Promotion Strategies

PADINI Holdings Berhad company has different promotion in every seasons . They
have different seasons in every years . That is spring ,summer ,fall and holiday .
Those products have expensive price will have whole year discount . On the other
hand , those products have cheap price only will get discount during season period .

PADINI AUTHENTICS promotion will get instant rebate RM30 with purchases of
RM150 and RM70 with purchases of RM300 . PDI Promotion will get rebate RM15
with every purchase of RM100 .

Followed by , VINCCI ACCESSORIES will get instant rebate RM10 with purchase
of RM50 & above RM20 with purchase of RM100 & above . VINCCI Promotion will
get instant rebate RM10 with purchases of RM50 & above , RM20 with purchases of
RM100 & above . SEED Promotion will get rebate RM30 with every purchase of
rm150 . P&CO Promotion will rebate rm20 with every purchase of rm100 . PADINI
Promotion will get rebate RM30 with every purchase of 2pcs .

In addition , PADINI GROUP FAIR which known as Mega Carnival Sales will up to
70% discount . This sales will fall on March , August , December every year .Specific
terms and condition will be applied on it . During sales period , customers cannot
apply for member card . Member card only can apply when no sales proceed . When
nearly reach end of sales , PADINI Company will have actual 10 % will add 10 %
more discount on it . This is because PADINI company want clear the stock , and they
want to push the sales.

A company’s total promotion mix is also called marketing communications mix . It

consists advertising , sales promotion , public relations , personal selling , and
direct-marketing tools that the company uses to persuasively communicate customer
value and build customer relationships .

One of the hardest marketing decisions facing a company is how much to spend on
promotion . How does a company decide on its promotion budget ? There are four
common methods used to set the total budget for advertising . There are the affordable
method , the percentage of sales method , the competitive parity method and the
objective and task method .

Affordable method is to set the promotion budget at the level management thinks the
company can afford . Followed by , percentage of sales method is set the promotion
budget at a certain percentage of current or forecasted sales or as a percentage of the
unit sales price . Competitive parity method is set the promotion budget to match
competitor’s outlays .

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