PU RPOS I V E C OM M U N I C AT I ON

GLOBALIZATION
AND
COMMUNICATION G R O U P R E P O R T

CAJUSAY | FRONDA | HILARIO | LUCES | MENDOZA | NERI | ONG |

 O N
I
GLOBALIZATION
T
▸

N I a process of interaction

I
▸ the people, companies, and governments of

F
different nations,

▸ driven by international trade and investment

E
▸ has effects on the environment, on culture, on
political systems, on economic development and
prosperity, and on human physical well-being in
societies around the world
 O N
I
GLOBALIZATION
T
N I
▸ worldwide process in which individuals

I
have more and more interactions with

F
people in other countries through trade,
investment, and culture.

E
 I O N
T
GLOBALIZATION
A
T R
US
L
CULTURAL ISSUES
AFFECTING COMMUNICATION
 C U LT U R A L I S S U E S
✴ a problem that influences a
considerable number of the
individuals within a society.
✴ often the consequence of
factors extending beyond an
individual's control and is
the source of a conflicting
opinion on the grounds of
what is perceived as a
morally just personal life
or societal order.
DEFINITION
 CULTURAL ISSUES

CULTURAL
CULTURAL CULTURAL
DIVER
SITY
MISUNDER
STANDING BIAS
ISSUES
ETHNOC THAT
ENTRISM CAUSE
CON
FLICT
 CULTURAL DIVERSITY

CULTURAL ISSUES AFFECTING COMMUNICATION

 CULTURAL
MISUNDERS
TANDING

Cultural Issues Affecting Communication

CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL MISUNDERSTANDING
CULTURAL
BIAS

Cultural Issues Affecting Communication

 HOW PEOPLE GET
CULTURAL INFORMATIONS:
✴ direct contact with
the groups
✴ information and
perceptions from
other people
✴ books, news,
newspapers and other
forms of mass media

CULTURAL BIAS CULTURAL ISSUES AFFECTING COMMUNICATION

 TWO CATEGORIES OF

22
✴ General bias assumptions CULTURAL BIAS:
about people who are not
from your own background.
E.G. ‘THEY’RE NOT LIKE US’.

✴ Bias assumptions about a

particular cultural group.
E.G ‘INDIANS ONLY EAT CURRY’ OR ‘TODAY’S
YOUTH HAVE NO RESPECT’.
•

CULTURAL BIAS CULTURAL ISSUES AFFECTING COMMUNICATION

 CONSEQUENCES OF
CULTURAL BIAS:

STIGMA
NEGATIVE LABELLING OF A GROUP
BASED ON CERTAIN ATTRIBUTES
WHICH MAY EVENTUALLY GENERATE
A NEGATIVE IMAGE TO THE PUBLIC.

CULTURAL BIAS CULTURAL ISSUES AFFECTING COMMUNICATION

 CONSEQUENCES OF
CULTURAL BIAS:

STEREOTYPING
INVOLVES MAKING ASSUMPTIONS
ABOUT THE CHARACTERISTICS OF
AN INDIVIDUAL WHICH ARE
BASED ON A STANDARD,
SIMPLISTIC CHARACTERISATION
OF THE CULTURE (CULTURAL
AWARENESS TOOL, 2003)

CULTURAL BIAS CULTURAL ISSUES AFFECTING COMMUNICATION

 CONSEQUENCES OF
CULTURAL BIAS:

DISCRIMINATION
REFERS TO SHOWING PREJUDICE
TOWARDS A CERTAIN GROUP.
MOST OF THE TIME, DISCRIMINATION
INVOLVES THE UNFAIR LABELLING AND
TREATMENT OF OTHERS AND IS BASED
ON BOTH STIGMA AND STEREOTYPING.

CULTURAL BIAS CULTURAL ISSUES AFFECTING COMMUNICATION

ETNOCENTRISM

Cultural Issues Affecting Communication

 O N
ETHNOCENTRISM
T I
N I
I
▸ a phenomenon that occurs in all cultures.

▸ It refers to people’s tendency to judge other

F
people’s behaviour or actions according to
the standards of their own culture.

