pepsi and 7-Up in PET Bottles, 63%
“Reco” returnable packs presented in 2-
and 2.5-liter PET bottles.
85
Regional leaders stand out for specific pack type growth
Volume, 2018 Volume, 2018 (2018/23)
Flexible Plastic Ice Cream, Salty Snacks, Savory Biscuits 1.6%

Bottled Water, Carbonates, Drinking Milk
PET Bottles Products
2.6%
Metal Beverage Cans Beer, Carbonates, Bottled Water 3.5%

Brazil § Metal beverage cans remained an important packaging type in Brazil, with its usage mostly prominent in
beverages. Metal beverage cans reduce distribution costs as they are easier to transport and less breakable
than glass bottles. In 2016, Brazil remained in the leading position, globally, for metal beverage can
recycling.
Bottled Water, Juice, Multi-purpose
PET Bottles Cleaners
2.6%
Glass Bottles Beer, Juice, Carbonates 3.6%
Flexible Plastic Salty Snacks, Pasta, Sugar Confectionery 2.1%

Mexico § Glass bottles in Mexico is expected to register a CAGR of 3.6% over 2018/23 with growth stemming from
beverages. In 2017, beer, the single largest alcoholic drink in terms of packaging volume, led in the share of
returnable bottles sold with 55% of all glass-bottled beer being returnable. Price-sensitive consumers have
mainly fueled the movement towards returnable bottles.
86
Private labels use similar designs as leading brands for premium associations
Brand Brand Brand
2013/18 2013/18 2013/18
Artisanal 21.0% -0.2% Unilever Group 11.4% 1.0% Anheuser-Busch InBev NV 26.0% 6.1%

Nestlé SA 5.3% -1.0% Natura&Co 8.9% 8.9% Coca-Cola Co, The 13.3% -2.0%
PepsiCo Inc 3.6% 0.1% L'Oréal Groupe 7.3% 0.9% Heineken NV 9.5% 2.8%
Packaged Food
Grupo Bimbo SAB de CV 3.3% -0.3% Colgate-Palmolive Co 6.8% -0.1% PepsiCo Inc 2.9% -0.3%
Beverages
Private Label 3.1% 0.5% Grupo Boticário 6.5% 1.1% Diageo Plc 2.5% -0.3%
Mondelez International Inc 2.8% -0.2% Procter & Gamble Co, The 6.4% -1.6% Cervejaria Petrópolis SA 2.2% 0.2%
Arcor SAIC 2.0% 0.7% Avon Products Inc 4.7% -1.7% Cía Cervecerías Unidas SA 2.0% 0.2%
Danone, Groupe 1.8% 0.0% Coty Inc 3.6% 3.2% Nestlé SA 2.0% 0.1%
Unilever Group 1.8% -0.3% Johnson & Johnson Inc 3.2% -0.1% Constellation Brands Inc 1.9% 0.2%
Grupo Lala SAB de CV 1.4% 0.2% Beiersdorf AG 2.9% 0.0% Pernod Ricard Groupe 1.4% -0.2%
Change in Change in
Brand Name
Brand
Share, Brand Name
Brand
Share,
Many private label products underwent a
Share, 2018
2013/18
Share, 2018
2013/18 process of transformation in terms of
Unilever Group 17.4% 1.8% Mars Inc 20.0% -3.8% design, labeling, and packaging. In
Procter & Gamble Co, The 10.0% -2.4% Nestlé SA 15.3% 1.2% particular, food, beauty and personal
care, and home care products developed
Dog and Cat Food
SC Johnson & Son Inc 8.8% 1.8% Grandfood Industria e Comercio Ltda6.4% 3.1%
packaging and designs that were very
Home Care
Reckitt Benckiser Group Plc (RB) 6.5% -0.9% Neovia 4.6% 4.6%
Fábrica de Jabón La Corona SA de CV5.6% 0.8% Empresas Carozzi SA 3.0% 0.6% similar to those of the best-selling
Colgate-Palmolive Co 5.3% -0.7% Mogiana Alimentos SA 2.5% 0.1%
brands. This was intended to make
Química Amparo Ltda 5.2% -0.1% Private Label 2.1% -0.5%
consumers associate these products with
Clorox Co, The 3.7% 0.8% Solla SA 1.8% -0.1%
those of quality branded products. In
Private Label 3.6% 0.4% Contegral SA 1.8% 0.4%
some cases, the intention was even to
Industrias AlEn SA de CV 2.9% 0.1% Colgate-Palmolive Co 1.7% 0.0%
position private label as premium
products.
Regional Summary
87
Latin America
Flexible plastic sizing possibilities enable to address affordability

bn units
369 0.3 2.4
Brazil is the largest packaging market in LATAM, representing around 40% of the region’s
+ 17.7
Brazil
total sales. Brazil's emerging middle class makes up more than half of the population with
buoyant retail sales apparent. Furthermore, consumer spending in Brazil managed to
maintain momentum even during the economic slowdown. Absolute Volume Growth,
(2018/23) bn units
+ 8.6
Flexible plastic's versatility supports its position as the most used packaging in Latin
America's food industry. Confectionery, bakery, and pasta are considered to offer the best
Flexible
Plastic
volume growth opportunities until 2023. In confectionery and savory snacks, which are
leading applications for flexible plastic, the pack type sizes range from below 5g to over
2.5kg. The smallest pack sizes, suitable for impulse purchases and on-the-go consumption, Absolute Volume Growth,
will drive flexible plastic's strong forecast growth in these categories. (2018/23) bn units
+ 7.4
Beer packaging was the leading category in Latin America, with glass bottles being the
dominant packaging type. Increased sales of craft and other premium beers helped to drive
growth in the use of glass bottles in the region. Also, major brewers are leveraging the biggest
Beer
asset of glass - its returnability. Breweries are also betting on small pack sizes to keep control
of the retail price point. The bulk of unit volume growth is to come from 350 ml and 269 ml Absolute Volume Growth,
beverage can formats and 300 ml glass bottle size. (2018/23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: MIDDLE EAST AND AFRICA | KEY TAKEAWAYS | CONTACT
89
Key government initiatives in representative markets influence the packaging industry
A region in turmoil slowly returning to stability
• The region of the Middle East & Africa comprises markets that are going through differing economic
fortunes. Egypt is facing many challenges after the liberalization of the Egyptian pound and the
continuous rise in fuel prices, leading to a surge in product prices. Hence, consumers tend to be price-
sensitive. Similarly, in the United Arab Emirates, the introduction of a 5% VAT from January 2018
influenced consumer spending.
• Consumer spending on packaged foods and an interest in health and wellness products is growing in
Israel, Morocco, and Saudi Arabia. Israel also supports premiumization.
Eco-friendly packaging a growing priority
• Advanced markets in the region such as the United Arab Emirates are witnessing a rise in the number
of international brands offering organic, chemical-free, and natural products, using eco-friendly
packaging. Examples include Australian brand Organic Care from Nature’s Organics, which uses
packaging made from recycled and disposable plastic.
• Saudi Arabia is implementing wide-ranging reforms under the Vision 2030 program that includes an
effort to address environmental issues with key recyclable materials like glass bottles, metal beverage
cans, PET bottles, paper, and cardboard.
Convenience considerations influence beauty and personal care packaging
• Packaging in beauty and personal care is geared towards promoting convenience among consumers.
For example, introduction of Vaseline Jelly in a flip-cap jar and Dove’s Advanced Hair Series Dry Oil
Shampoo in a squeezable plastic tube in the United Arab Emirates facilitated convenient usage.
• Government decisions that are leading to an exodus of the expat population will affect beauty and
personal care packaging in Saudi Arabia. As a more local consumer base for beauty and personal care
products develops, demand for large, value-for-money packaging in categories such as bath and
shower, hair care, oral care, and baby-specific products will increase. Small, convenient, on-the-go
packaging will be in demand for categories such as color cosmetics.
90
Ease of portability and price constitute key drivers of packaging choice in MEA
Volume Share of Top 10 Pack Types, 2018 - Middle East and

Africa Flexible plastic making in-roads in newer categories
Flexible Plastic
§ Flexible plastic has the most dominant presence in overall
PET Bottles packaging in the region, driven by increased portability,
8.0% which has emerged as a priority for food packaging. Smaller
2.4% presentations are growing across several industries due to
4.7% 28.8%
Metal Beverage Cans reduced disposable incomes, impacting consumer
behavior in key markets such as Egypt.
5.7%
121 bn
Thin Wall Plastic
Containers § Flexible plastic packaging continued to outpace metal
6.0% Brick Liquid Cartons packaging in processed fruit and vegetables in Saudi
total units sold
in 2018 Arabia. In the United Arab Emirates, large flexible plastic
Glass Bottles
6.1% pack sizes within chocolate confectionery were subject to
HDPE Bottles huge discounts and bundle offers that price-conscious
17.6%
8.3% consumers appreciated.
10.4% Metal Food Cans
Smaller PET bottles address desired features
Flexible
Aluminium/Paper § PET bottles have a significant presence in overall
Other packaging in the region, having the highest usage in bottled
water, juice, carbonates, and drinking milk products. In
beverages, there is an increasing prevalence of small PET
bottles with plastic screw closures, which are both portable
Total Packaging Market Size, 2013 104 bn units and resealable.
Total Packaging Market Size, 2023 149 bn units § PET packaging extends to categories such as home care.
For example, in the United Arab Emirates, most fabric
Forecast CAGR, 2018/23 4.1%
softeners manufacturers use PET packaging as it gives the
Absolute Forecast Growth, 2018/23 27 bn units feeling of softness compared to HDPE bottles.
91
Growing focus on the recyclability of plastic within beverages packaging
§ Food packaging accounted for the majority share of packaging in Egypt, Morocco, and the United Arab Emirates in 2018.
Egyptian consumers tend to purchase cost-efficient promotional multipacks and economy packs, whereas the introduction
of the 5% Value Added Tax (VAT) in the United Arab Emirates led to more cautious consumer spending.
§ Beverages packaging accounted for the majority share of packaging in Saudi Arabia in 2018. In Saudi Arabia, new
regulation banning plastic products in the food and beverage industry that do not carry a SASO-approved logo (Saudi
Arabian Standards Organization) are expected to have an impact on the packaging industry. As a result, manufacturers are
expected to increase the share of recyclable plastic packaging, including HDPE and PET bottles.
Volume Share Split by Categories, 2018 - Middle East and Africa

100%
90%
80%
70%

Home Care Packaging
50%

Food Packaging
30%
20%
10%
0%
Egypt Israel Morocco Saudi Arabia United Arab Emirates
92
Significant presence of bottled water in the region owing to its harsh climatic conditions
7,000 Top 10 Categories by Absolute Volume Growth, 2018/23 - Middle East & Africa 9%
6,584
§ Bottled water is the most prominent category in this region with the highest market
6,000 size, and is likely to grow at the highest pace over 2018/23 owing to the region’s harsh
climatic conditions and entry of major players in the category.
6.8%
5,000 7.1%
6%
5.9%
5.4% 5.3%
4,000
% growth
mn units
4.3%
4.2%
3,000 2,735
3.5%
2.9% 3%
2,000 1,756
1,647 1,457
1,467 2.1% 1,372
1,095 1,000
1,000
649
0 0%
Bottled Water Packaged Bread Rice Yoghurt and Sour Ice Cream Carbonates Salty Snack s Sweet Biscuits Juice Packaged Cakes
Milk Products
93
PET bottles constitute the packaging of choice for bottled water
Bottled Water
Market Size, 2018 9.1 7,000

