TALLER DE COMPRENSIÓN DE LECTURA “INGLÉS”

1. Match the Word with the corresponding meaning:

a. Supply ___c__ Expensive

b. Demand ___b__ Desire to buy any product
c. High price ___d__ All people
d. Mass market ___e___ The lifetime of goods and services.
e. Life cycle ___a___ Disposition to offer products

2. According to the text, mention the things people take into account to determine
the demand.

3. Write F for false or T for true

a. Production cost depends on Technology

F()
V (X)

b. As greater the expectations are, the lower will be the offer from the companies.
F (X)
V()

c. One of the four Ps of marketing mix is Package

F (X)
V()

d. Price is the amount a customer pays for the product

F()
V (X)

e. Planning is to transform and develop marketing objectives to marketing

strategies
F()
V (X)

4. Answer the following questions

a. What is Benchmarking?

Benchmarking is the procedure of determining who the best one is. It is an amount of the
quality of company’s products, policies, programs, tactics, etc., and their contrast with
standard measurements, or similar amounts of others.

b. What is the process of Benchmarking?

1. Planning, Analysis, Integration, Action.

c. Number the aspects to be taken into account in Benchmarking:

 Product, Price, Sales Systems, Payment Systems, Advertising, Promotion,
Location, Organization, Planimetry.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

1. Poduct: It is the thing produced by labor or effort.

2. Price: It refers to the quantity of payment or compensation given by one party

to another in return for goods or services.

3. Sales Systems: It refers to the quantity of payment or compensation given by

one party to another in return for goods or services.

4. Payment Systems: It is used for transferring money include debit cards, credit
cards, and e-commerce payment systems
5. Advertising: It is a form of communication used to encourage or persuade an
audience to continue or take some new action.
6. Promotion: It refers to the communications with the public in an at-tempt to
influence them toward buying your products and/or services.
7. Location: It is a place where something is or could be located.
8. Organization: It is a social unit of people systematically structured and
managed to meet a need or to pursue collective goals on a continuing basis.
9. Planimetry: It is the measurement of plane surfaces; for example, the
determination of, angles, horizontal distances and areas on a map.
10. Planning: To transform and develop marketing objectives to marketing
strategies.
11. Partner: The legal relationship between two parties, having specific rights and
responsibilities as a common company.
12. Promotion: This refers to all of the communications that a company uses to
increase knowledge about the product or service in addition to persuade the
consumer to purchase (target segment).
13. Analysis: After analyzing the information, it obtains a basis for
comparison.
14. Integration: Develop aims and incorporate them into the benchmarked
process.
15. Action: It refers to the action plans necessary to achieve the objetives
decided in step 3.
16. BENCHMARKING: is the procedure of determining who the best one is. It is an
amount of the quality of company’s products, policies, programs, tactics, etc.,
and their contrast with standard measurements, or similar amounts of others.
17. Demand: it refers to the desire, ability, and disposition of consumers to buy any
product.
18. Supply: t is related to the ability and disposition of producers to offer products
for sale.
19. Income: When income rises, the quantity demanded will rise too. When income
falls, the demand of that product will fall too (Franny Chan website).
 20. Marketing Mix: sets out the marketing variables that your business needs to
understand and control in order to achieve your overall business objectives.

6. Write a ten lines text that summarizes the topic of the activity.

In the markets, buyers reflect their desires in demand and sellers seek profit by
offering products that consumers or buyers are looking for; that is, they are
demanding. This demand and supply of goods act as forces that allow determining
the prices with which goods are exchanged.

Determining factors of demand

We could define the demand as the quantity of a good or service that the plaintiffs
are willing to buy at a certain price and conditioned by a series of factors: the price
of the good in question, the price of the related goods, the disposable income and
the likes or preferences.