E
▸ It results in people believing their own
culture’s way of life is the ‘right’ way.
▸
ETHNOCENTRISM
Such generalisations, often made without a conscious
awareness that we've used our culture as a universal
yardstick, can be very inaccurate and cause us to misjudge
others and make false assumptions about other people’s
cultures and customs. For example:

▸ An Australian sees an Asian person sniffing loudly.

Australians think everyone should use a handkerchief or
tissue to blow one’s nose and consider sniffing to be rude.

▸ An Asian person sees an Australian blowing his nose on a

handkerchief or tissue. Asians view handkerchiefs and
tissues as unhygienic and are often repulsed by blowing
one’s nose.
 SOME WAYS TO BE
CULTURALLY SENSITIVE
✴ Acknowledge the differences in social customs,
family life, definitions of normal practice or
dietary habits.
✴ Be aware of your own practices and avoid using
them as a means by which to judge others.
✴ Be willing to learn by asking questions and
seeking clarification when you encounter
unfamiliar ideas or behaviour

ETHNOCENTRISM CULTURAL ISSUES AFFECTING COMMUNICATION

 ISSUES THAT
CAUSE CONFLICT

Cultural Issues Affecting Communication

 ✴ Cross-cultural misunderstandings or
conflict may arise whenever there are
cultural differences.
✴ The following are some potential
causes or situations in which
conflicts or misunderstandings can
happen:

ISSUES THAT CAUSE CONFLICT CULTURAL ISSUES AFFECTING COMMUNICATION

 ✴ misunderstandings or conflict between
different nationalities, religious or ethnic
groups
✴ cultural ignorance and insensitivity
✴ lack of awareness of different societal
lifestyle practices
✴ differences in cultural practice
✴ differences in perception of illness and
treatment
✴ miscommunication and misinterpretation.

ISSUES THAT CAUSE CONFLICT CULTURAL ISSUES AFFECTING COMMUNICATION

GLOBAL ISSUES
AFFECTING COMMUNICATION
 GLOBAL ISSUES
✴ Informally, a global issue is
any issue that adversely
affects the global community
and environment, possibly in a
catastrophic way. Including
but not limited to:
environmental issues,
political crisis, social issues
and economic crisis.
Solutions to global issues
often require cooperation
among nations.
DEFINITION
 GLOBAL ISSUES
ENVIRON
GLOBAL HUMAN MENT &
ECON DEVELO NATURAL
OMY PMENT RESOURC
ES

PEACE GLOBAL
AND GOVER
SECURI NANCE
TY
GLOBAL
ECONOMY
 INCLUDES
✴ International trade
✴ Financial stability
✴ poverty and inequality,
✴ debt relief,
✴ international migration,
✴ food security,
✴ intellectual property rights

GLOBAL ECONOMY CULTURAL ISSUES AFFECTING COMMUNICATION

 ✴ National and regional economies around the world are becoming
increasingly integrated with each other through trade in goods
and services, transfer of technology, and production chains. The
interconnectedness of financial markets is also expanding rapidly.
✴ At the same time, however, economic integration poses serious
inherent risks: in a globalized world economy, an adverse event
such as a monetary crisis in one part of the world can easily spread
to other parts,
✴ just as a contagious disease spreads from person to person. An
example of such contagion was the East Asian financial crisis of
1997–98, in which a financial and currency crisis in Thailand quickly
triggered similar upheavals in the Republic of Korea, Indonesia, and
elsewhere, prompting international intervention to avert a global
crisis. Poverty and inequality, financial stability, debt, migration,
trade, and food security are the examples of Global Economic
Issues.
✴
GLOBAL ECONOMY CULTURAL ISSUES AFFECTING COMMUNICATION
HUMAN
DEVELOPMENT

GLOBAL ISSUES AFFECTING COMMUNICATION

EDUCATION

DEVELOPS
and Limits

Global Issues Affecting Communication

 ENVIRONMENT
AND NATURAL
RESOURCES

Global Issues Affecting Communication

 ·HINDRANCE/
OBSTACLE/
BARRIER

HEALTH
(COMMUNICABLE DISEASES)
ENVIRONMENT
(CLIMATE CHANGE, DEFORESTATION)

