HISTORY

Walmart Inc is an American multinational retail corporation that operates a chain of hypermarkets, discount
department stores, and grocery stores, headquartered in Bentonville, Arkansas. The company was founded by Sam
Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam's Club retail warehouses. As
of July 31, 2019, Walmart has 11,389 stores and clubs in 27 countries, operating under 55 different names. The
company operates under the name Walmart in the United States and Canada, as Walmart de México y
Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as
Best Price in India. It has wholly owned operations in Argentina, Chile, Canada, and South Africa. Since August
2018, Walmart only holds a minority stake in Walmart Brasil, which was renamed Grupo Big in August 2019, with
20 percent of the company's shares, and private equity firm Advent International holding 80 percent ownership of
the company.
 BACKGROUND

1969–1990: Incorporation and growth as a regional power

The company was incorporated as Wal-Mart, Inc. on October 31, 1969, and changed its name to Wal-Mart Stores,
Inc. in 1970. The same year, the company opened a home office and first distribution center
in Bentonville, Arkansas. It had 38 stores operating with 1,500 employees and sales of $44.2 million. It began
trading stock as a publicly held company on October 1, 1970, and was soon listed on the New York Stock Exchange.
The first stock split occurred in May 1971 at a price of $47 per share. By this time, Walmart was operating in five
states: Arkansas, Kansas, Louisiana, Missouri, and Oklahoma; it entered Tennessee in 1973 and Kentucky and
Mississippi in 1974. As the company moved into Texas in 1975, there were 125 stores with 7,500 employees and
total sales of $340.3 million.

WALMART COMPETITORS

 Top 20 Walmart Competitors.

 1) Amazon.
 2) Alibaba.
 3) Home Depot.
 4) IKEA.
 5) Costco.
 6) Lowe's.
 7) eBay.
SALES & REVENUE

Walmart makes $14.7 billion a year in profit and $482 billion a year in total revenue. That would make
Walmart the 12th biggest country in the world, if it were a country. Walmart makes $40 million a day in profit and
$466 in profit every second.

TYPES OF MATRIX

 TOWS MATRIX
 STRATEGIC POSITION & ACTION EVALUATION
 BOSTON CONSULTING GROUP
 GRAND STRATEGY
What is the TOWS Matrix? The TOWS Matrix is derived from the SWOT Analysis model, which stands for the
internal Strengths and Weaknesses of an organization and the external Opportunities and Threats that the
business is confronted with.

A TOWS analysis is a variant of a SWOT analysis and is an acronym for Threats, Opportunities, Weaknesses and
Strengths. A TOWS is a commonly used strategic planning tool and can add real value to an organization, helping
to take strategic planning one step further. Below is an example TOWS matrix

 SO Strategy : Use Strength to take advantages of opportunity

 WO Strategy: Overcome weakness by taking advantages of opportunity
 ST Strategy: Use strength to avoid threats
 WT Strategy: Minimize weakness and avoid threats

TOWS MATRIX : WALMART

TOWS MATRIX
WALMART
OPPORTUNITIES
 In the economic
slowdown many
consumers prefer to
bargain, this will benefit
Wal-Mart to further
increase its sales.
 European and Asian
market are still
unexploited by retailers.
 Consumer’s buying
patterns are similar
worldwide.
THREATS
 Strong competitions
amongst its rivals.
 As a global retailer, Wal-
Mart has to face
political instability in the
country which they
operate in.
STRENGTHS
 Strong customer loyalty
 A well -recognized brand all over
the world.
 Affordable pricing
 Offers customer oriented products
 Diversified/differentiated
products
SO- Strategies
 Since customer buying patterns
 During economic slowdown most
of the people disposable income
gets reduced. At this time, Wal-
Mart is able to gain/retain
customer’s loyalty by offering
products at affordable prices.
ST- Strategies
 Wal-Mart has a strong brand
image; it can face a massive
competition against its rivals.
This can be avoidable by
offering differentiated
products at affordable prices.
 Wal-Mart has been able to
develop a brand value that is
able to sustain itself even at
the time of economic/political
instability in the country
which they are operating by
introducing differentiated
products
WEAKNESSES
 No reaction towards
the incompetent
employees.
 Store policies are
obsolete.
 Lack of female
employees’
empowerment.
WO- Strategies
are similar across the world,
Wal-Mart can update its
customers about its new
products and policies on
internet as well. (W4,O3)
3- European and Asian markets
are still unexposed to retail
shopping; Wal-Mart can make
use of this advantage by market
expansion in other locations of
the world by offering products
at cheap prices specifically at
the time of economic instability.
WT Strategies
 Avoid competition by
investing more on
advertising campaigns
and less prices in
instable economic
conditions
 Make a thorough
study of the foreign
market and adapt
according to their
culture to establish
itself in the
Asian/European
market.
 Focus on employee
welfare without
discrimination.