9/12/2019 Human Peritus:Online Test Platform

Online Test
Dashboard Take Test Results My Progress Study Material My Video Buy Packages My QOD Notification Forum My Bookmarks Welcome meesha

Mkt- Marketing Control

Welcome, meesha
Practice Questions

This Test should be attempted only after you have understood the concepts from the Booklets, provided by Human Peritus.
These Test Papers are not merely for Practice. You have to learn the underlying concept with each question. With each question, we have provided
detailed Explanation.
Please make sure that you spend a good time analyzing answers and explanations for each question. This is very IMPORTANT.
User ID : 517-1569
Once the Test is submitted, you can analyze answers/explanations by visiting Student DashBoard >> Results >> View Analysis.
If you feel that any question/answer is incorrect, please share your feedback at online@humanperitus.com
Roll No.: --
This Test Paper is for registered student only. Human Peritus reserves rights to take appropriate action, if any attempt is made to use the test on
multiple computers, sharing login details etc.
Group : Management
2019
Human Peritus
www.humanperitus.com
Quick Link Ph 9717781110

Syllabus
Prepare with Human Peritus
We specialize in Management subjects

Test Package
Section
Paper-1 Question
Part
bank

Code 17- 5 Full-length (Q.1) How would you define Total Quality Management (TQM)?
Papers for Dec 2019
Programs designed to continuously improve the quality of product, service and
(a)
Code 17- Operations marketing processes.
Management
The amount by which revenues from a given customer over time exceed the company's
(b)
Code 17- Ethics,
costs of attracting, selling and servicing that customer.
Entrepreneurship, The system made up of the value chains of the company and its suppliers, distributors
(c)
MSME, CSR and ultimately customers, who work together to deliver value to customers.
The totality of features and characteristics of a product or service that bear on its ability
Code 17- Marketing (d) to satisfy stated or implied needs.
Management
Your Response : c
Code 17- Strategic A
Correct Answer :
Management
Exp: Total Quality Management- Programs designed to continuously improve the
Code 17- Financial
quality of product, service and marketing processes.
Management
TQM recognizes the following premises:
Code 17-
1. Quality is in the eyes of the customer.
Organizational
2. Quality must reflect not just in the company's products, but in every
Behavior
company activity. 'Quality is a way of life,'
Code 17- 3. Quality requires total employee commitment. Quality comes only from
International Business companies
Code 17- Managerial whose employees commit to quality and who have the motivation and training
Economics to deliver it.
4. Quality requires high-quality partners. Quality comes only from companies
Code 17- Human whose value chain partners also deliver quality.
Resource
5. A quality programme cannot save a poor product.
Management
6. Quality can always improve.
Paper- I (Mock Test
7. Quality improvement sometimes requires quantum leaps.
for Dec 2019)
8. Quality is necessary but may not be sufficient, Improving a company's
Code 17- Managerial quality is necessary to meet the needs of more demanding buyers.
Statistics
(Q.2) Marketing control process consists
Code 17-
Management (a) Formation of Performance standards
Information systems Compare Results
(b)

Code 17- Accounting (c) Correcting Deviations

(d) All of the above
Your Response : d
Correct Answer : D
hp.examonair.com/Result/ShowAllQuestionInHtml.aspx?testid=30198 1/5
9/12/2019 Human Peritus:Online Test Platform

Exp: Marketing Control can also be defined as “the set of practices and procedures
employed by firms to monitor and regulate their marketing activities in
achieving their marketing objectives.” Developing and implementing marketing
plan is not enough to reach marketing objectives; marketing plans and
strategies are required to be monitored, evaluated, and adapted to meet the
changing market environment, needs, and opportunities. If the actual results
are found deviated from the expected results, plans and strategies are adapted
to bring the results back to the desired level.
Marketing control is a four steps process:
Set goals
Set Performance Standards
Compare Results Against Standards
Corrections and Alterations

(Q.3) A _________consists of people and procedures for assessing information needs, developing the
needed information, and helping decision makers use the information to generate and
validate actionable customer and market insights.

