Вы находитесь на странице: 1из 21

Ecom Elementary

The Dummies Guide To Creating Your First Profitable

E-Commerce Business
So, you want to start a profitable e-commerce business but haven’t the slightest clue of where to

Well, then you’re in the right place.

Because here I’m going to lay out for you the absolute bare bones basics of e-commerce, so
simple that even someone with zero experience, zero online marketing know-how, and zero
idea of how this whole things works could understand it.

Should you read all the way to the end, here’s what you’ll learn:

● The “behind-the-scenes” of how e-commerce actually works in the real-world

● How to get started with e-commerce for less than $1,000
● Why e-commerce is one of the best online businesses to start as a beginner
● What websites and softwares to use to build your store, even with zero tech experience
● How to pick a profitable niche + choose products that will actually sell
● How to source products from manufacturers without any upfront costs
● Basic marketing strategies for promoting your store profitably
● Where to advertise if you have zero marketing or online biz experience
● How to craft persuasive advertisements that sell like hell
● The “broke beginner” strategy for getting started even if you barely have any money
● The mindset needed to succeed with e-commerce

Let’s get right into it, shall we?

The Behind-The-Scenes of E-Commerce
First, let’s define what e-commerce actually is.

E-commerce is pretty much exactly what it sounds like; commerce online. It’s just selling
physical products via the Internet. You set up an online store with products, you advertise them,
you get people to your store, some of those people make a purchase, and you make money.

If you think about it, you’re on the other side of things every time you buy something online.
Every time you buy something from Amazon, you’re participating in e-commerce. You’re just the
buyer, not the seller. So e-commerce is essentially just becoming the person who sells products,
instead of the person who buys them.

I know it seems intimidating at first, but it can actually be very simple. I remember thinking it was
near impossible (especially because I didn’t have any money to start), but over time I found that
just about anyone with half a brain and the drive to succeed can start their own profitable
e-commerce business (there’s even a way to do it with basically zero start-up costs, which we’ll
get into later).

So, what exactly is the “behind-the-scenes” of e-commerce?

Well, I suppose the best way to explain it is by showing rather than telling.

Say I’m in the market for a new watch. I want something sleek, classic, but not too expensive.
So I do a Google search for “sleek classic watch”.

The first thing that shows up is this:

This right here is called “Google Shopping.” Basically these are sponsored listings (i.e.
advertisements) that companies pay Google for. When you search something like “sleek classic
watch,” these show up. And when you click on one of them, the company gets charged by
Google, since your click very well could result in a purchase.

Google ads is just one of many advertising methods for e-commerce. Other popular ones
include Facebook, Instagram, Twitter, and search engine optimization (SEO). Essentially
anywhere there’s attention online, there are companies advertising their products in hopes of
converting some of that attention into cold, hard cash. Which, again, means that you can do the
same thing!

So after the Google Shopping listings, here’s what shows up next:

These are the first “organic” listings that show up on Google. Organic meaning, not paid (the
two types of advertising are paid and organic, which we’ll get into later as well). These listings
are extremely valuable, because they’re where the most attention is. Since most people won’t
even go to the second page (let alone anything past that), these are the listings that will get the
most traffic (traffic just meaning people).
The way you get your website to show up on the first page of Google like this is through
something called “search engine optimization” (commonly referred to as SEO). Personally I
don’t know a whole lot about SEO, and I don’t think it’s the best way to advertise as a beginner
(takes far too long to “rank”), so I’m not going to go too much into it now. But just keep in mind
it’s one of the ways e-commerce businesses advertise their products.

So now let’s say I click on one of the Google Shopping listings above. Specifically, the middle
one by a company called ‘MVMT.’ When I click on it I’m directed to their website (i.e. online
store). It brings me to what’s called the product page, which is just your typical online store page
where you can buy products.

On the product page you’ll find a bunch of stuff like the price, the size, pictures, reviews,
specifications, details, other similar products, etc. Basically, anything and everything the
company thinks will help persuade you to buy their products. Most people will just check out the
site and leave without making a purchase. But some people will be interested enough to click
the ‘Add To Cart’ button. And of those people, some of them will be interested enough to
complete their purchase.

And, voila!

You have e-commerce.

If they charge $110 for the watch, it costs them roughly $15 to make, and they spend $20 on
Google ads to get one person to purchase, they’re now left with a profit of $110 - $15 - $20 =

Pretty good for a simple little watch!

Now, let’s talk about how you can get started doing this, even for less than $100.

