EventPlaybookV1 8a

Dell EMC Partner Summit 2017
Event Playbook
Version 1.0 / 14 August 2017
Event Logo & Variations
South Asia
South Asia Partner Summit Partner Summit
2 Dell EMC Partner Summit 2017 Event Playbook

Event Master Visual

Event
Floor Plan

Floor Plan
• 1 Titanium
• 1 Platinium
• 1 Gold
• 2 Bronze
12m(w) x 4m(D)
Stage setup
Regisration Booth
Workplace Consumer
Transformation Showcase
Showcase
Titanium
5m(w) x 7.5m(h)
5m(w) x 8m(h)
Buffet
area Buffet
area
Coffee
Station
1.5m x 1.5m
Platinum Digitial IT
Transformation Transformation Ask our Experts
Showcase Showcase Corner
Gold
6m(w) x 4m(h) 6m(w) x4m(h) 5.5m(w) x 4m

Bronze

On-site
Branding Material

Event Master Creative
Event Branding: Event Branding: Event Branding:

REALIZE EXTRAORDINARY Backdrop Divider Backdrop Vertical Banner

Workforce Transformation Creative

IT Transformation Backdrop Divider Backdrop Vertical Banner

IT Transformation Creative

IT Transformation Backdrop Divider Backdrop Vertical Banner

Digital Transformation Creative

Digitial Transformation Backdrop Divider Backdrop Vertical Banner

Workplace
Transformation
Zone Setup

Workforce Transformation Zone
Floor Space: 5m(w) x 8m(h)
1 Workforce Transformation Branding

1 x Display Panel: 1.5m(w) x 2.4m(h)
Floor Space
5m(w) x 8m(h)

2 Zone Backdrop
1 x Display Panel: 1m(w) x 2.2m(h)
Floor Space
5m(w) x 8m(h)

3 Zone Backdrop
1 x 42 inch TV
Floor Space
5m(w) x 8m(h)

4 Zone Backdrop
1 x 42 inch TV
Floor Space
5m(w) x 8m(h)

5 Hexagon Display Table

Total: 2m(w) x 1m(h) x 0.6cm(d)
Width per side: 1m
Display for 6 demos.
1m
5
5
Floor Space
5m(w) x 8m(h)
2m

Workplace Transformation Showcase
Counter Arrangement
Precision Specialize On-The- Corridor

Workstations Worker Go-Pro Warrior
Desk
Centric Display Display
Display
2 Display
9 Display
Display
1 3 8 10
Display
Display Display Display
4 Display
6 7 11
Precision
5
Workstations
Table 1 Table 2

Table 1
Display 1 Display 2 Display 3
Precision Workstation Precision Workstation Precision Workstation
Product Display: Product Display: Product Display:

Precision AIO Precision 5520 (Mobile Workstation) Precision T7910
Monitor • Desktop • Keyboard + Mouse Dell UltraSharp 38 Curved Monitor: U3818DW Precision Tower T7820
Dell Canvas Dell Canvas Precision Tower R920
Dell Thunderbolt TB16 Dock Dell Dock WD15
Remarks: Remarks: Remarks:

Client to advice what software to run Client to advice what software to run Product Display - No software needed

Table 1
Desk Centric Desk Centric Desk Centric

OptiPlex 5250 AIO OptiPlex Micro FF with Stand UP3218k - 8K Display
Monitor • Desktop • Keyboard + Mouse E2318H Dell Dock WD15
KM 717 Wireless Keyboard
Dell Dock WD15

Client to advice what software to run Client to advice what software to run Product Display - No software needed

Table 2
Display 7 Display 8
Corridor Warrior Corridor Warrior
Product Display: Product Display:

Latitude 5280 Precision 5520 (Mobile Workstation)
UP2718Q P2418HZ
Dell Thunderbolt TB16 Dock Dell D200
Remarks: Remarks:
Client to advice what software to run Client to advice what software to run

Table 2
On-The-Go-Pro On-The-Go-Pro On-The-Go-Pro

Latitude 5285 Latitude 5289 XPS 13 2in1
Type C Power Companion External ODD - USB Slim DVD Drive DW316

Client to advice what software to run Client to advice what software to run Client to advice what software to run

Consumer
Zone Setup

Consumer Zone
Floor Space: 5m(w) x 7.5m(h)
1 Zone Filler
1a) Consumer Zone

1b) Gaming Zone
1a 1b
Floor Space
5m(w) x 7.5m(h)

Consumer Zone
2 Kyo Ren Backdrop

Floor Space
5m(w) x 7.5m(h)

