BLACK BETTY

QUESTIONAIRE

1. AREA

SHIREEN JINNAH (SHAH JEE CHOWK)

2. RETAILER INFO

SHAMSHAD KHAN

3. Which type of customers demand this type of products?

Housewives
Maid and janitors
Other

4. What quantity they usually purchase in.

Bulk
Individual

5. Where would you Rate overall quality of Black Betty? (10 being the
highest) Mark only one oval.

1 2 3 4 5 6 7 8 9 10

6. Retailer’s relationship and interaction with the distributor

POOR
AVERAGE
EXCELLENT
 7. DEMAND FOR THE BLACK BETTY PRODUCTS AS COMPARED TO
OTHER BRAND PRODUCTS

POOR
AVERAGE
EXCELLENT

8. Competing brands of black Betty

SAY’S AND LOCAL PRODCUTS

9. How would you rate the product display in shelves? (10 being the highest)
Mark only one oval.

1 2 3 4 5 6 7 8 9 10

10. What usually prevents customer from buying our products?

PRICES
 OBSERVATION

Please use this form to evaluate the current conditions of each product. Check the box if the corresponding task is performed appropriately at the outlet, mark a cross if not.

BLEACH PHENYL SWEEP WCLEAN INSC B.BUGS RAT POWDER M.COIL SPONGE SCOURER STARTCH
OIL
AVAILABILITY
YES YES
Product Availability

QUALITY
Packaging / Damage Free YES YES
(mark ✔ if packaging is free from
damages)

PRICING & COMPETITOR

Retail price of Black Betty 90 60
products

Similar product of competitor YES YES

available? (Y/N)

Retail price of first competitor 45 50

LAYOUT & DISPLAY
Shelves fully stocked? NO YES

Our products can secure YES YES

better shelf position? (Y/N)

Display encourages purchase? YES YES

(Y/N)