How To Get Started With E-Commerce For Less Than

The example I showed you above, MVMT, is a multi-million dollar company. Unfortunately, you
probably don’t have the resources to do things the way they do. But that’s okay, because you
don’t need to. Luckily there’s a very “broke beginner friendly” way to get into e-commerce.

It’s called dropshipping.

And it’s how I’ve made multiple 6-figures online in the past year (even though beforehand I had
zero online business or marketing experience).
Here’s how it works:

There’s a Chinese wholesale website called ​aliexpress.com​. Here, thousands of Chinese

suppliers list their products for sale at wholesale prices, but don’t require wholesale quantities to
make a purchase. Which means anyone can go on this website and purchase a single item at a
steeply discounted price (most people just don’t know about it).

So what you do is, you take products from this website and list them on your own website at a
significant mark up (3-4x usually). ​Shopify.com​ is the main platform of choice for building an
online store like this.
Then there’s an app called ​Oberlo​ that allows you to import products from AliExpress, put them
on your own site, and whenever someone buys an item on your store, it helps you fulfill the
order through AliExpress.

So when someone buys something on your store, you get their money. Then you take their
money, and using Oberlo, you buy the item on AliExpress, input their shipping information, and
the supplier ships it directly to your customer.

You’re then left with the difference between your sale price, the cost of acquiring the customer
(ad costs), and the cost of the product on aliexpress. If a product costs $8 on aliexpress, you list
it on your site for $30, and it costs you $10 in ad costs to get 1 person to buy, you make $30 -
$8 - $10 = $12 per sale. That’s your profit.

The beauty of dropshipping is that there’s barely any upfront costs to start. You don’t pay for
inventory upfront, and instead only pay for products after someone’s already bought them from
your store. The only upfront costs are the Shopify subscription (like $29/month I believe) and
then ad costs.

Now, I will say that, ideally, the more money you have to start the better. You’ll likely have to
spend money testing different products and ads to find something that works. For me, it took
about $600 in ad costs (through Facebook ads, which we’ll go into later) to get something
working. Can it take less? Sure. Will it probably take more? I’ll be honest, yes. I’d recommend
having at least $1,000 you’re okay with losing to get started with dropshipping.

Can you get started with less? Absolutely. I just want you to be aware that, in the real world, it
takes most people more than a few hundred bucks to get a profitable store up and running.
Since we have a lot to cover and I don’t want to waste time covering stuff that can be found for
free online, if you’re still confused as to how this works just go on YouTube and search stuff like,

“How to start a Shopify store”

“How to import products using Oberlo”
“How to dropship with AliExpress”

You’ll find a lot of good information there. So let’s keep moving.

Why E-Commerce Is One Of The Best Businesses To

Start As A Beginner
From here on out, when I say “e-commerce,” I’m referring specifically to dropshipping, which is
really just a subcategory of e-commerce.

There’s a few reasons e-commerce is a great business to start as a beginner. For one, it’s very
simple. You don’t need an advanced understanding of anything techy. Shopify makes it
incredibly simple to set up your own online store. No tech or coding knowledge required. It also
has very few moving parts. You have products, you have your store, and you have ads. Those
are really the only 3 main things that matter.

As we talked about above, it’s also very inexpensive to start. Since the products are
dropshipped from suppliers, you don’t need to buy inventory. Previously this was a huge barrier
to entry, since to sell online you needed to buy inventory upfront. That’s no longer the case,
making getting into e-commerce attainable for just about anyone with a laptop and an Internet

I think the best reason though, is because you can try, fail, and validate your ideas very quickly.
Here’s the thing. When you’re a complete beginner and just getting started, it’s very unlikely that
the first thing you try will work. I’ve yet to meet a single person who’s been successful with
e-commerce whose first store didn’t fail. It’s just the way things go. You have to test a lot of
different things to find something that works.

And that’s how you actually learn and gain the real knowledge that will allow you to succeed.
You can read a bunch of guides like this, watch YouTube videos, whatever, but true knowledge
is gained from making your own mistakes and learning from them.

Does it suck? Kinda. No one likes failing. But it’s just something that’s necessary if you want to
So since you can test things very quickly, it also means you can fail very quickly (which again, is
how you actually learn). Compare that to another online biz model, like blogging for instance,
where you might not know whether or not your idea was good or shit for 6-12 months, and it
doesn’t even compare. With e-commerce, you can know whether or not your idea was good or
shit within a week or two of starting a new store.