(a) Marketing information system

(b) Decision Support system
(c) Management information system
(d) Executive support system
Your Response : b
Correct Answer : A

Exp: Amanagement information system(MIS) is aninformation systemused

fordecision-making, and for the coordination, control, analysis, and
visualization of information in an organization. Following are the types of
information systems used:
1. Marketing Information System: People and procedures for assessing
information needs, developing the needed information, and helping decision
makers to use the information to generate and validate actionable customer
and market insights.
2. Decision Support System (DSS): Adecision support system(DSS) is a
computerized informationsystemused tosupport decision-making in an
organization or a business. A DSS lets users sift through and analyze massive
amounts of data, and compile information that can be used to solve problems
and make better decisions.
3. Executive Support System (ESS): AnExecutive information system(EIS),
also known as an Executive support system(ESS), is a type of management
support system that facilitates and supports senior executive
information and decision-making needs. It provides easy access to internal
and external information relevant to organizational goals.

4. Marketing information systemsare management Information Systems

designed specifically for managing themarketingaspects of the business.
5. Accounting information systemsare focusedaccountingfunctions.

6. Human resource management systemsare used for personnel aspects.

7. Office automation systems (OAS)support communication and productivity

in the enterprise by automatingworkflowand eliminating bottlenecks. OAS may
be implemented at any and all levels of management.
8. School Information Management Systems (SIMS)cover school
administration, often including teaching and learning materials.

9. Enterprise resource planning (ERP)software facilitates the flow of

information between all business functions inside the boundaries of the
organization and manage the connections to outside stakeholders.[8]

10. Local Databases, can be small, simplified tools for managers and are
considered to be a primal or base level version of a MIS.

(Q.4)  Which one of the following MIS systems is designed to capture, collect process in a certain
specified manner for further processing ?

Transaction processing system

(a)

Data processing system

(b)

Integrated information processing system

(c)

hp.examonair.com/Result/ShowAllQuestionInHtml.aspx?testid=30198 2/5
9/12/2019 Human Peritus:Online Test Platform
(d) Business function processing system

Your Response : b
B
Correct Answer :

Exp:  The data processing functions are data collection, manipulation, and storage
as used to report and analyze business activities. The data processing system
is oriented primarily to processing transactions for day-to-day operations.

The transactions include sales orders, shipping orders, inventory orders, and
payroll data. For most of these transactions, routine procedures can be
established and carried out repetitively to do the processing required. The
procedures become part of the data processing system.

An MIS that functions properly processes and analyses data to provide, in

particular planning and control information that supports the decision making
role of management. A management information system (MIS) performs
substantial functions beyond those of a data processing system.

The MIS involves a man/machine system that provides information for

managers to use as they perform their managerial functions of planning,
organising, staffing, directing, and controlling. Such a system supports basic
transaction processing as does a data processing system. It also provides
information about the past, present, and future (forecasts) as each relates to
the operations within the organisation and within its environment.

(Q.5) The ____________ is the process of measuring and evaluating the results of marketing
strategies and plans, and taking corrective action to ensure that marketing objectives are
attained.

(a) Marketing Audit

(b) Marketing Information System
(c) Marketing Control
(d) Marketing Balance Sheet
Your Response : c
Correct Answer : C

Exp: The Marketing Control is the process of measuring and evaluating the results
of marketing strategies and plans, and taking corrective action to ensure that
marketing objectives are attained.

(Q.6) Which of the Following is not one of type of Information Systems for Managers?

(a) Transaction Processing Systems

(b) Decision Support System
(c) Enterprise Resource Planning System
(d) Cloud Computing System
Your Response : d
Correct Answer : D

Exp: There are various types of information systems as listed below:

Transaction Processing Systems (TPS): A TPS is used primarily for record
keeping which is required in any organization to conduct the business.
Examples of TPS are sales order entry, payroll, and shipping records etc. TPS
is used for periodic report generation in a scheduled manner. TPS is also used
for producing reports on demand as well as exception reports.
Decision Support System (DSS): DSS serves the management of an
organization. A decision support system has sophisticated data analysis tools,
which support and assist all aspects of problem specific decision-making. DSS
may use data from external sources such as current stock prices to enhance
decision-making. DSS is used when the problem is complex and the
information needed to make the best decision is difficult to obtain and use.
DSS is developed with the help of decision makers. DSS helps in decision-
making process and does not make any decision.

hp.examonair.com/Result/ShowAllQuestionInHtml.aspx?testid=30198 3/5
9/12/2019 Human Peritus:Online Test Platform

