Beam Suntory

Beam Suntory
Company Link https://www.beamsuntory.com/en
About Beam Suntory, Inc. is a subsidiary of Suntory Beverage & Food Ltd, which itself is a subsidiary of Suntory
Holdings of Osaka, Japan. It is the third largest producer of distilled beverages worldwide behind Diageo and
Pernod Ricard.
Principal Products: Bourbon Whiskey, Tequila, Scotch Whiskey, Irish Whiskey, Canadian Whiskey, Vodka,
Cognac, Rum, Cordials, Ready-to-drink pre-mixed cocktails.

2005
1795 Purchased by Fortune
James Beam began Brands and renamed
selling barrels Beam Global Spirits
and Wine, Inc.
2011
Split from Fortune
Brands to become
independently trading
company

1987
1935 Purchased National 2014
Established James B. Distillers and renamed Purchased by Suntory
Beam Distilling Co. to Jim Beam Brands Holdings
Worldwide Inc.

1968
1945
Sold to American
Bought by Harry Blum
Brands Inc.

The acquisition created a culture shock within the company when Japanese managers implied that the American-
made Jim Beam whisky could be improved with the kaizen Japanese technique of continual improvement.

Kaizen: Refers to activities that continuously improve all functions and involve all employees from the CEO to
the assembly line workers. Applies to processes, such as purchasing and logistics, that cross organizational
boundaries into the supply chain. It has been applied in healthcare, psychotherapy, life coaching, government,
and banking.
Employees: 4,800 worldwide
HQ Chicago, Illinois
Key People President & CEO Albert Baladi
Chief Strategy Officer Vince Ambrosino
Chief Financial Officer Marc Andre Tousignant
Core Principles Integrity, Responsibility, Inclusivity, Agility, Legacy, and Yatte Minahare (means ‘Go For It’)
• We believe our people grow together in progressive and inclusive work environments where their unique
insights, experiences and backgrounds are truly valued and respected.
• Embracing our differences is essential to fostering innovation and collaboration, driving business growth and
empowering our people to succeed.
Finances Revenue $3.1 Bn

Beam Suntory | TEAM DISHA - IIML

 • What lies ahead for the world’s third-largest spirits maker by revenue could be even more turbulent, as the
alcohol industry braces itself for the expected massive disruption from the increasing legalization of
cannabis.
• Suntory will also be jostling against the UK’s Diageo in the UK and France’s Pernod Ricard for a bigger
presence in emerging markets to offset deteriorating profits in Japan.
• Suntory has so far been able to reduce its debtload through the steady cash flows Beam generated as it
outperformed rivals in the US, expanded sales in Japan, and sharply cut back on costs.

Competitors Constellation Brands, Bronco Wines, Brown-Forman, Jackson Family Wines

Acquisitions ABV Brands (Apr 2018), Sipsmith (Dec 2016), Beam Inc. (June 2012, $605Mn)
Founders James B. Beam
Brands Whiskey
Bourbon: Jim Beam, Maker’s Mark, Legent

Beam Suntory | TEAM DISHA - IIML

 Japanese: Hamazaki

Scotch: Teacher’s

Irish: Kilbeggan

Tequila Cognac

Hornitos, Sauza, El Tesoro Courvoisier

Beam Suntory | TEAM DISHA - IIML

 Vodka Gin

Pinnacle, Effen, Haku Vodka Sipsmith, Larios, Roku

Rum Ready to Drink

Horoyoi, -196°C

Cruzan
Awards and Chicago Tribune “Top Workplaces”
Recognitions • Beam Suntory named among Top Workplaces 2018 by Chicago Tribune
Great Place to Work Mexico 2018
• Casa Sauza ranked 9th of the 100 Best Companies to work for in Mexico
Great Place to Work Germany 2018
• Beam Suntory Germany has been awarded a “Great Place to Work” for three years running!
About the role Functions: Strategy & Transformation / Sales / Marketing / Operations

Role Mission/Project:
People who are strong in solving complex business problems, quick in ideation and develop a concept to be
implemented on ground.

Strategy & Transformation

The incumbent may be required to work on path breaking strategies in any of the business areas (viz- Brand
Extension, Sales Transformation, Organization Transformation, CSD / GTR Growth Strategy, M&A)

Sales
Deep dive into current metrics with the help of various tools/market research etc. to draw specific information leading
to business effectiveness.

Marketing:
Projects focussed on Pricing & Revenue Management, Effectiveness of Channel wise Consumer Promotions, City
activations models etc.

Operations:
Gain insights and knowledge about operations and supply chain models and techniques to align with business
requirements and share areas of improvement in terms of inventory control and resource optimization

Beam Suntory | TEAM DISHA - IIML

 Responsibilities:
Should be able to deep dive in the business complexities, understand the issues and how those can be resolved within
the legal constraints of the industry.
Responsible for complete solution development for the project assigned.

Outcome/Expectations:
Develop Strategy for the business area
Rollout Plan
Risk Mitigation Plan
Bear Suntory in News
• Cannabis set to pose fresh challenge for Beam Suntory
https://www.ft.com/content/00eb2cfe-8393-11e9-b592-5fe435b57a3b
• Chicago-based Beam Suntory announces CEO transition
https://www.chicagotribune.com/business/ct-biz-beam-suntory-ceo-20181004-story.html
• Suntory and Jim Beam blend skills to create new bourbon
https://asia.nikkei.com/Business/Companies/Suntory-and-Jim-Beam-blend-skills-to-create-new-bourbon
• Beam Suntory Investing $60 Million In Clermont, Reintroducing The James B. Beam Distilling Co.
https://www.prnewswire.com/news-releases/beam-suntory-investing-60-million-in-clermont-reintroducing-the-
james-b-beam-distilling-co-300891248.html
• Beam Suntory sets sights on India and China
https://www.thespiritsbusiness.com/2019/08/beam-suntory-sets-sights-on-india-and-china/
• Maker’s Mark® Introduces Its First-Ever Nationally Available Limited Release Bourbon
https://www.beamsuntory.com/en/news/makers-mark-introduces-its-first-ever-nationally-available-limited-
release-bourbon
• Cruzan® Rum Introduces Fresh New Watermelon Flavor
https://www.beamsuntory.com/en/news/cruzan-rum-introduces-fresh-new-watermelon-flavor

Beam Suntory | TEAM DISHA - IIML