Which means you can try and test 10 ideas in the same amount of time it takes other people to
test 1.

Again, this is very powerful.

It’s also good because you don’t necessarily have to be super smart to make it work. I know
guys who don’t know “you’re” from “your” who are making 6-figures with e-commerce. Because
it’s much more about understanding people and why they buy than it is about “book smarts.”

What Websites and Software To Use To Set Up Your

E-Commerce Store
So we’ve already touched on this, but let’s go more in-depth.

The main software you’ll use to set up your store is Shopify. There are other platforms, but
Shopify is overwhelmingly the best and easiest to use in my experience. They also offer a
14-day free trial, which is plenty of time to get a store up and running.

Within Shopify, you’ll use a free app called Oberlo to import products to your store. Basically,
Oberlo allows you to easily import products from AliExpress onto your store with most of the
product information pre-loaded. Not just that, but the Oberlo Chrome Extension makes fulfilling
orders very simple, and in most cases will allow you to fulfill orders at the touch of a single

The place you get your products from is AliExpress. It’s cool because anything and everything
on this website can be dropshipped. Think of it as your “product catalog” of sorts.

And honestly? That’s really all the main software you’ll need to set up your store.

The only other ones you need to worry about are the ones you use for advertising, which in
most cases is going to be Facebook ads, and maybe Instagram for influencers (covered later).
How To Pick A Profitable Niche + Products That
Actually Sell
This is probably the most asked question I get in regards to e-commerce. Unfortunately, most
beginners are thinking about it in the complete wrong way, which is a huge reason many of
them fail, or in a lot of cases never even get started.

So here we’re really talking about two different things. Picking a niche and then picking products
to sell. They’re intertwined of course, but we’re going to separate them for the sake of
demonstration. And it’s important that you do these things in this order (niche first, products
second), not the other way around.

A niche is another term for a market. It’s a group of people who all share some sort of similar
interest, passion, value, belief, etc., and buy things that coincide with that shared interest,
passion, etc. An example of this could be young girls in relationships. Young girls in
relationships have a shared passion for their boyfriends. So they probably buy “couple” related
items, like say a pair of relationship keychains both her and her boyfriend put on their keyrings,
or maybe couples-related t-shirts, stuff like that.

So the first thing you need to do is pick a niche. But it’s not just some sort of guessing game.
You don’t just pick a niche because you “think” it’s good. No no no. There’s rules to this game.
The niche you pick should be based on data. Hard evidence that the niche is specifically good
and profitable for e-commerce.

There are plenty of ways to go about this, but personally I have three general guidelines I
always look for when picking a niche.

1 is passion. You want your niche to be passionate about something. For example, a lot of
people want to sell phone cases, but people aren’t passionate about phone cases. There’s not a
Facebook group for phone case lovers. There aren’t Internet forums for phone case lovers.
Because people just aren’t passionate about them.

On the other hand, there certainly are Facebook groups and Internet forums for marijuana
lovers. There’s plenty of people who’re passionate about the good ole devil’s lettuce. You can
probably think of someone you know off the top your head who fits this bill! Not all niches are
equally passionate, but generally the more passionate the better (this is because e-commerce is
largely based on impulse buys, and people tend to impulse buy things they’re passionate
about). So that’s 1.

2 is disposable income. You want your niche to be full of people who actually have money to
spend on random stuff they might impulse buy. The first niche I tried with e-commerce, for
example, was college girls who like music festivals. I knew they were very passionate about
adventure, travel, and stuff like that, so I figured it’d be a good niche. Unfortunately, I was
wrong. That store failed (now, could I have made it work? Probably. But I was just starting so I
didn’t have a lot of experience and choosing this niche made it significantly harder).

I suspect a big reason it failed is because music festival girls don’t exactly have a lot of
disposable income. They’re overwhelmingly in high school or college, and students tend to be
broke. Just the way it is. And selling someone random trinkets online becomes much harder
when they don’t actually have the money to buy them.
On the other hand, the first niche I chose that actually started working was tech lovers. People
who are kinda nerdy and like technology and little gadgets and stuff like that, they tend to have
steady jobs, which means they also tend to have some disposable income. This is something I
completely overlooked when I was first starting, but it’s very important. If someone doesn’t have
money to buy from you, they won’t. So that’s 2.

3 is a history of buying stuff in your niche. This can be a little more difficult to determine than the
first 2, but it’s equally as (if not more) important. In order for a niche to be profitable, the people
in it actually have to have a history of buying stuff related to it. And even more specifically, you
want them to have a history of buying stuff through the advertising methods you plan on using
(usually Facebook or Instagram, at least for me).

