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CHAPTER 6 - BIBLIOGRAPHY AND REFERENCES

Chapter · September 2014

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 M.Sc in Marketing Management

INDEPENDENT STUDΥ

“Athens as an international tourism

destination: An empirical investigation to
the city’s imagery and the role of local
DMO’s.”

SPYROS LANGOS
ID: 100285557

Supervisor: Mr. George Roumeliotis

Athens, September 2014
Academic Year 2013 – 2014
“Athens as an international tourism destination: An empirical
investigation to the city’s imagery and the role of local DMO’s.”

The aim of this project was to identify the role of DMOs in promoting Athens
as a tourist destination, as well as to evaluate their effectiveness in terms of
marketing and managing the tourist product of Athens, its popularity and
imagery.

“ Travel makes one modest. You see what a tiny place you occupy in the world.”

Gustave Flaubert
6. BIBLIOGRAPHY AND REFERENCES

6.1. Literary sources

 Angella, F. (2008), Destination management and stakeholders'

collaboration in urban destinations, available at:
http://www.esade.edu/cedit2007/pdfs/papers/pdf18.pdf
 Angella, F., Go, F., (2010), Tale of two cities’ collaborative tourism
marketing: Towards a theory of destination stakeholder assessment,
Tourism Management Vol.30, pp.429–440
 Bell, J. (2005), Doing your Research Project, Buckingham, Open
University Press.
 Blumberg, K. (2005), “Tourism Destination Marketing –A Tool for
Destination Management? A Case Study from Nelson/Tasman Region,
New Zealand”, Asia Pacific Journal of Tourism Research, 10(1): 45-57
 Bornhorst, T., Ritchie, B., & Sheehan, L. (2010), “Determinants of
tourism success for DMOs & destinations: An empirical examination of
stakeholders’ perspectives”, Tourism Management, 31, 572–589
 Buhalis D. and Deimezi O., 2004, “E-tourism developments in Greece:
Information communication technologies adoption for the strategic
management of the Greek tourism industry”, Tourism and Hospitality
Research, 5 (2): 103-130.
 Buhalis, D. (2001), Tourism in Greece: Strategic Analysis and
Challenges, Current Issues in Tourism, Vol. 4, No. 5, pp.440-480
 Buhalis, D., & Michopoulou, E. (2011), “Information-enabled tourism
destination marketing: addressing the accessibility market”, Current
Issues in Tourism, 14(2): 145–168
 Chaitip, P., Chaboonsri, C., Kovacs, S., Balogh, P. (2008), A
STRUCTURAL EQUATION MODEL: GREECE’STOURISM DEMAND
FOR TOURIST DESTINATION, Applied Studies in Agribusiness and
Commerce, Vol. 1., pp. 75-83
 Chaitip, P., Chaiboonsri, C., Kovacs, S., & Balogh, P. (2010), “A
structural equation model: Greece’s Tourism demand for tourist
destination”, APSTRACT, 4(1,2): 75-83
 Christou, E., Kassianidis, P., Sigala, M., & Avdimiotis, S. (2008),
“Electronic Systems of Destination Marketing and Management”,
available at
<http://www.ebusinessforum.gr/teams/teamsall/view/index.php?ctn=10
6&language=el>, accessed on 10-02-2014
 Collis, J., & Hussey, R. (2003), Business Research: A practical Guide
for Undergraduate and Post graduate Students, Basingstoke, Palgrave
Macmillan.
 Denzin, K., & Lincoln, Y. (2005), The Sage Handbook of Qualitative
Research, 3rd edition, Thousand Oaks, CA: Sage Publications.
 Dey, B., & Sarma, M. K. (2010), “Information Source Usage Among
Motive-Based Segments of Travellers to Newly Emerging Tourist
Destinations”, Tourism Management, 31(3): 341- 344.
 Dwyer, L. , Livaic, Z., & Mellor, R. (2003), “Competitiveness of Australia
as a tourism destination”, Journal of Hospitality and Tourism
Management, 10(1): 60-78.
 Echtner, C., Ritchie, B. (2003), The Meaning and Measurement of
Destination Image, THE JOURNAL OF TOURISM STUDIES Vol. 14,
No. 1, pp. 37 – 48
 ECOTEC Research and Consulting Limited (2010), Destination
Marketing and Promotion Economic Impact Methodology Study, Final
Report, A report, ECOTEC: London
 Fischer, C.T. (2005), Qualitative research methods for psychologists:
Introduction through empirical studies, Academic Press.
 Freedman, D., Pisani, R., & Purves, R. (2007), Statistics, 4th edition,
New York: Norton Publications.
 Giannopoulos, A. A., Piha P. L., Avlonitis, G. J., (2008), “Desti–Nation
Branding”: what for? From the notions of tourism and nation branding
