DANIEL BROWN, COREY

BALANCED LIFE PAGE, AND ALEC

SIMONOVITCH
 • Three ambitious business students
• Targeting any student or faculty interested in
integrating a healthy lifestyle into their lives
WHO WE ARE • At Balanced Life, our mission is to motivate individuals
to make health an important part of their daily life in
order to take in the mental and physical benefits of a
healthy lifestyle.
CHACE WELLNESS
CENTER
BIKES, STAIRS,
ROWING MACHINES
TREADMILLS
FREE-WEIGHT AREA
OPEN POOL HOURS
CURRENT • https://twitter.com/bryant_rec?lang=en
SOCIAL MEDIA • https://www.instagram.com/bryant_rec/?hl=en
RESEARCH: WHAT ENGAGES USERS
• Understand target audience
• Effective use of hashtags
• Lack of clutter
• Measuring content
INSTAGRAM FOR CHACE WELLNESS CENTER

Need more Low interaction Develop a sense

promotion levels of consistency
ENGAGEMENT ON SOCIAL MEDIA

TOTAL LIKES

11% Club sports

36% Wellness Center

Intramural Sports

52% Variety Sports

1%
IMPLEMENTATION
PLAN AND
PROTOTYPES
INSTAGRAM POST

• “No pains no gains.

#Bodybuilding”

A.S.
INSTAGRAM POST

• “It won’t happen

overnight.
• Start with us. #progress”

A.S.
SHORT VIDEO

A.S.
MILESTONES: IMMEDIATE FUTURE

• Start small
- Summer hour postings
- Progress on new equipment
- “Countdown” to fall semester
 BEGINNING OF THE SEMESTER

1 2 3 4
“Spotlight” on
Reminder of Postings of Welcome back
personal
and post hours
trainers new facilities new classes
MEET THE
TRAINERS

A.S.
WELCOME
BACK

D.B.
FUTURE
➢ Posting at least once per week
➢ “Spotlight” of all front desk, lifeguards, intramural refs, etc
➢ Reaching out to students
➢ Motivational posts
EVALUATION
PLAN
• https://help.instagram.com/15
33933820244654
• https://squarelovin.com/
• Introduction of Posting
Calendar
• Tracking Participation Levels
of Events
• Tracking of Interaction Levels
MAINTENANCE PLAN

• Introduction of the Posting Calendar

(Month by Month)
• Posting responsibilities will be
transferred to the Bryant Recreation
Marketing Team
BIBLIOGRAPHY

Bergstrom, T., Backman, L. (2013). How the utilization of Instagram builds and
maintains customer relationships. (Unpublished Bachelor Thesis). University of Stockholm, Stockholm,
Sweden.

BundlePost. (2015, July 17). How To Make Your Social Media Sticky. Retrieved from
https://bundlepost.wordpress.com/2012/12/27/how-to-make-your-social-media-sticky/

Huang, Y., & Su, S. (2018). Motives for Instagram Use and Topics of Interest among Young Adults. Future Internet,
10(8), 77. doi:10.3390/fi10080077.

Jaakonmäki, R., Müller, O., & vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User
Engagement in Social Media Marketing. Paper presented at the 50th Hawaii International Conference on
System Sciences (HICSS), Hawaii, USA.

Laberge, J. (2018, May 31). Seven Steps To Make Your Business Instagram Account Successful. Retrieved from
https://www.forbes.com/sites/forbesagencycouncil/2018/05/31/seven- steps-to-make-your-business-insta
gram-account-successful/#50a5325e19c7.
THANK YOU,
QUESTIONS?