MOCK TEST SERIES-01 offerings.

JRF/NET/K-SET a b c d
MISSION DEC-2019 A. iii ii i iv
SUB: Marketing Management B. iv iii ii i
1. In India which practice is not permissible? C. iv iii i ii
A. Penetrating Pricing D. i iii ii iv
B.Skimming Pricing 5. This company is well known for technology
innovation, great value and act as a game change.
C. Predatory Pricing
A. Nokia
D. None of the above
B. Apple
2. Marketing buzz means.....
C. HTC
A. De-Marketing
D. Samsung
B. Social marketing
6. “Many people want BMW, only few are able to
C. Viral Marketing buy” this is an example of...
D. Virtual Marketing A. Need
3. The systematic search for new product ideas is B. Want
characterised of which stage in the new product
development process? C. Demand
A. Business Analysis D. Status
B. Concept developing 7. Launching a product in a small part of the market is
called:
C. Idea generation
A. Commercialization
D. Idea screening
B. Competitive analysis
4. Match the following
C. Competitive response
a) Value Pricing i) Cost plus
D. Test Marketing
profit pricing
8. Marketing Myopia related first paper published in
b) Going rate policy ii) Pricing for 1960 in the...
a fixed rate of A. International Business Review
profit. B. Forbes Magazine
c) Mark-up pricing iii) Pricing C. Harvard Business Review
dependent D. Oxford University Press
on competitors 9. Today, Marketing must be understood in a new
sense that can be characterised as:
pricing.
A. “Get there first with the most”
d) Target return iv) Charging
B. “Management of youth demand”
pricing low price for
C. “Satisfying customer needs”
high quality
D. Telling and Selling” 14. A .............is a detailed version of the idea stated in
meaningful consumer terms.
10. Firm producing and selling a large varieties of
goods will generally follows: A. Product concept
A. Cost Plus pricing B. Product Feature
B. Marginal Pricing C. Product Idea
C. Skimming Pricing D. Product image
D. Product Line Pricing 15. Assersion(A) : Mark up pricing is a method of
determining price.
11. Consider the following
Reason (R) : P= ATC + (m x ATC) is the expression
i) Pricing objective for that.
ii) Pricing Methods A.(A) is correct buy (R) is not correct.
iii) Pricing Strategy B. Both (A) and (R) are correct.
iv) Pricing decision C. Both (A) and (R) are not correct.
arrange them in correct sequence D. (R) is correct but (A) is not Correct.
A. i, iii, ii, iv 16. Product line pricing strategy includes which
combination of the following:
B. i, iv, iii, ii
I . Public utility pricing.
C. ii, i, iv, iii
II. Complementary goods pricing.
D. iv, ii, iii, i
III. Spare parts pricing.
12. Match the following:
IV. Load factor pricing.
a) Product 1. Convenience
A. I, II, III
b) Price 2. Communication
B. II, III, IV
c) Place 3. Customer Solution
C. I, II, IV
d) Promotion 4. Customer Cost
D. I, III, IV
a b c d
17. Inside sales is known as....
A. 3 2 1 4
A. Direct Marketing
B. 1 2 3 4
B. Social Marketing
C. 2 4 1 3
C. Tele-Marketing
d. 3 4 1 2
D. Viral Marketing.
13. “ Buy it Now” refers to which one of the following
option: 18. Service Marketing is characterised by all of the
following except:
A. Advertising
A. Intangibility
B. Personal selling
B. Homogeneity
C. Publicity
C. Perish ability
D. Sales Promotion
D. Inseparability.
19. Which of the following business would be 25. Arrange in sequence of the consumer buying
characterised as a pure service decision process.
A. Insurance I. Purchase
B. Farming II. Information search
C. Mining III. Need recognition
D. None of the above IV. Post purchase behaviour
20. The mental energy spent by customers to acquire V. Evaluation of alternatives
service is called.............
A. I, III, IV, II, V
A. Image Cost
B. II, III, IV, V,I
B. Monetary Cost
C. I, V, III, IV, V
C. Energy Cost
D .III, II, V,I,IV
D. Psychic Cost
26.7th ‘P’ of “Marketing 7 P’s”......
21. The world’s largest industry in the private sector
and highest projected generator of jobs is: A. Process