Top Pack Types in Bottled Water, 2018 – Middle East & Africa
14%
bn liters 6,258
Market Size, 2023 12.0 6,000 12%
bn liters 5,000 10%
% growth
4,000 8%
mn units
Historic CAGR,
2013/18 3.2% 3,000 6%
2,000 4%
Forecast CAGR,
2018/23 5.7% 1,000
192
2%
134
Absolute Growth,
2018/23
2.9 0
PET Bottles Glass Bottles Thin Wall Plastic Containers
0%
bn liters
§ Bottled water has a significant

presence in Saudi Arabia, but growth Thin Wall Plastic
over 2018/23 is expected to be Containers
impressive in Morocco and the United
Arab Emirates as well. PET bottles Total Market Size, 2018 (bn units) 15.2 0.8 0.2
should be the main beneficiary of the
growth in bottled water, supporting the
demand for the on-the-go convenience Total Market Size, 2023 (bn units) 21.5 1.0 0.3
trend.
94
New innovation in PET bottles for water is focused on design and sustainability
Bottled Water
Volume Share of Bottled Water Packaging, 2018 - Middle East

and Africa
Other,
6%
Other,
6%
Innovation in PET bottles for bottled water packaging is focused on areas
such as label design, sustainability, pH control, and convenience, with
neck sizes and PET weight already reaching optimal attention.
In terms of initiatives, Al Ain Mineral Water Company announced that it
16.2 bn
has successfully integrated breakthrough ThermoShape lightweight hot-
fill technology into its production lines. The company claims the
technology enables them to use at least 30% less PET than the existing PET Bottles, 94%
'hot fill' bottling lines in the market.
PET Bottles, 94%
MonViso, a minimally mineralized water brand, was launched in the
United Arab Emirates in innovative recyclable PET bottles. These bottles
contain reduced levels of plastic while the strength and durability
expected from an ordinary PET bottle were maintained. Inner circle: 2018 volume share
95
Thin wall plastic containers are well-suited for packaging of yogurt and sour milk products
Packaged Bread
Top Pack Types in Packaged Bread, 2018 – Middle East & Africa
Market Size, 2018 7,709 3,000

2,736
7%
‘000 tonnes 2,500

6%
Market Size, 2023 9,789 2,000

5%
4%
‘000 tonnes
% growth
1,500
mn units
3%
Historic CAGR,
2013/18 5.5% 1,000 2%
1%
500
4.9%
0%
Forecast CAGR,
0
2018/23 Flexible Plastic -1
Other
-1%
2,080
-500 -2%
Absolute Growth,
2018/23 ‘000 tonnes
§ Demand for packaged bread is highest in

Egypt and Morocco, which is witnessing an Flexible Plastic Other
increase in health consciousness among
consumers. Flexible plastic dominates within
Total Market Size,
packaged bread products as major companies 2018 (bn units)
8.3 0.0
such as Modern Bakeries 6 of October SAE and
Egypt Lebanese for Foods use such packaging Total Market Size,
in line with consumer preference. 2023 (bn units) 11.0 0.0
96
Multipacks offer suitable bundling proposition for sale of packaged bread
Packaged Bread
Volume Share of Packaged Bread Packaging, 2018 - Middle East

and Africa
In high packaged bread-consuming markets in the region like Egypt, the

manufacturers rely on multipacks and bundle offers to increase sales.
Multipacks represent producers’ attempts to get consumers back into
their previous bulk shopping habits. 8.3 bn
Moreover, more manufacturers are moving towards bio-active packaging,
and Egypt is no exception to it.
Flexible Plastic,
100%
Flexible Plastic,
100%

97
Folding cartons are preferred for packaged rice, potentially driven by tradition
Rice
Top 5 Pack Types in Rice, 2018 – Middle East and Africa
Market Size, 2018 2.5 1,800

1,547
14%
mn tonnes 1,600
12%
Market Size, 2023 3.0 1,400
1,200
10%
mn tonnes
% growth
mn units
1,000 8%
800
4.0%
6%
Historic CAGR,
600
2013/18 4%
400
184 2%
3.7%
200
Forecast CAGR, 11 10 3
2018/23 0 0%
…
…
c
le
rs
s
ic
on
0.5
i
st
ib
st
Ja
la
t
la
ex
T
ar
l P
PE
Fl
Absolute Growth,
C
le
al
ng
ib
W
i
ex
ld

2018/23
in
Fl
Fo
mn tonnes
Th
§ Packaged rice has the highest consumption

in Egypt, which gets sold mainly through the Folding
Flexible Thin Wall
Flexible
traditional trade channels. Aluminum/ Plastic PET Jars
Cartons Plastic
Plastic Containers
§ Folding cartons represent the packaging of
choice for rice, and it is expected to grow the Total Market Size,
4.8 0.8 0.0 0.1 0.0
highest over 2018/23, followed by flexible 2018 (bn units)
aluminum/plastic.
Total Market Size,
6.4 1.0 0.0 0.1 0.0
2023 (bn units)
98
New launches in packaged rice also see convenient plastic packaging
Rice
Volume Share of Rice Packaging, 2018 - Middle East and Africa
Other, 15%
Other, 16%
Economy brands have come to lead rice sales in some
of the growing rice consuming markets like the United
Arab Emirates due to a strong presence of Asian
expatriates. This is because they represent a more
5.8 bn
affordable option for daily consumption.
The India Gate brand has been gaining popularity in the
United Arab Emirates. This can be attributed to Folding Cartons,
84%
convenient, resealable plastic for relatively smaller
Folding Cartons,
volumes and plastic bag packaging for bulk purchases. 85%
The trend confirms that with proper marketing initiatives,
including packaging decisions, the category can be
developed further in the region. Inner circle: 2018 volume share
99
Growth of bottled water expected to propel PET bottles in major markets
Volume, 2018 Volume, 2018 (2018/23)
Flexible Plastic Packaged Bread, Salty Snacks, Ice Cream 5.3
Folding Cartons Rice, Sweet Biscuits, Processed Meat 4.4
Egypt Metal Beverage Cans Carbonates, Beer, Juice 4.2

§ In Egypt, flexible plastic is the most preferred packaging for baked goods items such as packaged bread and
cakes, while thin wall plastic containers are prevalent for refrigerable items such as yogurt and cheese.
Flexible Plastic Packaged Pastries, Noodles, Packaged Cakes 4.1
Saudi Brick Liquid Cartons Juice, Other Dairy, Tomato Pastes and Purées 2.7
Arabia § PET bottles have a notable presence in Saudi Arabia due to beverages manufacturers’ initiatives to promote
convenience in on-the-go consumption, while brick liquid cartons facilitate long-life storage of products.

Folding Cartons Sweet Biscuits, Tea, Rice 6.0
Flexible Plastic Packaged Bread, Ice Cream, Sweet Biscuits 4.2
Morocco § Strong demand for bottled water will result in high growth of PET bottles in Morocco during the forecasted
period. Folding cartons are a good packaging choice for food options.
100
Multinational corporations lead across most categories except packaged food
Brand Brand Brand
2013/18 2013/18 2013/18
Artisanal 17.1% 1.6% Unilever Group 9.3% 0.4% PepsiCo Inc 9.7% -0.6%

Nestlé SA 4.2% -1.2% L'Oréal Groupe 7.2% -0.7% Diageo Plc 9.1% 0.0%
Modern Bakeries 6 Of October SAE 3.4% 2.7% Procter & Gamble Co, The 6.9% -3.4% Pernod Ricard Groupe 6.5% 0.3%
Packaged Food
Almarai Co Ltd 3.2% -0.2% Arabian Oud Co 5.5% 0.0% Coca-Cola Co, The 6.2% 0.0%
Beverages
Danone, Groupe 2.7% -0.6% Beiersdorf AG 4.0% 0.4% Heineken NV 4.3% 0.9%
Bright Food (Group) Co Ltd 2.1% 2.1% Coty Inc 3.9% 2.1% Nestlé SA 3.5% 0.6%
Mars Inc 1.8% -0.2% 3.7%

LVMH Moët Hennessy Louis Vuitton SA -0.3% 2.7%
LVMH Moët Hennessy Louis Vuitton SA 0.2%
Private Label 1.7% -0.5% Johnson & Johnson Inc 2.8% -0.5% Carlsberg A/S 2.2% -0.3%
PepsiCo Inc 1.7% 0.2% Abdul Samad Al Qurashi Co 2.6% 0.8% Bacardi & Co Ltd 2.1% 0.3%
Strauss Group Ltd 1.6% -0.5% Colgate-Palmolive Co 2.4% 0.2% Anheuser-Busch InBev NV 1.8% 0.6%
Change in Change in
Brand Brand
Share, 2018
2013/18
Share, 2018
2013/18 Global players led within their
Procter & Gamble Co, The 32.8% 5.3% Mars Inc 20.4% -0.9% respective industries in the Middle East &
Henkel AG & Co KGaA 14.6% 7.3% Nestlé SA 12.5% -0.7%
African region’s competitive landscape in
2018. Procter & Gamble in home care and
Dog and Cat Food
Unilever Group 9.5% -0.4% Maabarot Products Ltd 4.2% -1.0%

Mars Inc. in dog and cat food are highly
Home Care
Reckitt Benckiser Group Plc (RB) 7.4% -1.6% Petcurean Pet Nutrition Inc 2.6% 2.2%
SC Johnson & Son Inc 6.0% 0.0% Champion Petfoods LP 2.5% 2.5%
dominant players that saw their share
Sano Bruno's Enterprises Ltd 3.8% -1.8% JM Smucker Co, The 1.7% 1.7%
increase over 2013/18 even though other
2.3% 0.4% 1.5% -0.2%
players recently led. The region is
Clorox Co, The Private Label
Private Label 1.9% 0.0% Central Garden & Pet Co 1.3% -0.2%
recognized for many traditional or
indigenous products and thus artisanal
Hygiene Orient SA 1.2% -0.1% Schell & Kampeter Inc 1.2% 0.9%
leads within packaged food.
0.9%
SNI Societé Nationale d'Investissement Corp -0.5% Midwestern Pet Foods Inc 1.2% -0.5%
Regional Summary
101
Middle East & Africa
Flexible plastic finds usage in various categories, bottled water to see high growth

bn units
121 3.1 4.1
Egypt is expected to lead the demand in overall packaging over 2018/23. Food packaging is
more predominant in the market, which is in the process of recovering from a difficult
+ 11.3
Egypt
economic situation. Continuous increase in population density year-on-year, along with

consumer demand for new products from foreign markets, is expected to help maintain the
attractiveness of Egypt to new investors. (2018/23) bn units
Flexible plastic is expected to lead absolute volume growth among all packaging types over
+ 9.0
Flexible
Plastic
2018/23. This is due to its high usage in packaged food including packaged breads, cakes and
pastries, savory snacks, processed fruits and vegetables, and home care packaging. Flexible
plastic’s portability and affordability aid its growth. Absolute Volume Growth,
(2018/23) bn units
+ 6.6
Bottled Water has huge potential for growth in the region, especially from Saudi Arabia,
Morocco, and the United Arab Emirates. Drivers for growth include harsh climate conditions in
Bottled
Water
the region along with the low-quality of tap water in big urban areas. Moreover, the developing
health and wellness trend is prompting consumers to shift away from sugary beverages or
carbonates to quench their thirst. Absolute Volume Growth,
(2018/23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: NORTH AMERICA | KEY TAKEAWAYS | CONTACT
103
Fast-paced lifestyles are shaping packaging trends with a focus on convenience
Easy to carry and store pack sizes are in high demand
• A growing desire for convenience is one trend that is seen across various packaging industries as
consumers are finding they need products that fit into increasingly urban, hectic lifestyles.
• Maximum pack sizes imposed by air travel security protocols as well as increased need for portable
pack types in daily life have contributed to the rise of smaller pack sizes in packaged food, alcoholic
and non-alcoholic beverages, and in beauty and personal care.
Packing innovation increasingly revolves around sustainability and recyclability

