Job Description  

Overview 
Are  you  a  customer-oriented  and  result  driven  marketer  with  a  resilient  work  ethic?  Do  you  have  a 
passion  to  work  in  a  high  impact  role?  If  yes,  Gajra  Pai  and  Zhu  (GPZ)  is  the  right  fit  for  you  and  this 
opportunity could make all the difference. 

We  are  looking  for  enthusiastic  and  energetic  marketing personnel  who  can  be  an  integral  part  of  our 
marketing activities from creating brand awareness in providing client support/product promotion.  

What is expected of you? 

● Conceive and develop targeted marketing strategies for GPZ 
● Identify, qualify and secure business opportunities 
● Conduct market research and competitive analysis to evaluate trends 
● Understand client requirements and offer bespoke marketing strategies and support 
● Team up with management on sales goals, planning, and forecasting 
● Manage  and  review  GPZ  marketing  activities  and  budget  on  a  monthly,  quarterly  and  yearly 
basis 
● Coordinate  with  the  local  and  global  communication  team  at  GPZ  for  preparation  of  internal 
communication material such as e-mailers, intranet, newsletters etc 
● Liaise with external vendors to execute promotional events and campaigns 
● Coordinate the seminars, conferences, trade shows and digital campaigns for clients 
● Select, manage and coordinate with the advertising and printing agencies 
● Monitor ongoing campaigns and provide remedial actions in real-time 
● Manage  technical  aspects  of  key  marketing  systems  (marketing automation, CRM) to generate, 
distribute, and report on leads 
● Create  and  maintain  metrics  on  marketing  and sales activities, their effectiveness, and business 
impact 
● Improve  and  optimize  the  performance  of  the  marketing  team  by  evaluating  new  technologies 
and add-on applications 
● Manage  and  conceptualize  internet  marketing  communication  such  as  online  forums,  email 
newsletters, SEO, Google AdWords and social media marketing 
 
Who are we looking for? 
● A business or management degree in Marketing is a must  
● Freshers  ​with  a  passion  for  marketing  or  ​Professionals with more than 2 years of experience in 
Marketing  
● Excellent communication skills - Written and Verbal English  
● Good persuasive skills coupled with the ability to build interpersonal relationships 
 ● Comprehensive  understanding  of  marketing  elements  (both  traditional  and 
digital marketing such as SEO/Social media etc) and market research methods. 
● Advanced  skills  in  MS  office,  marketing  software  (Adobe  Creative  Suite  &  CRM)  and 
applications (Web analytics, Google Adwords etc) 
● Multi-tasking  as  you will have to work in a fast-paced environment managing various projects at 
a given time 
● Ability to train team members 

Designation  :  Business Development Manager 

Primary Location  :  Chennai/ Gurgaon