to an integrated framework, The Berlin International Economics
Congress 2011: An International Conference on the Future of Nation
Branding, Tourism and International Investments in a Globalized World
& Cultural Diplomacy in the Global Economy: Berlin, Germany
 Gill, J., & Johnson, P. (2002), Research Methods for Managers,
London, Sage Publications.
 Gretzel ,U., Fesenmaier , D.R. , Formica ,S. & O’Leary, J.T. (2006),
“Searching for the Future: Challenges Faced by Destination Marketing
Organizations”, Journal of Travel Research, 45, 116-126.
 Grzinic, J., Saftic, D., (2012), Approach to the development of
destination management in Croatian tourism, Management Journal of
Contemporary Management, Vo. 17, pp. 59-74
 Hankinson, Graham (2004). “Relational Network Brands: Towards a
Conceptual Model of Place Brands.” Journal of Vacation Marketing, 10
(2): 109–21
 Igoumenakis, N. (2000), Tourism and Growth, Athens: Interbooks
Publications.
 Kogovsek, M., Kogovsek, M. (2013), Innovation in Tourism: The
potential for improving the sustainability of tourism Destination, in
Contemporary trends in Tourism and Hospitality (2013), A Collection of
papers, pp. 87-95
 Kotler, P., & Gertner, D. (2002). Country as a Brand, Product, and
Beyond: A place Marketing and Brand Management Perspective.
Journal of Brand Management, 9(4/5), 249-261
 Koutoulas, D., & Zoyganeli, S. (2007), “Analyzing the destination
marketing task at the regional level: The case of prefecture promotion
committees in Greece”, Paper presented at 1st Biannual International
Conference “STRATEGIC DEVELOPMENTS IN SERVICES
MARKETING” in September 2007.
 Krippendorff, K., & Bock, M. A. (2008), The Content Analysis Reader,
Thousand Oaks, CA: Sage.
 Lopes, S. (2011), Destination image: Origins, Developments and
Implications, PASOS. Revista de Turismo y Patrimonio Cultural, Vol. 9,
Issue. 2. 2011, pp. 305-315
 Malhotra, N., Birks, D. (2003). Marketing research: An applied
Approach, 2nd European edition. Harlow: Pearson Education
 Manente, M. (2009), Destination management and economic
background: defining and monitoring local tourist destination, Enzo
Paci Papers on Measuring the Economic Significance of Tourism, Vol.
6, pp. 363 -384
 Mazilu M., (2012), Sustainable Tourism of Destination, Imperative
Triangle Among: Competitiveness, Effective Management and Proper
Financing, Sustainable Development - Policy and Urban Development -
Tourism, Life Science, Management and Environment, INTECH, ISBN
978-953-51-0100-0 Available at:
http://www.intechopen.com/books/sustainable-development-policy-and-
urbandevelopment-tourism-life-science-management-and-
environment/sustainable-tourism-of-destinationimperative-triangle-
among-competitiveness-effective-management-an
 Mistilis, N., & Daniele, R. (2005), “Challenges for Competitive Strategy
in Public and Private Sector Partnerships in Electronic National Tourist
Destination Marketing Systems”, Journal of Travel & Tourism
Marketing, 17(4): 63-73.
 Moore, D., & McCabe, G. (2005), Introduction to the practice of
statistics, 5th edition, W.H. Freeman & Company Publications.
 Mulec, I. (2010), Promotion as a Tool in Sustaining the Destination
Marketing Activities, TURIZAM, Volume 14, Issue 1, pp. 13-21
 Nezirovic, S. (2013), Tourism, Politics and Regional Development –
Guidelines of the Development of Northeastern Bosnia, in
Contemporary trends in Tourism and Hospitality (2013), A Collection of
papers, pp. 31-37
 Pike, S. (2008), Destination Marketing: An integrated marketing
communication approach, Oxford: Butterworth-Heinemann
 Pike, Steven & Scott, Noel (2009) Destination brand equity among the
host community : a potential source of comparative advantage for
DMOs. Acta Turistica, 21(2), pp. 160-183
 Prebensen, N.K. (2007), “Research Paper - Exploring tourists’ images
of a distant destination”, Tourism Management, 28, 747-756.
 Reid, L.J., Smith, S.L.J., & McCloskey, R. (2008), “The effectiveness of
Regional Marketing Alliances: A Case Study of the Atlantic Canada
Tourism Partnership 2000-2006”, Tourism Management, 29, 581-593
 Ryglova. L. (2008), Destination Management, Agric. Econ. – Czech,
54, 2008 (9): 440–448
 Saunders M., Lewis P. and Thornihill A. (2006), “Research Methods for
Business Students” 4th ed,, Pearson Prentice Hall, Upper Saddle River