The way you determine this is through research. When you have a niche idea, head to Amazon
and search up products you think might sell in that niche. If there’s a lot of them, it’s probably a
good sign people are buying. If not, not so much. Also look at the reviews as well, as the
reviews will give you invaluable information about what people want, what they’ve bought in the
past, etc.

You can also just Google them instead of searching Amazon, and what you’re looking for is
competition. In this case, competition is a good thing. You want competition. Because if there’s
no competition, there’s probably a reason for that. And it’s most likely not that you just stumbled
upon a fantastic niche no one’s ever thought about before. It’s probably because it’s just not a
profitable niche.

So that’s the basics of choosing a niche.

Now, onto picking products that will actually sell.

In my opinion, this is harder than picking a niche. And I’ll preface this by saying that the only
true way to know if a product is profitable is to throw it up on your store and test it. You can
wonder and you can speculate, but testing it is the only way to know for sure.

The process I use for picking products is pretty simple. But it doesn’t result in winners every
time. Far from it, actually. Usually I have to test 5-15 different products to find a winner, and I
have some experience. So keep that in mind as well. There’s a very small chance the first
product you pick will work super well. It’s going to require some testing to find one that does.

Generally, the way I pick products is just by looking at what’s already working for other people.
Put another way, I find what people are already buying. If they’re already buying it right now, or
they’ve bought it in the past, then there’s a much better chance it will sell for me than a product
that no one is currently selling/sold successfully.

It might seem weird, but finding products that sell is largely just copying other
businesses/people. You might think selling a product others are already selling would be hard,
but in reality it’s much easier than anything else. You just have to be slightly better at marketing
than they are, which isn’t too hard nowadays because the bar is set pretty low.

So look at competitors in your chosen niche and see what they’re selling. Try to find their
best-selling products (generally what sells best will have the most reviews), look at the reviews,
and see if you can’t sell something similar, or even the exact same product just with a different
twist on the marketing side of things.

There are certainly other ways to find products that sell, but we have a lot to cover so let’s move
on to the next section.

How To Source Products From Manufacturers Without

Any Upfront Costs
We’ve already touched on this so don’t need to go too in-depth here. The way you source
products is through aliexpress.com. The Oberlo app inside of Shopify allows you to easily take
products from Ali Express and put them on your Shopify store (to get it, just click on the “Apps”
tab in Shopify, go to the app store, search “Oberlo,” and download it).

Basically, you do your research and find products on Ali Express that you think will sell. Then
you copy the links, and inside Oberlo you go to “Search Products” and click on “Import Product
by URL or ID,” and then paste the link.
From there you can edit the product description, the price, the variants, the pictures, and all that
cool stuff from the “Import List” inside Oberlo. Once you’ve done that, you just click the big
button that says “Push To Store.” Now the product has gone from Ali Express to your Shopify
store, and you’re ready to start selling.

When someone places an order on your store, you go into Oberlo and click on “Orders.” Then
you download the Oberlo Chrome Extension. Once you have that, you just click the big orange
button that says “Order Product” and Oberlo will (usually) take care of the rest. It’ll go to the
product on Ali Express, place it in your cart, fill out the shipping information with your customers’
information, and then all you have to do is double check all the info is correct and place the

And that’s pretty much everything you need to know about sourcing products. You’re not exactly
“sourcing” them, more like you’re just selling other peoples’ products and they’re sending them
to your customers for you.

Basic E-Commerce Marketing Strategies

Now that you know how this whole e-commerce thing works, let’s talk about the important part.
Actually marketing your products. Overwhelmingly, this is where you’ll either make your money
or not make your money. E-commerce is like 95% marketing. So most of your time spent should
be on marketing.

There are many different strategies, and everyone has their own. Can they all work? Absolutely.
But for now, I’m just going to share with you the two I’ve personally seen the most success with.
These two methods are responsible for generating multiple 6-figures in sales for me, so I can
tell you for a fact that they work. Let’s jump in.
The first marketing strategy is Instagram influencers. This is probably the simplest and easiest
one to get started with since there are very few moving parts and pretty much zero barriers to
entry. This is what I recommend to people who have zero online business or marketing
experience, just because it’s so simple.

The way it works is, once you have a store up with some products, you go on Instagram and
find “influencers” (i.e. pages with 100k+ followers) that are related to the products you’re
selling/the niche you’re in, and you message them asking what they charge for a promotion.