• Consumers are becoming aware of the environmental impact of their actions, and hence,
sustainability is playing a key role as North Americans prefer pack types that use less material and
are recyclable.
• In dairy as well as soft drinks packaging, manufacturers are making efforts to introduce
reformulations of traditional packaging that are sustainable and less wasteful.
PET bottles and metal beverage cans remain popular pack types
• The introduction of recyclable PET (rPET) on the back of sustainability trends helped keep PET
bottled the most dominant pack type in North America.
• PET bottles also made an entry in RTD coffee in 2018 with Coca-Cola’s launch of McCafé RTD coffee in
a PET format.
• Metal packaging grew in popularity across categories such as bottled water, wine, and energy drinks
as they provided the convenience of consumption.
Wine witnesses inventive packaging with a rise in consumption occasions
Many consumers are turning to wine as a beverage to be enjoyed in less formal occasions such as
outside parties, hikes or relaxed beach sports, demanding portable and lightweight packaging.
Manufacturers are responding to this new trend with a variety of new pack types such as bag-in-box,
liquid cartons, and PET bottles.
104
Convenience and sustainability are key trends impacting packaging in the region
Volume Share of Top 10 Pack Types, 2018 - North America
PET Bottles
Smaller pack sizes thrive thanks to the convenience
Metal Beverage Cans § Increasingly urbanized and hectic lifestyles have led to
higher demand for smaller pack types, providing
10.1% convenience for on-the-go consumption in North America
Flexible Plastic
1.5%
1.8% 23.3% over 2013/18. Beauty and personal care products, packaged
3.8% Folding Cartons food, and beverages saw a rise in smaller packs.
4.6%
Glass Bottles
467 bn
§ Innovation in packaging was driven by sustainability in
5.7% the region over 2013/18 as North Americans preferred pack
Thin Wall Plastic
Containers
types that used less material and were recyclable rather
total units sold
6.2% in 2018 Metal Food Cans than traditional options.
19.5%
8.6% HDPE Bottles

PET bottles and metal beverage cans dominate
15.1% Aluminium /Plastic
Pouches § PET bottles accounted for the highest share in packaging
Flexible Paper in North America, posting a CAGR growth of 3.4% over
2013/18, due to its break-resistant properties. Further, the
Other entry of PET bottles in wine and RTD coffee segment
boosted its share in the region.
§ Negative views regarding metal cans being harmful due to

Total Packaging Market Size, 2013 444 bn units the presence of BPA lining dissipated over 2013/18. Metal
cans have emerged for on-the-go consumption and ease of
storage in multi-packs. Categories such as beer and wine
Forecast CAGR, 2018/23 1.1% saw a rise in the metal can usage, as consumers increasingly
prefer these beverages on varied occasions such as outdoor
Absolute Forecast Growth, 2018/23 27 bn units parties, post-workout, etc.
105
Consumers’ willingness to preserve freshness triggers demand for small packs in pet food
§ Beverages packaging accounted for the highest share of 49%, growing at a CAGR of 1.4% over 2013/18. The category
witnessed demand for lightweight packaging formats suitable for on-the-go consumption as Americans increasingly
sought to stay hydrated.
§ Dog and cat food packaging is expected to post a CAGR of 2.3% and 2.5% over 2018/23 in Canada and the USA,
respectively. The rising demand for single-portion meal packs, purchased in greater numbers, is due to consumers’ desire
to keep the food fresh and greater convenience of use and throw.
Volume Share Split by Categories, 2018 - North America

100%
90%
80%
70%

Home Care Packaging
50%

Food Packaging
30%
20%
10%
0%
Canada US A
106
Consumers’ continuous migration to low-sugar alternatives spurred bottled water sales
Top 10 Categories by Absolute Growth Volume, 2018/23 - North America

16 5%
14
4.1% § RTD tea total packaging is likely to post a CAGR of 3.5% 4%
14
over 2018/23 in the region. This growth is due to strong
consumer demand for carbonated RTD tea such as
3.5% 4%
12 kombucha, as well as consumer willingness to invest in
premium brands such as Arizona Good Brew.
3%
10
2.7%
2.6% 2.6%
3%
% growth
2.5%
bn units
8 2.3%
2%
6
2%
1.4%
1.3%
4 1.2%
1%
2
2 1 1%
1 1 1 1 1 1 1
0 0%
Bottled Water Drinking Milk Salty Snack s RTD Tea Chocolate Sugar Wet Cat Food Shelf Stable Fruit Cheese Frozen Ready
Products Confectionery Confectionery and Vegetables Meal s
107
PET bottles dominate bottled water packaging with 93% share in the region
Bottled Water
Top Pack Types in Bottled Water, 2018 – North America
Market Size, 2018 36.9 14,000

12,458
20%
bn liters 18%
12,000
44.4
16%
10,000
bn liters 8,000 12%
% growth
mn units
10%
5.7%
6,000
Historic CAGR, 8%
2013/18 4,000 6%
1,753 4%
2,000
Forecast CAGR,
2018/23 3.7% 0
PET Bottles Metal
72 4
Gable Top HDPE Bottles

1
Shaped 0
Other
2%
0%
7.5
-2,000 Beverage Liquid Liquid -2%
Cans Cartons Cartons
Absolute Growth,
2018/23 bn liters
§ PET bottles are expected to remain dominant

in North America over 2018/23. However, the Metal Gable Top Shaped
HDPE
PET Bottles Beverage Liquid Liquid Other
environmental concerns regarding plastic use Cans Cartons
Bottles
Cartons
among North Americans have led several
manufacturers to introduce rPET (recyclable Total Market Size,
59.2 3.5 0.1 0.2 0.0 0.8
2018 (bn units)
PET). For instance, Nestle launched a 100%
rPET bottle in the region for its Pure Life brand
Total Market Size,
in early 2018. 2023 (bn units) 71.7 5.2 0.2 0.2 0.0 0.8
108
Carton packaging gains ground in bottled water due to concerns about plastic use
Bottled Water
Image 1 Image 2
Volume Share of Bottled Water Packaging, 2018 - North America
Other, 8%
Other, 7%
Bottled water in carton

packaging is expected to get a
boost from more niche, ethically- 63.7 bn
sourced brands that are total units sold in 2018
capturing spend of
Image 3 environmentally conscious
PET Bottles, 93%
consumers. For instance, brands
such as Flow Water, Boxed Water,
PET Bottles, 92%
and Just Water launched bottled
water in carton formats claiming
a lower environmental impact Inner circle: 2018 volume share
than plastic bottles. Outer circle: 2023 volume share
109
PET bottle gains share from glass due to its lighter weight and greater durability
Top Pack Types in Drinking Milk Products, 2018 – North America
Market Size, 2018 17.6 1,000 914 10%
mn tonnes 8%
17.7
800 728

600
mn tonnes
% growth
4%
mn units
-1.4%
400
Historic CAGR,
2%
2013/18
200 129
0%
38
0.1%
0
Forecast CAGR, 0
-2%
2018/23 PET Bottles HDPE Bottles Shaped Gable Top Metal T ins Other
Liquid Liquid -54
0.1
-200 Cartons Cartons -4%
Absolute Growth,
2018/23 mn tonnes
§ A shift away from glass bottles due to its Shaped Gable Top
HDPE
PET Bottles Liquid Liquid Metal Tins Other
heavy weight and susceptibility to break has Bottles
Cartons Cartons
created opportunities for PET bottles. The
trend is likely to continue over 2018/23 Total Market Size,
2.8 6.6 0.3 2.0 0.0 0.6
with CAGR of 5.9% as brands such as Fairlife 2018 (bn units)
(leading brand for milk in the USA) widely

offers products in PET bottles. Total Market Size,
2023 (bn units) 3.7 7.4 0.4 2.0 0.0 0.6
110
Players innovate by introducing more sustainable pack types
Kroger, Classic Milk Jug
Volume Share of Drinking Milk Products Packaging, 2018 -

North America
PET Bottles, 26%
PET Bottles, 23%

To reduce the environmental impact of
Lifeway its packaging, Kroger introduced major
changes to its classic milk jug design in
early 2017. The new lightweight gallon 12.3 bn
jug comes with a rounded shape that total units sold in 2018
uses 10% less plastic than previous

models. Similarly, Lifeway began using
green polyethylene, a material made of Other, 77%
sugarcane, a renewable resource, for its Other, 74%

Lifeway Organic product line as a shift
away from standard polyethylene to
more sustainable packaging. Inner circle: 2018 volume share
111
Salty Snacks growth favors the growth of the flexible plastic format
Salty Snacks
Top Pack Types in Salty Snacks, 2018 – North America
Market Size, 2018 2.3 1,400

1,247
9%
mn tonnes 1,200
8%
Market Size, 2023 2.6 1,000

7%
6%
mn tonnes
% growth
800
mn units
5%
Historic CAGR,
2013/18 2.7% 600 4%
3%
400
2.5%
2%
Forecast CAGR,
200
2018/23 71
37 25
1%
12 16
0.3
0 0%
Flexible Composite Plastic Folding Alum inium Other
Absolute Growth, Plastic Containers Pouches Cartons /Plastic
2018/23 mn tonnes
Pouches
§ Flexible plastic remained the most dominant

packaging format for salty snacks in North Aluminum/
Flexible Composite Plastic Folding
Plastic Others
America in 2018. It is also expected to register Plastic Containers Pouches Cartons
Pouches
high absolute growth over 2018/23, driven by
Total Market Size,
demand for savory snacks such as potato 2018 (bn units)
9.1 0.7 0.1 0.2 0.0 0.2
chips and puffed snacks.
Total Market Size,
2023 (bn units) 10.4 0.7 0.1 0.2 0.0 0.2
112
Manufacturers turn to the folding up carton enhancing shareability feature
Salty Snacks
Volume Share of Salty Snacks Packaging, 2018 - North America
Other, 12%
Ritz cracker was recalled in the USA Other, 12%

and relaunched in a new packaging
format (box, foldup carton). This would
enhance the shareability option of the
snack. Carton is perceived as eco-
10.4 bn
friendlier than plastic and is expected
to receive a good response in the
market. Moreover, the leading brands Flexible Plastic,
88%
are also looking to board tubes, which
Flexible Plastic,
are easier for on-the-go consumption. 88%

113
The USA, as the leading market, shapes packaging trends in North America
Volume, 2018 Volume, 2018 (2018/23)
PET Bottles RTD Tea
2.4%
Flexible Plastic Salty Snacks, Cheese, Snack Bars 0.7%

Sugar Confectionery, Chocolate
Plastic Pouches Confectionery, Cat Treats and Mixers
6.1%
USA § Stand-up pouches within flexible plastic accounted for a dynamic CAGR of 7.9% in confectionery packaging
in the USA over 2013/18. This growth stemmed from re-sealable stand-up pouches that allow consumers to
save the contents for a later time without losing product freshness. Given the benefits of stand-up pouches,
it is likely to see continued new product launches with an expected CAGR of 7.1% over 2018/23.
Metal Beverage Cans Beer, RTD Tea, Carbonates 2.8%
PET Bottles Bottled Water, Juice, RTD Tea 3.3%
Flexible Plastic Sweet Biscuits, Cheese, Salty Snacks 1.2%

Canada § PET bottles remained popular in Canada as they offered more consumption occasions due to their
portability, and reduced manufacturing, handling and transportation costs for brands and retailers. PET
bottles gained the highest growth in RTD tea, thanks to the new product innovations in the segment and the
overall perception of tea as a more natural and healthier alternative.
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: NORTH AMERICA| KEY TAKEAWAYS | CONTACT
114
Global players dominate in North America across industries
Brand Brand Brand
2013/18 2013/18 2013/18
Private Label 16.2% -0.3% L'Oréal Groupe 13.1% 0.9% Anheuser-Busch InBev NV 10.8% -1.9%