PEOPLE SPEAK FOR NATURE

(ADVOCACIES, CAMPAIGNS)
 PEACE AND
SECURITY

Global Issues Affecting Communication

 ARMS
PROLIFERATION

GLOBAL ISSUES AFFECTING COMMUNICATION

ARMED
CONFLICT
GLOBAL ISSUES AFFECTING COMMUNICATION
 TERRO
GLOBAL ISSUES AFFECTING COMMUNICATION
RISM
 DISAR
MAMENT
GLOBAL ISSUES AFFECTING COMMUNICATION
 “Martial law is an
experience that many of us
are familiar with but it takes
a lot of egoism to declare
martial law so I hope we’ll
never have it unless the
ruler, the leader is very
narcissistic. Marital law is
just an expression of a
WORDS OF frustrated soul."
WISDOM
GLOBAL ISSUES AFFECTING COMMUNICATION
LATE SENATOR MIRRIAM DEFENSOR SANTIAGO
GLOBAL ISSUES AFFECTING COMMUNICATION
 GLOBAL
GOVER-
NANCE
Global Issues Affecting Communication
 INTERNATIONAL
LAW

GLOBAL ISSUES AFFECTING COMMUNICATION

 MULTILATERAL TREATIES

GLOBAL ISSUES AFFECTING COMMUNICATION

 TRANSNATIONAL CORRUPTION

GLOBAL ISSUES AFFECTING COMMUNICATION

 GLOBAL COMPACTS

GLOBAL ISSUES AFFECTING COMMUNICATION

GLOBAL ISSUES AFFECTING COMMUNICATION HUMAN RIGHTS
 “We are still in the process of
accessing the impact of social media,
particularly of the internet. Even in
other countries, they are still making
this ongoing assessment. But we
cannot help it, we’re in the throes of it,
technology has caught up with us, so
you just deal with it. It will present a
new set of problems but we have
enough legal minds to deal with them
so there are many things you can say
about the internet but the thing is its
WORDS OF
already here, we have no choice.” WISDOM
GLOBAL ISSUES AFFECTING COMMUNICATION LATE SENATOR MIRRIAM DEFENSOR SANTIAGO
 IMPACT OF
COMMUNICATION ON
SOCIETY AND THE
WORLD
 EVOLUTION OF
COMMUNICATION
“COMMUNICATION
CHANGES THE
WORLD LIKE LITTLE
ELSE CAN”
-JEFF GOINS
 33
THREE WAYS THAT
COMMUNICATION
CHANGES THE WORLD:
 11
COMMUNICATION
BREAKS DOWN
BARRIERS
 COMMUNICATION BREAKS
DOWN BARRIERS

✴Communicating with
someone
➡understanding
➡Empathy
➡Connection
 22
COMMUNICATION
INSPIRES
 COMMUNICATION INSPIRES

✴Inspired by a speech? Had a song’s lyrics

touch your heart? Movie that left you
feeling full of life and excitement?
✴be better than we could be on our own,
something that unites us and connects
us to ideas in extraordinary ways.
 COMMUNICATION INSPIRES

✴NOTE
✴EVOLUTION OF COMMUNICATION HAS A
FACTOR OF INSPIRATION AS DISCOVERIES IN
IMPROVING COMMUNICATIN IS INSPIRED
FROM PREVIOUS EXPERIENCES AND OTHER
DISCOVERIES OF PEOPLE
 33
COMMUNICATION
TEACHES THE
COMMUNICATOR
 COMMUNICATION INSPIRES

✴an implicit requirement: You have to

understand the message yourself.
✴YOU DO RESEARCH, YOU STUDY, YOU LEARN
✴DEEPEN THE KNOWLEDGE EVEN IF YOU HAVE
THOROUGH KNOWLEDGE IN THE SUBJECT
 COMMUNICATION INSPIRES

✴“You learn a lot just through the

process of putting together the
message, because as a communicator,
you’re positioning yourself as a
teacher.
✴And everyone knows that teachers
make the best students.”