A. The Hospitality Industry. B. People

B. Health services C. Physical Evidence

C. Professional Services D. There were no 7th P.

D. Business Services. 27. .........are those trademarked devices which serve to

identify and differentiate the brand.
22. SSTs stands for...........
A. Brand Elements
A. Stable Service Technologies.
B. Brand Name
B. Social Service Technologies.
C. Brand Logo
C. Smart Service Technologies.
D. Brand Equity
D. Self Service Technologies.
28. The act of designing the company’s offering and
23.World top online marketing company is ....... image to occupy a distinctive place in the mind of
consumers is known as:
A. Alibaba
A. Target Marketing
B. Amazon
B. Position Marketing
C. Flip cart
C. Segment Marketing
D. eBay
D. All of the above
24. Who are Laggard Consumers?
29. The buying product would not be worth of the paid
A. Group of consumer are more delighted. price is known as:
B. Group of consumer are more trust. A. Financial risk
C. Group of consumer are avoiding change. B. Functional risk
D. Group of consumer with dissatisfaction. C. Attitude risk
D. Factor risk
30. ACMEE is a.......... 35. AIDA stands for
A. Consumer behaviour Model A. Attraction, Interest, Depth, Appreciation
B. Product design Model B. Attraction, Information, Depth, Appreciation
C. Sales tainting Model C. Attention, Information, Desire, Action
D. Advertisement Model D. Attention, interest, Desire, Action.
31.Who introduced 7P’s Marketing Mix”... 36. Customer relationship Management(CRM)
includes:
A. Bernard Booms and Mary Bitner
I. Acquiring the right customers
B. E. Jerome McCarthy
II. Instituting the best processes
C. Everett .M. Rogers
III. Motivating employees
D. Nome of the above
A. Only I
32. A company plans to create the largest possible total
sales volume, it should use B. Only II
A. Concentrated Marketing C. Both I and II
B. Differentiated Marketing D. I, II, and III
C. Homogeneous Marketing 37. The study of how individuals, group, and
organisations select, by , use and dispose off goods,
D. Undifferentiated Marketing services ideas or experience to satisfy their needs and
wants is known as:
33. Match the following
A. Consumer Behaviour
Company Name Brand Name
B. Product Life Cycle
a.HUL i. Cerelac
C. Customer relationship Management
b. ITC ii. Eclares
D. Post Purchase behaviour
c. Nestle iii. Vivel
38. .......is/are exerts the broadest and deepest influence
d. Cadbury iv. Sunsilk
on buying behaviour of a consumers.
a b c d
A. Social and Personal factors.
A. iv iii i ii
B. International and domestic factors.
B. i ii iii iv
C. Social, Cultural and personal factors.
C. iv ii iii i
D. Cultural factors.
D. iv iii ii i
39. Match the following
List-I List-II
34. Distribution logistics does not include
I. Mega marketing a. Advertising
A. Distribution channel
II. Customer Dissonance b. Everett M. Roger
B. Inventory
III. Diffusion of Innovation c. Post purchase
C. Transportation
Behaviour
D. Warehouse
IV. Promotion Mix d.Philip Kotler
 I II III IV 45. In online Marketing, there is ....
A. a c d b A. Only Warranty
B. d b c a B. Only Guarantee
C. d c b a C. Both A and B
D. b c d a C. No Exchange
40. “Value Added Service” means..... 46. According to whom “a product Life Cycle is very
much similar to human life cycle”
A. Additional service
A. Stanton
B. Better value at premium
B. Arch Paton
C. Costlier service
C. Neil Borden
D. Better value at discount.
D. Philip Kotler
41. Service marketing is the same as:
47. A........is a promotion strategy that calls for using
A. Transaction marketing the sales force and trade promotion to move the
product through channels.
B. Internal marketing
A. Push Strategy
C. Relationship marketing
B. Pull Strategy
D. Outdoor marketing
C. Blocking Strategy
42. Cross-selling means:
D. Integrated Strategy
A. Selling to our own employees
48. Who profound the concept of PLC:
B. Cross country selling
A. Philip Kotler B. Raymond Vernon
C. Selling other products to existing customers
C. Heckscher-Ohlin D. McCarthy
D. All of the above
49.When electronic markets permits prices to change
43. Modern style of marketing are:
faster even daily as a function of demand and supply.
a. Telemarketing b. E-mail This type of practice is called

c. Web marketing d. Advertisement on net A. Competitive pricing

A. a and d B. E-marketing pricing

B. a and b C. Yield management pricing

C. c and d D. None of the above

D. a, b, c, and d 50. The following is the Indian based online website:

44. DSA stands for: A. www.myntra.com

A. Delivery Staff Agency B. www.swiggy.com

B. Direct Selling Agency C. www.zomato.com

C. Distributors and supply Agency D. www.ubereat.com

D. Driving Sales Ahead