TABLE OF CONTENT

ACKNOWLEDGEMENT………………………………………………………………………………………………………….………………….ii

TABLE OF CONTENT……………………………………………………………………………………………………………………... ………..iii

LIST OF FIGURES……………………………………………………………………………………………………………………………………..iv

LIST OF TABLE…………………………………………………………………………………………………………………………….....……….iv

EXECUTIVE SUMMARY…………………………………………………………………………………………………………………….........v

1.0 INTRODUCTION………………………………………………………………………………………………………………………………..1

1.1 BACKGROUND OF STUDY………………………………………………………………………………………………………………….1

1.2 PROBLEM STATEMENT……………………………………………………………………………………………………………………..2

1.3 METHODOLOGY: DATA COLLECTION……………………………………………………………………………………………….3

1.4 LIMITATION……………………………………………………………………………………....................................................4

2.0 NEW PRODUCT DEVELOPMENT……………………………………………………………………………………………………….5

2.1 DEFINITION ……………………………………………………………………………………………………………………………………..5

2.2 CLASSIFICATION OF NPD………………………………………………………………………………………………………….........7

2.3 NEW PRODUCT DEVELOPMENT PROCESS………………………………………………………………………………………..8

2.3.1 RESEARCH AND DEVELOPMENT…………………………………………………………………………………………………….8

2.3.2 PRODUCT DESIGN AND FEATURE…………………………………………………………………………………………………10

2.3.3 CONCEPT TESTING……………………………………………………………………………………………………………………….11

2.3.4 BUILD PROTOTYPE……………………………………………………………………………………………………………….........12

2.3.5 TEST MARKETING………………………………………………………………………………………………………………………..13

3.0 CONCLUSION…………………………………………………………………………………………………………………………………16

4.0 REFERENCES………………………………………………………………………………………………………………………………….17