Consumer Zone
3 Dell Gaming Booth

1 x TV Display Panel: 1.5m(w) x 2.4m(h)
1 x 42 inch TV
VR Play Area
1.5m(w) x 1.2m(h)
3a: Alienware
3b: alienware
3c: VR 3a
3b
3c
Floor Space
5m(w) x 7.5m(h)

Consumer Zone

Width per side: 1m
1m
6
4
Floor Space
5m(w) x 7.5m(h)
2m

Consumer Zone
5 Small Hexagon Counter

2 x Table: 1m(w) x 1m(h)
5
5
1m
Floor Space
5m(w) x 7.5m(h)
1m

Consumer Zone
6 Client Peripherals Booth

+ Bag Display Panel
2 x Panel:1m(w) x 2.4m(h)
2 hanging bag per panel
Floor Space
5m(w) x 7.5m(h)

Consumer Zone Showcase
Table 1
Display 1 Display 2 Display 3 Display 4 Display 5
Product Display: Product Display: Product Display: Product Display: Product Display:
Inspiron 7000 gaming edition AW backpack Dell Gaming Backpack 15 1x Alienware 15 laptop 1x Alienware 15 laptop
AE2 performance headset Targus Gamer Backpack 15 1x Alienware mouse 1x Alienware mouse
Table display stand
Table display stand
Remarks: Remarks: Remarks: Remarks: Remarks:

Client to advice what game Display only Display only Client to advice what Client to advice what game
to run game to run to run

VR Counter
Display 6
Product Display:
1x desktop – from SG
1x Alienware keyboard + mouse
Wall TV
AW monitor
VR goggle
Remarks:
Client to advice what game to run

Table 2 Table 3
Display 7 Display 8

5378T 2in1 Dell Docks and Docking Station Power Companion
Inspiron 7373 2in1 WD15 PW7015L
D-6000 Ph45W17-BA
TB 16 PW7015MC
Remarks: Remarks:
Client to advice what game to run Product on Display

Wall Display
Display 9
Product Display:
Dell Professional Backpack 15
Dell Professional Backpack 17
Dell Professional Briefcase 14
Dell Professional Briefcase 15
Remarks:
Product Display Only

Consumer Showcase
Counter Arrangement
Display
6
Table 2 Counter
Display
7
Display
Display
1 Display
Display
Display
3 2
8 9
Display
Display
Table 3 5 4
4
Table 1

IT
Transformation
Zone Setup

IT Transformation Zone
1 IT Transformation Branding
Panel: 1.5m(w) x 2.4m(h)
Floor Space
6m(w) x 5m(h)

2 Zone Backdrop
3 x Display Banner: 1m(w) x 2.4m(h)
2 x 42 inch TV
Floor Space
6m(w) x 5m(h)

3 Zone Backdrop
2 x 42 inch TV
Floor Space
6m(w) x 5m(h)

4 Back to Back Panel

Panel (both side print): 1m(w) x 2.2m(h)
2 x 42 inch TV (one on each side)
5 Small Hexagon 5
Counter
Table: 1m(w) x 1m(h)
4 5
1m
Floor Space
6m(w) x 5m(h)
1m

6 Customer’s story Panel

Panel (both side print): 1.5m(w) x 2.4m(h) x 0.3m(D)
Floor Space
6m(w) x 5m(h)

IT Transformation Showcase
Counter Arrangement
Display
3 Converged Systems
& Hyper-Converged
Compute Infrastructure
Display Display 1 Display 2 Display 3

1 Converged
Compute All-Flash Storage Infrastructure
Display
Solutions
2 Future- Product Display: Product Display: Product Display:
All-Flash Ready PE740XD, 940, 640 UNITY/ XTREME/ VxRail,

Networking CML SC4020 (ALL ScaleIO Ready Nodes
Storage FLASH) with 40U rack
Dell EMC
Services
Data
Protection
Solutions

Digital
Transformation
Zone Setup

Digital Transformation Zone
1 Digital Transformation Branding

Panel: 1.5m(w) x 2.4m(h)
Floor Space
6m(w) x 5m(h)

2 Zone Backdrop
2 x 42 inch TV
Floor Space
6m(w) x 5m(h)

3 Zone Backdrop
2 x 42 inch TV
Floor Space
6m(w) x 5m(h)


Width per side: 1m
1m
Floor Space
6m(w) x 5m(h)
2m

5 Customer’s story Panel

Panel (both side print): 1.5m(w) x 2.2m(h) x 0.3m(D)
5 5
Floor Space
6m(w) x 5m(h)

5 Realize Extraordinary Branding

Panel: 2m(w) x 2.4m(h)
Floor Space
6m(w) x 4m(h)