 SETE (2013), “Greek tourism: Facts and Figures. 2013 Edition”,

available at
http://sete.gr/_fileuploads/tourism_Facts_Figures/FACTS%20%20FIGU
RES%202013.pdf>, accessed on 10-02-2014
 Sheehan, L., Ritchie, J.R.B., & Hudson, S. (2007), “The Destination
Promotion Triad: understanding Asymmetric stakeholder
Interdependencies Among the City, Hotels and DMO”, Journal of
Travel Research, 46, 64-74.
 Sotiriades, M.D., & Avgeli, V.A. (2007), “Promoting tourism
destinations: A Strategic Marketing Approach”, Tourism Review,
55(3): 335-345.
 Stankovic, M., Filipovic, V., Mulitinovic, V. (2012), Destination
Marketing: Analyzes of Event Management Effects on the Reputation,
Electronic International Interdisciplinary Conference, September,
pp.161-169

 Wilson, A. (2003), Marketing Research, an Integrated Approach,

Essex: Prentice Hall
  World Tourism Organization, “Survey of Destination Management
Organizations Report”, April 2004

 Wrenn, B., Stevens, R., Loudon, D. (2007), Marketing research: text

and cases, New York: Haworth publications

6.2 Interviews

 Planning of Tourism Development at Greek National Tourism

Organization

 Public Relations at City of Athens Convention and Visitors Bureau

 Board Member at Athens Development and Destination Management

Agency

 Board member at Athens Hotel Association - Attica

 General Management at Athens Chamber of Commerce and Industry

 Board member at Association of Greek Tourism Enterprises

 6.3 Electronic sources

 http://www.all-athens-hotels.com/attica/webpage/athens-tourism-
entities , accessed on 10-5-2014
 http://www.developathens.gr/el , accessed on 12-5-2014
 http://www.athensconventionbureau.gr/ , accessed on 14-5-2014
 http://www.thisisathens.org/ , accessed on 15-5-2014
 http://www.gnto.gov.gr/ , accessed on 15-6-2014
 http://www.gnto.gov.gr/el/marketing , accessed on 12-6-2014
 http://www.mintour.gr/ , accessed on 9-6-2014
 http://www.visitgreece.gr/, accessed on 9-6-2014
 http://sete.gr/GR/Archiki/ , accessed on 10-6-2014
 http://www.all-athens-hotels.com/attica/webpage/athens-tourism-
entities , accessed on 10-6-2014
 http://www.statistics.gr/portal/page/portal/ESYE ,

accessed on 10-7-2014

 http://gtp.gr , accessed on 18-7-2014

 http://unwto.org , accessed on 18-7-2014
 www.iobe.gr , accessed on 22-7-2014
 www.marketinggreece.com , accessed on 22-7-2014
 http://www.investingreece.gov.gr , accessed on 24-7-2014

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