Artisanal 7.0% 0.1% Procter & Gamble Co, The 10.6% -5.6% Coca-Cola Co, The 6.3% -0.5%
PepsiCo Inc 5.6% 0.5% Estée Lauder Cos Inc 7.6% 0.6% Molson Coors Brewing Co 6.3% 2.0%
Packaged Food
Kraft Heinz Co 4.8% 4.8% Unilever Group 7.3% 0.1% PepsiCo Inc 5.0% -0.8%
Beverages
Nestlé SA 3.2% -0.7% Johnson & Johnson Inc 5.2% 0.3% Constellation Brands Inc 4.7% 0.6%
General Mills Inc 2.8% -0.6% Coty Inc 4.6% 1.8% Diageo Plc 4.1% -0.1%
Kellogg Co 2.4% -0.4% L Brands Inc 3.7% 0.1% Private Label 3.3% 0.2%
Mars Inc 2.3% 0.0% Private Label 3.7% -0.5% E&J Gallo Winery Inc 3.1% 0.3%
Campbell Soup Co 2.2% 0.6% Colgate-Palmolive Co 2.8% -0.2% Dr Pepper Snapple Group Inc 2.5% 0.1%
Mondelez International Inc 2.2% 0.0% Revlon Inc 2.2% 0.3% Pernod Ricard Groupe 2.2% 0.1%
Change in Change in
Brand Brand
2013/18 2013/18
Procter & Gamble Co, The 36.4% 0.7% Nestlé SA 19.3% -1.9%
Henkel AG & Co KGaA 8.3% 4.4% Mars Inc 12.8% 3.1%

Global players lost the lead in their
Dog and Cat Food
SC Johnson & Son Inc 8.1% -0.2% Private Label 12.6% 0.0%
respective industries to others over
Home Care
Reckitt Benckiser Group Plc (RB) 7.8% -0.2% JM Smucker Co, The 6.9% 6.9%
2013/18 in the North American market.
Clorox Co, The 6.9% -0.3% General Mills Inc 4.4% 4.4%
However, Proctor and Gamble still holds
Private Label 6.6% -0.1% Colgate-Palmolive Co 4.2% -0.3%
the fort and accounted for a significant
Church & Dwight Co Inc 5.3% -0.1% Hartz Mountain Corp 1.6% -0.1%
presence in 2018 within packaged home
Colgate-Palmolive Co 3.4% -0.3% Spectrum Brands Holdings Inc 1.3% 0.2%
care.
Newell Brands Inc 3.0% 3.0% Bayer AG 1.3% 0.1%
L Brands Inc 2.9% 0.4% WellPet LLC 1.0% 0.1%
Regional Summary
115
North America
The USA, as the leading market, shapes packaging trends in North America

bn units
467 1.0 1.1
+24.4
A growing desire for convenience has been shaping the packaging trends in the USA over
2013/18 across multiple categories such as packaged food, alcoholic and non-alcoholic
beverages, and in beauty and personal care. Another trend influencing the industry in 2018
USA
was environment sustainability. Manufacturers and retailers have responded to this trend
by using new eco-friendly materials, redesigning pack types, and even instituting promotional Absolute Volume Growth,
programs to encourage reuse of materials. (2018/23) bn units
+ 14.0
PET bottles accounted for the highest share in the packaging category in North America,
PET Bottles
posting a CAGR growth of 2.3% over 2013/18, due to its breakage-resistant properties.
Further, the entry of PET bottles in wine and RTD coffee segment boosted its share in the
region. PET bottles are expected to remain dominant in North America over 2018/23.
Further, the environmental concerns regarding plastic use among North Americans have Absolute Volume Growth,
led several manufacturers to introduce rPET (recyclable PET). (2018/23) bn units
-2.3
Carbonates led the volume share of packaging in 2018. The category continued to see
Carbonates
premium releases that favored glass packaging over plastic or metal beverage cans. Craft
carbonates manufacturers often opted for glass bottles, positioning their products as high-
end, occasional indulgences meant to be savored rather than consumed on-the-go. However,
a recent trend towards avoiding sugary drinks is expected to lead to a decline in volumes Absolute Volume Growth,
during the 2018/23 period. (2018/23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: RUSSIA | KEY TAKEAWAYS | CONTACT
117
Leading pack type, flexible plastic, likely to lose share to other modern pack types
Demand for pack types favoring on-the-go consumption on the rise
• Russians increasingly preferred pack types suitable for on-the-go consumption, prominently in
categories such as packaged food and soft drinks, over 2013/18.
• As consumers sought various dairy products as a grab and go snack, several large companies
launched new products. For instance, Arla Foods Starbucks flavored milk drinks introduced in easy-
to-use and portable packs.
Value-for-money packs gain momentum in home care and beauty products

• Due to overall uncertainty around the Russian economy since 2014, the demand for beauty products
and multi-purpose products in home care in value-for-money formats increased. In response to this
trend, Beiersdorf launched its new 3-in-1 facial cleanser, Nivea Make-Up Expert, in a large 400 ml
package.
• In home care products, consumers with limited budgets showed more concern about the price and
effectiveness of these products and much less interest in the environmental friendliness of the
packaging.
Flexible plastic makes way for thin wall plastic containers and folding cartons
• More-modern packaging types, such as thin wall plastic containers which recorded an overall
growth of 1.6% CAGR over 2013/18, are replacing flexible plastic packaging. These pack types gained
popularity in categories such as ready meals and processed meat and seafood, in line with the
growing convenience trend.
• Baby food and confectionery manufacturers prefer folding cartons as they provide more
opportunities to develop an appealing pack design, use attractive pictures, and other eye-catching
packaging elements.
118
Convenience and economy epitomize the packaging trends in Russia
Volume Share of Top 10 Pack Types, 2018 - Russia
Flexible Plastic
The convenience of consumption forms the highlight
PET Bottles
§ Russians highly preferred the convenience of
consumption and packaging suitable for on-the-go usage
16.6% Glass Bottles as seen in packaged food, hot and soft drinks, and beauty
and personal care in 2018.
2.9% Containers § In response, several large companies launched new
123 bn
3.1% Folding Cartons products in several categories during 2018. Efko’s Sloboda
3.3% brand launched an ergonomically-shaped HDPE bottle for
Brick Liquid Cartons its drinking yogurt, Activia a new straw-in-the-lid format for
in 2018 Metal Beverage Cans
on-the-go consumption of its drinking yogurts, and
4.7% Danissimo Shake & Go dairy drinks in plastic cup packs.
6.7% 12.1% Glass Jars
7.2% 8.5% Metal Food Cans

Price-sensitive Russians prefer affordable packaging
Flexible
Aluminium/Paper
§ The unfavorable economic situations in Russia in 2018
Other
prompted consumers to moderate their lifestyles, resulting
in money-saving packaging alternatives gaining
popularity. Therefore, various options were introduced to
provide savings on products that are purchased frequently.
§ This trend was prominent across industries such as
Total Packaging Market Size, 2023 135 bn units beauty and personal care and home care. Manufacturers
Forecast CAGR, 2018/23 1.9% actively launched larger formats. For instance, L'Oréal
Russia introduced its micellar water in a new larger 400 ml
Absolute Forecast Growth, 2018/23 12 bn units and 700 ml pack sizes in 2017.
119
Demand for thin wall plastic containers on the rise in food packaging
§ Food packaging in Russia witnessed the emergence of thin wall plastic containers, posting a CAGR of 1.7%, and a
simultaneous decline in flexible packaging over 2013/18. The rising convenience trend drove the volume share of thin
wall plastic containers in categories such as processed meat and seafood, confectionery, ready meals, and dairy packaging.
§ Rigid plastic dominated the volume share in the soft drinks segment in 2018 in Russia. In 2018 purchasing power
declined. Consumers, though, were not yet ready to abandon the consumption of their favorite drink and preferred smaller
volumes. So soft drink producers actively used small packaging formats. To meet these needs, local player Sady Pridonya
launched Easy Smuzi in a 0.2-liter pack, offering a convenient and healthy alternative for snacking.
Volume Share Split by Categories, 2018 - Russia

100%
90%
80%
70%

Home Care Packaging
50%

Food Packaging
30%
20%
10%
0%
Russia
120
The rise in disposable income aids the growth in carbonates
1,600 6%
1,501
Top 10 Categories by Absolute Volume Growth, 2018/23 - Russia
1,400 § Carbonates are the second most popular drink in Russia

5%
after mineral water and continued to register a high CAGR
4.8%
1,200 1,166 over 2013/18. Increased disposable income, as well as
efficient packaging solutions, have led to growth in
4.0% demand for these drinks. 4%
1,000
873
3.3%
% growth
Mn units
3.1%
800 3.0% 3%
717
2.7%
613 595 2.5%
579
600
2%
1.7% 390
400 350 340
1.3% 1.4%
1%
200
0 0%
Bottled Water Carbonates Sweet Biscuits Other Dairy Chocolate Beer Ice Cream Prepared Baby Nuts, S eeds and Yog hurt and
Confectionery Food Trail Mixes Sour Milk
Products
121
PET bottles show positive growth prospects across all categories
Bottled Water
Top 5 Pack Types in Bottled Water, 2018 – Russia
Market Size, 2018 4.8 1,600

1,436
6%
bn liters 1,400
6.1
5%
1,200
Market Size, 2023
4%
bn liters 1,000
% growth
mn units
3.3%
800 3%
Historic CAGR,
2013/18 600
2%
400
Forecast CAGR,
2018/23 4.8% 200
64
0
1%
1.3
0 0%
PET Bottles Glass Bottles Metal Beverag e Cans
Absolute Growth,
2018/23 bn liters
§ The economic slowdown in 2017/2018

influenced packaging trends in bottled water. As Metal Beverage
a result, there was extensive use of PET bottles Cans
as it enables manufacturers to bring down retail
prices and eventually cut costs. Moreover, it is Total Market Size, 2018 (bn units) 5.3 0.4 0.0
also popular among consumers as its easy to
use.
Total Market Size, 2023 (bn units) 6.7 0.5 0.0
122
Innovation in bottled water in the form of can packaging gains consumers’ attention
Bottled Water
Russian mineral water brand
Senezhskaya launched a range of
flavored water in slim cans made by
Ball Corporation in 2019. This
launch was made by the brand in
response to the growing on-the-go
consumption trend in Russia,
especially among millennials. The
brand also claims its aluminum
packaging is sustainable and Volume Share of Bottled Water Packaging, 2018 - Russia
Senezhskaya water cans
recyclable.
Other, 6%
Svyatoy Istochnik, Russia’s leading Other, 7%
bottled water brand, set an example by

utilizing the packaging to market the
brand. The brand produced a limited
series of ‘Cities of Russia’ for tourists
5.7 bn
visiting Russia to take back as souvenirs.
There were 6 designs of labels in the Svyatoy Istochnik, special
edition packs
collection, each of which depicted one of PET Bottles, 93%
the cities in Russia.