Digital Transformation Showcase
Counter Arrangement
Cloud
Landscape
Emerging
Internet of Things Cloud Landscape
Display Technologies
3 Product Display: Product Display: Product Display:
DL on PE Server bezels 4 gateway/ PE R540
embedded PC
Display Display products
2 1
High
Performance Emerging
Internet Technologies
Computing of Things

Sponsor Booth
Setup

Titanium Sponsor
1. Panel Backdrop 2. Filler Panel

4 x Display Panels: 1m(w) x 2.2m(h) 1 x Display Panel: 0.5m(w) x 2.2m(h)
1 x 42 inch TV
3
Floor Space
1 4m(w) x 2m(h)
2
3. Counter Table
2 x Display Counter: 1.2m(w) x 1m(H) x 0.6m(D)
Mirror layout
Titanium - Platinium - Gold

Platinium Sponsor
1. Panel Backdrop 2. Filler Panel

3 x Display Panels: 1m(w) x 2.2m(h) 1 x Display Panel: 0.5m(w) x 2.2m(h)
1 x 42 inch TV
2
3
1
3. Counter Table

Gold Sponsor
1. Panel Backdrop 3 1
2 x Display Panels: 1m(w) x 2.2m(h)
1 x 42 inch TV
2
2. Filler Panel
3. Counter Table

Silver
3 1
1. Panel Backdrop
1 x Display Panels: 1m(w) x 2.4m(h) 2
2. Filler Panel
3. Counter Table
1 x Display monitor

Bronze
1 1
Half Panel Stand

for a2 psoter to be
mounted on
Sponsor Logo
Bar Top table & Chairs

Other Add-on
Setup

Ask Our Experts Corner
Event Backdrop
Display Panel: 5m(w) x 2.4m(h)
Sponsor Backdrop
Display Panel: 3m(w) x 2.4m(h)

Stage Setup

Projection Mapping Stage
40ft(w) x 3ft(h) x 12ft(d)
Visuals and contents

will be map directly onto
stage background and
3D shapes

Registration
+ Foyer

Registration Booth
Registration Backdrop TV panel

6m(w) x 2.4m(h) 1m(w) x 2.4m(h)
Registration Counter
Counter: 1m(w) x 1m(H) x 1m(D)
4 x Sign-in Device

Lightbox Panel
2-sided Pillar Wrap

1m(w) x 2.4m(h)

Lightbox Panel

Hexagon Structure
South Asia
Partner Summit

Event Print
Materials

Pull Up Banners
Pull Up Banner Variations

0.85m(w) x 2m(h)
Welcome Venue Sponsor Wayfinding Event Specific Banner

Banner Banner Banner Banner

A1 Posters
A1 Poster Variations
59.4cm(w) x 81cm(h)
Venue Wayfinding
Banner Banner

Welcome Banner
Welcome Banner
28m(w) x 1m(h)

Welcome Pull up Banner

Event
Wearables

Event Badge & Lanyard
Event Lanyard
60cm(w) x 2cm(h)
Event Badge x 5 Variation

10cm(w) x 14cm(h)

Polo Top
Polo top for Attendees Polo top for Crew

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Dell EMC Partner Summit 2017

2 Dell EMC Partner Summit 2017 Event Playbook

3 Dell EMC Partner Summit 2017 Event Playbook

4 Dell EMC Partner Summit 2017 Event Playbook

6m(w) x 4m(h) 6m(w) x4m(h) 5.5m(w) x 4m

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6 Dell EMC Partner Summit 2017 Event Playbook

Event Branding: Event Branding: Event Branding:

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Event Branding: Event Branding: Event Branding:

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Event Branding: Event Branding: Event Branding:

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Event Branding: Event Branding: Event Branding:

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1 Workforce Transformation Branding

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5 Hexagon Display Table

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Precision Specialize On-The- Corridor

17 Dell EMC Partner Summit 2017 Event Playbook

Precision Workstation Precision Workstation Precision Workstation

Product Display: Product Display: Product Display:

Remarks: Remarks: Remarks:

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Desk Centric Desk Centric Desk Centric

Product Display: Product Display: Product Display:

Remarks: Remarks: Remarks:

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Corridor Warrior Corridor Warrior

Product Display: Product Display:

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On-The-Go-Pro On-The-Go-Pro On-The-Go-Pro

Product Display: Product Display: Product Display:

Remarks: Remarks: Remarks:

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1a) Consumer Zone

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2 Kyo Ren Backdrop

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3 Dell Gaming Booth

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4 Hexagon Display Table

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5 Small Hexagon Counter

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6 Client Peripherals Booth

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Remarks: Remarks: Remarks: Remarks: Remarks:

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Product Display: Product Display: Product Display:

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4 Back to Back Panel

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