Some will respond, some won’t. It’s a number game. You have to message a lot of pages to line
up a few shoutouts. But once they message you back, they’ll tell you their pricing and
sometimes you can negotiate the price. Either way, you agree on a price and then send them
the money via PayPal usually.

Once you’ve paid them, you create the post (i.e. the ad), which consists of the picture or video,
the caption (i.e. ad copy), and the link to the product you’re promoting. Then they post your ad,
their audience sees it, and hopefully you get enough sales to make the promotion profitable.

In a nutshell, that’s how Instagram influencers work.

Now, I’ll be honest I don’t use this method as much anymore because it tends to take a lot of
time and is not nearly as scalable as the next method (it’s just easier, which is why it’s good for

The method I use the most now is Facebook ads. Facebook ads are extremely powerful for a
few reasons. For one, Facebook has an immense amount of data. If you’re on the platform, they
know you better than you know yourself. It’s also highly scalable. You can spend a lot of money
on Facebook ads profitably. And it tends to take less time. Once you set up a Facebook ad, in a
lot of cases it’s “set it and forget it.” If it’s profitable you can just let it run continuously, not touch
it, and it will make you sales on autopilot.

However, it’s also more difficult to start as a beginner since it has more moving parts. I’m not
going to waste time explaining the basics of the platform now because my good friend James
Holt put together a super high quality guide on the basics of it, ​which you can read here​.

There are also other methods like Twitter influencers, SEO, Google Ads, Reddit Ads, etc. I
haven’t personally used these methods yet so I don’t feel comfortable trying to teach them, but
just keep in mind there are lots of different ways to advertise your products.
How To Craft Persuasive Ads That Sell Like Hell
A huge part of whether or not you’ll be successful with e-commerce is how good your ads are.
Again, e-commerce is 95% marketing. So you need to be good at marketing and creating ads.

The two main parts of your ad are going to be the creative (i.e. the picture(s)/video) and your
copy (i.e. the words under your creative).

For the creative, you want to use something that’s really going to draw people in and grab their
attention. You’ve gotta remember that people are mindlessly scrolling through social media, not
intending to buy anything. So your ad has to be really eye-catching and almost interrupt their
mindless scrolling.

Then, for the copy, the goal is to persuade someone to click on your link and go through to your
website. The main structure I use for ad copy is hook, body, call-to-action. The hook is the first
sentence, and the goal of the hook is to draw them in and make them keep reading. The body is
the “meat” of the ad copy. It’s where most of the persuasion is done and where the most words
will be. Then the call-to-action is where you call someone to take action (i.e. “Click Shop Now to
get yours today!” and stuff like that).

Again, the entire goal of your ads is to make someone click and go to your website. Then, on
your website is where you persuade them to actually buy your product.

I’d highly recommend doing some basic research on copywriting and learning the fundamentals
of how to craft words that sell. I have a blog post on my website that covers this exact topic,
which you can read here.

The “Broke Beginner” E-Commerce Strategy

At this point you’ve got just about all the info you need to get started with e-commerce. So now
let’s put it all together so you can see what this looks like in the real-world.

The first thing we’re going to do is research. We need to find a solid niche using the 3 guidelines
laid out above. Once we’ve done research and picked a niche, we need to do more research to
find potentially profitable products. Again, refer back to that section if you need to.

Once we’ve picked our niche and a few products (no more than 3-5 at first), we need to set up a
storefront. So we go to Shopify and start a free trial. Then we download the Oberlo app and use
it to import our products from Ali Express.
From there we edit all the details. The price (recommend marking them up 3-4x what they go for
on Ali Express to allow for decent margins), the product description, the variants, the pictures
(good pictures are very important), the actual name of the product, and all that.

Then we edit our site a bit to make it look all pretty. The goal here is to make it look
indistinguishable from a “real” brand. We want people to see our site and think it’s a real,
professional business. Not something some random guy is running from his laptop in his mom’s

We make sure our payments are all set up, that our shipping settings are all good, and that the
checkout process runs smoothly (i.e. make a test purchase on your store to make sure).

Now, we’re ready to run ads.

We contact Instagram influencers and/or start running Facebook ads, and we get people to our
store. 1,000 visits minimum to make sure the results are significant. Hopefully, some people
buy. If not, we look at our strategy and revise it based on the data we now have. Repeat this
process over and over again until something starts working, and that’s the general jist of the
“broke beginner” strategy.

