10

TH

SHOPPING
A N N UA L

MALLS
The game-changer; transforming malls for the digital age.

1ST -2ND april 2020

Singapore Marriott Tang Plaza Hotel
 10 ANNUAL SHOPPING MALLS
TH

The game-changer; transforming malls for the digital age.

1st -2ndApril 2020 | Singapore Marriott Tang Plaza Hotel

“Shopping Malls Aren't Dying - They're Evolving.” -Steven BERVOETS, Head of Shopping Center Management,
CBRE, Belgium
EVENT OVERVIEW
Malls today face a ubiquitous truth: change or die. According to Coresight
WHO SHOULD ATTEND?
research 2019, U.S. retailers will have to close down about 12,000 stores by the
This event is targeted but not
end of the year. As online shopping continues to grow, another 75,000 stores limited to:
could be lost by 2026, says investment bank UBS. Mall owners and operators
needs to discover what it takes to redevelop a mall for the next generation of • Mall owners
shoppers. • Mall developers
• Mall operations
Malls have evolved from a mere shopping destination into an integrated, • Mall management
comprehensive destination where the bulk of your needs can be met. From • Mall investment
food-halls to family entertainment centres, medical facilities to hospitals, • Mall construction
• Retail owners
e-sports centres to gaming stadiums, consumers expect to have their needs
• Retail operators
met all under one roof. • Retail tenants
• Retail marketing and branding
Join us for the 10th Annual Shopping Malls Summit to explore the
• Retail business development
paradigm shift. Sit with renowned experts to discuss the industry’s threats by • Mall design and planning
indulging in some comprehensive 3-stream sessions. Engage in an • Mall marketing and leasing
all-exclusive site tour, uncover case studies from reputable speakers, and • Mall facilities management
network with global trend-setters in the industry. • Mall fit-outs brand partners
• Architecture and design
WHY YOU CANNOT MISS THIS EVENT • Food retail/food court operations
• Visual merchandising
• Supercharge omni-channel partnerships between malls and retailers
Event highlights include:
• Transforming Malls to Family Entertainment Centres and Social Engagement
Centres
• 3 Dynamic streams
• Phygital Retail: bringing together online and brick-and-mortar stores • One-to-one meetings
• The Evolution of Retail 5.0 • Collocated events
• Connect with the leading brands and
• The Future of Experiential Retail industries
• Deep-dive into the latest trends in Tenancy Agreements • Meet emerging retail brands in a
virtual mall setting
• Learn how to leverage and monetise data from your footfall and retailers
• Gathering global trendsetters in the
• Take advantage of the latest tech trends such as E-wallets, Chatbots, AR and retail industry
Facial Recognition • Case studies and best practice sharing
• Latest Trends on Mall Redevelopment • Exclusive site tour

JOIN THE DISCUSSION

Shopping Malls Forum - Join the group

@AnnualMall - Follow us

For further details, contact

Kenneth Tan
PG. 1
T: +603 2775 0000 ext. 569 | E: kennetht@trueventus.com
 10 ANNUAL SHOPPING MALLS
TH

The game-changer; transforming malls for the digital age.

1st -2ndApril 2020 | Singapore Marriott Tang Plaza Hotel

FEATURING PRESENTATION AND CASE STUDIES BY DISTINGUISHED SPEAKERS

Binoo Joseph James Miller Ashwin Pingali
CIO Head of Analytics & Insight Head of In-Stock and Operational
Emaar, UAE intu, UK Excellence
Amazon, USA

Shannon Stewart Helen Lam Rajendra Kalkar

Project Director Head of Innovation and President- West
Vicinity Centres, Australia Development Practices The Phoenix Mills Limited,
Lendlease, Singapore India

Melissa Evans-Lee Deborah Flattery Helena Gomes

Vice President, Retail VP Marketing and Business Senior Director of Project
QuadReal Property Group, Brookfield Properties, China Management
Canada CBRE Asia Pacific

Jenny Simpson Harshavardhan Chauhaan Anil Konidena

Senior Manager, Customer Central Head of Marketing & Head of South East Asia
Systems & Digital Strategy Phygital Landmark Group
AMP Capital, Australia DLF Limited, India

Ondřej Laně Jason Mullings Komsan Kwunchaithunya

Head of Shopping Centres Head of Consumer Software Vice President Operations
Property Management Development The Mall Group, Thailand
CPI Property Group, Czech SM Prime Holdings, Inc.
Republic

