Вы находитесь на странице: 1из 3

Comcast Cable (Xfinity) :

Comcast Cable is the cable television division of Comcast Corporation,


providing cable television, broadband internet, and landline telephone under the Xfinity brand. Comcast
Cable also provides connections to small to medium-sized business through its Comcast Business brand,
and Fortune 1000 companies through its Comcast Enterprise brand. Comcast Cable (Xfinity) Comcast
Cable (Xfinity)

Comcast owns and operates the Xfinity residential cable communications subsidiary, Comcast Business,
a commercial services provider, Xfinity Mobile, an MVNO of Verizon, over-the-air national broadcast
network channels (NBC, Telemundo, TeleXitos and Cozi TV), multiple cable-only channels (including
MSNBC, CNBC, etc.

Spectators

The spectator is a particular kind of viewer; unlike a witness or an


onlooker, they usually have chosen intentionally to regard the spectacle before
them. Usually the word spectator refers to people watching games or "spectator
sports," but you could be a spectator at any planned event.

Comcust Spectacor
Comcast Spectacor. Comcast Sports Ventures, doing business as Comcast
Spectacor, is a Philadelphia-based American sports and entertainment company. ... The
company was formed in 1974 by Flyers founder and chairman Ed Snider as Spectacor, the
parent company of both the Flyers and the Spectrum

Profitability

Comcast Center in Center City, Philadelphia, Pennsylvania

Revenue US$94.507 billion (2018)

Operating income US$19.009 billion (2018)

Net income US$11.731 billion (2018)

Total assets US$251.68 billion (2018)


Microsoft and Comcast

Microsoft Corp. and Comcast Corp. announced that Microsoft will


make an investment of $1 billion in Comcast, the nation's fourth-largest cable television
operator and a diversified telecommunications company .Actually the thing I Microsoft is one of
the largest company in th world, and he was not sure that he will get profit through the Comcast.
So technically Microsoft bet 9 billion on Comcast and by the luck Microsoft got profit.

Disney and Comcast join venture

Disney will be taking full operational control of Hulu,


although Comcast will hold onto its ownership stake until 2024. Disney became a majority
owner of the streaming service — currently a joint venture between Disney and Comcast —
earlier this year with the acquisition of Fox.

Marketing Strategies

Product:
Comcast is one of the leading global cable TV and broadcasting organizations. Comcast’s services &
businesses in its marketing mix can be classified under four units, Comcast Cable, NBC Universal,
Comcast Spectator and Comcast Ventures. Comcast Cable – Comcast Labs that produces futuristic
products like voice remote and next generation 3D; XFINITY TV – is a service provider on various
platforms which provides on demand access to entertainment like movies and TV shows

Price:
Comcast has several services spread across domains and geographies. There are FCC regulations
in pricing and Comcast follows those and to compensate those it follows differential pricing strategies in
its marketing mix. Lower for basic cable services and higher for premium services, this can be termed as
cross subsidization.

Place

Comcast serves the entire world with its services. Comcast offers a wide range of services that can be
accessed from anywhere. Its services are accessible through internet and on multiple platforms like TV,
Computer and mobile phone. Its services like internet and telecommunication are available in 40 states
of USA and also in district of Columbia. And Comcast’s television services are telecasted in many
countries across the world.
Promotion
Comcast uses all the promotional tools at its disposal for getting maximum user subscription to its
services. Comcast provides discounts and coupons to users as sales promotions and it uses ad campaigns
in its own platforms along with other partners. NBC Universal and Comcast uses cross promotional
strategies to promote their services in the other platforms. It has multiple options to use in its
promotions like TV channels, multiple websites and their social media platforms and also its theme
parks. Comcast has its internal creative agency which works for itself and other partners.

Customer support
Comcast is world’s one of the bad reputated company. But they give their
customer the best service the provide for customer free repairing cost for first 1 year and Festival
discount bonus service cupons etc.

Оценить