Executive Information System (EIS): An Executive Information System is

also called Executive Support System. Senior managers of an organization use
the EIS. Therefore, it must be easy to use so that executives can use it without
any assistance. EIS can do trend analysis, exception reporting and have drill
down capabilities. The results are usually presented in a graphical form
tailored to executive’s information needs. EIS has on-line analysis tools and
they access a broad range of internal and external data.
Management Information Systems (MIS): MIS provides the management
routine summary of basic operations of the organization. The basic operations
are recorded by the TPS of the organization and MIS consolidates the data on
sales, production etc. MIS provides routine information to managers and
decision makers. The main objective behind installing an MIS in the
organization is to increase operational efficiency. MIS may support marketing,
production, finance etc.
Work Flow System: A workflow system is a rule based management system
that directs, coordinates, and monitors execution of an interrelated set of
tasks arranged to form a business process. A workflow system is also known
as a document image management system. For example, a workflow system is
used by banks for loan sanction process. An applicant fills out an electronic
application form for a bank loan at a bank’s web site. The application is then
upload to the bank loan officer’s site. The loan officer conducts an interview
and fills in his feedback and passes the application form to the credit check
unit. The credit unit checks the credit limit and fills in the details. The
application is now complete and a final decision is made.
Enterprise Resource Planning (ERP): ERP system is a set of integrated
programs capable of managing a company’s vital business operations for an
entire multi-site, global organization.
Expert Systems: The system has the ability to make suggestions and act like
an expert in a particular field. An expert system has an extensive knowledge
base.

(Q.6) The most common form of organizing the marketing department is based on

(a) Customer
(b) Functions
(c) Geography
(d) Product
Your Response : a
Correct Answer : B

Exp: Functional organisation is the most common and widely practiced form of
marketing organisation. It consists of functional-marketing specialists
(functional heads) reporting to marketing manager. Marketing manager
(marketing vice-president) is the head of marketing department and is
responsible to coordinate marketing activities.

(Q.7) To manage a business well is to manage its future and to manage the future is to manage
information is termed as

Management information system

(a)

Marketing information system

(b)

Future information system

(c)

General information system

(d)

Your Response : b

Correct Answer : A

hp.examonair.com/Result/ShowAllQuestionInHtml.aspx?testid=30198 4/5
9/12/2019 Human Peritus:Online Test Platform
Exp: A management information system (MIS) is a computerized database of
financial information organized and programmed in such a way that it
produces regular reports on operations for every level of management in a
company. It is usually also possible to obtain special reports from the system
easily. The main purpose of the MIS is to give managers feedback about their
own performance; top management can monitor the company as a whole.
Information displayed by the MIS typically shows "actual" data over against
"planned" results and results from a year before; thus it measures progress
against goals. The MIS receives data from company units and functions. Some
of the data are collected automatically from computer-linked check-out
counters; others are keyed in at periodic intervals. Routine reports are
preprogrammed and run at intervals or on demand while others are obtained
using built-in query languages; display functions built into the system are
used by managers to check on status at desk-side computers connected to the
MIS by networks.

Marketing Information System consists of people, equipment, and

procedures to gather, sort, analyze, evaluate, and distribute needed, timely,
and accurate information to marketing decision makers. To carry out their
analysis, planning, implementation, and control responsibilities, marketing
managers need information about developments in the marketing
environment. The role of the MIS is to assess the manager’s information
needs, develop opportunities with the needed information, and distribute that
information in a timely fashion. The information is developed through internal
company records, marketing intelligence activities, marketing research, and
marketing decision support analysis.

There do not exist any information system precisely names as General

Information System and Future Information System.

(Q.8) Marketing information system gathers information from internal sources like marketing
intelligence and marketing research to help the manager in:

(a) Assessing the information needs.

(b) Developing the needed information.
(c) Distributing the information.
(d) All of the above.
Your Response : d
Correct Answer : D

Exp: Marketing Information System (MIS) consists of people, equipment, and

procedures to gather, sort, analyse, evaluate, and distribute needed, timely
and accurate information to marketing decision makers.
To carry out their analysis, planning, implementation, and control
responsibilities, marketing managers need information about developments in
the marketing environment. The role of the MIS is to assess the manager’s
information needs, develop opportunities with the needed information, and
distribute that information in a timely fashion. The information is developed
through internal company records, marketing intelligence activities, marketing
research, and marketing decision support analysis.

Powered By : Yoctel Solutions Pvt.Ltd.

hp.examonair.com/Result/ShowAllQuestionInHtml.aspx?testid=30198 5/5