Yes, you will have to spend money on ads. No way around it. And yes, you will likely lose
money on ads at first. Just part of the game. But eventually, if you keep trying, and you make it
a point to intentionally learn from every mistake you make, you’ll find something that works. It
could take a few weeks, it could take a few months, but if you just don’t give up it’s going to be
really hard not to start making money. Cliché? Maybe. But it’s true.

The Mindset Required To Succeed With E-Commerce

Honestly, if you could take only one thing away from this guide, this section would be it. This is
hands down the most important thing to understand for your overall success in not just
e-commerce, but life in general.

So now we’ve covered just about all the basic e-commerce info you could ever need to get
started. Unfortunately, just understanding this information is not going to be enough if you
actually want to succeed with e-commerce. I reckon actually knowing what to do and how to do
it is only about half of the puzzle.

The other half is you. It’s your mindset. It’s how you think about things. It’s the way your brain
operates day in and day out. And this is the reason most people fail. Not because they don’t
have the right information, but because they’re their own worst enemy. Most people who try to
do this shoot themselves in the foot before they even start, because they’re thinking with an
average person’s mindset.
Here’s the thing. Doing something like this is the opposite of “average.” Starting your own
e-commerce business, becoming an entrepreneur, and making money online, these are not
things that most people do, or even understand in the first place. Because most people have a
toxic, scarcity mindset that prevents them from ever achieving anything great in the first place.

So if you want to be successful, you can’t think like “most people.” In fact, you have to think like
the exact opposite of “most people.” Basically, you have to un-brainwash yourself. Because
unless your parents are entrepreneurs, the way you were raised and the people you’ve been
surrounded with almost undoubtedly imparted on you this toxic, scarcity “average person”

I really can’t understate the importance of this. You can learn everything you need to learn, you
can be the most knowledgeable e-commerce expert in the world, but if you’re still stuck thinking
like an average person, you will never become successful.

You must change and develop yourself from the inside out. Think of yourself right now as a
caterpillar going into your cocoon. Right now you’re probably just like everyone else, a regular
old caterpillar. But through your own self-development, and the mindset shifts I’m going to lay
out for you here, you can soon emerge as a beautiful butterfly (who also happens to make a lot
of money with e-commerce).

Will this process be easy? No, probably not. If it was, everyone would be doing it. And that’s
obviously not the case. This is not some “get rich quick” thing. Like anything worth doing, it will
take time. But I can tell you right now, it’s entirely worth it.

A year ago I was delivering pizza, barely making minimum wage, and scraping by doing
something I hated. But now? Now I get to spend my days doing whatever the hell I want. I
travel, I buy cool things, I make money while I sleep, and best of all I never have to worry about
paying bills, or putting food on the table, or anything money-related, really. It’s an incredibly
liberating feeling, and something anyone can achieve if they put in the work and just don’t give

Now let’s get into the mindset stuff.

The first thing you have to realize is that it’s going to take time, and you’re going to fail. There’s
not really any way around it. If you’re starting from zero with no experience then there’s no way
you can expect to start a profitable business on your first try. Maybe you’ll get lucky, but I’ve
personally never seen it work like that.

You’ve also got to understand that this is far from a bad thing. In fact, in this case, failing is
actually good. Because while reading guides like this, watching YouTube videos, taking
courses, and all that stuff is good, the only way you’re going to gain real knowledge is through
trying and failing and learning from your mistakes.

Everyone’s got their own methods, and everyone who’s successful developed those methods
over time by learning, implementing, analyzing what went right, what went wrong, and putting
everything together to form one cohesive strategy. Again, the real knowledge is learned through
failure. So you want to go into things with the mindset of actually being excited to fail.

You also want to fail fast and fail often. This is why e-commerce is great, because you can fail
very fast and very inexpensively as well. On average I’d say it takes failing at least 3-5 times in
order to find something that works. So the faster you can get those failure under your belt, the
sooner you’ll be able to get that first success.

I like to look at it not like you’re trying to find something that works, but more so that you’re trying
to eliminate all the things that don’t work — since by default if you do that enough you’ll
eventually stumble upon something that does.

You also have to understand that if you decide to go down this path, no one’s really going to
understand what you’re doing. In my opinion it’s best not to even tell anyone that you’re trying
your hand at e-commerce or online business because 9 times out of 10 you’ll just be met with
negativity. People are afraid of what they don’t understand and since our societal conditioning
runs so deep, even your closest friends and family will try to discourage you from taking the
“dangerous” route.