Rajat Mittal Ricardo Rosa Charin Polpanumas

CIO Head of Innovation Lead Data Scientist
Mercatus Co-operative Limited, Sonae Sierra, Portugal Central Group
Singapore

Eva Cecilia Tanglao Amit Kumar Shilpi Sengupta

Director for Marketing and Director Architecture & Solution Head of Specialty Leasing
Commercial Lease Alibaba Group, Singapore Gulf Related, UAE
Savills, Vietnam

Ramakrishnan P, Dylen Gan Sandy Wu

Chief Operations Officer General Manager General Manager
Lodha Group, India Pearl Point Shopping Mall Danga Bay Country Garden
shopping mall

For further details, contact

Kenneth Tan
PG. 2
T: +603 2775 0000 ext. 569 | E: kennetht@trueventus.com
 10 ANNUAL SHOPPING MALLS
TH

The game-changer; transforming malls for the digital age.

1st -2ndApril 2020 | Singapore Marriott Tang Plaza Hotel

CONFERENCE AT A GLANCE
Day One: Wednesday 1st April 2020

0800 Registration & coffee

0850 Opening keynote address
0900 Plenary One
The Rise of the Data Analyst in Malls: The Age Of Analytics
James Miller Head of Analytics & Insight intu, UK
0940 Plenary Two
Retrofit and Redevelopment of Malls: Change or Die
Shannon Stewart Project Director Vicinity Centres, Australia
1015 Speed networking
1030 Morning refreshment
1100 Plenary Three
Phygital Retail: Bringing together online and brick-and-mortar stores to create a fluid and close customer experience in malls
Binoo Joseph CIO Emaar, UAE
1140 Plenary Four
Preparing for Retail 5.0
Helen Lam Head of Innovation and Development Practices Lendlease, Singapore
1215 Plenary Five
Malls 5.0: The Next Level of Brick and Mortar
1240 Networking luncheon

Stream 1 – Data Analytics Stream 2 – Tenant Mix & Management Stream 3 – Mall Redevelopment