PET Bottles, 94%

123
PET packs gain momentum as consumers prefer easy on-the-go consumption of carbonates
Carbonates
Market Size, 2018 4.1 1,000

Top Pack Types in Carbonates, 2018 – Russia
5%
bn liters 908
5.0
900 5%
Market Size, 2023 800 4%
bn liters 700 4%
600 3%
% growth
mn units
Historic CAGR,
2013/18 -0.2% 500
400
3%
2%
300 2%
Forecast CAGR,
2018/23 3.7% 200
100
168
90
1%
1%
Absolute Growth,
2018/23
0.8 0
PET Bottles Metal Beverag e Cans Glass Bottles
0%
bn liters
§ PET bottles accounted for the largest volume

share in bottled water over 2013/18. Bad Metal Beverage
quality of tap water in Russia resulted in PET Bottles Glass Bottles
Cans
growing awareness of the need for daily
bottled water consumption. Large formats of 3.6
Total Market Size, 2018 (bn units) 0.8 1.0
still water in PET bottles suitable for family
consumption are becoming essential
attributes of everyday life in Russia. Total Market Size, 2023 (bn units) 4.5 1.0 1.1
124
PET bottles and metal beverage cans continue to gain popularity among consumers
Carbonates
Russian brands continue to favor
PET bottles for packaging and are
coming up with novel flavors to
retain and expand their consumer
base. For instance, PepsiCo launched
Pepsi Cherry with reduced sugar
content in 2017. Coca-Cola
responded with the introduction of
Coca-Cola Cherry Zero in 2018.
Coca-Cola Cherry Zero Volume Share of Carbonates Packaging, 2018 - Russia
Other, 31%
Russian Monster, a major soft drink Other, 33%

brand, is launching more of its drinks in
can metal due to its growing popularity
among the young consumers. 300 ml
pack size is among the most popular in
5.4 bn
metal cans.
Russian Monster
PET Bottles, 67%
PET Bottles, 69%

125
Flexible plastic continues to be the most dominant type
Sweet Biscuits
Top Pack Types in Sweet Biscuits, 2018 – Russia
Market Size, 2018 945 1,000

892
4%
‘000 tonnes 4%
1003
800
3%
600
‘000 tonnes 2%
% growth
mn units
3.0%
400 2%
Historic CAGR,
2013/18 1%
200
1%
Forecast CAGR,
2018/23 1.2% 0
Flexible Plastic Other
0%
-1%
59
-200 -18 -1%
Absolute Growth,
2018/23 ‘000 tonnes
§ Leading pack type flexible plastic is seen

Flexible Plastic Other
holding its fort in sweet biscuits packaging
over 2013/18 thanks to preference of
Total Market
manufacturers as well as lower packaging Size, 2018 4.4 1.1
cost, making flexible plastic the most (bn units)
common form of packaging. Total Market
Size, 2023 5.3 1.1
(bn units)
126
Sweet biscuits use flexible plastic to achieve the minimalistic yet premium look
Sweet Biscuits
Lyubimiy Krai gingerbread

biscuits Vestalia
Volume Share of Sweet Biscuits Packaging, 2018 - Russia
Other, 17%
Russian sweet biscuits brands are increasingly using attractive Other, 20%
designs to differentiate themselves from their competitors and
appear appealing to consumers.
For instance, in 2017, Vestalia launched its new range of cookies
in packaging significantly different from existing products. The
5.5 bn
design uses vivid colors and macro photos of the biscuits
themselves to attract consumers’ attention.
Flexible Plastic,
Russian brand Lyubimiy Krai also launched a new range of 80%
gingerbread biscuits in 2018. The packaging utilizes European Flexible Plastic,
aesthetics, coupled with a ‘kraft’ texture, to convey an image of 83%
rich and bright taste as well as environmental friendliness.
127
Various formats of plastic dominate packaging across industries

Volume, 2018 Volume, 2018 (2018/23)
PET Bottles Carbonates
3.6%
Sweet Biscuits, Chocolate Confectionery,

Flexible Plastic Ice Cream
1.3%
Metal Beverage Cans Beer, Carbonates, Cider/Perry 5.9%
Russia § PET bottles remained the leading pack type in Russia in 2018. Manufacturers are increasingly using PET
bottles because of their increased convenience and transparent packaging, which lets them emphasize the
product's naturalness to the consumer.
§ Thin wall plastic containers are witnessing the fastest growth in Russia and are likely to post a CAGR of
2.8% over 2018/23, prominently in dairy segment. This is due to manufacturers seeking new strategies to
cut down on the overall product cost.
128
Private labels witness positive growth in packaged food and home care
Brand Brand Brand
2013/18 2013/18 2013/18
Private Label 5.6% 1.6% L'Oréal Groupe 10.5% 1.4% Carlsberg A/S 10.1% -1.7%

PepsiCo Inc 5.1% 0.2% Procter & Gamble Co, The 9.8% -4.5% Heineken NV 4.6% 0.4%
Danone, Groupe 4.9% 0.2% Unilever Group 6.9% 0.4% Anheuser-Busch InBev NV 4.6% -0.1%
Packaged Food
United Confectioners OOO 2.8% 0.6% Avon Products Inc 5.0% -1.0% PepsiCo Inc 3.8% -0.3%
Beverages
Artisanal 2.4% -0.4% Henkel AG & Co KGaA 4.4% -0.2% Anadolu Group 3.2% 0.5%
Mondelez International Inc 2.4% 0.5% Coty Inc 3.8% 3.1% Coca-Cola Co, The 2.7% 0.2%
KDV Group OOO 2.3% 1.2% Beiersdorf AG 3.1% -0.3% Beluga Group PAO 2.3% 2.3%
Mars Inc 2.2% -0.3% Colgate-Palmolive Co 2.8% -0.3% Russian Standard Corp 2.1% 0.1%
Nestlé SA 1.7% 0.0% 2.8%

LVMH Moët Hennessy Louis Vuitton SA -0.1% Asahi Group Holdings Ltd 2.0% 1.9%
Ferrero & related parties 1.6% 0.3% Oriflame Cosmetics SA 2.6% -1.7% Private Label 1.4% 0.5%
Change in Change in
Brand Brand
2013/18 2013/18
Henkel AG & Co KGaA 21.3% 0.8% Mars Inc 48.1% 0.0% Leading global players dominate across
Procter & Gamble Co, The 18.8% -3.0% Nestlé SA 25.0% 7.2% all the industries in Russia. However, in
industries such as packaged food and
Dog and Cat Food
Nefis Cosmetics OAO 10.0% 2.0% Private Label 2.9% -1.2%

home care, private labels witnessed
Home Care
Nevskaya Kosmetika OAO 4.5% 0.2% Colgate-Palmolive Co 2.0% 0.1%
Reckitt Benckiser Group Plc (RB) 4.0% -1.9% R-Trade OOO 1.4% 1.4% positive growth of 1.6% and 2.0% in
Amway Corp 3.9% -0.7% Alpintekh OOO 1.0% 0.0% market share over 2013/18 in the
SC Johnson & Son Inc 3.9% -2.1% Spectrum Brands Holdings Inc 0.9% -0.1% country. Also, local home care players
Private Label 2.4% 1.5% Zolotaya Ribka ZAO 0.8% 0.1% employed a strategy of new product
Aist ZAO 2.1% 0.0% Doggy AB 0.6% 0.6% development to continue competing
Stupinskiy Khimicheskiy Zavod ZAO 2.1% 1.0% Bolton Group, The 0.5% 0.1% with multinationals.
Regional Summary
129
Russia
Convenience-seeking and price-sensitive Russians shape packaging trends

bn units
123 -0.5 1.9
Flexible packaging remained the most used pack type and reached its maturity across
+ 2.5
Flexible
Plastic
multiple categories in Russia in 2018, benefitting from its cost-effectiveness, convenience of

storage, and transportation. With new modern pack types coming up, flexible plastic is losing
share to folding cartons and thin wall plastic containers in the country. Absolute Volume Growth,
(2018/23) bn units
+ 0.6
Beer packaging accounted for the largest share of 8,657.1 million units in 2017 in Russia.
However, due to the restrictions imposed on the sale of beer in PET packaging in quantities
Beer
exceeding 1.5 liters in 2017, there was a decline in the consumption of beer and beer
packaging. This had a positive impact on the development of draft beer in the country, leading
to a growing share of kegs. Absolute Volume Growth,
(2018/23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: SOUTH AFRICA | KEY TAKEAWAYS | CONTACT
131
Packaging industry in South Africa needs to adapt to its changing economic climate
South African consumers respond to convenient packaging options
• Challenging economic conditions have influenced packaging trends in South Africa, as manufacturers
seek to keep costs down, and consumers pay closer attention to managing the household budgets.
• Urban lifestyles continued to drive demand for convenient packaging formats, particularly those
compatible with on-the-go use and consumption.
Smaller pack sizes have greater ‘healthy’ appeal
• Along with convenience, health-consciousness had a growing appeal in packaging considerations. For
example, smaller packaging has become popular with a growing number of consumers looking for
healthy on-the-go snacks.
• In confectionery, smaller pack sizes support on-the-go impulse purchases and appeal to a growing
interest in portion control.
Beauty and personal care re-thinks packaging solutions

• Bulk packaging has become increasingly popular for some beauty and personal care categories that
are perceived to be essentials or everyday items, allowing consumers to economize their spending
owing to economies of scale.
• Manufacturers in non-essential beauty and personal care categories such as fragrances are
introducing smaller, travel-size packs that involve a lower, one-time outlay to stimulate purchases
among low-to-middle income groups, and encourage consumers to experiment with new products.
Growing demand for plastic pouch format in home care
• One notable impact of the economic challenges both manufacturers and consumers face in home care
is the increasing prominence of plastic pouch formats, as these are quite affordable. Brands and
private label ranges have adopted the plastic pouch format, popular as refill packs in laundry care, to
keep costs down.
132
Flexible plastic dominates owing to its affordability and ease of portability
Volume Share of Top 10 Pack Types, 2018 - South Africa
Flexible Plastic Strong performance of flexible packaging
PET Bottles
§ This year flexible plastic has overtaken glass bottles as
the leading format in overall packaging, owing to an
9.1%
Glass Bottles increasing number of players in food and beverages
2.5% 18.7% gradually shifting to the former.
2.8%
Metal Beverage Cans
4.4% § Flexible packaging is seen as environmentally-friendly and
28 bn
4.8% Flexible easily recyclable, while also benefiting from its low cost and
Aluminium/Plastic lightweight.
5.6% total units sold Thin Wall Plastic
17.3% Containers § Companies will seek to continue offering packaging that
in 2018
Folding Cartons keeps products fresh and can be stored easily, thereby
8.0% further boosting the sales of flexible packaging.
10.0% Environmental concerns integrated to PET growth
16.7%
Metal Food Cans
§ PET bottles see high usage in different sub-categories of
soft drinks, such as carbonates and juice, as well as still
HDPE Bottles
bottled water.
Other
§ The water crisis caused by the ongoing drought and water-
borne diseases will continue to boost demand for still
Total Packaging Market Size, 2013 23 bn units bottled water. Value packaging such as 5-liter PET bottles
33 bn units has started to gain popularity, mostly driven by affordability.
Total Packaging Market Size, 2023
Forecast CAGR, 2018/23 3.4% § Growth of PET bottles is aligned with growing awareness of
the environment, wherein post-consumer recycling rates for
Absolute Forecast Growth, 2018/23 5 bn units plastic continues to increase.
133
Beverages and food packaging lead overall packaging by volume
§ Food packaging accounted for the highest share of 47%, growing at a CAGR of 3.5% over 2013/18. The increasingly
busy lifestyles of consumers and their demand for convenience, coupled with growing competition among foodservice
operators, is expected to sustain this volume growth over the coming years.
§ Home care packaging registered the highest CAGR of 4.4% over 2013/18 among the given categories. With consumers
demanding the most affordable offerings within home care packaging, manufacturers are increasingly releasing and
promoting their products with simple, no-frills packaging and modest product claims.
Volume Share Split by Categories, 2018 - South Africa

