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Presentation on Leader

Poonam Shakya
Indu Satija
Young Steven Jobs

• Born on February 24th, 1955 in San Francisco, California

• Put up for adoption a week after birth
• Adoption was finalized under the condition that Steven would attend
• Jobs went to Reed College in Portland, Oregon
• He studied Poetry, Literature and Physics
• After one semester, Jobs dropped out of college.
The Beginning of

Apple Computers, Inc.

• After spending time in India in 1974, Jobs
returned to America.

• He visited with Woz (Steve Wozniak, one of the

Co-Founder of Apple) the homebrew computer
club, but was not content with just he creation of

• Jobs convinced Woz to help him create a personal

Computer, The Apple-I ( Apple One)

• Jobs, with marketing help from a friend, had the

vision of creating a computer company that
would make and sell PC’s.

• Jobs and Wozniak sold the Apple-I in 1976 for

$666, making over $776000 from sales.

• In 1977, the two released the Apple-II, a single

board computer with onboard ROM and a Color
Video interface.
The Apple-I
The Macintosh
• In 1984, Apple released the Macintosh, the
first personal computer with a Graphical
user interface.

• It had 128K of memory, and was


• Along with the mouse, the Macintosh was

the most revolutionary computer made up
to hat point.
 Jobs project in the late 1980’s to mid 90’s was NextStep.

 A new computer company based on an Object oriented Software Platform, NeXT failed
first as a hardware company, then as a software company

 Apple similarly did very poorly in the early and mid 90’s, brought on by poor
leadership and stagnating computer design.

 In 1996, Apple bought NeXT, and with it came Steve job.

 In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first
computer mainly marketed for its looks.
Return to Profitability
and Innovation
• Jobs continues to innovate the computer
industry, spearheading projects like the
iPod, iTunes and its Music Store and high
end Computer.

• Under Jobs’ watch, Apple has entered a

new phase of growth and profitability,
fueled by his imagination and quest for
Products of Apple Computers Inc.
End of an Era

 Steve Jobs died on October 5, 2011 after a long battle

with Pancreatic Cancer in New York.
Steve Jobs
Components of Jobs Leadership

 Focus

 Passion

 Risk Taker

 Innovation

 Involvement

 Effective Communication
Jobs Leadership

 While Apple had six CEOs through the period of 1977-1985, it has become evident that
it lacked both marketing and technological zeal and the CEO which the company needed
had to combine the knowledge and vision of the future technology and marketing.

 Thus, one of the peculiarities of Jobs leadership style is that he sees the core company's
activity through the marketing prism.

 Jobs was able to reconstruct the company and return it to the normal performance
through the development of new products and making them popular among consumers.
The leadership style of Steve Jobs
Transformational Leadership
 Like a Transformational Leader, he focuses on “Transforming” others to help each
other to be encouraging and harmonious, and to look out for the organizations a whole.

 His leadership creates valuable and positive change in the followers

 In his leadership he enhances the motivation performance of his followers group, some
people also categorize him as a Charismatic Leader.

 “Innovation distinguishes between the leader and the follower”- Deutschman, 2001

 This quotation is the key to the leadership style of Steve Jobs; he has made innovations
accessible to the customers so that they keep opening their wallets. (ICFAI, 2006).
Steve Jobs:
An Unconventional Leader
 Steve Jobs was an Unconventional Leader. His management style wasn’t the stuff of
university Textbooks, he wasn’t known for his consultative or consensus building

 He was a “High-maintenance Co-worker” who demanded excellence from his stuff and
was known for his blunt delivery of criticism.

 But it was his sheer genius combined with his ability to articulate his vision and bring
stuff, investor and customers along on the journey; plus the lessons learned in a major
career setback, that made it work. The results indisputable.
Steve Jobs has brought Apple back from the verge of oblivion, racking up profits and restoring Apple’s image with
the innovative iMac and iBook. Apple stock has increased more than 8 times since Jobs returned. And he left
behind a company in the best financial shape of its 35-year history.
Charismatic Leadership

 In the past, many felt that Steve Jobs charismatic Leadership caused some internal
problems. At Apple, he was seen as a leader whose brilliance and idealistic vision of
“providing computers as a tool to change the world,” drew other talented people to him.
By the same token, his management style tended towards throwing tantrums and to
berating and humiliating employees who disagreed with his ideas.

 Also his habit of making decisions and then suddenly changing his mind has been given
as a part of the reason he is difficult to work for.
Visionary Leadership

 “Visionary” is how he is most often described in relation to apple, the company he

founded wit high school buddy Steve Wozniak in 1976, was effectively fired from in
1985, and then returned to in 1997 with a renewed sense of purpose.

 According to LA Times, the market value of Apple’s shares has grown from about $US5
Billion in 2000 to $US351 Billion today making it one of the biggest publically listed
companies in the US.
Leadership Lessons

 Persistence is the Key

 Steve Jobs was a very persistent person and it was most exemplified through his
exit from Apple. He would not give up, but went on to start NeXT Computers which
would eventually be acquired by Apple Computers Inc.

 If Jobs was like most people, he would have given up and spent the rest of his life
being bitter about his loss.
 Innovation brings Leadership
 Jobs saw the power of innovation in building his company. Till today, we can see the
innovating power of Apple Computers Inc. as it continues to take market leadership
in the industry.

 If you want to maintain your leadership, you have to be the one who’s constantly up
with ideas, new initiatives, all in the spirit of moving your organizational mission
forward. In whatever industry you are in, your constant innovation in alignment
with your mission will keep you ahead of the pack.
 Jobs is an influential man who learned from his failures and gained maturity from them.

 True role model.

 Steve Jobs, an un conventional Leader, Visionary, Entrepreneur, and a manager who lead Apple to
be the most valuable company in the world

 What Steve Jobs leaves behind is his legacy, Untouched and Unchallenged.

 A true mentor and one of the greatest leaders, managers and an idol for those who wants to be
like him.

 Last of all, Jobs charisma, self confidence and passion for work, over shadow all his negative
characteristics thus making him one of the most successful Leader and CEO’s of the decade.