Business Plan Executive Summary: Orange County Health Transportation Network 1

Component Description Objective

Orange County Health To ensure that health related

Company Transportation Network is a public
overview service company designed to provide
non emergency medical
transportation to and from: medical,
dental and optometry appointments,
surgical procedures, diagnostic tests,
pharmacies and health wellness
classes.
appointments are met, thereby facilitating
access for those patients living in rural
areas and those without transportation.
Facilitation of access leads to health
promotion and prevention of unintended
health consequences and improved patient
outcomes. Cost savings benefits reach not
only the patient, but health care plans,
outpatient providers and hospitals
organizations. Future goals include
expansion to other counties and states.

Market analysis The intended demographic are To demonstrate the urgent need for
patients of all ages from the transportation services to those most in
pediatric to the adult population, need. To inform that due to the barrier of
both ambulatory and non- lack of transportation, medical services are
ambulatory, requiring delayed or prevented, leading to negative
transportation to and from health consequences.
related appointments. According to
Macleod et al (2015), the Affordable
Care Act leads to increased numbers
of the population that are covered
by health care services. With an
increase in numbers covered comes
an increase in the need to access
those services. Lack of
transportation is a barrier causing
“3.6 million people to miss or delay
non emergency medical care
(Macleod et al, 2015).” That barrier
can lead to, “increased need for
emergency care and preventable
hospitalizations and result in higher
medical costs (Macleod et al, 2015).

Competitive Various providers exist that provide To review other providers in the non
analysis transportation to any destination emergency medical transportation
and also to medical appointments. industry. To inform that OCHTN provides
However, OCHTN will focus on all specific health care related transportation
health related appointment types services that are accessible to all types of
and be connected to multiple health patients.
insurance types and companies, such
as Medicaid, Blue Cross, Kaiser and
VSP, thus reducing rates.
Connection to the Medicaid Non
Emergency Medical Transportation
program allows further connection
and waivers. Drivers will all have
mandatory Basic Life Support
training. Appointment and surgery
schedulers will connect patients to
OCHTN when appointments are
made. A free OS and android based
application will also be available for
those that would like to access the
service independently.
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Sales and Free OS and android based To assess platforms to communicate

marketing plan application and website will be OCHTN’s goals and mission to the
available to provide info and self community. Reviewing such advertising
scheduling. Medical, dental, vision avenues leads to innovative efforts to
and other health related providers reaching the ultimate goal of ensuring
throughout Orange County will be health care access and wellness to all.
contacted regarding the service.
Advertisements in both online and
print medical and nursing journals.
Social media platforms: Facebook,
Instagram, Twitter, Yelp and
Google Search will be utilized.
Health promotion events will be
created in conjunction with
providers, such as discounted
transportation to wellness classes at
Orange County Hospitals or
discounted transportation to Orange
County 5K Run/Walk Events.

Operations plan Utilize flexible budgeting. Cost
analysis to review revenue and costs.
Fixed costs: labor/driver salaries.
Variable costs: car transport
materials-lifts/ and car
seats/equipment/maintenance.
Mixed costs: electricity for the
office. Utilize regression analysis to
determine financial feasibility.
To assess the supply and demand of
OCHTN and the elasticity of that demand.
To review when break even point is
reached. Reviewing the cost for labor,
material, facilities and equipment leads to
improved plan and management of future
costs. To review the ROI and assess
investor participation. Provide variance
analysis by the CFO to control current
costs and plan for the next year.

Management Leadership Team: Owner and Chief To demonstrate the expertise and
overview Executive Officer (CEO)/Registered experience of the management team in
Nurse, Chief Financial Officer using strategic management to provide
(CFO)/Accountant, Chief Marketing effective health care related transportation
Officer/Marketing Specialist, Health services.
Care Informatics Specialist/Chief
Software Engineer
Hiring Needs: New Drivers
Relationships between management
roles: Collaborative and balanced
relationship allowing for
communication and suggestions
between the leadership team,
technical staff, administrative staff
and drivers

Financial
overview Revenues

Net 15000

Other revenue/self pay 1500

Total revenue 16500

Business Plan Executive Summary: Orange County Health Transportation Network 3

Expenses

Salaries and Wages 8000

Advertising/App Development 1000

Insurance Benefits 2000

Professional Legal Dept. 1000

Utilities 150

Rent Payments 750

Total 12900
Operating Income 352800