100%
90%
80%

60% Home Care Packaging
50% Packaging - Beauty and Personal Care
30% Food Packaging
20%
10%
0%
South Africa
134
Carbonates packaging is dominant, while growth is most significant for coffee
Top 10 Categories by Absolute Volume Growth, 2018/23 - South Africa
2,000 13%
§ Coffee is expected to register the highest 12.1%
1,765 12%
1,800 CAGR of 12.1% over 2018/23, with retail
volume sales expected to continue 11%
1,600 recording strong growth. Urban 10%
millennials who are increasingly
1,400 9%
embracing an international lifestyle will
drive this trend. 8%
1,200
% growth
7%
mn units
1,000 6.3%
6%
800 5.2%
4.9% 5%
4.7%
4.3%
600 4%
519
472
3%
400 2.7% 2.7%
2%
1.7% 1.8%
167 143
200 159 111 104 103 100 1%
0 0%
Carbonates Beer Salty Snack s Bottled Water Drinking Milk Packaged Bread Sweet Biscuits Sugar Coffee Processed
Products Confectionery Seafood
135
PET bottles to see the highest growth within carbonates over 2018/23
Carbonates
Top Pack Types in Carbonates, 2018 - South Africa
Market Size, 2018 4.3 1,800
1,600
1,645
10%
8%
bn liters
1,400
Market Size, 2023 5.2 1,200 6%
bn liters 1,000
% growth
4%
mn units
800
Historic CAGR,
2013/18 5.9% 600
400
2%
0%
222
4.0%
200
Forecast CAGR, -2%
2018/23 0
PET Bottles Metal Beverag e Cans Other
-200 -102 -4%
Absolute Growth,
2018/23
0.9
bn liters
§ PET bottles and metal beverage cans are

expected to be the dominant pack types within Metal Beverage
carbonates in South Africa. However, owing to PET Bottles Other
Cans
the proposed sugar tax, many manufacturers
such as Coca-Cola have announced their plans
of replacing the 500 ml PET bottles and 330 ml
metal beverage cans with smaller pack sizes.
136
Carbonates packaging is expected to be influenced by the sugar tax imposition
Carbonates
Volume Share of Carbonates Packaging, 2018 - South Africa
Other, 31%
The National Treasury imposed a sugar tax that went Other, 39%
into effect on April 1, 2018. To curb the cost, several
carbonates manufacturers such as Coca-Cola opted to
reformulate their drinks, using low or zero calorie
artificial sweeteners to maintain the sweet taste, and
4.9 bn
shift to offering smaller pack sizes.
Value packaging is expected to continue to dominate
soft drinks. This trend will be supported by PET Bottles, 61%
consumers’ sensitivity to prices, with family pack
sizes often sold at more affordable prices. PET Bottles, 69%

137
Metal beverage cans and glass bottles are expected to lead beer packaging over 2018/23
Beer
Top Pack Types in Beer, 2018 - South Africa
Market Size, 2018 2.0 400 6%
bn liters 303 4%
300

2%
bn liters 200
% growth
mn units
0%
Historic CAGR,
2013/18 1.1% 100
-2%
2.5%
0
Forecast CAGR, Glass Bottles Metal Beverag e Cans Other
-4%
2018/23 -15
-100 -6%
Absolute Growth,
2018/23
0.3
bn liters
§ Glass bottles and metal beverage cans

constitute the majority of the share for beer Glass Bottles
Metal Beverage
Other
packaging. According to Nampak, which is the Cans
leading manufacturer of metal beverage cans
in South Africa through its subsidiary Bevcan, Total Market Size, 2018 (bn units) 2.7 0.9 0.1
400 ml and 500 ml packs accounted for more
than one-half of cans produced in 2017,
compared to less than 10% in 2010. Total Market Size, 2023 (bn units) 3.0 1.2 0.1
138
Glass packaging of beer is expected to see innovations around affordability
Beer
Volume Share of Beer Packaging, 2018 - South Africa
Other, 29%
Craft beer is expanding in South Africa. New entrants are
predicted to use packaging as a key differentiator to grow Other, 28%
brand awareness on retail shelves. During the review
period, several micro-breweries opted for wrapped
paper with bold printed labels as secondary packaging
for glass bottles. This innovative packaging is expected to
3.7 bn
gain momentum, mostly due to its affordability.
The Rosebank Brewing Company was the first brewery in
South Africa to use eco-friendly packaging. The Glass Bottles,
72%
Environmental Six-Pack Rings (E6PR), made from
Glass Bottles,
compostable organic materials, are not harmful to 71%
wildlife if accidentally ingested.

139
Growth of salty snacks to drive corresponding demand for flexible aluminum/plastic
Salty Snacks
Top Pack Types in Salty Snacks, 2018 - South Africa
Market Size, 2018 128 500

458
10%
‘000 tonnes
400 8%
Market Size, 2023 151

‘000 tonnes 300 6%
% growth
mn units
Historic CAGR,
2013/18 6.0% 200 4%
3.4%
100 2%
Forecast CAGR,
2018/23 13
0
0 0%
Absolute Growth,
2018/23
23 Flexible
Alum inium/Plastic
Composite Containers Flexible Plastic
‘000 tonnes
§ Flexible aluminum/plastic remained the

most dominant packaging format for salty Flexible Composite
snacks in South Africa in 2018. It is also Flexible Plastic
Aluminum/Plastic Containers
expected to register high absolute growth
over 2018/23, driven by demand for savory
snacks such as potato chips and puffed
snacks.
140
Demand for salty snacks in smaller pack sizes is likely to increase due to portion control
Salty Snacks
Volume Share of Salty Snacks Packaging, 2018 - South Africa
Other, 2%
South African consumers are becoming increasingly aware of the Other, 2%

benefits of reduced salt or rice-based products, which are
considered healthy and nutritious. Such product launches in
smaller, on-the-go pack sizes should become increasingly
prevalent. While some savory snacks (potato chips, puffed snacks,
1.8 bn
tortilla chips), already offer smaller pack sizes, there is room for
packaging innovation in rice snacks, savory biscuits, and popcorn.
Flexible Aluminum/
National Brands’ Willards Crinkle Cuts was recognized for its Plastic, 98%
packaging within salty snacks in the Gold Pack Awards 2018. Flexible Aluminum/
Plastic, 98%

141
PET bottles to witness the highest growth in overall packaging in South Africa

Volume, 2018 Volume, 2018 (2018/23)
PET Bottles Carbonates, Bottled Water, Concentrates 6.9%
Metal Beverage Cans Beer, Carbonates, RTD Tea 4.4%
Flexible Aluminum/Plastic Salty Snacks, Coffee, Breakfast Cereals Packaging 4.8%
South § In South Africa, PET bottles are expected to register the highest CAGR of 6.9% over 2018/23 among all
packaging types due primarily to bottled water given the crisis for clean drinking water in the country.
Africa
Metal beverage cans are expected to grow at a CAGR of 4.4% over 2018/23 with strong volume growth in
beer and carbonates, while flexible plastic's growth will be due to its affordability, convenience, and
environmentally-friendly material.
142
Multinational corporations lead across most categories
Brand Brand Brand
2013/18 2013/18 2013/18
Private Label 15.1% 1.3% Unilever Group 13.1% -2.2% Anheuser-Busch InBev NV 28.8% 28.7%

Tiger Brands Ltd 12.7% 0.6% Avon Products Inc 6.5% -0.9% Distell Group Ltd 14.2% 0.9%
Pioneer Food Group Ltd 6.4% 1.0% Colgate-Palmolive Co 6.1% -0.6% Coca-Cola Co, The 10.4% -1.3%
Packaged Food
Clover SA (Pty) Ltd 4.7% 0.1% Revlon Inc 5.1% 0.6% Diageo Plc 6.1% 1.8%
Beverages
Lactalis, Groupe 4.3% 0.1% L'Oréal Groupe 4.9% -1.0% Heineken NV 4.8% 1.0%
Nestlé SA 3.4% -0.4% Procter & Gamble Co, The 4.0% -3.4% Namibia Breweries Ltd 2.2% 1.0%
PepsiCo Inc 3.0% 0.3% Estée Lauder Cos Inc 4.0% 0.3% Pernod Ricard Groupe 1.6% 0.1%
AVI Ltd 3.0% 0.1% Beiersdorf AG 3.7% -0.1% Private Label 1.4% 0.2%
Willowton Group (Pty) Ltd 2.9% 0.1% Coty Inc 3.6% 1.7% Pioneer Food Group Ltd 1.2% 0.0%
Mondelez International Inc 2.3% 0.0% Amka Products (Pty) Ltd 2.9% -0.1% Tiger Brands Ltd 1.1% -0.5%
Change in Change in
Brand Brand
2013/18 2013/18
Unilever Group 40.3% -0.1% RCL Foods Ltd 24.9% 24.9%
Reckitt Benckiser Group Plc (RB) 12.1% -1.4% Bob Martin Co, The 16.6% 4.4% The competitive landscape was one of
global players leading within their
Dog and Cat Food
Private Label 10.3% 0.8% Mars Inc 12.5% -6.9%

respective industries in South Africa in
Home Care
SC Johnson & Son Inc 7.1% -0.6% Montego Pet Nutrition (Pty) Ltd 9.0% 6.3%
Procter & Gamble Co, The 6.9% 3.4% Private Label 8.8% 2.9% 2018. However, within packaged food,
Colgate-Palmolive Co 5.7% -0.1% Nestlé SA 5.1% -6.1% private label has grown to a dominant
Bliss Chemicals (Pty) Ltd 4.7% 1.4% Colgate-Palmolive Co 3.7% 0.2% position over the review period, as
Tiger Brands Ltd 4.5% 0.1% Marltons Pets & Products (Pty) Ltd 3.4% 0.5% price-conscious consumers often opted
Jeyes Group 1.3% -0.2% Promeal (Pty) Ltd 3.1% 0.2%
for lower priced products.
Amka Products (Pty) Ltd 0.5% 0.0% Brennco Feeds Mills (Pty) Ltd 0.7% 0.0%
Regional Summary
143
South Africa
Flexible plastic leads overall packaging; carbonates the most significant category

bn units
28 3.8 3.4
+ 0.5
Flexible plastics, especially in packaged bread, sugar confectionery, and rice, led overall
Flexible
packaging in 2018. This type of packaging is also gaining momentum in regular instant coffee,
Plastics
with players shifting away from the more expensive glass jars. With this trend rapidly
unfolding, Nestlé South Africa recently diversified the size of its flexible packaging across its
iconic brand, Nestlé Classic. Absolute Volume Growth,
(2018/23) bn units
+ 1.8
Carbonates
Carbonates represent one of the most promising growth areas, supporting high growth in
PET bottles and metal beverage cans. A sugar tax, which came into effect on April 1, 2018,
impacted the category. As a result of this, several multinational brands such as Coca-Cola had
to re-strategize in terms of pack sizes to adhere to changing market demands. Absolute Volume Growth,
(2018/23) bn units
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: WESTERN EUROPE | KEY TAKEAWAYS | CONTACT
145
Convenience and sustainability shape Western Europe’s packaging market
Food and beverages see a shift towards smaller pack sizes
• Rapid urbanization, busier lifestyles, and smaller households have driven the demand for mini
formats and single-serve pack types. This has increased ease of use in both food and beverages
packaging. These smaller pack sizes make it easier to consume on-the-go as well as to handle and
carry the products.
PET bottles witness growth owing to transparency and innovation in packaging

• PET bottles are popular among consumers as they are transparent. Moreover, the introduction of
newer recyclable PET (rPET) bottles has improved the environmental sustainability factor for this
pack type. For example, in 2018, Highland Spring launched a 100% rPET bottle for its 500 ml still
bottled water range, changing its label from the brand’s customary purple color to green to position
the product as eco-friendly.
Players innovate flexible plastic to minimize its environmental impact