1400 Session One 1400 Session One 1400 Session One

Accelerating lease management in Malls into the
era of analytics
• Simplifying Concessions, shorter leases, break clauses
and rents via Data Analytics
• Replacing countless e-mails between landlord’s and
tenant via real time lease data platform
• Driving Savings and boosting profits via Effective
Lease Management strategies
Dylen Gan General Manager
Pearl Point Shopping Mall
1445 Session Two
Immersing shoppers via data-centric
omni-channel marketing
• Designing a seamless experience and consistent
messaging across all channels
• Building a loyalty ecosystem, taking advantage of
technology to deliver a unique experience
• Developing a data-centric approach to improve
conversion offline
Ricardo Rosa Head of Innovation
Sonae Sierra, Portugal
1530 Afternoon refreshment
1600 Session Three
Optimizing Facilities and Asset Management via
Data analytics
• Risk-Based Inspection & Maintenance Optimization
• Streamlined Data Analysis and Integration
• Predictive Analytics Based on Machine Learning
1645 Session Four
Omni-Channel Marketing: Converting customers 1645 Session Four
from Offline to Online
• Coordinating online and offline efforts that translates
into more visits
• Track and measure awareness, engagement,
conversions and loyalty
• Optimizing and reinvesting in initiatives which drive
the most revenue for your business
Charin Polpanumas Lead Data Scientist
Central Group
1730 End of day one
The Tinder of Retail: Choosing the right retailer
for the right malls
• Know your Tenants
• Decide whether your business relies on exposure or
if it's a destination
• Analyzing other retailers in your target market and
understanding customer demographics
Komsan Kwunchaithunya Vice President Operations
The Mall Group, Thailand
1445 Session Two
Pop-up shops: Establishing a turnkey model for
online retailers to setup shops
• Specialty Leasing: Establishing a turnkey model for
online retailers to setup shops
• Support of Pop up store to help new to market
brands, online brands and first-time operators to try
brick and mortar environment.
• Galleria Expansion and how the specialty leasing
program helped in activating the vacant units
Shilpi Sengupta Head of Specialty Leasing
Gulf Related, UAE
1530 Afternoon refreshment
1600 Session Three
Data Analytics: The cornerstone to structure
logical rental agreements
• Integrating a cloud database management system to
preserve and maintain property, tenant, and billing
information
• Why operators and retailers must embrace retail data
analytics in order to maximise in-store shopping
experience and encourage purchases
• Optimising tenant rent according to the quality of
zones, specifically high-traffic areas in the
shopping mall
Ramakrishnan P Chief Operations Officer
Lodha Group, India
Digihaviour: Winning with People, Process &
Technology as a Service (Data, Automation, AI &
IoT)
• Behavioural-based approach for retail digital strategy
and transformation
• Competitive retail business architecture for value
creation with data, automation, AI and IoT
• Customer-centric, business- and user-led agile execution
of retail digital initiatives
Jenny Simpson Senior Manager, Customer Systems
& Digital Strategy
AMP Capital, Australia
1730 End of day one
Malls Redevelopment: Moving Towards a “Live,
Work, Play” Model
• Redeveloping malls into Customer Engagement
Centres with hotels, apartments, offices and play
spaces
• Embracing malls as innovation centers powered by
technology so that every store and the center itself is
gathering real-time data in order to satisfy shoppers
and evolve with them
• Evolution of malls into retail-dential focused to cater to a
specific lifestage or lifestyle consumer with shared needs
and interests
Helena Gomes Senior Director of Project
Management
CBRE Asia Pacific
1445 Session Two
Redevelopment of Dead Zones in Malls to
E-Sports Centres
• Reinventing malls into a gaming community centre
• Preventing Dead-zones by including niche entertainment
food and drink sports and social gaming tenants
• E-sports as an innovative new way for malls to offer
social interaction
1530 Afternoon refreshment
1600 Session Three
Alternative Mall Redevelopment: Moving towards
a sustainable MXD model
• Building the right mix of selected specialty retail,
restaurant and entertainment, limited-service hotel,
medical office and residential housing within a mall.
• Reconfiguring retail to adapt to what the customer is
looking for
• Finding synergy between— retail, residential, office,
entertainment — working together to empower
each asset classes
1645 Session Four
Placemaking in the Shopping Centre Context
• Redevelopment creating a place, where architecture
and brand storytelling needs to collide
• Combining power of technology with physical
experience
• Case studies from Oakridge Centre, Bayview Village,
Cloverdale Mall, Revel Park
Melissa Evans-Lee Vice President, Retail
QuadReal Property Group, Canada
1730 End of day one

For further details, contact

Kenneth Tan
PG. 2
T: +603 2775 0000 ext. 569 | E: kennetht@trueventus.com
 10 ANNUAL SHOPPING MALLS
TH

The game-changer; transforming malls for the digital age.

1thst -2ndthApril 2020 | Singapore Marriott Tang Plaza Hotel

Day Two: Thursday 2ndApril 2020

0800 Registration & coffee
0850 Opening keynote address
0900 Plenary One
Malls and Retailers Collaboration: A Truly Omnichannel Partnership
Anil Konidena Head of South East Asia Landmark Group

0940 Plenary Two

Family Entertainment Centre: The New Anchor Tenant
1015 Speed networking
1030 Morning refreshment
1100 Plenary Three
Shoppertainment: Integrating live-stream e-commerce into malls to revolutionize brand experience
1140 Plenary Four
Malls: The new fulfilment centres for online retail
Ashwin Pingali Head of In-Stock and Operational Excellence Amazon, USA

1215 Plenary Five

Malls 5.0: Phygital Transformation of Shopping Malls
Harshavardhan Chauhaan Central Head of Marketing & Phygital DLF Limited, India
1240 Networking luncheon

Stream 1 – Data Analytics Stream 2 – Tenant Mix & Management Stream 3 – Mall Redevelopment