This isn’t a bad thing necessarily (just human nature, really), but if your confidence is already
shaky to begin with you certainly don’t need average people telling you you can’t do it. That’s
not going to help anyone, so best to just keep to yourself. In my case, I dropped out of college
and didn’t tell anyone other than my parents for almost 3 months. Even my best friends and my
roommates thought I was still in school, when in reality I was grinding away on my laptop every
day trying to make my ecom venture work.

I’m really glad I did it like this because it allowed me to focus 100% on my mission. And then
once I had results to show for it, naturally no one had anything bad to say. Money talks, after all.

Another thing is you can’t be afraid to sell. At the end of the day that’s really all e-commerce is,
sales. If you’re one of those people who the first thing that comes to mind when you hear the
word sales is a scammy car salesman, you need to shift your thinking. Yes, sales gets a bad rap
because of a few bad actors, but overwhelmingly sales is actually a good thing, a net positive in
the world.

Because when you provide something people want that actually benefits them in some way
(whether it be through education, entertainment, etc.), getting it in their hands is the most ethical
thing you could do. With e-commerce it’s often not so much about improving people’s lives, but
more so about being there to provide what people already want.

America and even the world at large has become massively consumerist, and no matter what
you do, they’re still going to buy anyway. The only thing you’re doing by thinking sales is
scammy is not being there to sell to them, which in turn is probably keeping you broke, living
paycheck to paycheck, working a job you hate, etc.

I’ll tell you right now, financial freedom is a helluva lot better than that. And getting over your
fear of selling is one of the first steps to achieving it.

Another thing that’s extremely important to understand is that the way you become successful at
e-commerce is by developing the skills necessary to succeed with ecom in the first place. If you
have no skills now, that’s fine. Just know that you will have to develop them over time in order to
be successful. So what are the main skills you need to become successful at e-commerce?

There’s a few. One is sales/copywriting (persuading people to buy from you with the words in
your ads, your product descriptions, etc.). Another is paid traffic (Facebook ads in most cases).
Those are really the two main ones. Market research is big too (luckily it’s not too complicated,
we went over most of the stuff you need to know here already). You also want to be decent at
math so you know your numbers (not really a skill, but important nonetheless). Those are the
“hard skills,” per se.

You also want to have some soft skills too. Skills like understanding people and human nature,
being able to empathize with people, being somewhat organized, being able to manage your
time effectively, and stuff like that.

Another thing you have to understand is that no one’s going to be there to “motivate” you or
keep you on track. If you’re used to working a job and having a boss, this will be a big change
up. Because there’s not gonna be anyone handing you a list of tasks to do or keeping you
accountable. In this case you’re both the employee and the employer, so you have to be able to
manage yourself effectively (sounds weird, but it’s true).

To succeed with e-commerce, you’ll also likely have to completely change the way you think
about money. Again, our societal conditioning runs deep. And most of us are “programmed” to
think about money as scarce and hard to come across.

But in reality, money is everywhere. There’s guys making $1,000 per day, there’s guys making
$10,000 per day, there’s guys making $100,000 per day. What’s the difference between these
guys and you? One of the big ones is that they don’t think about money as scarce. They think of
it as abundant. Because if you think about it, money really is everywhere. There’s 300 million
people in the US alone and every single person is holding onto various amounts of money.
Which is why I also don’t like to think about making money as “making money” — but more so
like “taking money” from other people and putting it in my own pocket. It sounds unethical at
first, but really it’s not. The thing about making money is, you’re not the US Treasury. And
neither am I. The Treasury is the only one that can actually “make” money (i.e. create it). And
keep in mind they’re creating it at a rate of roughly $500 million per day. Yes, you read that
right. $500 million per day is being created out of thin air every single day.

So no, money’s not scarce. But again, you can’t “make” it like the US Treasury. Instead, you
have to find other people who already have money, and provide something they want even
more than the money in their wallet. You do that, and taking money from other people becomes
very simple. Just provide something people want, use marketing/advertising to get it in front of
their face, and they’ll willingly and happily give you their money. Not unethical in the slightest
when you sell a good product.

Finally (kinda), you have to understand that the only way this is going to work for you is if you
consciously decide that no matter what happens, no matter how many obstacles you face, no
matter how many times you fail, that you will, without a doubt, make this work.

