Situational

Analysis of
Section ‘C’: Group 6

SUBMITTED BY:
SHIVAM SINHA 190201097
PRERNA SHEORAN - 190201073
JEEVAN RADHAKRISHNAN – 190201045
SIDDHARTH MALIK190201106
PRANAV ASWAL -190201070
 ⊙ Noon is an online e-commerce platform founded by Mohamed
Alabbar, the chairman of Emaar properties, in 2017. It was started
with the funding of US$1 billion of which 50% was contributed
by Saudi Sovereign wealth fund and other 50% by Mohamed
Alabbar and other private regional investors
ABOUT
NOON ⊙ Initially, it has its operations in U.A.E. alone but now the company
has expanded to Saudi Arabia and Egypt also. It is the largest GCC
e-commerce company. Aim of Noon is to provide market-leading
customer experience with a variety of products ranging from
electronics, fashion, sports, beauty, baby, grocery, home ware and
many more.

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NOON
⊙ Authenticity: Noon has a dedicated product integrity team who
have been trained by world-renowned brands to identify the
Values difference between authentic and fraudulent products and ensure
that they only sell authentic products.
⊙ Product quality: They have a large stock of the world’s leading
brand with a diverse selection and range of products available.
Products are inspected to meet the strict quality standard before
they are shipped.
⊙ Best market price: Noon believes in fair and competitive pricing.
Pricing should be that the customer has an exceptional shopping
experience.
⊙ Fast service: Noon offers same or next day delivery as per the
customer wants. They always show the best delivery option
based on the product and delivery address

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SWOT ANALYSIS
Analysis of Strength, Weakness, Opportunities
and Threats

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 SWOT Strength Weakness Opportunity Threat
Analysis ⊙ Noon ⊙ Inefficient ⊙ Major ⊙ Huge
always tries work Funding competition
to out-do channel ⊙ Home ⊙ Open
itself ground market
⊙ Work
⊙ Customer Pressure advantage
Satisfaction on ⊙ Scope for
⊙ Includes employee Expansion
local
retailers

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 ⊙ Precise and user-friendly website: It is very convenient to
look for products on Noon website. It provides you with
accurate results based on the selections you make during the
CUSTOMER search.
ANALYSIS ⊙ Smooth purchase experience: Noon has easy options for
FOR NOON delivery and payment such as an auto-saved address, saved
card details, complete order, and instant confirmation
through emails and text messages.
⊙ Timely and proper delivery: The items purchased from
Noon’s website are fulfilled by their team and they also
make sure that products are properly packed and are
according to the orders of the customers.
⊙ Superior services: It includes an easy return of the products
purchased by its customer; they have 24 hours pick-up
policy. They have a feature called Noon-Now.
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COMPETITIONS

⊙ SOUQ by amazon or amazon U.A.E.

⊙ AWOK
⊙ OPENKART
⊙ CARREFOUR U.A.E.
⊙ NAMSHI
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 NOON’s
PRESENCE PARTNER

NOON

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 Variety of
NOON products
ADVANTAGE Noon has hundreds of
thousands of options to buy
from which are easily
available on their website
and mobile-based app
Assurance
Ccustomers look for
assurance related to products
such as quality, delivery, and
returns. They want to be
secured about their money,
especially if they choose
prepayment
References
The customers look for the
references from others;
they ask about products
and the company than
from others and then
finally decide on the
product
Price of the
products
Price plays a prominent role
while making a selection for
a particular product. Price
related evaluations that
customers make before
buying a product
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 NOON
⊙ Noon can work on to consolidate the already huge market that it
has generated over the course of two years and restructure its
SUMMARY internal system, so that the company can actually have a solid
base to push forward.
⊙ Although the company has been going on an upward slope, it is
majorly due to the pumping of money in the company.
⊙ It should maintain its policies for the customers, but at the same
time, they should focus more on the employees and their
problems to avoid any unexpected problems within the
organization.

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Thanks!
Any questions?
Please ask away!!!

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