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Avoid clichés
Avoid Redundancies
Use you and yours instead of I and Me and mine, we, us, and ours.
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Characteristics of effective Business Messages
The You attitude makes the message sound as if it is written to the, not sent
by the author. A message prepared for the reader conveys sincerity,
personalization, warmth, and involvement on the part of the author.
In positive situations, use ³you´ more often than I. Use ³we´ when it
includes the reader.
Fall Plummet
Unfamiliar Familiar
Concrete words
Abstract Concrete
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Characteristics of effective Business Messages
Active words.
Verbs are the strongest words, and they are at their strongest when they are
active rather than passive.. The active voice strengthens and shortens
sentences.
Passive
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