Right now, since your understanding of e-commerce as a whole is small, it probably feels like
you can’t do it. Or at the very least that maybe you can do it, but that it will be hard and might
not work out long-term. I know because I used to think like that too.

Here’s the thing. The only way to guarantee your success with e-commerce is to have a
delusional sense of self-confidence. You have to truly believe that, 100%, no matter what, you
can and will make this work. Limiting beliefs will strangle your chances of success at the source
like nothing else. It’s not easy, and it will certainly take time (all of this is a process, it doesn’t
just happen overnight), but you have to kill your limiting beliefs and replace them with delusional

In all likelihood, you’ll have to become a completely different person to succeed with
e-commerce. The bad news is this can be painful, since you have to let go of the shitty parts of
you that right now are probably part of your identity. The good news is if you just get started and
put in the consistent work every single day (even if it’s just an hour or two), this will kind of
happen naturally.

If right now you’re on the fence and aren’t sure of whether or not you can make it work, take me
for example. When I got started in this game I was flat broke. I had less than $1,000 to my name
and I was delivering pizza just to cover my rent. I didn’t have a college degree (still don’t), I
didn’t have any prior marketing or online business experience, and I felt just as clueless as you
probably do right now.

Hell, my first thought when I learned about e-commerce/dropshipping was that it’s a scam! I
thought there was no way you can make actual money selling products online you never even
have to touch. It just sounded too good to be true. But then I educated myself, I learned more
about it, and I realized that there actually are people out there making hundreds, even
thousands of dollars per day profit doing this exact thing! I knew I wasn’t the smartest, or the
most experienced, or the hardest working. But I figured if other people could do it, I probably
could too.

If it’s possible for them, why wouldn’t it be possible for me? And that’s when I started developing
that delusional sense of self-confidence. I mean, hell, I dropped out of college the very same
day I made my first sale with e-commerce. It was only $6.95, and I spent almost $20 on ads to
get that sale, so it was hardly profitable, but I figured that if I could make 1 sale, I could make 10
sales. And if I could make 10 sales, then I could make 100. And if I could make 100, well, you
get the idea.

Which is why I also think it’s important to set a very realistic short-term goal when you’re first
getting started. I’d recommend making your goal to just make $100. Not per day, not per week.
Just $100 one time. Not even profit, either. Just $100 revenue one time. Because honestly,
anyone can make $100 revenue with e-commerce. It’s not difficult at all. Even a complete
beginner could do that within a few weeks.

The reason for this is to kill your limiting beliefs. Because no matter what I tell you, you’re not
going to believe it’s possible for you until you actually do it. So once you make those first few
sales, and you see that number in Shopify, now you start to believe it’s real. You start to think,
okay, wow, this is something I can actually make money with. This is something I can actually
support myself with. And eventually, something I can even make 6-figures per year with.

And once you reach that point? There’s no going back from there. Making money online is the
addicting drug there is. Once you make that first $100 it’s like a shark tasting blood. You can’t
turn back even if you wanted to, because that feeling of making your own money is so
intoxicating you’d do anything to feel it every day.

The final thing I’ll leave you with is this:

You, yes you, can absolutely make this work. As long as you’re not dumb as a box of rocks and
have some sort of internal drive, there is zero reason you can’t be successful with e-commerce.
There are grandmas making 6-figures per month selling trinkets online. If they can do that,
there’s absolutely zero reason you can’t at least get a little side hustle going that brings in a
couple extra grand per month.

Will it be easy? No. It won’t be easy. But will it be worth it? Well, I’m typing this from my luxury
downtown apartment, have already made $500 profit from my e-commerce ventures today (and
it’s not even noon yet), and later I think I’m gonna book a flight to Mexico just because I’m bored
of being in the states and want a change of scenery. And since my e-commerce stores run
pretty much on autopilot no matter where I am or what I’m doing, I’ll still make money while I’m
there sipping drinks on the beach. So yeah, I’ll let you tell me whether or not a lifestyle like that
is worth the hard work it takes to get there.

(Spoiler alert, it is.)

The way I got to this point is by putting in the consistent work every single day (yes, even
weekends), being willing to make mistakes and learn from them, and investing in my knowledge
and my future by getting the guidance of those who’ve done it before me through online courses
and mentorships.

Just do those 3 things and don’t give up, and I promise you it will be near impossible for you to
fail long-term.

But, I’ve said all I can say.

Now, the ball is in your court.

You’ve got all the tools.

You know what you need to do.


Are you finally going to get started?

Or are you going to keep living average?

As always, the rest is up to you.