Social Media Audit Template

Objectives
1. Recording information about all social media profiles.
2. Analyze existing Social Media Profiles.
3. Identify Top Performing Social Media Posts.
4. Define The Audience
5. Analysis of Publishing Frequency
6. Explore New Social Media Platforms
7. SWOT Analysis For all Social Media

Information About All Social Media Profiles

Platform Facebook
Page Username
Admin/Editor
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Remarks

Platform Twitter
Email ID Used
Username
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Remarks

Platform Linkedin
Email ID Used
Username
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Premium
Account(Yes/No)
Platform Instagram
Email ID Used
Username
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Individual /Business
Profile

Platform Youtube
Email Id Used
Username
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Remarks

Platform Any Other

Email Id Used
Username
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Remarks

Platform Any Other

Social Media Name
Username
URL
Bio
Verified Profile(Yes/No)
Password Owner Name
Remarks
Analysis of Individual Social Media Profiles, Top engaging posts and audience.
Facebook
Account Performance
Page Name No of Posts per No of Followers Reach per day Admin/Editor/Content
day Writers
FB Page 1
FB Page 2
FB Page 3

Audience
Page Name % Male % Female Primary Age Similar Audience
Group
FB Page 1
FB Page 2
FB Page 3

Top Engaged Post

Profile Post 1 Post 2 Post 3 Post 4 Post 5
FB Page 1 URL URL URL URL URL
FB Page 2
FB Page 3

Key Learnings and Goals

Page Name Key Learnings Goals
FB Page 1

FB Page 2

FB Page 3
Twitter
Account Performance
Handle Name No of tweets No of Followers Reach per day Admin/Editor/Content
per day Writers
Handle 1
Handle 2
Handle 3

Audience
Handle % Male % Female Primary Age Similar Audience
Group
Name
Handle 1
Handle 2
Handle 3

Top Engaged Post

Handle Tweet 1 Tweet 2 Tweet 3 Tweet 4 Tweet 5
Name
Handle 1 URL URL URL URL URL
Handle 2
Handle 3

Key Learnings and Goals

Handle Name Key Learnings Goals
Handle 1

Handle 2

Handle 3
Linkedin
Account Performance
Page Name No of Posts per No of Followers Reach per day Admin/Editor/Content
day Writers
Page 1
Page 2
Page 3

Audience
Page Name % Male % Female Primary Age Similar Audience
Group
Page 1
Page 2
Page 3

Top Engaged Post

Profile Post 1 Post 2 Post 3 Post 4 Post 5
Page 1 URL URL URL URL URL
Page 2
Page 3

Key Learnings and Goals

Page Name Key Learnings Goals
Page 1

Page 2

Page 3
Youtube
Account Performance
Page Name No of Posts per No of Followers Reach per day Admin/Editor/Content
day Writers
Channel 1
Channel 2
Channel 3

Audience
Page Name % Male % Female Primary Age Similar Channels
Group
Channel 1
Channel 2
Channel 3

Top Engaged Video

Profile Video 1 Video 2 Video 3 Video 4 Video 5
Channel 1 URL URL URL URL URL
Channel 2
Channel 3

Key Learnings and Goals

Page Name Key Learnings Goals
Channel 1

Channel 2

Channel 3
Instagram
Account Performance
Account Name No of Posts per day No of Followers Reach per day Admin
Account 1
Account 2
Account 3

Audience
Page Name % Male % Female Primary Age Similar Audience
Group
Account 1
Account 2
Account 3

Top Engaged Post

Profile Post 1 Post 2 Post 3 Post 4 Post 5
Account 1 URL URL URL URL URL
Account 2
Account 3

Key Learnings and Goals

Page Name Key Learnings Goals
Account 1

Account 2

Account 3
Website
Website Performance
Address No of Blogs per No of Email Reach per day Admin
week Subscribers
Website 1
Website 2
Website 3

Audience
Page Name % Male % Female Primary Age Key words for SEO
Group
Website 1
Website 2
Website 3

Key Learnings and Goals

Page Name Key Learnings Goals
Website 1

Website 2

Website 3
 Publishing Frequency

Platform Username Content Type No of Remarks

(Image/Video/Audio) Posts/week
Facebook Page 1
Facebook Page 1
Facebook Page 2
Instagram 1
Twitter account 1
Youtube Channel 1
Youtube channel 2

New Social Media Platforms to Explore

Platform Name Content Type Owner Name Target Audience

Quora Text Article Q and A
Medium Text Article
Sound Cloud Audio
 SWOT Analysis
Strengths Weaknesses
Facebook Facebook
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Twitter Twitter
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Linkedin Linkedin
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Youtube Youtube
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Any Other Social Media Any Other Social Media
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Opportunities Threats
Facebook Facebook
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Twitter Twitter
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Linkedin Linkedin
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Youtube Youtube
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Any Other Social Media Any Other Social Media
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Notes.