• Stand-up pouches in flexible plastic have gained popularity for fruit purees as well as other organic
fruit snacks categories. These pouches improve flexibility and provide protection against UV lights
and pollutants. Moreover, players are developing new plant-based plastic packaging that is more
environmentally sustainable.
Metal beverage cans emerge as the preferred packaging
• Metal beverage cans have been expanding their foothold in other non-alcoholic beverages (RTD
beverages, bottled water, juices), as they provide an option to keep products fresh longer, are easy and
light to handle and are suitable for on-the-go consumption.
146
Popularity of smaller and flexible pack sizes due to ease of use, transport, and storage
Volume Share of Top 10 Pack Types, 2018 - Western Europe
Flexible Plastic Ease of use and space-saving helps flexible plastic grow
PET Bottles § Flexible plastic, the dominant pack type in Western Europe,
is widely used in confectionery products such as gum, sugar,
14.0% Thin Wall Plastic and chocolate confectionery. These plastic pouches are
23.4% Containers gaining popularity as they provide storage space-saving for
2.6% Glass Bottles both suppliers and consumers.
3.2%
Folding Cartons
605 bn
3.7% § Flexible plastic will benefit from being used for bite-sized
4.2% Metal Beverage Cans
products, with these appealing to health-conscious
consumers with a focus on portion control. They also offer
total units sold
5.5% in 2018
13.5% Brick Liquid Cartons space-saving benefits as consumers can fold down the pack
once the product is consumed.
7.5% HDPE Bottles
12.8%
PET bottles offer protection and resealability
9.7% Metal Food Cans
§ The demand for transparent and convenient pack types
Glass Jars that can be used for on-the-go consumption drive PET
bottles growth. They offer adequate protection for home
Other care products such as detergent. Other types of packaging
are prone to breaking or easily disintegrate when exposed
to pressure and moisture.
Total Packaging Market Size, 2013 575 bn units § Manufacturers' and governments' recent investments in the
home waste sorting and recycling process is resulting in the
growth of PET bottles in non-alcoholic drinks and juices.
Forecast CAGR, 2018/23 1.4% The ongoing health and wellness trend, which promotes
transparency in packaging, is also driving PET bottles in the
Absolute Forecast Growth, 2018/23 44 bn units region.
147
Smaller pack types gaining popularity in both food and beverages packaging
§ In 2018, food packaging accounted for the highest share (55%) in Western Europe, followed by beverage packaging (37%).
Both the food and beverage categories saw the demand for smaller, lighter, and easy to store and handle pack sizes. The
rise in smaller or single-person households and the demand for convenience via on-the-go packaging and resealability
influenced the demand for smaller pack sizes.
§ Within beverage, in particular, these trends have resulted in the launch of mini formats such as Rauch Fruchtsäfte GmbH &
Co in a glass bottle. Further, single-serve packs have gained popularity. For instance, Cool Cold Brew launched its RTD
coffee in a 250 ml shaped liquid carton with a peel-off foil closure that allows direct consumption.
Volume Share Split by Categories, 2018 - Western Europe

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
y
s
ia
m
en
e
ce
y
d
d
nd
y
m
al
ay
d
an
al
ke
c
ar
ai
an
an
tr
ug
iu
o
ee
w
an
an
ed
la
It
Sp
gd
m
r
s
rm
rl
el
lg
rt
n
Gr
Tu
Au
Fr
rl
Sw
No
en
ze
Ir
in
Be
Fi
Po
he
Ge
it
K
D
d
Sw
Ne
ite
Un
Food Packaging Beverages Packaging Packaging - Beauty and Personal Care Home Care Packaging Dog and Cat Food Packaging
INTRODUCTION | GLOBAL OVERVIEW | REGIONAL OVERVIEW: WESTERN EUROPE| KEY TAKEAWAYS | CONTACT
148
Consumers’ migration to RTD tea and coffee due to the availability of multiple flavors
12,000 Top 10 Categories by Absolute Volume Growth, 2018/23 - Western Europe 9%
10,872
10,000
RTD Tea is expected to continue

6.3%
8,000
recording strong growth owing to the 6%
availability of multiple variants as well as
the addition of various nutraceutical
4.9% ingredients.
% growth
bn units
6,000
3.9%
3.3%
4,000 3,710 3%
2,667 2.3%
2,048 1.9%
1.7% 1,938 1.4%
2,000 1,574 1.3%
1,295 1,255 1,251 1,117
0.9%
0 0%
Bottled Water Beer Salty Snack s Coffee RTD Tea Chocolate Cheese Ice Cream Wet Cat Food Sweet Biscuits
Confectionery
149
Recyclability supports the demand for PET bottles in bottled water
Bottled Water
Top Pack Types in Bottled Water, 2018 – Western Europe
Market Size, 2018 49.0 10,000

9,185
16%
bn liters 9,000
14%
Market Size, 2023 57.0 8,000
7,000
12%
bn liters 6,000
10%
% growth
mn units
3.8%
5,000 8%
Historic CAGR,
2013/18 4,000
6%
3,000
4%
Forecast CAGR,
2018/23 3.1% 2,000
1,000
1,345
187 70 45 40
2%
8.0
0 0%
PET Bottles Glass Bottles Metal Thin Wall Brick Liquid Other
Absolute Growth, Beverage Plastic Cartons
2018/23 bn liters
Cans Containers
§ PET bottles dominated the bottled water

category in Western Europe, with a growth of Metal Thin Wall Brick
Glass
PET Bottles Beverage Plastic Liquid Other
3.8% over 2013/18. The category has seen Bottles
Cans Containers Cartons
rising investments in recycled plastic bottles.
This can be attributed to large manufacturers Total Market Size,
43.9 6.7 0.8 0.1 0.1 0.1
2018 (bn units)
(Coca-Cola, PepsiCo) committing to educate
consumers to recycle and encouraging deposit-
Total Market Size,
return systems to reduce the environmental 2023 (bn units)
53.1 8.0 1.0 0.1 0.2 0.2
impact of their products.
150
Technology integration helps brands differentiate and promote their products
Bottled Water
Image 1
Volume Share of Bottled Water Packaging, 2018 - Western
Europe
Other, 15%
Other, 15%
Danone partnered with Israeli smart

packaging start-up Water.io to add a special
smart cap to its Font Vella natural mineral 51.7 bn
water brand. This smart cap will track users’
water intake and encourage them to keep
sufficiently hydrated. This innovation is aimed
at personalization of everyday consumer PET Bottles, 85%
goods. Currently, the company plans to launch PET Bottles, 85%
the product in Europe and Israel.

151
Easy handling and recyclability spurs metal beverage cans’ demand in the region
Beer
Top Pack Types in Beer, 2018 – Western Europe
Market Size, 2018 17.9 2,500 7%
bn liters 2,036 6%
19.3
2,000
1,680
5%
Market Size, 2023
1,500
bn liters 4%
% growth
mn units
1.1%
1,000 3%
Historic CAGR,
2013/18 2%
500
1%
1.5%
14 8
Forecast CAGR, 0
0%
2018/23 Metal Beverag e Glass Bottles Kegs Metal Bottles Other
Cans
1.4
-500 -1%
-29
Absolute Growth,
2018/23 bn liters
§ Metal beverage cans became a more

Metal
acceptable packaging format in alcoholic Beverage Glass Bottles Kegs Metal Bottles Other
drinks, shaking off a previously held Cans
perception of being low-end and cheap.
Moreover, the recyclability of these cans and Total Market Size,
13.0 29.4 0.0 0.1 1.0
2018 (bn units)
their easier transportation due to their lighter
weight when compared to glass is expected to Total Market Size,
spur the growth of the category over 2018/23. 15.1 31.0 0.1 0.1 0.9
2023 (bn units)
152
Players promote smart collectible cups during the World Cup to attract customers
Beer
Volume Share of Beer Packaging, 2018 - Western Europe
Metal Beverage
Cans, 32%
• Anheuser-Busch InBev launched an innovative Metal Beverage

Cans, 30%
packaging with collectible Budweiser cups that lit up
in response to crowd noise during the FIFA World
Cup. The “Light Up The 2018 FIFA World Cup”
integrated marketing campaign was executed in
43.4 bn
more than 50 countries. Half of the cups were sold in Other,
World Cup stadiums, and the other half went around 70%
the world.
• Beck’s attempted to transform the image of beer-
Other, 68%
drinking by creating Le BECK’S a special edition beer
can shaped like a champagne flute intended to reflect
superior quality and earn an enhanced premium
perception. Outer circle: 2023 volume share
153
Flexible plastic to grow in the region due to its popularity among younger consumers
Salty Snacks
Top Pack Types in Salty Snacks, 2018 – Western Europe
Market Size, 2018 1.4 3,000

2,467
12%
mn tonnes 2,500 10%
Market Size, 2023 1.7 2,000 8%
% growth
mn units
mn tonnes 1,500 6%
1,000 4%
Historic CAGR,
2013/18 2.9% 500
101 60 9 8 22
2%
0 0%
Forecast CAGR,
4.5%
r
c
ic
s
rs
on
e
i
er
t
st
ne
th
as
in
2018/23
t
la
O
ar
ai
l
ta
P
/P
nt
C
n
le
m
ng
Co
Co
ib
iu
i
e

0.3 ex
ld
ic
in
t
st
Fl
Fo
si
m
la
po
lu
Absolute Growth,
l P
A
m
al
Co
le
W
ib
2018/23
ex
in
mn tonnes
Th
Fl
§ Flexible plastic continues to dominate the Thin Wall Flexible

Flexible Composite Folding
Plastic Aluminum/ Other
salty snacks market thanks to its availability Plastic Containers Cartons
Containers Plastic
in multiple sizes and shapes. However,
recently folding cartons, albeit from a very Total Market Size,
13.7 0.8 0.1 0.1 0.1 0.2
2018 (bn units)
small base, is expected to show the highest
growth. The growth can be attributed to its
Total Market Size,
appeal among the young population owing 2023 (bn units)
16.2 0.9 0.1 0.1 0.1 0.2
to its greater shareability among consumers.
154
Packaging which provides greater portability gains momentum
Salty Snacks
Example 2
Volume Share of Salty Snacks Packaging, 2018 - Western Europe
Other, 8%
Other, 8%
Consumers have started showing greater interest

in salty snacks lately thanks to the greater appeal
of rice and vegetable-based snacks due to their
gluten-free features and perceived health benefits.
15.0 bn
Potato chips continue to hold a large share in this
category even though consumers are looking to
shift away from them due to healthy eating habits. Flexible Plastic,
In terms of packaging, portability and shareability 92%
have become the most feature for consumers due Flexible Plastic,
92%
to which flexible plastic and folding cartons are
doing very well in this category.
155
Germany drives the packaging market in Western Europe with convenient pack types
Volume, 2018 Volume, 2018 (2018/23)
Chocolate Confectionery, Packaged
Flexible Plastic Bread, Other Dairy
0.9%
PET Bottles Bottle Water, RTD Tea, Juice 1.0%
Metal Beverage Cans Beer, Wine, Carbonates 3.7%

GERMANY § Metal beverage cans is expected to grow the fastest in Germany over 2018/23. Limited beer brands initially
used them, but they have now expanded to other alcoholic and non-alcoholic beverages. In response to the
consumer’s desire for easy-to-handle beverages, the manufacturer Rhodius added a metal beverage can to
both its carbonated water and flavored bottled water portfolio.
Metal Beverage Cans Beer, Carbonates, Cider/Perry 4.1%
PET Bottles Bottled Water, Carbonates, Juice 3.4%

UNITED Flexible Plastic Snack Bars, Packaged Bread, Ice Cream 0.8%
KINGDOM § PET bottles are expected to be one of the most dynamic pack types in the UK with a CAGR of 3.4% over
2018/23. One of the major reasons for the growth was the introduction of environmentally sustainable PET
bottles in 2018, using alternative materials. For instance, the launch of rPET (recyclable PET) bottles and
plant-based bottles received positive feedback from consumers.
156
Private label maintains its lead in the Western Europe market across industries
Brand Brand Brand
2013/18 2013/18 2013/18
Private Label 27.4% 0.1% L'Oréal Groupe 14.8% -0.7% Private Label 7.9% -0.4%