1400 Session One 1400 Session One 1400 Session One

Chatbots in Malls. Increasing customer interaction
and using key data collection points
• Automate conversations on mall related enquiries
via Artificial intelligence.
• Implementing Chatbot personality and character
that reflects the theme and identity of the mall
• Be available 24/7 to answer questions related to
center's stores, restaurants and shows, as well as
nearby food and beverage options, parking and
security
Jason Mullings Head of Consumer Software
Development
SM Prime Holdings, Inc.
1445 Session Two
Facial Recognition: Tapping into the behavioural
data of mall-goers
• Tapping into facial recognition data-base to enhance
surveillance and security that notifies authorities of
potential threats
• Improve customer service by trying to recognize if
a shopper looks unhappy turn a bad customer
experience into a good one
• Sensors that detect shoppers and cameras that
scan their faces to estimate their gender and
approximate age for delivering targeted messages 1530 Afternoon refreshment
that may be relevant to the consumers
1530 Afternoon refreshment
1600 Session Three
Alipay E-Wallets: Going Cashless in Malls via
Seamless API integration
• Seamless integration of wearables with contactless
point of sales devices
• The benefits of removing friction in commerce
experiences
• The vital role of compelling user experiences
Amit Kumar Director Architecture & Solution
Alibaba Group, Singapore
1645 Session Four
Mobile Location Analytics: Uncovering real-time
and accurate insights into the movements of
consumers to and from locations
• Leveraging proximity solutions and beacon transmitters
to establish real-time communication with customers
• Getting customers to visit a nearby store, send
welcome messages as and offer relevant
promotions to encourage them to come back
• Gathering important statistics about users’ preferences
and actions based on customer’s interaction with
mobile apps within radius
Rajat Mittal CIO
Mercatus Co-operative Limited, Singapore
1730 End of conference
Retail 4.0: What has changed in Permanent Kiok
Leasing?
• Innovative designs that activate the common area,
creating an added dimension to the shopping
experience
• Lower upfront costs but higher customer intimacy
and interaction
• Making customers stay longer
Deborah Flattery VP Marketing and Business
Brookfield Properties, China
1445 Session Two
Brick & Click: The Future of Physical Stores vs
E-commerce
• How our industry shall change to keep up with
e-commerce?
• How to gain more data about customers in physical
retail?
• Case studies from CPI shopping centres and other
European landlords
Ondřej Laně Head of Shopping Centres Property
Management
CPI Property Group, Czech Republic
1600 Session Three
The Wework of retail
• Creating a way for mall owners and retailers to
efficiently share the cost of leasing space
• Lowering the barriers to entry and bring retailers to
the door in a more efficient way
• How retailers can get a spot inside a 14,000-square-foot
space as well as the costs of staffing, marketing, and
retail design covered
Rajendra Kalkar President- West
The Phoenix Mills Limited, India
1645 Session Four
The Smart Retailing: Integration of brands,
shoppers and the community in one retail
spectrum
• Retail marketing from an emerging market perspective
• How to get more out of intimacy between brands,
consumers and the community
• Enhanced omni channel strategies by leveraging
from community’s smart city initiatives
• From CRM (Customer Relationship Management) to
CMR (Customer Managed Relationship): the
customer in-charge and how to manage them
Eva Cecilia Tanglao Director for Marketing and
Commercial Lease
Savills, Vietnam
1730 End of conference
The Future of Parking Management
• Automate traffic guidance to vacant parking bays
via Iot network and sensors
• Employing robots to park vehicles at multi-level car
parks
• Cashless payment of car parks via integrated mobile
payments
1445 Session Two
Autonomous Robots to tackle Mall Security
• Integrating malls with Autonomous robot security
that anticipates threat via analytics
• Fire, safety and rescue with 24/7 surveillance
• Reducing the chances of argument with human
intervention
1530 Afternoon refreshment
1600 Session Three
Integrated Waterfront Living: Operating a fun
marine themed mall by the beach
• Rediscovering malls as a family community centre
• Integrating family friendly activities, gourmet world
and boutique shopping
• Seamless integration of residential, commercial and
shopping mall
Sandy Wu General Manager
Danga Bay Country Garden shopping mall
1645 Session Four
Eco Malls: Driving Sustainability
• Building a sustainable mall that engages the
community
• Lower over-heads, better occupancy rates and
higher rental rates with greener malls
• Adopting energy efficient design, technologies, and
good environmental management systems
1730 End of conference

For further details, contact

Kenneth Tan
PG. 3
T: +603 2775 0000 ext. 569 | E: kennetht@trueventus.com
 10 ANNUAL SHOPPING MALLS
TH

The game-changer; transforming malls for the digital age.

1thst -2ndthApril 2020 | Singapore Marriott Tang Plaza Hotel

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T: +603 2775 0000 ext. 569 | E: kennetht@trueventus.com