Artisanal 13.4% 0.2% Private Label 7.3% -0.1% Heineken NV 5.7% 0.1%
Mondelez International Inc 2.4% -0.2% Procter & Gamble Co, The 6.9% -3.4% Diageo Plc 3.8% 0.3%
Packaged Food
Unilever Group 2.0% -0.5% Unilever Group 5.8% -0.2% Anheuser-Busch InBev NV 3.7% 0.1%
Beverages
Nestlé SA 1.8% -0.6% Coty Inc 5.1% 2.1% Carlsberg A/S 3.7% 0.1%
Lactalis, Groupe 1.7% 0.0% Beiersdorf AG 4.9% 0.0% Pernod Ricard Groupe 3.4% 0.0%
Ferrero & related parties 1.6% 0.2% Estée Lauder Cos Inc 3.4% 0.5% Coca-Cola Co, The 3.3% -0.2%
Danone, Groupe 1.5% -0.1% Henkel AG & Co KGaA 3.2% -0.1% Nestlé SA 2.1% 0.2%
Mars Inc 1.4% -0.1% Colgate-Palmolive Co 3.0% -0.2% Bacardi & Co Ltd 1.6% 0.0%
Arla Foods Amba 1.0% 0.0% 2.7%

LVMH Moët Hennessy Louis Vuitton SA 0.1% Oetker-Gruppe 1.4% 0.2%
Change in Change in
Brand Brand
2013/18 2013/18
Private Label 18.0% -0.4% Private Label 20.1% 0.1%
Procter & Gamble Co, The 15.5% -1.3% Mars Inc 18.2% -1.1%
In Western Europe, private labels and
Dog and Cat Food
Henkel AG & Co KGaA 14.5% 1.8% Nestlé SA 14.0% -0.9%

others maintained their lead across all
Home Care
Reckitt Benckiser Group Plc (RB) 12.0% 0.1% Colgate-Palmolive Co 2.9% 0.2%
industries in 2018. Consumers in the
Unilever Group 11.7% 0.3% Vitakraft Pet Care GmbH & Co KG 2.7% 2.7%
region are turning to private labels as
SC Johnson & Son Inc 6.4% 0.5% Agrolimen SA 2.1% 0.2%
they are widely comparable with
Colgate-Palmolive Co 3.2% -0.3% Bob Martin Co, The 1.6% 1.2%
branded products and have lower
Bolton Group, The 1.3% -0.1% Spectrum Brands Holdings Inc 1.3% 0.5%
prices.
Werner & Mertz GmbH 1.1% 0.3% Boehringer Ingelheim GmbH 1.2% 1.2%
Fater SpA 1.0% 0.0% Trixie Heimtierbedarf GmbH & Co KG1.0% 0.2%
Regional Summary
157
Western Europe
Convenience and sustainability drive the packaging market in the region

bn units
605 1.0 1.4
Sustainability and convenience mostly influence the packaging industry in Germany.
+ 3.2
Germany
Consumers' preferences for size and type of product packaging differ. The convenience trend
has promoted lighter packaging, improved handling, safer grip, ease of opening, and
resealability as major factors influencing consumers’ decisions. People prefer smart packaging
solutions that offer functionalities that integrate seamlessly with their busy lifestyles. (2018/23) bn units
Flexible plastics - flexible, lightweight, and break-proof - is considered to have the best
+ 11.1
Flexible
Plastic
packaging characteristics. It also protects products from humidity, UV lights, and pollutants.
Players have started developing new and sustainable plastic pack types, made using plant-
based plastic, that are both renewable and sustainable. Absolute Volume Growth,
(2018/23) bn units
The rise of the on-the-go consumption trend drives bottled water as it is a quick and
+ 10.1
Bottled
Water
natural hydration drink with low sugar intake. PET bottles are the most preferred pack
type as they are easy to carry and are lightweight for on-the-go consumption. Moreover,
the development of recycled PET bottles has further fueled this pack type's growth. Absolute Volume Growth,
(2018/23) bn units
159
Russia’s economic recovery revived the Russian packaging industry
Total Packaging by Regions, 2018/23
0.07 Unfavorable economic situations in Russia since 2014 negatively

impacted the packaging industry. One repercussion of this
economic uncertainty on the packaging industry was the rise in
0.06
demand for packaging formats that enabled cost-savings among
price-sensitive Russians. However, with the economic recovery,
the packaging industry is expected to bounce back and is
Asia Pacific
expected to post a CAGR of 1.9% over 2018/23. 828
Forecast Volume CAGR 2018/23
0.05
Eastern Europe
115
Middle East and Africa
121
0.04

Latin America 605
369 28
0.03 Australasia
36
Despite its small base in 2018, the South African
packaging industry shows healthy growth prospects
0.02
China with a CAGR of 3.4% over 2018/23. In South Africa, the
577 appeal of convenience and health-consciousness in
Russia packaging considerations grew, leading to the demand
123 0.01 for smaller pack-sizes. This trend is likely to continue in
coming years, providing a boost to the volume share of
North America packaging in the region.
467
0.00
-2% -1% 0% 1% 2% 3% 4% 5% 6%
Historic Volume CAGR 2018/23
Bubble Size: Market Size 2018, billion units

160
Search for convenience and value drives packaging polarization
§ Packaging of food categories witnessed volume downsizing across the globe over 2013/18. Consumers’ increasingly
hectic lives saw convenience and rising health-consciousness become key influences of choices within packaged
food, driving the growth of smaller pack sizes.
§ Categories such as beauty and personal care and home care witnessed demand for larger pack sizes, which
provided value-for-money and enabled consumers to save on bulk purchases.
Volume Share Split by Categories by Region, 2018

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Asia Pacific Australasia Eastern Russia Latin America Middle East South Africa North Western China
Europe and Africa America Europe
Food Packaging Beverages Packaging Packaging - Beauty and Personal Care Home Care Packaging Dog and Cat Food Packaging
161
Unlike other regions, glass bottles lead the overall packaging in South Africa
§ Flexible plastic and PET bottles were the leading and most popular pack types across all the regions in 2018.
However, North America was a notable exception with rigid plastic leading overall packaging in 2018 as use of PET
bottles, a lightweight, resealable, and relatively more environmentally-friendly pack type, rose in the region.
Volume Share Split by Pack Type Region, 2018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Asia Pacific Australasia China Eastern Latin America Middle East North Russia South Africa Western
Europe and Africa America Europe
Flexible Packaging Glass Liquid Cartons Metal Paper-based Containers Rigid Plastic
162
Top Performers
Convenience and sustainability shape the global packaging industry
The Asia Pacific accounted for the largest volume share, accounting for
+ 237.0
Asia Pacific
25.3% of the total share of packaging globally in 2018. Introduction of

diverse pack formats and premiumization were key highlights in the
region. Also, the aging population, rising number of single households, Absolute Volume Growth,
and millennials with fast-paced lifestyles shaped the packaging (2018/23) bn units
landscape in the region.
Flexible Plastic
+ 164.8
Flexible plastic led globally in 2018 due to its high usage in packaged
food including packaged breads, cakes and pastries, savory snacks,
processed fruits and vegetables, and home care packaging. Players have
started developing new and sustainable plastic pack types, made Absolute Volume Growth,
using plant-based plastic, that are both renewable and sustainable. (2018/23) bn units
The rise of the on-the-go consumption trend as driven the consumption

Bottled Water
of bottled water as it is a quick and natural hydration drink with no or

low sugar. PET bottles were the dominant pack type in the category.
However, newer pack types (metal cans and cartons) were introduced + 92.6
in markets such as North America and the Asia Pacific. As
environmental pollution becomes a pressing concern globally, these (2018/23) bn units
pack types could offer strong growth potential over 2018/23.
163
Australian Packaging & Processing Machinery Association (APPMA)

PO Box 18, Mooroolbark, VIC, Australia 3138
www.appma.com.au
PPMA Group of Associations

New Progress House, 34 Stafford Road, Wallington, Surrey, SM6
9AA, United Kingdom
www.ppma.co.uk
PMMI Headquarters
11911 Freedom Drive, Suite 600, Reston, Virginia 20190 USA
www.pmmi.org
PMMI Latin America

Homero 418 Floor 3rd
Col. Miguel Chapultepec
Miguel Hidalgo, D.F. 11570 Mexico
UCIMA, Italian Packaging Machinery Manufacturers Association

Via Fossa Buracchione 84, 41126 Baggiovara, Modena Italy
www.ucima.it
Symop, French Association for Manufacturing Technologies

45 rue Louis Blanc, 92400 Courbevoie
www.symop.com

PMMI Global Packaging Trends 2019 PELV

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

PMMI Global Packaging Trends 2019 PELV

Загружено:

Авторское право:

Доступные форматы

GLOBAL PACKAGING LANDSCAPE: GROWTH, TRENDS & INNOVATIONS

Australian Packaging & Processing Machinery Association (APPMA)

PPMA Group of Associations

PMMI, The Association for Packaging and Processing Technologies

UCIMA, Italian Packaging Machinery Manufacturers Association

Symop, French Association for Manufacturing Technologies

GLOBAL OVERVIEW 7-17

REGIONAL OVERVIEW 18-157

ASIA PACIFIC 18-31

KEY TAKEAWAYS 158-162

Euromonitor International Network and Coverage

Presentation Background and Solution

Category Coverage Presentation Background and Euromonitor Solution

§ Data used in this presentation includes only final consumer product

Portion control and ease

The growing desire for convenience is seen across packaging industries as

Bottled water accounted for

returnability, and premiumization, while metal PET bottles in developed

Forecast Volume CAGR 2018/23

Bubble Size: Market Size 2018, billion units

Sugar Confectionery 110.2 Sugar Confectionery 48.0

Noodles 77.8 Noodles 10.9

Bottled Water 260.8 Bottled Water 83.6

RTD Tea 41.8 RTD Tea 7.4

Beer 131.9 Beer 3.5

Spirits 25.7 Spirits 2.1

Asia Pacific, 828

Western Europe, 605

North America, 467

Asia Pacific Australasia Eastern Europe Russia

+ 28.0 + 0.5 + 2.5 + 1.5

Latin America North America China Middle East & Africa

+ 7.3 + 14.3 + 23.4 + 6.6

Western Europe South Africa

Asia Pacific Australasia Eastern Europe Russia

Latin America North America China Middle East & Africa

Western Europe South Africa

MIDDLE EAST SOUTH

EASTERN WESTERN NORTH LATIN

Changing demographics influence packaging trends

Premiumization in packaging gains momentum

Players emphasize health claims to appeal to health-conscious Asians

PET Bottles § Distinct demographic groups' needs resulted in the

6.0% Brick Liquid Cartons

§ In India, premium skincare brands such as Forest

Volume Share Split by Categories, 2018 - Asia Pacific

60% Dog and Cat Food Packaging

36 remained the most common packaging among mass brands

Market Size, 2018 1.2 50,000

§ The most common pack types for sugar

Ricola Gum Fishermen Friend’s Mint

Inner circle: 2018 volume share

Market Size, 2018 35.8 30,000 12%

316.3 111.0 17.7

§ PET bottles, the traditional pack format for

Volume Share of Bottled Water Packaging, 2018 - Asia Pacific

News outlets like Mainichi Newspapers,

Market Size, 2018 26.5 16,000 16%

Market Size, 2023 39.1 12,000

§ Flexible plastic, the traditional packaging

PCC Dairy from Philippines

Volume Share of Drinking Milk Products Packaging, 2018 - Asia

Inner circle: 2018 volume share

PET Bottles Bottled Water, Carbonates, Juice 14.0